Kev Lag Luam InfographicsKev Muag Khoom thiab Kev Ua Lag LuamSocial Media & Influencer Marketing

Yuav Ua Li Cas Los Ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Tawm

Kuv xav qhia qhov infographic no vim nws qhov nyiaj tshuav zoo tshaj plaws hauv kev nthuav qhia cov txuj ci tsim nyog rau tus neeg lag luam kom ua tiav cov tswv yim kev lag luam hauv social media kom zoo. Hauv kuv lub tswv yim, kuv yuav tsis qhia ib tus menyuam kawm ntawv lossis tus kws tshaj lij mus rau txoj hauv kev ntawm kev paub dhau los hauv kev tshaj xov xwm. Kev tshaj tawm yog tab sis ib qho channel ntawm kev lag luam tag nrho. Koj yuav tsum tau ua haujlwm kom dhau los ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij nrog cov kev txawj no thiab nkag siab tias lawv haum rau hauv lub tuam txhab kev lag luam hauv online li cas.

Cov lag luam nce zuj zus mus rau kev tshaj xov xwm los tshaj tawm lawv cov khoom lag luam los ntawm kev cuam tshuam nrog cov neeg tuaj saib thiab sib qhia cov ntsiab lus uas qhia, lom zem, thiab ua kom pom kev. Tab sis koj puas tau xav tias leej twg yog tus tom qab cov nyiaj hauv lub ntiaj teb tshiab siab tawv ntawm kev tshaj tawm kev lag luam? Cov infographic hauv qab no yuav saib cov kws tshaj lij kev lag luam tom qab kab hlau rhuav ntawm lub ntiaj teb virtual no, txoj hauv kev ua tau mus rau kev ua haujlwm hauv kev tshaj tawm kev lag luam, thiab qhov kev xav ntawm lub ntiaj teb tiag tiag yuav yog rau cov neeg lag luam virtual no.

Tsev Kawm Ntawv.com

Yuav Ua Li Cas Los Ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Tawm

Lub luag haujlwm ntawm Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij tau dhau los ua qhov tseem ceeb rau kev lag luam thiab cov tib neeg tab tom nrhiav txhim kho lawv cov neeg nyob hauv online thiab koom nrog cov neeg tuaj saib dav dua. Piv txwv tias koj txaus siab mus nrhiav haujlwm hauv kev tshaj tawm kev lag luam. Nyob rau hauv tas li ntawd, tsab xov xwm no yuav coj koj los ntawm cov kauj ruam los ua ib tug muaj kev vam meej Social Media Marketing Specialist thiab leverage lub hwj chim ntawm kev sib raug zoo xov xwm rau kev lag luam thiab hom kev txhawb nqa.

Nkag siab lub luag haujlwm ntawm Social Media Marketer

Ua ntej dhia mus rau hauv cov kev kawm thiab cov kev xav tau, nws yog ib qho tseem ceeb kom nkag siab tias Social Media Marketing Specialist ua dab tsi. Lawv yog lub luag haujlwm rau kev tsav tsheb mus rau cov vev xaib, yog li ua kom pom kev pom zoo. Lawv ua tiav qhov no los ntawm ntau lub tswv yim: kev tshaj tawm, kev sib txuas tsim, kev tshaj tawm qhua, thiab cov ntsiab lus sib koom. Nov yog qee lub luag haujlwm tseem ceeb:

  • Tsim Kev Sib Raug Zoo: Social Media Marketing Specialists tsim kev sib raug zoo nrog cov tseem ceeb influencers thiab lub hom phiaj cov neeg tuaj saib los txhawb lawv cov hom phiaj zoo.
  • Blended Marketing Approach: Lawv siv txoj hauv kev sib xyaw ua lag luam, suav nrog cov nyiaj tau los, them nyiaj, thiab muaj kev tshaj tawm xov xwm los ua kom muaj txiaj ntsig zoo tshaj plaws.
  • Social Analytics: Cov Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij siv cov cuab yeej txheeb xyuas kev sib raug zoo los txheeb xyuas lawv cov neeg tuaj saib uas twb muaj lawm thiab tsim cov tswv yim los nthuav lawv cov thwjtim.
  • Cog Lus: Lawv lub hom phiaj kawg yog xa cov kev sib koom tes tiag tiag thiab kev sib cuam tshuam rau lawv cov neeg tuaj saib, txhawb nqa hom kev ntseeg siab thiab kev tawm tswv yim.

