Email Marketing & AutomationUa Lag Luam & Muag Yeeb Yaj Kiab

Nkag siab qhov nyuaj (Thiab ntxhov siab) ntawm HTML Email Tsim

Yog tias koj qhib qhov kev tswj hwm cov ntsiab lus los tsim cov nplooj ntawv web, nws yog txheej txheem yooj yim zoo nkauj. Niaj hnub nimno web browsers txhawb HTML, CSS, thiab JavaScript kom nruj web qauv. Thiab lawv tsuas yog ib tug puv tes ntawm browsers uas designers yuav tsum tau txhawj txog. Muaj kev zam, tau kawg ... thiab qee qhov kev ua haujlwm yooj yim lossis ua haujlwm tshwj xeeb rau cov browsers.

Vim hais tias ntawm tag nrho cov qauv, nws ncaj nraim los tsim cov nplooj ntawv tsim hauv cov ntsiab lus tswj cov txheej txheem. Cov browsers ua raws li HTML5, CSS, thiab JavaScript… thiab cov neeg tsim khoom tuaj yeem tsim cov kev daws teeb meem zoo kawg los tsim cov nplooj ntawv web uas teb rau cov khoom siv thiab sib xws thoob plaws browsers. Ob xyoo dhau los, zoo li txhua tus neeg tsim lub vev xaib siv desktop software los tsim cov nplooj ntawv web. Tam sim no, nws tsis zoo nkauj heev rau tus tsim lub vev xaib los tsim cov nplooj ntawv web - feem ntau tsis yog, lawv tab tom tsim cov qauv thiab siv cov neeg kho hauv cov ntsiab lus los sau cov ntsiab lus. Cov kws kho lub vev xaib yog qhov zoo heev.

Tab sis email editors yog woefully qab. Ntawm no yog vim li cas…

Tsim HTML Emails yog qhov nyuaj ntau dua rau lub vev xaib

Yog tias koj lub tuam txhab xav tau tus email zoo nkauj HTML tsim, cov txheej txheem yog exponentially complex dua tsim tawm ib nplooj ntawv web rau ntau yam:

