5 Qhov Kev Txiav Txim Siab rau Kev Tshaj Tawm Email Zoo hauv 2023

Kev tshaj tawm email tau dhau los ua lub hauv paus ntawm ntau lub tswv yim kev lag luam hauv hnub no lub hnub nyoog digital. Tab sis raws li peb saib ua ntej rau 2023, peb tuaj yeem xav li cas los ntawm cov cuab yeej muaj zog no? Tsab ntawv xov xwm no yuav tshawb txog tsib qhov kev kwv yees rau kev tshaj tawm email zoo hauv xyoo tom ntej. Los ntawm tus kheej mus rau automation, cov qauv no tau teeb tsa txoj kev lag luam txuas nrog lawv cov neeg tuaj saib thiab tsav kev hloov pauv. Txawm hais tias koj yog tus lag luam email raws caij nyoog lossis nyuam qhuav pib, cov kev nkag siab no yuav pab koj nyob ua ntej ntawm txoj kab nkhaus thiab ua kom koj qhov kev nthuav qhia ntau tshaj plaws.

1. personalization - Cov ntsiab lus tus kheej thiab kho kom haum ua kom muaj kev hloov pauv zoo dua thiab kev koom tes nrog cov neeg siv khoom. Los ntawm kev siv cov ntsiab lus dynamic rau segmenting cov neeg tuaj saib raws li kev txaus siab thiab kev coj cwj pwm, tus kheej tuaj yeem pab cov lag luam sawv hauv cov neeg coob coob hauv cov thawv ntawv thiab tsim kom muaj kev sib raug zoo ntawm cov neeg siv khoom. Nyob rau hauv lub xyoo tom ntej, peb tuaj yeem cia siab tias yuav pom cov txheej txheem tsim tus kheej ntau dua, xws li AI-powered cov lus pom zoo thiab hyper-personalized messaging raws li tus neeg siv cov ntaub ntawv.
2. Segmentation thiab lub hom phiaj - Segmentation thiab lub hom phiaj yog qhov tseem ceeb ntawm kev nthuav tawm email ua tiav, thiab micro-segmentation yog qhov nrov nrov rau kev ua tiav ntau dua thiab muaj txiaj ntsig segmentation. Cov lag luam tuaj yeem hloov kho lawv cov kev xa xov thiab muab rau txhua ntu cov kev xav tau tshwj xeeb thiab kev nyiam los ntawm kev faib cov neeg tuaj saib rau hauv cov pab pawg me raws li lawv cov yam ntxwv tshwj xeeb thiab kev coj cwj pwm. Qhov no tsis tsuas yog pab txhim kho kev sib koom tes thiab kev hloov pauv, tab sis kuj tseem pab txhim kho kev sib raug zoo nrog cov neeg siv khoom los ntawm kev qhia tias lub hom phiaj nkag siab txog lawv tus kheej cov kev xav tau thiab kev nyiam.
3. Email kev sib tham - Xyoo 2023, peb tuaj yeem cia siab tias yuav pom ntau qhov muaj tswv yim thiab sib tham sib koom ua ke hauv kev tshaj tawm email. Qhov no yuav suav nrog cov yam ntxwv zoo li lub sijhawm suav rov qab, cov lus nug, lossis txawm tias muaj kev paub txog kev muaj tiag. Los ntawm kev muab kev paub ntau dua thiab muaj txiaj ntsig zoo, cov lag luam tuaj yeem ntes cov neeg tuaj saib thiab txhawb kev koom tes ntau dua thiab sib cuam tshuam nrog lawv cov hom. Tsis tas li ntawd, kev siv cov ntsiab lus sib tham tuaj yeem muab cov ntaub ntawv tseem ceeb ntawm cov neeg siv khoom nyiam thiab kev coj cwj pwm, tso cai rau kev nthuav dav ntxiv thiab muaj txiaj ntsig zoo yav tom ntej.
4. Kev ruaj ntseg cov ntaub ntawv - Cov lag luam yuav tsum xyuas kom meej tias lawv cov ntaub ntawv khaws cia, khaws cia, thiab kev siv ua raws li cov kev cai cuam tshuam (xws li GDPR or CCPA) txhawm rau txo cov kev pheej hmoo cuam tshuam nrog cov ntaub ntawv kev ruaj ntseg hauv email txias. Lwm qhov kev txiav txim siab tseem ceeb yog pob tshab thiab kev sib txuas lus nrog cov neeg siv khoom. Cov lag luam yuav tsum paub meej txog cov ntaub ntawv uas lawv khaws thiab vim li cas, thiab muab cov neeg siv khoom tswj xyuas seb lawv cov ntaub ntawv siv li cas. Qhov no tuaj yeem pab tsim kom muaj kev ntseeg siab thiab kev ntseeg siab ntawm cov neeg siv khoom, txo qhov kev pheej hmoo ntawm kev tsis zoo PR lossis kev txiav txim raws li txoj cai vim cov ntaub ntawv tsis raug cai.
5. Automation thiab AI-powered technologies - Xyoo no peb cia siab tias yuav pom ntau dua automation thiab AI-powered technologies koom ua ke rau hauv kev lag luam email. Los ntawm kev kwv yees kwv yees rau chatbots, cov cuab yeej no tuaj yeem pab cov lag luam nkag siab zoo dua thiab koom nrog lawv cov neeg siv khoom ntawm txhua theem ntawm kev yuav khoom. Txawm li cas los xij, nws yog ib qho tseem ceeb uas yuav tsum tau ua kom muaj kev sib npaug ntawm automation thiab tus kheej, kom ntseeg tau tias kev nthuav dav siv tau zoo yam tsis muaj kev cuam tshuam rau tib neeg kov uas cov neeg siv khoom xav tau los ntawm lawv cov kev cuam tshuam nrog cov hom.

