Adtech
Martech Zone cov ntawv tag adtech:
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Kev Tshaj Tawm Technology
2024 Kev kwv yees: Dab tsi hloov pauv hauv AdTech Thiab Yuav Ua Li Cas Rau Kev Tshaj Tawm Xyoo no?
2024 nyob ntawm no, tau coj cov nthwv dej tshiab ntawm kev cia siab thiab kev cia siab txog lub xeev ntawm AdTech. Los ntawm qhov cuam tshuam loj heev ntawm kev txawj ntse (AI) mus rau kev ua tsov rog nrog cov ad blockers - xyoo dhau los no tau saturated nrog cov xwm txheej. Peb tau pom yuav ua li cas cov xwm txheej tshwm sim thiab tuag tawm, kev tawm tsam lub zog ntawm qhib lub vev xaib tshaj tawm thiab cov vaj tsev ntsa, kev loj hlob zoo kawg ...
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Kev Tshaj Tawm Technology
Mike SzczesnyJul 13, 2023
4 Lub Tswv Yim Txhim Kho Kev Tshaj Tawm Txog Kev Tshaj Tawm
Kev taw qhia txog kev tshaj tawm kev tshaj tawm - kev yuav khoom thiab muag digital ad chaw - yog ib qho tseem ceeb tshaj plaws hauv kev tshaj tawm. Raws li peb feem ntau nrhiav txoj hauv kev los ua kom peb cov neeg tuaj yeem ncav cuag, txhua qhov nyem, saib, thiab kev sib cuam tshuam tau dhau los ua qhov tseem ceeb. Kev siv nyiaj tshaj tawm tau nce mus txog 418.4 billion US las hauv 2021, thiab nws xav tias…
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Kev Tshaj Tawm Technology
Douglas KarrJun 19, 2023
Nkag siab thiab sib ntaus sib tua Ad dag: Phau ntawv qhia dav
Kev dag ntxias tau tshwm sim los ua qhov kev txhawj xeeb loj uas ua rau muaj kev ua tau zoo thiab kev ncaj ncees ntawm kev tshaj tawm online (Adtech). Kev dag ntxias yog kev dag ntxias uas cuam tshuam kev ua haujlwm ntawm kev tshaj tawm kev lag luam, ua rau poob nyiaj ntau heev rau cov neeg tshaj tawm thiab ua rau muaj txiaj ntsig zoo ntawm kev tshaj tawm. Tus nqi thoob ntiaj teb ntawm kev dag ntxias tau kwv yees txog $ 100 nphom hauv…
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Kev Tshaj Tawm Technology
Douglas KarrJun 17, 2023
Adtech Simplified: Phau Ntawv Qhia Txog Kev Lag Luam
Hauv kev lag luam digital tam sim no, kev tshaj tawm thev naus laus zis, lossis Adtech, tau dhau los ua cov lus buzz. Nws suav nrog software thiab cov cuab yeej tshaj tawm, cov koom haum, thiab cov tshaj tawm siv los tawm tswv yim, siv, thiab tswj cov phiaj xwm kev tshaj tawm digital. Cov lus qhia no yog txhawm rau nthuav tawm Adtech thiab nws qhov cuam tshuam hauv lub sijhawm ntawm kev txawj ntse ntse (AI), muab faib ua tsib pawg tseem ceeb hauv kev ua raws li kev lag luam terminology. Dab tsi yog…
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Kev Tshaj Tawm Technology
Maria NovikovaTej zaum 16, 2023
Yuav ua li cas Creative Management Platforms Pab Media Buyers Tswj Tus Kheej Ad phiaj los nqis tes hla raws
Nrog cov kev tshaj tawm tshiab xws li TikTok, cov khw muag khoom tshaj tawm xov xwm (RMN), lossis kev sib txuas TV (CTV) ad platforms ntxiv rau kev tshaj tawm channel sib xyaw, cov neeg yuav khoom siv xov xwm raug thawb rau khoom siv tes ua thiab faib ntau cov tswv yim uas cuam tshuam nrog tib neeg dua li ua ntej. Tsis tas li ntawd, ntxiv dag zog rau kev ceev ntiag tug tau ua rau lawv tsis muaj cov txheej txheem meej rau cov neeg tuaj saib lub hom phiaj, xws li cov neeg thib peb (3p) ncuav qab zib thiab mobile IDs. Qhov ntawd txhais tau tias…
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Kev Tshaj Tawm Technology
Neil ThackerFeb 10, 2023
Dynamic Creative Ad Servers: Yav Tom Ntej ntawm Kev Tshaj Tawm Hauv Online
Kev tshaj tawm hauv online yog hloov zuj zus mus tas li, thiab ib qho ntawm cov kev txhim kho tsis ntev los no yog kev qhia txog kev muaj tswv yim zoo tshaj plaws ad servers. Cov kev tshaj tawm tshaj tawm no tau hloov pauv txoj kev tshaj tawm thiab cov tshaj tawm tswj hwm lawv cov phiaj xwm, ua kom cov txheej txheem ua haujlwm tau zoo thiab muaj txiaj ntsig. Hauv tsab ntawv tshaj tawm blog no, peb yuav tshawb xyuas qhov kev tshaj tawm muaj tswv yim zoo li cas, lawv ua haujlwm li cas, thiab vim li cas lawv ...