  • Tsis muaj Standards - Tsis muaj kev ua raws li cov qauv hauv lub vev xaib los ntawm cov neeg siv email uas tso saib HTML email. Zoo li txhua tus neeg siv email thiab txhua tus qauv ntawm txhua tus neeg siv email ua txawv. Qee tus yuav hwm CSS, fonts sab nraud, thiab HTML niaj hnub. Lwm tus hwm ib co inline styling, tsuas yog tso saib ib phau ntawm fonts, thiab tsis quav ntsej txhua yam tab sis cov rooj tsav tsheb. Nws yog qhov tsis txaus ntseeg uas tsis muaj leej twg ua haujlwm rau qhov teeb meem no. Yog li ntawd, tsim cov qauv uas ua rau thoob plaws cov neeg siv khoom thiab cov khoom siv tas li tau dhau los ua lag luam loj thiab tuaj yeem kim heev.
  • Email Client Security - Tsis ntev los no, Apple Mail tau hloov kho los thaiv tag nrho cov duab hauv HTML email los ntawm lub neej ntawd uas tsis muaj nyob hauv email. Koj tuaj yeem tso cai rau thauj lawv email ib lub sijhawm lossis yuav tsum ua kom cov chaw teeb tsa los kaw qhov teeb tsa no. Nrog rau email tus neeg siv kev ruaj ntseg teeb tsa, kuj tseem muaj cov chaw lag luam.
  • NWS Kev Ruaj Ntseg - Koj pab pawg IT tuaj yeem siv cov cai nruj ntawm cov khoom dab tsi tuaj yeem ua tiav hauv email. Yog tias koj cov duab, piv txwv li, los ntawm ib qho chaw tshwj xeeb uas tsis tau teev npe dawb hauv lub tuam txhab firewall, cov duab tsuas yog tsis tshwm sim hauv koj tus email. Qee lub sij hawm, peb tau tsim cov emails thiab tuav tag nrho cov duab ntawm lub tuam txhab server kom lawv tus kheej cov neeg ua haujlwm pom cov duab.
  • Cov Pabcuam Email - Txhawm rau ua qhov teeb meem loj dua, tus tsim email uas email chaw muab kev pabcuam (ESPs) tiag tiag qhia cov teeb meem es tsis txwv lawv. Thaum lawv txhawb nqa lawv cov editor yog Qhov Koj Pom Qhov Koj Tau Txais (WYSIWYG), qhov sib txawv feem ntau muaj tseeb nrog email tsim. Koj yuav saib ua ntej email hauv lawv lub platform, thiab tus neeg txais yuav pom tag nrho cov teeb meem tsim. Cov tuam txhab lag luam feem ntau tsis paub txog xaiv rau qhov muaj txiaj ntsig zoo tshaj plaws hloov kho qhov kev kaw cia, xav tias ib qho muaj ntau dua. Qhov tsis sib xws yog qhov tseeb… yog tias koj xav tau emails uas ua tsis tu ncua thoob plaws txhua tus neeg siv email, qhov yooj yim dua, zoo dua, vim tias tsawg dua tuaj yeem yuam kev.
  • Email Client Rendering - Ntau pua tus neeg siv email xa HTML sib txawv ntawm desktops, apps, mobile devices, thiab webmail cov neeg siv khoom. Thaum koj cov ntawv sau tsis zoo ntawm koj tus neeg muab kev pabcuam email tuaj yeem muaj qhov teeb tsa los tso rau hauv koj tus email, padding, margins, kab qhov siab, thiab font loj yuav txawv rau txhua tus neeg siv email. Raws li qhov tshwm sim, koj yuav tsum ruam dhau ntawm HTML thiab code txhua lub ntsiab lus sib txawv (saib qhov piv txwv hauv qab no) - thiab feem ntau sau rau hauv kev zam uas yog email tus neeg siv khoom tshwj xeeb - kom tau txais email los ua kom tsis tu ncua. Tsis muaj hom thaiv yooj yim, koj yuav tsum ua cov rooj tsav tsheb uas yog qhov sib npaug ntawm lub tsev rau lub vev xaib peb caug xyoo dhau los. Nws yog vim li cas txhua qhov kev teeb tsa tshiab yuav tsum muaj kev txhim kho thiab hla email tus neeg siv khoom thiab kev sim ntaus ntawv. Qhov koj pom hauv koj lub inbox yuav txawv kiag li qhov kuv pom hauv kuv lub inbox. Yog vim li cas rendering cov cuab yeej zoo li Email On Acid or Litmus yog ib qho yuav tsum ua kom ntseeg tau tias koj cov qauv tsim tshiab ua haujlwm thoob plaws txhua tus neeg siv email. Nov yog cov npe luv luv ntawm cov neeg siv email nrov thiab lawv cov tshuab ua haujlwm:
    • Apple Mail, Outlook rau Mac, Android Mail thiab iOS Mail siv WebKit.
    • Outlook 2000, 2002 thiab 2003 siv Internet Explorer.
    • Outlook 2007, 2010 thiab 2013 siv Microsoft lo lus (yog, Lo Lus!).
    • Cov neeg siv Webmail siv lawv lub browser raws li lub cav (piv txwv li, Safari siv WebKit thiab Chrome siv Blink).

Ib qho piv txwv ntawm HTML rau Web Vs. Email

Yog tias koj xav tau ib qho piv txwv uas qhia txog qhov nyuaj ntawm kev tsim hauv email piv rau lub vev xaib, ntawm no yog ib qho piv txwv zoo los ntawm Mailbakery tsab xov xwm 19 Qhov sib txawv loj ntawm Email thiab Web HTML:

Email HTML

Peb yuav tsum tsim kom muaj cov rooj sib txuas ua ke tag nrho cov inline styling tsim nyog los tso lub pob kom raug thiab xyuas kom meej tias nws zoo nyob thoob plaws email cov neeg siv khoom. Ib daim ntawv cim nrog cov style kuj tseem nyob rau saum toj ntawm email no los koom nrog cov chav kawm.

<table width="100%" border="0" cellspacing="0" cellpadding="0">
   <tr>
      <td align="left">
         <table border="0" cellspacing="0" cellpadding="0" bgcolor="#43756e">
            <tr>
               <td class="text-button"  style="padding: 5px 20px; color:#ffffff; font-family: 'Oswald', Arial, sans-serif; font-size:14px; line-height:20px; text-align:center; text-transform:uppercase;">
                  <a href="#" target="_blank" class="link-white" style="color:#ffffff; text-decoration:none"><span class="link-white" style="color:#ffffff; text-decoration:none">Find Out More</a>
               </td>
            </tr>
         </table>
      </td>
   </tr>
</table>

Web HTML

Peb tuaj yeem siv daim ntawv teev npe sab nraud nrog cov chav kawm los txheeb xyuas cov ntaub ntawv, kev sib dhos, xim, thiab qhov loj ntawm cov ntawv thauj tog rau nkoj uas tshwm raws li lub pob.

