Cov Ntawv Tshawb Fawb: Cov Neeg Ua Lag Luam Yuav Ua Li Cas Rau Pandemic thiab Lockdowns?

Cov Lus Teb Ua Lag Luam Hauv Lub Pandemic

Raws li qhov kev kaw nyiaj tsawg dua thiab ntau tus neeg ua haujlwm lub taub hau rov qab rau hauv chaw ua haujlwm, peb tau txaus siab tshawb nrhiav qhov kev lag luam me uas tau ntsib vim yog Covid-19 tus kabmob kis tau zoo, lawv tau ua dabtsi dhau los txhav tas li txhawm rau txhim kho lawv txoj kev lag luam, txhua qhov kev nce siab lawv tau ua , cov thev naus laus zis uas lawv tau siv dhau lub sijhawm no, thiab lawv cov phiaj xwm thiab kev saib xyuas rau yav tom ntej yog dab tsi. 

Pab pawg neeg ntawm Tech.co soj ntsuam 100 lub lag luam me txog tias lawv tau tswj hwm li cas thaum lub caij xauv.

  • 80% ntawm cov tswv lag luam me hais tias Covid-19 tau muaj qhov cuam tshuam tsis zoo ntawm lawv txoj kev lag luam, tseem tsis tau 55% zoo rau lub neej tom ntej
  • 100% ntawm cov neeg teb tau siv lub qhov rooj kaw los tsim lawv txoj kev lag luam, nrog feem ntau tsom rau kev lag luam, sib txuas nrog cov neeg siv khoom, thiab nce toj.
  • 76% muaj upskilled thaum lub sij hawm kaw - nrog SEO, kev tshaj xov xwm, kawm ib hom lus tshiab, thiab cov ntaub ntawv txheeb xyuas cov ntaub ntawv uas yog cov txuj ci tshiab tshaj plaws los kawm.

Cov kev lag luam uas tshawb fawb tau los ntawm kev sib xyaw ntawm kev lag luam, tab sis kev lag luam feem ntau yog B2B cov kev pabcuam (28%), kev zoo nkauj, kev noj qab haus huv & kev noj qab haus huv (18%), khw muag khoom (18%), software / tech (7%), thiab mus ncig ( 5%).

Txoj kev sib tw ua lag luam

Cov teeb meem feem ntau rau cov lag luam tau tsawg dua kev muag khoom (54%), tom qab ntawd yuav tsum tau teem sijhawm muag cov khoom lag luam thiab cov xwm txheej (54%), tawm tsam cov neeg ua haujlwm thiab cov nqi lag luam (18%), thiab cuam tshuam cov peev txheej (18%).

Lub Lag Luam Cov Lus Teb

Txhua tus neeg teb cov lus nug tau hais tias lawv tau siv lawv lub sijhawm sijhawm los mus kaw yam tsis muaj kev vam meej los ua lawv kev lag luam.

Tsis pom qhov tseeb, feem ntau tau pib tsom mus rau qhov lawv tuaj yeem muab online, thiab txhim tsa lawv cov tswv yim lag luam digital, nrog tsim cov ntsiab lus tshiab (88%) thiab cov kev qhia online (60%), tuav lossis mus koom cov koom txoos online (60%), txuas nrog cov neeg yuav khoom (57%), thiab nce tsheb (55%) yog qhov feem ntau tsis muaj dab tsi tshaj li kev xauv khoom. 

Ib co hais tias lawv yuav muaj qee yam zoo cov txiaj ntsig tau los ntawm Covid-19, suav nrog kev muag khoom hauv online nce ntxiv, muaj sijhawm ntau los tsom mus rau kev ua lag luam, kev loj hlob hauv lawv cov ntawv xa ntawv, kawm yam tshiab, cov khoom lag luam tawm tshiab, thiab tau paub lawv cov neeg siv khoom zoo dua.

Cov kev txawj ntse tshiab tshaj plaws rau tib neeg los tsim kho yog kawm SEO (25%), kev tshaj tawm xov xwm (13%), kawm ib hom lus tshiab (3.2%), cov ntaub ntawv kev txawj ntse (3.2%), thiab PR (3.2%).

