Starbucks Tso Kev Ua Si Network

Kuv Lub Tswv Yim Starbucks isn't up yet is up! Putting up a social network to solicit feedback from customers directly to the stores that they patronize may not be a bad idea. If there's a retail brand that might actually succeed with social networking, Starbucks may very well be it. It's a huge brand, it's everywhere, people are addicted (literally) to their product, and customers love it.

Starbucks is really up against a wall. They've lost their luster with followers, operating costs are up, great baristas are getting harder to find, consumer spending is lagging, and competitors like McDonalds are starting to growl about losing breakfast patrons. McDonalds txawm yog lub npov Starbucks ntawm ib lub taub hau rau lub taub hau saj sim.

Why I'm not at Starbucks as often

Personally, I visit Starbucks half as much as I used to. I enjoy the premium roast that I get from my local coffee house and appreciate the fact that my money is going back into the local economy. Starbucks lost its luster when I started to see them a few blocks apart from one another and the wireless was costing me $30 per month. I'm only at Starbucks when my Lub Tsev Kas Fes Greenwood, Cov khob taum no tsis ncav cuag.

nrog Howard Schultz back in the driver's seat, perhaps Starbucks could stand a chance. We'll see. My guess is that the Social Network will have a trickle of traffic, I would have opted for a blog and solicited feedback through content I could target a little better.

Kuv lub tswv yim yuav ua dab tsi rau Starbucks? Nyiam rooj.

10 Comments

  1. 1

    Kas fes tsis zoo uas koj tsis tas yuav tsum ua kws kho mob nrog ib nrab ping cov khoom noj siv mis ua kom nws txhawm chim nws yuav yog kuv lub tswv yim Starbucks.

  2. 2
  3. 3

    Kuv tsum tsis haus cov Starbucks thaum tus kws ntaus khoom nres saib koj thaum noj koj daim ntawv xaj thiab muab kev hloov pauv rov qab. Tsis muaj dab tsi ntaus neeg ntiaj teb chav ua haujlwm pabcuam kev pabcuam, thiab Starbucks yog qhov tsis muaj nyob rau hauv. Xav paub yog tias kev kawm ib nrab hnub pab ??

  4. 4

    Starbucks tau dhau los ua McDonalds ntawm kas fes, hauv kuv lub tswvyim. Raws li tau hais los ntawm Eric saum toj no, kev pabcuam cov qhua tuaj noj mov tau nce mus hauv toj heev. Cov neeg ua haujlwm feem ntau zoo li tsis nyiam qhov lawv ua ntawm ntau qhov chaw ceev khoom noj, thiab cov khoom lag luam zoo tsis sib thooj (txawm hais tias kuv yuav hais tias ntawm McDonalds nws zoo ib yam nkaus, tsis yog qhov kuv noj ntau zaus). Lawv tau nqa qee yam uas siv los muaj qee qhov cache rau nws thiab ua rau nws zoo tib yam.

    Hauv lawv qhov kev tiv thaiv, Kuv tsis paub tseeb tias koj yuav tsum tswj hwm cov nyiaj tau paj zoo li cas hauv kev ua lag luam raws li kev sib tw zoo li kas fes yog hnub no. Kuv xav tias nrog lub ntiaj teb kev lag luam nrog Starbucks cov khw muag khoom tau ploj mus rau qhov kev poob ntawm qhov zoo tag nrho ntawm cov kev paub uas koj tau txais thaum koj tuaj ntsib, tab sis nws tsis muaj hmoo. Kuv xav pom lawv txhim kho tej yam, tab sis kuv xav tias lawv muaj kev nyuaj ntawm lawv kev sib tw.

  5. 5

    Kuv tsis paub yog tias Starbucks xav tau kev sib txuas lus hauv zej zog txhua qhov ntau tshaj li Bode Miller yuav tsum tso tawm SkiSpace skiing social network. Nws yog tus naj npawb sheer ntawm cov neeg siv uas tsim cov txiaj ntsig network thiab ua kom muaj kev sib raug zoo hauv zej zog, yog li cov chaw muag khoom tau tua lawv tus kheej hauv ko taw. Tsawg, IMHO 😉

    • 6

      Kuv xav tias kuv pom zoo nrog koj, Dave. Txog rau 'lub sij hawm luv luv', nws zoo nkaus li lawv tsuas yog thov cov lus qhia thiab nws tsis tshua muaj 'kev sib raug zoo network' hauv lub siab raug. Nws yuav nthuav tawm pom tias lawv siv sab saum toj 2 - wireless dawb & xis rooj.