Yuav Ua Li Cas Craft Super-Personalized Emails

Los ntawm kev txiav cov lus thiab muab rau cov neeg siv khoom nyiam thiab kev coj cwj pwm, cov lag luam tuaj yeem qhia tau tias lawv nkag siab thiab saib xyuas lawv cov neeg siv khoom xav tau thiab nyiam.

Nov yog 5 lub tswv yim uas koj yuav xav ua raws li:

1. Sau cov ntaub ntawv los ntawm qhov sib txawv touchpoints thiab siv cov ntaub ntawv nkag siab rau kho cov lus. 
2. Siv cov ntawv sib koom ua ke los ntxig rau tus kheej cov ntaub ntawv tus neeg siv los ntawm cov npe xa ntawv thiab tsim kom muaj kev sib raug zoo ntawm tus kheej nrog rau kev cia siab. 
3. Segment koj cov npe email thiab categorize koj lub zeem muag raws li ntau yam (lub tuam txhab loj, qhov tseem ceeb, thiab cov ntsiab lus mob). 
4. Ntxiv cov ntsiab lus sib tham sib hauv koj tus email los txhawb koj lub zeem muag los so, nyem, thiab cuam tshuam nrog koj.
5. Kho koj cov lus nrog rau tus kheej kos npe, nce qib, thiab hu rau kev nqis tes ua.
6. Siv cov xwm txheej tshwm sim txhawm rau txheeb xyuas lub sijhawm zoo tshaj plaws kom ncav cuag cov kev cia siab thiab txheeb xyuas cov neeg tau txais ntau dua rau koj qhov kev thov. 

Yuav ua li cas nce Main Email Metrics

Kev nce kev ntsuas email tseem ceeb yog lub tswv yim tseem ceeb rau kev nyob sib tw, tsav kev lag luam loj hlob, thiab tseem txhim kho cov neeg siv khoom koom nrog thiab kev ntseeg siab. Nov yog ob peb lub tswv yim yuav ua li cas ua tiav nrog koj tus email metrics:

• Siv cov kab lus meej, meej, thiab ntxim nyiam kom nce tus nqi qhib (tsis muaj spam ua rau cov lus).
• Zam kev tsis meej pem hauv koj qhov kev hu-rau-ua haujlwm (CTA). Ua kom ncaj ncaj thiab meej los txhim kho kev nias-los ntawm tus nqi (CTRs).
• Tshawb nrhiav thiab txheeb xyuas lub sijhawm zoo tshaj plaws rau kev xa email. 
• Txhim kho koj lub vev xaib ua ntej nthuav tawm. Ib qho seamless thiab du cov neeg siv kev txhim kho tus nqi hloov dua siab tshiab.

Kev Muag Khoom Tus Neeg Sawv Cev Kev Ua Haujlwm Zoo

Tsis tas yuav hais tias lub luag haujlwm ntawm tus neeg sawv cev kev muag khoom (SDR) hauv email nthuav tawm yog qhov tseem ceeb. Tsuas yog vim lawv yog cov uas tsav cov neeg tsim khoom thiab tsim kev sib raug zoo nrog cov neeg siv khoom muaj peev xwm.

Muaj ib qho kev ua tiav SDR peb siv ntawm Pob Zeb, uas pab peb sawv hauv kev ua lag luam.

• Cov lus teb sai thiab kho tau thiab ua raws
• Tsom ntsoov rau ICP thiab lub hom phiaj lub npe
• Cov ntaub ntawv tshawb fawb ntsig txog thiab tsim nyog 
• Tus phooj ywg thiab cov neeg siv khoom-centric lub suab ntawm lub suab
• Refined email kos npe thiab cov ntaub ntawv profile

Yuav Ua Li Cas Ua Kom Muaj Lub Npe Domain Reputation thiab nce tus nqi xa mus txog 15%

Lub koob npe nrov npe muaj txiaj ntsig yog hais txog kev ntseeg siab thiab txoj cai uas tus xa email tau tsim ua lub sijhawm nrog cov chaw pabcuam email (ESPs) thiab lawv cov neeg siv khoom. Lub koob npe zoo ua rau muaj kev xa khoom ntau dua, vim tias ESPs feem ntau yuav ua ntej emails los ntawm cov neeg xa khoom ntseeg siab thiab tsis txhob xa lawv mus rau spam folders.

Increasing deliverability rates ensures that emails are actually reaching customers and having the desired impact. Low deliverability rates can lead to missed opportunities, wasted resources, and damage to a business’s reputation.

Ua raws li cov kauj ruam no los txhim kho kev ua tau zoo ntawm koj cov phiaj xwm, muaj kev sib raug zoo ntawm cov neeg siv khoom, thiab txhawb kev loj hlob mus ntev thiab ua tiav.

1. teem email authentication raws tu qauv (SPF, DKIM, Thiab DMARC).
2. Ua ntej tus kheej thiab segmentation raws li koj tus ncej tseem ceeb tshaj tawm.
3. Leverage sender score tools to soj ntsuam koj tus email lub koob npe nrov thiab kho kom haum.
4. Ua kom tiav raws li cov ntsiab lus muaj nuj nqis kom txaus siab rau qhov kev cia siab.
5. Ua ntej tshaj qhov zoo tshaj qhov ntau hauv email txias.
6. Xaiv lub platform zoo rau kev xa email.