Nthuav: Cov Txheej Txheem Tshaj Tawm Txheej Txheem Tshaj Tawm rau Digital Luam Tawm

nqaj cov ntawv tshaj tawm digital ad ad

Cov ntawv tshaj tawm Niche tseem txuas ntxiv tsav cov ntsiab lus tseem ceeb rau cov pab pawg sib txawv. Thaum them nyiaj-ib-nias, koom nrog thiab chij ad tshuab txuas ntxiv rau txoj kev ua lag luam rau lawv cov txheej txheem yooj yim thiab cov nqi qis rau cov hmoov txhuas, lawv feem ntau tau txais kev nias qis thiab kev hloov pauv. Vim tias lawv pheej yig, lawv tseem tuaj yeem sau cov txiaj ntsig zoo kawg thiab muaj qhov khoom rov qab los ntawm kev tso peev rau cov neeg ua lag luam.

Xav txog koj qhov kev tshawb nrhiav thiab kev tshawb nrhiav tus cwj pwm. Raws li kuv saib rau kuv lub desktop thiab email inbox, Kuv tau dhau mus nrog emails thiab tshaj tawm los ntawm cov tshaj tawm. Kuv pom ntau pua, tej zaum txawm ntau txhiab, ntawm kev lag luam khoom siv txhua lub lim tiam. Tab sis raws li kuv xav txog kuv txoj kev xa khoom xa tuaj thiab cov ntawv tshaj tawm digital, nws tsuas yog ib qho kev faib khoom me me uas kuv xuv npe thiab muab lub sijhawm nyob rau lub lim tiam. Tus cwj pwm ntawm kev siv lub web rau cov kev paub dhau los ntawm kev nthuav tawm los ntawm kev tshaj tawm digital ntawm daim ntawv lossis ntawm ib ntsiav tshuaj yog sib txawv.

Muaj ntau phav phav cov ntawv tshaj tawm nyob rau sab saud, ntau qhov chaw ntawd yog daim av ntawm cov neeg txiav txim siab txiav txim siab lub desktop (los ntawm xa ntawv lossis ntsiav tshuaj). Ntawm qhov teeb meem yog li cas koj suav nrog cov ntawv tshaj tawm digital ntawm koj cov kev tshaj tawm kev tshaj tawm? Thiab koj ua qauv li cas, tsim thiab tshaj tawm cov kev tshaj tawm rau cov tshaj tawm no? Ntawv yog dab tsi Nqaij yog rau.

Nqaij hloov pauv lub ntiaj teb kev luam tawm thiab online tshaj tawm, tsim cov khoom lag luam zoo nkauj cov kev daws teeb meem rau cov ntawv luam tawm thiab ntsiav tshuaj cov khoom lag luam.

Cov leeg tswj hwm, txheej txheem thiab muab ntau phav phav ad cov ntaub ntawv nyob rau txhua lub hlis rau cov neeg siv khoom loj, suav nrog cov tshaj tawm loj (Hearst, Condé Nast, Xov Xwm UK, Tus Saib Xyuas, DMG media, TimeInc UK) coj cov koom haum muaj tswv yim (McCann Erickson, VCCP, BBH) thiab ntiaj teb hom loj thiab me. Qhov kev sib tshuam rau Ntse tsis tau yooj yim, tsuas yog tshawb txog ib lub ncauj lus, nrhiav cov ntaub ntawv tshaj tawm, tau txais qhov tshwj xeeb thiab xaj ad:

Qhia Txog Cov Digital Luam Tawm

Tsis ntev los no Xov Tooj tau tshaj tawm tseem ceeb ntawm txoj haujlwm sib koom tes rau Adobe Digital Publishing daws, ua kom cov khoom lag luam tsim tau thiab qhia cov digital adverts hauv kev siv yam tsis tas yuav tsum tau yuam cai. Specle txoj kev tshaj tawm cov cuab yeej ua lag luam yuav ua rau pab pawg muaj tswv yim thiab tsim qauv muab cov adverts hauv ib qho ntawm cov apps uas tau tsim los siv Adobe DPS. Nqa cov software yuav ua kom yooj yim dua li ua tau rau cov koom haum muaj tswv yim thiab tshaj tawm xa cov kev sib tham, cov ntawv luam tawm digital zoo nkauj.

Hais txog Adobe Digital Publishing Solution

Adobe DPS yog qhov web-based tool uas cia cov neeg siv tsim cov digital luam tawm ntawm lawv cov ntawv tshaj tawm. Kev tsim qauv thiab pawg muaj peev xwm ua tau yooj yim tsim cov apps zoo nkauj tsis tas sau ntawv kev cai. Siv DPS, cov koomhaum tuaj yeem tsav kev koom tes los ntawm cov kev paub hauv mobile app, siv cov peev xwm tshaj tawm kom txuas tau txuas ntxiv nrog cov neeg siv, thiab xa cov txiaj ntsig lag luam cuam tshuam los ntawm cov apps - tag nrho nrog kev ua lag luam-qib platform los ntawm Adobe.

Rov tsim dua tshiab tawm hauv av los, Adobe DPS yuav muab cov neeg siv khoom hloov dua siab tshiab thiab cov hauv kev zoo dua los koom lawv cov neeg mloog. Yog tias koj tuaj yeem ua daim ntawv tshaj tawm, tam sim no koj tuaj yeem ua lag luam digital. Nqaij tau tam sim no koom ua ke nrog Adobe's application programming interface (API) los hloov kho lub sijhawm tshaj tawm digital - tshwj xeeb hauv cov apps - thiab tsim cov peev xwm tshaj tawm kev tshaj tawm.

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