Cov ntsiab lus MarketingEcommerce thiab Khw muag khoomKev Lag Luam InfographicsSocial Media & Influencer Marketing

Sab saum toj Social Media Trends rau 2023

Kev loj hlob ntawm kev tshaj xov xwm kev muag khoom thiab kev lag luam hauv cov koom haum tau nce mus rau qhov kev nce qib hauv ob peb xyoos dhau los thiab xav tias yuav loj hlob ntxiv. Raws li kev tshaj xov xwm platforms hloov zuj zus thiab cov neeg siv tus cwj pwm hloov pauv, cov lag luam tau lees paub qhov txiaj ntsig ntawm kev koom nrog kev tshaj tawm hauv lawv cov tswv yim muag thiab kev lag luam.

Muaj 4.76 billion tus neeg siv social media hauv ntiaj teb niaj hnub no - sib npaug rau 59.4 feem pua ​​​​ntawm cov neeg hauv ntiaj teb. Tus naj npawb ntawm cov neeg siv social media thoob ntiaj teb tau nce los ntawm 137 lab hauv 12 lub hlis dhau los.

Cov ntaub ntawv qhia

Qee yam uas ua rau kev loj hlob no muaj xws li:

  • Nce kev siv social media: Nrog ntau tus neeg siv kev tshaj xov xwm thoob ntiaj teb, kev lag luam pom cov platforms no yog cov channel tseem ceeb kom ncav cuag thiab koom nrog lawv cov neeg tuaj saib.
  • Tsom ntsoov rau cov neeg siv khoom koom nrog thiab tus kheej: Social media platforms tso cai rau cov lag luam sib tham ncaj qha nrog cov neeg siv khoom, muab cov ntsiab lus ntawm tus kheej, thiab txhawb kev sib raug zoo. Qhov no pab cov koom haum tsim cov khoom lag luam loyalty, nce cov neeg siv khoom tuav, thiab txhawb kev muag khoom.
  • Hloov mus rau social commerce: Cov platforms zoo li Instagram, Facebook, thiab Pinterest tau qhia cov khoom lag luam uas ua rau cov neeg siv tshawb pom thiab yuav khoom ncaj qha hauv cov apps. Cov yam ntxwv no tau ua rau kev tshaj xov xwm yog ib feem tseem ceeb ntawm cov neeg siv khoom taug kev, los ntawm kev tshawb nrhiav cov khoom mus rau kev yuav khoom.
  • Kev tshwm sim ntawm cov platforms tshiab thiab cov qauv: Kev nce ntawm cov platforms zoo li TikTok thiab qhov nrov ntawm cov ntsiab lus luv luv video tau tsim cov hauv kev tshiab rau cov neeg lag luam los koom nrog cov neeg tuaj saib thiab tsim kev muag khoom.
  • Influencer kev lag luam: Ntau lub koom haum tau txais kev txhawb nqa kev lag luam raws li tus nqi tsim nyog thiab qhov tseeb kom ncav cuag lawv cov neeg tuaj saib, koom tes nrog micro thiab nano influencers los txhawb lawv cov khoom thiab cov kev pabcuam.
  • Txhim kho lub hom phiaj thiab analytics: Social media platforms muab cov kev xaiv zoo tshaj plaws rau cov hom phiaj thiab cov cuab yeej tshuaj ntsuam xyuas, ua rau cov lag luam mus cuag cov neeg tuaj saib tshwj xeeb thiab ntsuas qhov ua tiav ntawm lawv cov phiaj xwm. Qhov no tso cai rau cov koom haum ua kom zoo dua lawv cov tswv yim kev lag luam thiab faib lawv cov peev txheej zoo dua.

Xav txog cov xwm txheej no, nws pom tseeb tias kev tshaj tawm kev muag khoom thiab kev lag luam yuav loj hlob ntxiv raws li cov koom haum paub txog qhov tseem ceeb ntawm kev siv cov platforms no kom ncav cuag thiab koom nrog lawv lub hom phiaj cov neeg tuaj saib, tsav kev muag khoom, thiab txhawb nqa hom kev ntseeg siab. Raws li kev tshaj xov xwm kev sib raug zoo thiab cov neeg siv tus cwj pwm txuas ntxiv mus, cov lag luam uas nyob twj ywm agile thiab hloov lawv cov tswv yim los nqis peev rau cov kev hloov pauv no yuav zoo dua los ua kom tiav hauv kev sib tw nce toj.

10 Social Media Trends Rau 2023

Raws li kev tshaj tawm xov xwm txuas ntxiv mus, cov hom lag luam yuav tsum hloov kho lawv cov tswv yim kom nyob ua ntej ntawm qhov kev ua si. Los ntawm TikTok SEO rau Metaverse, Creatopy tsim cov infographic no, 10 Social Media Trends rau 2023, los piav qhia cov qauv uas yuav ua rau koj lub tswv yim kev sib raug zoo. Nov yog kaum sab saum toj:

  1. TikTok SEO: nrog Gen Zias tig mus rau TikTok rau kev tshawb nrhiav, cov neeg lag luam yuav tsum ua kom zoo dua lawv cov ntsiab lus rau TikTok cov nplooj ntawv tshawb fawb, txhim kho kev pom ntawm TikTok thiab ... thaum kawg Google, ib yam nkaus.