Technology Kev Xa Tawm

Tshuab tau ua lub luag haujlwm tseem ceeb hauv kev lag luam ua tiav lub sijhawm no. Zoom, WhatsApp, thiab email yog cov kev siv sib txuas lus nrog cov neeg ua haujlwm, thiab kev tshaj tawm kev lag luam hauv zej zog, kev lag luam email, kev sib tham hauv web, thiab muaj lub vev xaib online lossis khw muag khoom yog cov txiaj ntsig zoo tshaj plaws ntawm cov thev naus laus zis. Feem ntau tau siv qhov kev kaw haujlwm los hloov kho lawv lub vev xaib, nrog 60% tweaking lawv lub vev xaib tam sim no thiab 25% ua lub tsev tshiab.

Cov lus qhia rau cov lag luam me

Txawm hais tias muaj kev nyuaj ntsib, 90% teb tias lawv muaj lub laj lim tswv yim lossis qhov zoo heev rau lub neej yav tom ntej ntawm lawv txoj kev lag luam. Peb tau nug cov neeg teb kom muab tswv yim rau lwm cov lag luam me nyob rau lub sijhawm no. Cov no yog cov feem ntau zoo li tau hais:

Pivot thiab Qhov Muaj Peev Xwm Ua Ntej 

Kev xaiv cov khoom uas koj ua tau zoo thiab paub txog yam ua haujlwm tau hais los ntawm ntau tus neeg teb:

Siv lub sijhawm no txhawm rau kom koj yog dab tsi uas koj twb ua tau zoo ntawm.

Joseph Hagen ntawm Streamline PR

Tsom koj qhov ua tau zoo, tsis txhob sim ntau dhau. Ua ntau yam dab tsi ua haujlwm rau koj txoj kev xav ntawm cov neeg siv khoom thiab tsom rau ntawd. Rau peb, uas tau email lag luam thiab peb tau muab ob npaug rau nws.

Dennis Vu ntawm Ringblaze

Tau sib npaug txoj cai ntawm kev txiav nqi thiab nqis peev yav tom ntej. Saib qhov no yog ib txoj hauv kev los koom tes nrog, tsim kev ntseeg siab thiab muab siab npuab.

Sara Nqe los ntawm Kev Pab Qhia Ua Si

Sim Cov Tshiab & Be Agile 

Lwm tus hais tias tam sim no yog lub sijhawm zoo tshaj los ua kom muaj lub siab ntev, thiab tsim kho thiab sim cov tshiab ntawm koj cov neeg tuaj saib, tshwj xeeb hauv lub sijhawm tsis meej.

Agility yog qhov tseem ceeb, txhua yam tau hloov mus nrawm txhua lub sijhawm uas koj xav tau ceev nrooj cov xov xwm thiab cov ncauj lus tshiab, thiab teb nrawm.

Lottie Boreham ntawm BOOST & Co

Rhais ib kauj ruam rov qab thiab taug kev mus, siv koj lub sijhawm kom ntse. Ntsuam xyuas cov kev muab tawm tshiab rau koj cov neeg siv khoom uas twb muaj lawm, tweak lawv, thiab tom qab ntawd ua qhov tsis txaus ntseeg thawj zaug.

Michaela Thomas los ntawm Thomas Kev Sib Txuas

Saib rau cov tsam thawj uas muaj qhov tshwj xeeb hauv qhov xwm txheej. Peb nyob nraum ua qhov feem ntau ntawm kev kaw lub sijhawm los ntawm muab tswv yim pub dawb los ntawm cov tuam txhab koom tes.

Kim Allcott ntawm Allcott Associates LLP

Hu Tawm Thiab Nrhiav Kom Tau Koj Cov Neeg Yuav Khoom

Qhov tseem ceeb ntawm kev paub thiab nkag siab txog koj cov neeg siv khoom thiab lawv cov kev xav tau cog qoob loo ntau hauv cov lus qhia muab los ntawm cov lag luam. Cov lag luam tuaj yeem siv kev xauv ntsuas los ua tiag tiag rau kev tsim kho cov neeg siv khoom lag luam.