<div class="center">
   <a href="#" class="button">Find Out More</a>
</div>

Yuav ua li cas kom tsis txhob muaj teeb meem tsim email

Cov teeb meem tsim email tuaj yeem zam tau los ntawm kev ua raws li cov txheej txheem tsim nyog:

  1. Template Test - Nkag siab txog cov neeg siv email uas koj cov neeg siv khoom siv thiab ua kom ntseeg tau tias koj tus email HTML raug kuaj tag nrho thoob plaws lub xov tooj ntawm tes thiab desktop yog qhov tseem ceeb ua ntej siv cov qauv. Peb tuaj yeem tsim email los ntawm Photoshop layout ... tab sis slicing thiab dicing nws mus rau hauv lub rooj tsav tsheb, tus neeg siv email cross-email yog qhov tseem ceeb rau kev xa email tsim uas zoo thiab zoo ib yam.
  2. Kev ntsuam xyuas sab hauv - Thaum koj tus qauv tsim thiab sim, nws yuav tsum raug xa mus rau ib daim ntawv teev cov noob hauv lub koom haum los tshuaj xyuas thiab pom zoo. Tej zaum koj yuav xav pib nrog ib qho kev txwv ntawm cov tib neeg ua ntej kom ntseeg tau tias tsis muaj firewall lossis teeb meem kev nyab xeeb cuam tshuam nrog kev xa email sab hauv. Yog tias qhov no tab tom tsim ib qho piv txwv ntawm tus muab kev pabcuam email tshiab, koj tuaj yeem pom qee qhov kev lim lossis thaiv cov teeb meem cuam tshuam nrog txawm tias tau txais koj tus email rau inbox.
  3. Template Versioning - Tsis txhob hloov koj cov layouts lossis designs yam tsis tau ua haujlwm ntawm koj tus qauv tshiab uas tuaj yeem tsim, sim kom raug, thiab siv tau. Ntau lub lag luam nyiam ib qho qauv tsim rau txhua qhov kev sib tw ... tab sis qhov ntawd xav kom txhua tus email tsim, tsim, thiab xa mus rau txhua qhov phiaj xwm. Qhov no ntxiv ib tuj ntawm lub sij hawm rau kev lag luam email txheej txheem sab hauv. Thiab, koj pheej hmoo tsis nkag siab txog cov ntsiab lus hauv koj tus email ua tau zoo tshaj cov ntsiab lus tsis yog. Kev sib raug zoo tsis yog ib txoj hauv kev ua kom cov txheej txheem yooj yim dua, nws kuj tseem ceeb rau tus cwj pwm ntawm koj cov neeg siv khoom.
  4. Email Service Provider Exceptions - Zoo li txhua tus neeg muab kev pabcuam email muaj kev ua haujlwm nyob ib puag ncig cov teeb meem uas lawv tus email tsim qhia. Peb feem ntau tuaj yeem ntxiv CSS raw rau ib tus as-qhauj - lossis txawm tias muaj cov ntsiab lus thaiv uas yuav tsum tau suav nrog hauv txhua tus email - txhawm rau kom lub tuam txhab siv tus email built-in thiab tsis muaj nws ua txhaum tus qauv ntawm koj tus email. Tau kawg, qhov ntawd yuav xav tau qee qhov kev cob qhia thiab kev tswj hwm tus txheej txheem los siv cov kauj ruam no kom ntseeg tau tias lawv tau ua raws. Lossis - koj tsuas yog xav tsim koj tus email tsim hauv kev daws teeb meem uas tau ua pov thawj los ua haujlwm thoob plaws cov neeg siv khoom thiab cov khoom siv, tom qab ntawd muab nws rov qab rau hauv koj tus neeg muab kev pabcuam email.

Email Tsim Platforms

Vim tias email kev pabcuam platforms tau ua haujlwm tsis zoo ntawm kev tsim kho thiab tswj cov neeg siv khoom hla thiab cov khoom siv sib txuas ua haujlwm tsis tu ncua, ntau lub platform zoo tau tuaj rau hauv kev ua lag luam. Ib qho uas peb tau siv ntau yog Stripo.

Stripo tsis yog tus tsim email xwb, lawv kuj muaj lub tsev qiv ntawv ntawm ntau dua 900 tus qauv uas tuaj yeem yooj yim tuaj. Thaum koj tsim email, koj tuaj yeem xa email rau 60+ ESPs, thiab email cov neeg siv khoom, suav nrog Intuit Mailchimp, HubSpot, Phiaj los nqis tes saib, AWeber, xov xwm eSputnik, Outlook, Thiab Gmail. Qhov zoo tshaj plaws ntawm txhua tus qauv Stripo tuaj nrog cov ntawv xeem email suav nrog yog li koj tuaj yeem paub tseeb tias lawv tau raug sim thiab ua haujlwm tsis tu ncua hla dhau 40 tus neeg siv email.

Nkag mus rau Stripo Editor Demo

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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