Kev Lag Luam Cov Ntaub Ntawv
Martech Zone cov ntawv tag kev lag luam cov ntaub ntawv:
-
CRM thiab Cov Ntaub Ntawv Platforms
10 Txoj Kev Uas Cov Tuam Txhab Uas Txo Cov Ntaub Ntawv khaws cia thiab khaws cov nqi
Peb tab tom pab ib lub tuam txhab thaub qab thiab hloov lawv cov ntaub ntawv Universal Analytics. Yog tias muaj ib qho piv txwv zoo ntawm tus nqi ntawm cov ntaub ntawv, qhov no yog nws. Analytics ntes cov ntaub ntawv tsis nres thiab nthuav tawm los ntawm teev, hnub, lis piam, hli, thiab xyoo. Yog tias peb xav ua kom tag nrho cov ntaub ntawv nkag mus tau, tus neeg siv khoom tuaj yeem siv ntau txhiab daus las…
-
CRM thiab Cov Ntaub Ntawv Platforms
Vim Li Cas Koj Lub Lag Luam Yuav Tsum Tau Them Rau Kev Ua Raws Li CCPA
California lub hnub ci nto moo tshaj plaws, cov kab lis kev cai nyob sab nraud tau ntseeg nws lub luag haujlwm hauv kev hloov kev sib tham hauv tebchaws ntawm cov teeb meem kub kub dhau los ntawm kev ua raws li kev cai lij choj. Thawj zaug dhau txhua yam los ntawm huab cua muaj kuab paug mus rau tshuaj yeeb tshuaj maj mus rau txoj cai sib nrauj tsis muaj txhaum, California yog tus thawj coj kev sib ntaus rau cov neeg siv khoom-phooj ywg cov ntaub ntawv ntiag tug txoj cai. California Consumer Privacy Act (CCPA) yog lub tebchaws United States qhov dav tshaj plaws…
-
Cov ntsiab lus Marketing
Tsib Lub Lag Luam Ua Lag Luam CMOs Yuav Tsum Ua Xyoo 2020
Vim li cas kev vam meej hinges ntawm qhov kev tawm tsam. Txawm hais tias txo qis kev lag luam nyiaj txiag, CMOs tseem zoo siab txog lawv lub peev xwm ua tiav lawv cov hom phiaj hauv 2020 raws li Gartner txhua xyoo 2019-2020 CMO Spend Survey. Tab sis kev cia siab tias tsis muaj kev nqis tes ua yog qhov tsis zoo thiab ntau CMOs yuav ua tsis tiav los npaj rau lub sijhawm nyuaj ua ntej. CMOs tau nrawm dua tam sim no dua li lawv tau nyob rau lub sijhawm kawg…
-
Kev Tshaj Tawm Technology
Vim li cas Martech yog Txheej Txheem Kev Tshaj Tawm rau Kev Loj Hlob
Kev lag luam thev naus laus zis tau nce siab hauv kaum xyoo dhau los, cia nyob ib leeg xyoo. Yog tias koj tseem tsis tau koom nrog Martech, thiab ua haujlwm hauv kev lag luam (lossis muag, rau qhov teeb meem), ces koj zoo dua tuaj rau ntawm lub nkoj ua ntej koj tawm hauv qab! Kev lag luam tshiab thev naus laus zis tau muab sijhawm rau kev lag luam los tsim kev cuam tshuam thiab ntsuas kev lag luam, tshuaj xyuas cov ntaub ntawv lag luam hauv lub sijhawm, thiab ua haujlwm…
-
Kev Muag Khoom Ntev
Azuqua: Tshem tawm koj Silos thiab Txuas Huab thiab SaaS Kev Siv
Kate Legett, VP thiab tus kws tshuaj ntsuam tseem ceeb ntawm Forrester hauv lub Cuaj Hlis 2015 blog tshaj tawm tau sau rau hauv nws cov ntawv tshaj tawm, CRM yog Fragmenting. Nws yog Lub Ntsiab Lus Tsis Txaus Siab: Khaws cov neeg siv khoom kev paub ua ntej thiab nruab nrab ntawm koj lub tuam txhab. Nco ntsoov tias koj txhawb nqa koj cov neeg siv khoom los ntawm lawv qhov kawg mus rau qhov kawg ntawm kev taug kev yooj yim, muaj txiaj ntsig, muaj txiaj ntsig zoo, txawm tias thaum cov neeg siv khoom taug kev hla cov txheej txheem thev naus laus zis. Qhov…