Hauv peb cov kev tshawb fawb, ib yam dab tsi zoo li yuav luag 40% ntawm cov tub ntxhais hluas, thaum lawv tab tom nrhiav chaw noj su, lawv tsis mus rau Google Maps lossis Nrhiav. Lawv mus rau TikTok lossis Instagram.

Prabhakar Raghavan, SVP ntawm Google Kev Paub & Cov Ntaub Ntawv
ntawm TechCrunch
  1. Brands li creators: Raws li algorithms tseem ceeb rau kev koom tes, cov hom lag luam yuav tsum tau txais kev muaj tswv yim ntau dua thiab koom nrog rau cov ntsiab lus tsim.
  2. Short-form video dominance: Cov yeeb yaj kiab luv luv tau tsim los ua lub hnub qub ntawm cov tswv yim kev sib raug zoo hauv 2023, nrog TikTok ua tus nqi thiab lwm lub platform sib tw rau ib qho ntawm qhov kev txiav txim.

Cov neeg siv khoom xav txog cov yeeb yaj kiab luv luv ua 2.5 npaug ntau dua li cov yeeb yaj kiab ntev. 66% ntawm cov neeg siv khoom qhia luv luv video los ua tus feem ntau koom hom ntawm social media cov ntsiab lus Hauv 2022, nce los ntawm 50% hauv 2020.

Sprout Social
  1. Viral nkauj thiab suab: Cov khoom lag luam tuaj yeem siv nyiaj rau cov suab nrov lossis tsim lawv tus kheej, raws li pom los ntawm HBO's negroni sbagliato #houseofthedragon haus phenomenon.
  2. Niche cov zej zog: Cov khoom lag luam yuav tsum tsim thiab saib xyuas cov zej zog niche nyob ib puag ncig kev nyiam sib koom, muab txiaj ntsig thiab tsim kev sib raug zoo nrog cov thawj coj thiab cov neeg siv khoom.
  3. Zero-click cov ntsiab lus: Cov ntsiab lus haiv neeg uas tsis tas yuav tsum muaj cov neeg siv kev nqis tes ua yog qhov tseem ceeb los ntawm kev tshaj xov xwm algorithms, ua xoom-nias cov ntsiab lus yog lub tswv yim ntse.
  4. Micro thiab nano-influencer kev sib koom tes: Cov me me influencers muab ntau qhov tseeb thiab kev koom tes ntawm tus nqi qis, ua rau lawv muaj kev xaiv zoo rau cov hom.

Nano-influencers nrog tsawg dua 5,000 cov neeg ua raws muaj qhov sib koom siab tshaj plaws (5%). Qhov no zoo li yuav txo qis raws li cov neeg taug qab suav skyrockets kom txog rau thaum muaj npe nrov (1.6%). Yuav luag ib nrab (47.3%) ntawm influencers yog micro-influencers nrog 5,000-20,000 followers ntawm lawv cov kev tshaj tawm xov xwm loj tshaj plaws.

MarketSplash
  1. Kev txhawj xeeb txog kev ceev ntiag tug cov ntaub ntawv: Raws li cov neeg siv khoom loj hlob muaj kev txhawj xeeb txog cov ntaub ntawv ntiag tug, cov neeg lag luam yuav tsum nrhiav txoj hauv kev los sau thiab siv cov ntaub ntawv ntiag tug.
  2. Kev paub ntawm cov neeg siv khoom ntawm kev sib raug zoo channel: Cov tuam txhab lag luam yuav tsum ua qhov tseem ceeb ntawm cov neeg siv khoom hauv kev tshaj xov xwm, siv cov cuab yeej xws li chatbots los txhim kho kev sib txuas lus thiab txhim kho kev sib raug zoo.
  3. Lub metaverse: Raws li kev muaj tiag virtual (VR) tau txais traction, cov neeg lag luam yuav tsum tshawb nrhiav cov hauv kev tshiab rau kev nce qib thiab kev koom tes hauv cov cotaverse, ib qho kev tshwm sim digital realm.

Lub ntiaj teb metaverse kev lag luam loj tau muaj nuj nqis ntawm USD 100.27 billion hauv 2022 thiab tau kwv yees kom loj hlob USD 1,527.55 billion los ntawm 2029, ntawm ib CAGR ntawm 47.6%

Hmoov zoo ua lag luam Insights

Yuav ua li cas koom nrog Cov Kev Sib Tham Sib Tham no

Txhawm rau kom muaj txiaj ntsig ntawm cov kev tshaj tawm sab saum toj hauv xyoo 2023, cov neeg lag luam yuav tsum xav txog cov lus qhia hauv qab no:

  • Siv TikTok SEO: Tshawb nrhiav thiab siv cov hashtags thiab cov ntsiab lus tseem ceeb los txhim kho koj cov ntsiab lus kev tshawb pom ntawm TikTok. Ib yam li koj ua kev tshawb fawb cav optimization (SEO) ntawm koj qhov chaw, koj yuav tsum ua kom zoo rau kev tshawb fawb ntawm TikTok. Txhim kho qhov cuam tshuam hashtags, keywords, captions, thiab video piav qhia txhawm rau ua kom koj muaj feem tshwm sim ntawm ob nplooj ntawv TikTok tshawb nrhiav.
  • Txais ib tus creator mindset: Tsom ntsoov rau kev tsim kom muaj txiaj ntsig, muaj tseeb, thiab cov ntsiab lus zoo uas cuam tshuam nrog koj cov neeg tuaj saib. Kawm cov neeg tsim kev vam meej thiab kawm los ntawm lawv cov tswv yim los txhim kho koj lub hom phiaj kev sib raug zoo.
  • Kev nqis peev hauv cov ntsiab lus luv luv video: Tsim cov phiaj xwm cov ntsiab lus uas suav nrog cov yeeb yaj kiab luv luv ntawm lub platform xws li TikTok, Instagram Reels, thiab YouTube Shorts. Ua kom koj cov vis dis aus pom kev txaus siab, qhia paub, thiab sib koom ua kom muaj kev koom tes thiab ncav cuag. Cov xov xwm zoo ntawm no yog tias niaj hnub video kho cov cuab yeej tam sim no suav nrog cov ntawv luv luv thiab ntsug video kho cov cuab yeej uas tuaj yeem txo qhov kev siv zog tsim nyog los tshaj tawm koj cov yeeb yaj kiab.
  • Leverage viral nkauj thiab suab: Koom nrog cov nkauj nrov lossis suab hauv koj cov ntsiab lus txhawm rau ua kom nws muaj peev xwm thiab muaj txiaj ntsig. Xwb, tsim koj tus kheej lub suab nrov lossis jingle kom koj cov ntsiab lus sawv tawm.
  • Tsim thiab koom nrog cov zej zog niche: Txheeb xyuas koj lub hom phiaj cov neeg siv khoom nyiam thiab tsim cov ntsiab lus raws li lawv cov kev xav tau. Tsim cov zej zog niche ntawm cov platforms nyiam Cov Pab Pawg Facebook or Discord, qhov twg koj tuaj yeem muab tus nqi thiab txhawb nqa kev sib raug zoo nrog koj cov neeg tuaj saib.
  • Siv xoom-nias cov ntsiab lus: Tsim cov ntsiab lus uas xa cov ntaub ntawv sai thiab nrawm, tsis tas yuav tsum muaj cov neeg siv ua haujlwm. Siv cov hom ntawv xws li carousel posts, infographics, lossis cov lus qhia ceev los qhia cov ntaub ntawv tseem ceeb hauv kev tshaj xov xwm platforms.
  • Koom tes nrog micro thiab nano-influencers: Txheeb xyuas cov neeg muaj feem cuam tshuam nrog koj lub hom phiaj muaj txiaj ntsig thiab muaj kev koom tes siab. Tsim kev sib koom tes uas koom nrog kev pom zoo, cov ntsiab lus txhawb nqa, lossis cov ntsiab lus tsim los ua kom muaj kev ntseeg siab thiab ncav cuag. Influencer kev lag luam platform tuaj yeem pab koj txheeb xyuas thiab koom tes nrog cov neeg no.
  • Muab qhov tseem ceeb ntawm cov ntaub ntawv ntiag tug: Ua pob tshab txog koj cov ntaub ntawv sau thiab siv cov kev coj ua, thiab xyuas kom ua raws li cov cai tswj hwm ntiag tug. Muab cov kev paub ntawm tus kheej los ntawm kev sib txuas lus ncaj qha xws li email lossis chatbots, qhov twg cov neeg siv txaus siab qhia lawv cov ntaub ntawv.
  • Txhim khu kev paub ntawm cov neeg siv khoom (CX): Siv kev tshaj xov xwm los ntawm kev txhawb nqa cov neeg siv khoom los ntawm kev teb sai sai rau cov lus pom, lus, thiab tshuaj xyuas. Siv chatbots los pab cov neeg siv khoom thiab sau cov lus qhia muaj txiaj ntsig los txhim kho koj cov khoom lossis kev pabcuam.
  • Tshawb nrhiav qhov metaverse: Nyob twj ywm paub txog kev txhim kho hauv lub cotaverse thiab nrhiav sijhawm los txhawb koj lub hom phiaj hauv qhov chaw virtual. Xav txog kev tsim cov khoom muaj txiaj ntsig digital, txhawb nqa cov xwm txheej virtual, lossis koom tes nrog cov neeg muaj feem cuam tshuam los ua kom pom kev pom thiab kev koom tes.

Los ntawm kev hloov kho koj lub tswv yim kev lag luam rau cov qauv no, koj tuaj yeem nyob ua ntej ntawm qhov nkhaus thiab ncav cuag thiab koom nrog koj cov neeg tuaj saib nyob rau hauv ib qho kev hloov pauv hauv kev tshaj xov xwm.

Kev Tshaj Tawm Kev Tawm Tsam Xyoo 2023

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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