Nws yuav zoo li cuav tab sis tiag tiag kaw cia koj lub niche, txhais koj tus neeg siv khoom zoo tshaj plaws rau ib qho uas koj zoo tshaj plaws rau. Xav txog lawv thiab lawv qhov kev sib tw tam sim no. Yog tias koj tau nyob hauv lawv cov khau koj yuav ua li cas tam sim no? Tom qab ntawv xyuas kom koj cov khoom lag luam lossis cov kev pabcuam kom meej meej nrog txoj kev hais daws ntawd. Peb ua yuam kev ntawm kev hais txog peb thaum peb xav tham txog thiab rau peb cov neeg siv khoom. " hais

Kim-Adele Platts ntawm Cov Kev Qhia Ua Haujlwm

Los ntawm B2B kev xav, Kuv xav tias nws tseem ceeb heev uas yuav tau muaj kev sib cuag nrog koj cov neeg siv khoom thiab kom lawv nkag siab tias koj nyob ntawm no tau pab thiab txhawb lawv dhau lub sijhawm nyuaj no. Yog li txawm tias qhov ntawd tau tsim cov ntsiab lus zoo los qhia txog kev kub ntxhov, los yog rov ua haujlwm rau cov kev pabcuam rau cov qhua tuaj noj mov yog los ntawm kev pov tseg los pab daws, nws yog qhov tseem ceeb qhib kev sib tham ua ntej thiab txuas ntxiv tham nrog koj cov neeg siv.

Jon Davis ntawm tuam txhab tech Medius

Tham thiab ua kev sib txuas nrog koj cov neeg siv khoom. Nrhiav seb lawv xav kom koj ua dab tsi los pab lawv qhov xwm txheej. Siv lub sijhawm no los tsim cov ntsiab lus uas zoo rau tam sim no thiab rau yav tom ntej vim lub sijhawm no yuav tsis kav mus ib txhis.

Calypso Rose ntawm online khw, Indytute

Ua kom pom tseeb ntawm Kev Ua Lag Luam

Nyob rau hauv lub sij hawm ntawm nyiaj txiag poob, cov tuam txhab feem ntau yuav tsum tau txiav. Feem ntau, nws yog kev lag luam thiab kev tshaj tawm nyiaj txiag uas txiav. Txawm li cas los xij, ntau tus neeg teb tau qhia rau qhov tseem ceeb ntawm kev tau txais koj li kev lag luam.

Tib neeg tau qhib dua ntau dua los ua kom muaj kev sib tham hauv online, siv lawv cov social media, thiab txuas nrog cov neeg tshiab. Kev tsim kho lub vev xaib kom zoo thiab muaj txiaj ntsig yog qhov tseem ceeb tshaj qhov ntawd.

Julia Ferrari, Tus tsim qauv Web site

Rov qab los ntawm kev sim ua kom loj hlob tam sim no thiab xav tias 'kev sib tham dab tsi kuv tuaj yeem pib tam sim no uas tuaj yeem ua tus neeg siv-kev sib tham hauv 8-10 lub hlis' sijhawm? '. Kev Kaw Xauv yog qhov zoo rau kev ua haujlwm ntawm kev ua lag luam ntev mus.

Joe Binder ntawm WOAW lub tuam txhab ua khoom lag luam

Ib lub vev xaib zoo yog qhov tseem ceeb. Ua rau koj tus kheej lub hom. Cov ntaub ntawv ua pov thawj los ntawm cov neeg yuav khoom tsim kev ntseeg siab thiab qhia koj paub tias koj ua dab tsi. Siv thev naus laus zis (kev sib tham video thiab screen-Shares) los sib tham thiab nthuav tawm rau cov neeg siv khoom. Cov neeg txawv ua tau yooj yim dua los ua lag luam online. Qhia koj lub ntsej muag thiab muab kev daws teeb meem rau lawv cov teeb meem. Yog tias koj tsis muaj kev txawj ntse lossis xav tau kev pab hauv qee qhov chaw, nrhiav tus pab tswv yim. Peb siv cov neeg pabcuam los pab nrog blog sau ntawv, tsim cov duab, thiab CRM kev tswj hwm.

Chris Abrams ntawm Abrams Qhov Kev Tuav Pov Hwm Kho Mob

Cov Tswv Cuab Kev Tsim Meej Khoom

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.