Xovxwm pes
Martech Zone cov ntawv tag nias tawm:
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Kev Muag Khoom thiab Kev Ua Lag Luam
Douglas KarrNov 9, 2023
Siv Daim Duab Ntawm Kev Pom Zoo hauv Zaj Dab Neeg kom zoo dua nrog koj cov neeg tuaj saib
Lub ntsiab lus piav qhia yog lub lens uas cov neeg nyeem tau paub txog zaj dab neeg, thiab xaiv qhov yog tuaj yeem yog lub cuab yeej muaj zog hauv kev lag luam-rau-kev lag luam (B2B) thiab kev lag luam-rau-cov neeg siv khoom (B2C) kev sib txuas lus. Txhua lub ntsiab lus ntawm zaj dab neeg siv ib qho kev piav qhia sib txawv los ua kom muaj kev sib txawv ntawm tus cwj pwm txawv thiab qib kev koom tes los ntawm tus nyeem ntawv, qhia lub zog ntawm kev xav hauv zaj dab neeg. First-Person Thawj-tus neeg piav qhia…
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Kev Muag Khoom thiab Kev Ua Lag Luam
Douglas KarrSep 5, 2023
Cov ntsiab lus tseem ceeb twg tau muab tso rau hauv Kev Sib Txuas Lus Ua Lag Luam Ua Lag Luam?
Kev sib txuas lus kev lag luam yog lub neej ntawm txhua lub koom haum, ua tus choj ntawm lub tuam txhab thiab nws cov neeg koom nrog sab hauv thiab sab nraud. Hauv lub hnub nyoog digital, lub tswv yim sib txuas lus zoo yog qhov tseem ceeb rau kev tsim kev paub, txoj cai, muaj txiaj ntsig, tshaj tawm xov xwm, ua kom cov neeg ua haujlwm paub, tswj kev kub ntxhov, thiab kev txhawb nqa thiab khaws cia. Cia peb tshawb nrhiav cov ntsiab lus tseem ceeb ntawm kev lag luam kev sib txuas lus dav dav thiab…
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Public Relations
Douglas KarrJan 13, 2023
Prowly: Ib qho yooj yim thiab pheej yig PR thiab Media Relations Platform (PRM) Rau Ib Pab Pawg Loj
Yog tias koj yog ib tus lag luam nrog pab pawg pej xeem kev sib raug zoo (PR), ib tus kws tshaj lij kev sib raug zoo rau pej xeem, lossis ib lub tuam txhab kev sib raug zoo, nrhiav kev tswj hwm kev sib raug zoo (PRM) platform yog qhov yuav tsum tau ua. PRM Platform yog dab tsi? Lub platform PRM ua rau cov kws tshaj lij kev sib raug zoo rau pej xeem ua txhua yam haujlwm cuam tshuam nrog lawv txoj haujlwm nrog cov kev xaiv hauv qab no: Media…
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Cov ntsiab lus Marketing
Douglas KarrOct 30, 2013
Yuav Ua Li Cas Tau Txais PR
Yog tias koj yog tus pib kev sib raug zoo rau pej xeem, nco ntsoov xyuas tag nrho Phau Ntawv Qhia rau PR los ntawm Brownstein & Egusa. Thiab rau qee qhov kev nthuav dav ntxiv ntawm PR cov tswv yim, nco ntsoov nyeem cov qhua tshaj tawm - PR Cov Lus Qhia Los Ntawm Ib Tus Neeg Sau Ntawv qub VentureBeat - los ntawm Conrad Egusa ntawm Scott Monty's blog zoo heev. Ua tsaug tshwj xeeb rau Marty Thompson rau qhov nrhiav tau!…
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Cov ntsiab lus Marketing
Douglas KarrSep 12, 2013
Yuav Ua Li Cas Txhim Kho Koj Kev Lag Luam Siv Cov Ntsiab Lus Ua Lag Luam
Qhov no yog qhov piv txwv zoo heev uas Dendrite Park tau muab tias kuv tsis tuaj yeem pom zoo nrog ntau dua. Lawv nthuav qhia ntau txoj hauv kev rau koj cov ntsiab lus kev lag luam uas xav tau lub hauv paus zoo thiab loj hlob los ntawm qhov ntawd! Qhov no yog ib tsob ntoo txawj ntse ntawm cov ntsiab lus lag luam rau koj lub lag luam. Lub hauv paus ruaj khov (IT infrastructure, SEO thiab analytics) yog qhov tsim nyog los txhawb nqa lub cev…
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Kev Tshaj Tawm Technology
Douglas KarrFeb 5, 2009
Nws Tsis Tuaj Yooj Yim rau Cov Khw Muag Khoom Noj
Qhov tseem ceeb rau ntau qhov txuas uas kuv qhia thiab cov lus kuv sau rau ntawm qhov blog no yog automation. Qhov laj thawj yog qhov yooj yim… ntawm ib zaug, cov neeg lag luam tuaj yeem yooj yim sway cov neeg siv khoom nrog lub npe, lub logo, jingle thiab qee qhov ntim zoo (Kuv lees tias Apple tseem zoo ntawm qhov no). Cov nruab nrab yog uni-directional. Hauv lwm lo lus, Marketers tuaj yeem qhia rau…