You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will sticks ib ncig.
Cov ntaub ntawv nyob rau hauv taw tes, peb muaj ib tug Infographic ntawm cov nplooj ntawv tsaws nqa tawm ntawm StumbleUpon txog li ib hlis dhau los - koj tuaj yeem pom cov ntsia hlau loj hauv qab no. Qhov kev cuam tshuam tom ntej rau tag nrho cov txheeb cais yog kwv yees tau - bounce tus nqi nce, kev sib koom tes poob, thiab nplooj ntawv tuaj xyuas ib zaug poob ho thaum ntsia hlau loj.
However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the Analytics daim qauv hauv qab. Cov kab dub yog qhov tam sim no 3 lub hli qhov rai thiab kab grey lub teeb yog yav dhau los 3 lub hlis qhov rai sib tshooj ua qhov kev sib piv.
Nco ntsoov qhov nce tag nrho hauv kev lag luam uas nyob.
This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors yuav nyobCov. Hauv qhov xwm txheej no, nws tau ua tiav nrog kev ua lag luam zoo heev uas kuv xa mus rau StumbleUpon.
If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be loj hlob koj cov neeg tuaj saib koj hauv paus. Cag ntawm cov neeg tuaj saib is koom! Cov stats yog yooj yim overshadowed los ntawm qhov ntau ntawm cov tsis cuam tshuam cov qhua.
The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!