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Kev Tshaj Tawm Technology
Douglas KarrJul 27, 2022
AdCreative.ai: Siv Artificial Intelligence los tsim thiab txhawb koj tus nqi hloov pauv hloov pauv
Tus neeg tshaj tawm nruab nrab muaj ob peb txoj kev sib tw thaum tsim cov ntawv tshaj tawm, tso tawm cov ntawv tshaj tawm, thiab lwm yam kev tshaj tawm: Tsim - tsim ntau cov kev xaiv tshaj tawm tuaj yeem siv sijhawm siv sijhawm.Statistics - cia txhua qhov kev tshaj tawm ua haujlwm ntev txaus los sau cov ntaub ntawv txaus los ua tus Kev txiav txim siab tsim nyog tuaj yeem ua rau tsis muaj txiaj ntsig.Qhov cuam tshuam - thaum lawv yog cov kev coj ua zoo tshaj plaws rau kev tsim cov ntawv tshaj tawm thiab banner,…
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Kev Tshaj Tawm Technology
Douglas KarrFeb 7, 2022
Brax: Tsim, Ua kom zoo dua, thiab ntsuas koj qhov kev tshaj tawm haiv neeg los ntawm Ib qho Dashboard
Ntau qhov nyuaj ntawm kev ua hauj lwm nrog Native Advertising tes hauj lwm yog qhov nyuaj ntawm kev ua hauj lwm thoob plaws ad networks thiab lawv cov cuab yeej los ntsuas, piv, tsim, optimize, thiab scale koj haiv neeg advertising. Brax: Tswj Native Ads Tag Nrho Hauv Ib Qhov Chaw Brax yog qhov chaw tshaj tawm hauv zej zog rau kev tswj hwm ntau, kev tshaj tawm kev sib koom ua ke, thiab kev tswj hwm lub hom phiaj kev ua kom zoo thoob plaws qhov chaw. Brax txhawb nqa cov ntsiab lus sib koom ua ke…
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Kev Tshaj Tawm Technology
Albert NiaSep 29, 2021
Kev Tshaj Tawm Cov ntsiab lus tuaj yeem Pab Peb Npaj rau Lub Neej Yav Tom Ntej Li Cas?
Google tsis ntev los no tau tshaj tawm tias nws tab tom ncua nws cov phiaj xwm txhawm rau tshem tawm cov ncuav qab zib thib peb hauv Chrome browser mus txog xyoo 2023, ib xyoos tom qab nws tau npaj ua ntej. Txawm li cas los xij, thaum cov lus tshaj tawm yuav zoo li ib kauj ruam rov qab hauv kev sib ntaus sib tua rau cov neeg siv khoom ntiag tug, kev lag luam dav txuas ntxiv mus nrog cov phiaj xwm txwv tsis pub siv cov ncuav qab zib thib peb. Apple…
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Kev Tshaj Tawm Technology
David ZapletalAug 25, 2021
Kev Kho Mob Digital's Flip Ua Kev Yuav, Kev Tswj, Kev Ua Kom Zoo, thiab Ntsuas Tshaj-Qhov-Sab (OTT) Kev Tshaj Tawm Yooj Yim
Kev tawg hauv kev tshaj tawm xov xwm, cov ntsiab lus, thiab cov neeg saib hauv xyoo tas los tau ua rau Over-The-Top (OTT) tshaj tawm tsis tuaj yeem tsis quav ntsej rau cov hom lag luam thiab cov koom haum uas sawv cev rau lawv. OTT yog dab tsi? OTT hais txog cov kev pabcuam streaming uas muab cov ntsiab lus tshaj tawm hauv lub sijhawm tiag tiag lossis xav tau hauv Is Taws Nem. Lub sij hawm dhau-tus-saum txhais tau hais tias tus neeg muab kev pabcuam yuav mus…