      Ob qho tib si ntawm cov ua kom ib puag ncig ntev dua… qee yam uas lub tsev kas fes ntau lawm yuav tsis txaus siab. Koj tsis muag ntau dua thaum tsis muaj chaw zaum!

  6. 7

    Peb pom qhov no txhua lub sijhawm tsis yog peb? Lub tswv yim zoo, kev ua kom tiav cov khoom lag luam thiab cov tuam txhab, nplai kom zoo dua ntawm cov hom kub ... thiab tom qab ntawd pib nthuav tawm zoo li vwm nrog kev ntxiv khoom thiab thaj chaw thiab pib poob nws cov tub ntxhais.

    Kuv tseem nres ntawm kuv Starbucks txhua hnub tab sis nws poob ntau ntawm nws cov lus thov ntawm txoj kev. Kuv nyiam tias Shultz tau rov qab los ntawm qhov kev ua huaj lwm ... nco txog cov haujlwm rov qab los rau hauv Apple ... nws yuav tsum coj lawv rov qab los ze zog kom muab qhov kev paub zoo. Cov kev sib txuas xov xwm hauv zej zog muaj tsawg kawg los qhib qhov rooj ntawm txoj kev tshiab.

    Kuv lub tswv yim rau lawv yog ua tib zoo mloog rau cov laj thawj uas yog vim li cas cov neeg siv khoom tam sim no tsis tuaj lawm, lwm tus mus rau McDonalds thiab vim li cas cov neeg yuav pom nws ntau dhau qhov tsis nco qab txog qhov yuav tau xav. Ib yam uas kuv tau muab txoj cai tso tawm yog qhov lawv tau txais kom nres nickle thiab diming cov kev paub. Kuv pom zoo txog qhov wireless hookup. Xijpeem, cov lus teb muaj. Deb dhau haib ib hom rau lawv tsis tau nrhiav txoj kev los kho nws.

    Phil

    • 8

      Kuv pom zoo li Phil. Kuv xav paub ntau npaum li cas ploj ploj tsuas yog vim Starbucks tsis muaj qhov ntawd 'tshiab lub tsheb tsw'?

      Ua qauv zoo nkauj yog lub hauv paus ruaj khov heev los tsim koj tus lag luam rau thiab nws nyhav rau huab lub tuam txhab lub zeem muag ntawm nws tus kheej thiab qhov tseem ceeb. Kuv xav tias ntau ntawm Starbuck txoj kev vam meej yog qhov sib xws ntawm kev haus dej txias nrog ntau cov lus ntawm ib qho nqi pheej yig.

      • 9

        Yog lawm, qhov zoo siab ntawm lub tsheb tshiab tau rub tawm. Kuv nco qab thaum tib neeg tau luag rau kuv txog kev cheem thiab siv yam lus tshiab uas kuv tau kawm.

        Koj yuav tau ntaus qhov teeb meem tseem ceeb rau lawv ... fad lossis kev tshaj tawm ntawm kev ua tus thawj 'sawv ntxov tawm ntawm kev paub' uas tau ploj mus. Lub sijhawm yuav qhia.

  7. 10

    Thaum kuv tseem qhuas txog Starbucks rau kev tsim cov txheej txheem uas coj cov neeg siv khoom mus rau lawv cov txheej txheem kev tsim kho tshiab, tseem muaj kev poob qis uas koj tsis tau hais txog. Cov neeg sib tw, suav txij li Peet mus txog lub qhov-hauv-phab ntsa ces kasfes khw kas fes, kuj tuaj yeem nkag mus rau Starbucks 'kev sib tham tswv yim tshiab. Qhov no yog cov khoom muaj nqis ntawm cov neeg yuav khoom tab tom nrhiav, dab tsi tau sim, thiab qhov twg ua haujlwm lossis tsis ua haujlwm. Yuav kom tso sab saum toj, Starbucks tau ua txoj haujlwm zoo ntawm kev sib tham, yog li muab ntau qhov kev tshawb fawb txog kev lag luam dawb.

    Kuv tseem nyob rau hauv kev pom zoo ntawm dab tsi Starbucks tau ua, tab sis yog hais tias kuv yog me-timer Kuv tseem yuav perousing kev tawm tswv yim pab txhua hnub!

    Ntau ntxiv txog cov ncauj lus tshwj xeeb no los ntawm kev ua lag luam kev pom zoo ntawm:

    http://www.evolvingexcellence.com/blog/2008/04/morro-bay-coffe.html

    Qhov zoo,
    Kevin

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