Infographic: 21 Cov Xov Xwm Ntawm Social Media Uas Txhua Tus Kos Tseg Yuav Tsum Tau Paub Txog 2021

Cov Ntawv Qhia Txog Kev Tshawb Fawb Social Infographic rau 2021

Tsis ntseeg tias tus ntawm kev tawm li kev lag luam channel nce txhua xyoo. Qee lub platform tshwm sim, xws li TikTok, thiab qee qhov tseem tshuav yuav luag zoo li Facebook, ua rau muaj kev hloov pauv ntawm tus neeg siv khoom tus yam ntxwv. Txawm li cas los xij, nrog rau xyoo cov tib neeg tau siv rau cov khoom lag luam uas nthuav tawm hauv kev tshaj xov xwm, yog li cov neeg lag luam yuav tsum tau tsim txoj hauv kev tshiab kom ua tiav ntawm cov channel no.

Tias yog vim li cas khaws qhov muag ntawm cov kev hloov tshiab yog qhov tseem ceeb rau txhua tus kws tshaj lij kev lag luam. Peb ntawm KojScan txiav txim siab los ua txoj haujlwm no yooj yim rau koj thiab npaj ib qho infographic uas muaj cov lus qhia tseeb thiab cov txheeb cais uas yog hom kev nyiam ntawm cov ntsiab lus sib txawv, cov neeg siv khoom siv cwj pwm hauv online, kev sib piv sib koom nrog ntau lub platform.

Kev Tshawb Fawb Txog Xov Xwm Hauv Video:

  • Thaum xyoo 2022, 84% ntawm tag nrho cov ntsiab lus ntawm kev tawm suab yuav raug coj mus rau hauv video.
  • 51% ntawm hom yog twb siv cov yeeb yaj kiab hloov cov duab ntawm Instagram.
  • 34% ntawm tus txiv neej thiab 32% ntawm cov poj niam nrhiav rau kev kawm ua videos.
  • 40% cov neeg siv khoom xav pom ntau dua branded ntws.
  • 52% ntawm cov neeg siv khoom nyiam saib 5-6 feeb yeeb yaj duab nyob ntawm lub platform.

Cov Ntawv Xov Xwm Ntawm Cov Ntsiab Lus:

  • 68% ntawm cov neeg siv pom cov khoom muaj npe laj thiab tsis txaus siab.
  • 37% ntawm cov social media cov neeg siv noj zaub mov nrhiav noj xov xwmCov. 35% ntawm cov neeg siv yog nrhiav rau lom ze.
  • memes tau dhau mus emoji thiab GIFs nyob rau hauv nrov thiab tam sim no yog thawj cov cuab yeej sib txuas lus hauv online.
  • Cov ntsiab lus nkag los yog tus lej 1 vim li cas siv TikTok.

Cov Neeg Siv Xov Xwm thiab Tus Neeg Sau Xov Xwm:

  • 85% ntawm TikTok cov neeg siv tseem siv Facebook, lossis 86% ntawm Twitter cov neeg tuaj saib tseem nquag Instagram.
  • 45% ntawm cov neeg siv thoob ntiaj teb muaj feem ntau mus nrhiav rau cov npe hauv kev sib raug zoo dua li ntawm nrhiav xyaw.
  • 87% ntawm cov neeg siv lees tias kev tshaj tawm xov xwm pab lawv ua a kev txiav txim siab yuav khoom.
  • 55% ntawm cov neeg siv tau yuav khoom ncaj qha ntawm social media platforms.

Kev Tshaj Tawm Txog Tus Xov Xwm Influencer:

  • Txhua $ 1.00 siv rau kev tsim kev sib raug zoo nrog influencers xa qhov nruab nrab ntawm $ 5.20.
  • 50% ntawm Twitter cov neeg siv tau puas tau yuav ib yam khoom tom qab koom nrog lub influencer's tweet.
  • 71% ntawm cov neeg siv ua kev txiav txim siab yuav khoom raws li cov lus pom zoo muaj txiaj ntsig ntawm cov tes hauj lwm sib txuas.
  • Micro-influencers muaj kev sib koom tes ntawm 17.96% ntawm TikTok, 3.86% ntawm Instagram, thiab 1.63% hauv YouTube, ua kom muaj kev sib koom tes ntau dua li Mega-influencers uas muaj kev sib koom tes ntawm 4.96% ntawm TikTok, 1.21% ntawm Instagram, thiab 0.37% hauv YouTube.

Cov Ntaub Ntawv Xov Xwm Platform:

  • 37% ntawm TikTok cov neeg muaj ib tsev neeg khwv tau los ntawm $ 100k + txhua xyoo.
  • 70% ntawm cov hluas ntseeg YouTubers lawv rov qab, ntau dua li lwm tus neeg ua yeeb yam.
  • 6 tawm ntawm 10 Cov siv YouTube muaj feem ntau yuav ua raws li vlogger cov lus qhia ntau dua li ib tus tswv tsev TV lossis ua yeeb yam.
  • 80% ntawm cov neeg xav tau ib qho khoom yuav nws tom qab saib kev txheeb xyuas hauv YouTube.
  • Hauv 2020, qhov kev sib koom tes ntawm Instagram nce 6.4%. Nyob rau tib lub sijhawm, tus naj npawb ntawm cov lus tshaj tawm hauv Instagram pub yog poob: ntau hom hloov pauv mus tshaj tawm zaj dab neeg ntxiv.

Hais txog KojScan

KojScan yog AI-powered social media txawj ntse txheej txheem nrog kev lag luam-ua duab cim tau lub peev xwm. Peb pab cov lag luam txheeb xyuas cov neeg siv khoom lub tswv yim, nrhiav kev pom zoo, thiab tswj hwm lub koob npe nrov.

kev tawm ntaub ntawv tawm xyoo 2021

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