Nkag siab txog Kev Tshaj Tawm Txog Kev Tshaj Tawm, Nws Cov Qauv, thiab Ad Tech Thawj Coj

Tau ntau xyoo lawm, kev tshaj tawm hauv Is Taws Nem tau sib txawv. Cov tshaj tawm tau xaiv los muab lawv tus kheej qhov chaw tshaj tawm ncaj qha rau cov neeg tshaj tawm lossis tso cov khoom ntiag tug rau cov khw muag khoom los twv thiab yuav lawv. Ntawm Martech Zone, peb siv peb qhov kev tshaj tawm vaj tse zoo li qhov no… siv Google Adsense kom tau nyiaj los ntawm cov ntawv thiab nplooj ntawv nrog cov kev tshaj tawm cuam tshuam nrog rau kev nkag mus ncaj qha thiab tso tawm tshaj tawm nrog cov koom tes thiab cov neeg txhawb nqa. Advertisers siv los tswj tus kheej

MarTech Trends Uas Tsav Tsheb Hloov Hloov Digital

Ntau tus kws tshaj lij kev lag luam paub: dhau kaum xyoo dhau los, kev lag luam thev naus laus zis (Martech) tau tawg hauv kev loj hlob. Txoj kev loj hlob no yuav tsis qeeb. Qhov tseeb, qhov tseeb 2020 txoj kev tshawb fawb qhia tias muaj ntau dua 8000 cov cuab yeej siv thev naus laus zis hauv kev ua lag luam. Cov neeg lag luam feem ntau siv ntau tshaj tsib yam cuab yeej ntawm ib hnub, thiab ntau dua 20 tag nrho hauv kev ua tiav lawv cov tswv yim lag luam. Martech platforms pab koj kev lag luam ob qho tib si rov qab peev nyiaj thiab pab

Artificial Intelligence (AI) Thiab Kev Hloov Pauv Ntawm Kev Lag Luam Digital

Kev lag luam digital yog qhov tseem ceeb ntawm txhua lub lag luam ecommerce. Nws tau siv los coj kev muag khoom, nce kev paub txog lub npe, thiab ncav cuag cov neeg siv khoom tshiab. Txawm li cas los xij, kev ua lag luam niaj hnub no tau txaus, thiab kev lag luam ecommerce yuav tsum sib zog ua kom yeej kev sib tw. Tsis tas li ntawd - lawv yuav tsum tau taug qab cov txheej txheem thev naus laus zis tshiab tshaj plaws thiab siv cov txheej txheem kev lag luam raws li. Ib qho ntawm cov thev naus laus zis tshiab tshaj plaws uas tuaj yeem hloov pauv kev lag luam digital yog kev txawj ntse ntse (AI). Cia saib yuav ua li cas. Teeb meem tseem ceeb nrog niaj hnub no

mParticle: Sib Sau thiab Txuas Cov Ntaub Ntawv Cov Neeg Siv Los Ntawm Cov Viv Ncauj Uas Zoo thiab SDKs

Cov neeg siv tsis ntev los no uas peb tau ua haujlwm nrog muaj lub laj lim nyuaj nyuaj uas tau sib koom ua ke kaum ob los yog li platform thiab ntau qhov chaw nkag. Qhov tshwm sim yog ib tuj ntawm cov ntawv luam ib cov ntsiab lus, cov teeb meem cov ntaub ntawv zoo, thiab nyuaj hauv kev tswj hwm kev coj ua ntxiv. Thaum lawv xav kom peb ntxiv rau ntau ntxiv, peb pom zoo kom lawv txheeb xyuas thiab siv Cov Neeg Siv Cov Ntaub Ntawv Platform (CDP) kom zoo dua tswj txhua cov ntaub ntawv nkag mus rau hauv lawv cov kab ke, txhim kho lawv cov ntaub ntawv kom raug, ua raws.