Kev lag luam cuam tshuam ntawm Social Media

Nkag siab txog qhov tseem ceeb ntawm kev tshaj xov xwm hauv kev lag luam niaj hnub no yog qhov tseem ceeb rau cov kws tshaj lij Social Media Marketing Specialists. Nrog ntau tshaj 200 social networks thiab ntau txhiab tus neeg siv thoob ntiaj teb, kev tshaj tawm xov xwm nthuav tawm lub sijhawm ua lag luam loj. Raws li kev tshawb fawb Manta xyoo 2012:

  • Cov neeg muas zaub: Kwv yees li 38% ntawm cov tswv lag luam me pom ib feem peb ntawm lawv cov neeg siv khoom los ntawm kev tshaj xov xwm xws li Facebook, LinkedIn, lossis cov rooj sib tham hauv online.
  • Tshua: Tsis tas li ntawd, 24% ntawm cov tswv lag luam me tau mob siab rau ib lub hlis twg ntawm lawv lub sijhawm ua lag luam sib txuas rau cov channel hauv online, thiab qee qhov txawm faib ib nrab ntawm lawv lub sijhawm sib txuas mus rau lub ntiaj teb digital.
  • Nrhav: Lub tuam txhab ceev ceev cov qeb duas ntawm lub ntiaj teb cov tuam txhab tshiab tshaj plaws suav nrog ntau lub tuam txhab kev tshaj xov xwm sab saum toj xws li Facebook, LinkedIn, Tumblr, thiab Disqus, qhia txog kev lag luam muaj zog.

Cov kauj ruam los ua tus Social Media Marketer

Tam sim no koj nkag siab meej txog lub luag haujlwm tseem ceeb, cia peb tshawb nrhiav cov kauj ruam los ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij.

Kauj Ruam 1: Kev Kawm Ntawv thiab Kev Npaj Tsev Kawm Ntawv Qib Siab

  • High School Degree lossis sib npaug: Pib koj txoj kev mus los ntawm kev ua tiav koj txoj kev kawm theem siab. Nws muaj txiaj ntsig yog tias koj tuaj yeem tau txais kev xyaum ua haujlwm hauv tsev kawm theem siab kom tau txais kev pom ntxov rau kev lag luam.

Kauj Ruam 2: Bachelor's Degree

  • Kawm tiav Bachelor's hauv Public Relations, Kev Lag Luam, Kev Sib Txuas Lus, Lus Askiv, lossis Kev Sau Xov Xwm.
  • Xav txog kev tswj hwm kev lag luam, kev tshaj tawm, kev tswj hwm, muaj tswv yim thiab kev sau ntawv, kev lag luam, kev nom kev tswv, kev ua pej xeem, kev suav nyiaj, nyiaj txiag, kev hais lus rau pej xeem, lej, thiab kev txheeb cais cov chav kawm los tsim kom muaj kev sib raug zoo.

Kev txhim kho kev tshaj lij ntxiv

  • Txuas ntxiv koj txoj kev kawm los ntawm kev kawm cov kev kawm cuam tshuam raws li qhov xav tau thiab koom nrog cov rooj sib tham kom nyob twj ywm tshiab nrog cov qauv tshiab thiab cov cuab yeej hauv kev tshaj tawm kev lag luam.

Kauj Ruam 3: Xav txog Master's Degree

  • Yog tias koj tsom mus rau cov haujlwm qib siab lossis xav paub tshwj xeeb ntxiv, koj tuaj yeem xav mus nrhiav Master of Business Administration (MBA) nrog ib tug concentration hauv social media marketing. Qee lub tsev kawm ntawv muaj npe nrov muaj cov kev kawm xws li Rutgers Business School, University of Pennsylvania (Wharton), Northwestern University (Kellogg), Excelsior College.

Cov Nyiaj Tau Los

Cov nyiaj tau los ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij tuaj yeem sib txawv nyob ntawm kev kawm tiav, thaj chaw thaj chaw, thiab kev lag luam. Raws li Bureau of Labor Statistics (BLS), cov nyiaj hli nruab nrab txhua xyoo rau Cov Thawj Saib Xyuas Kev Lag Luam tuaj yeem nce mus txog $ 119,480, thaum Cov Thawj Coj Kev Sib Raug Zoo tuaj yeem khwv tau txog $ 95,450.

Thov nco ntsoov tias cov ntaub ntawv nyiaj hli tshwj xeeb rau Social Media Marketing Managers yuav tsis muaj, tab sis cov nuj nqis no muab lub tswv yim dav dav ntawm cov peev nyiaj tau los hauv cov haujlwm muaj feem xyuam.

Ib txoj hauj lwm ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij muaj cov hauv kev zoo siab los ua haujlwm hauv kev lag luam muaj zog thiab hloov mus ib txhis. Los ntawm kev ua raws li cov kauj ruam kev kawm thiab kev paub dhau los no, koj tuaj yeem ua txoj hauv kev rau txoj haujlwm ua tiav hauv kev tshaj tawm kev lag luam thiab pab kev lag luam vam meej hauv thaj chaw digital.

Yuav ua li cas-los-ua-tus-Social-Media-Kev Lag Luam-Tus Kws Tshaj Lij

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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