As you're writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps a little too forward.
It's important to keep in mind that the primary audience isn't your entire audience online. Your primary audience might interact with you and hold conversations with you on a daily basis – but they are the minority. Your secondary, invisible audience is actually the majority. They're reading quietly, taking notes and judging whether or not to step forward or not.
Koj Cov Mloog Yuav Raug
- Tom ntej no cov tuam txhab lossis cov kws ua lag luam ntsuas seb puas yuav ntiav koj.
- Industry professionals determining whether or not you're a leader.
- Cov sib tw.
- Cov thawj coj sablaj ntsuas koj rau feem kev sib tham hais lus.
- Tej zaum cov phau ntawv txiav txim siab txiav txim siab yog tias koj cov ntsiab lus tuaj yeem yog cov khoom siv hauv phau ntawv.
- Koj tus tswv thiab npoj neeg yug tsiaj.
- Koj cov phooj ywg thiab tsev neeg.
- Tus xav paub saib puas xav tau koj cov khoom lag luam thiab cov kev pabcuam.
- Tus neeg ua haujlwm pom lossis tus khub ua lag luam.
What is the message that you're trying to communicate to each of these audiences? Do you have a path to engage with each type of audience? Are you distancing yourself from some audiences? I was on a LinkedIn thread a few weeks ago when the moderator belittled one of the members publicly. I knew then I didn't puas tau want to do business with the moderator. He probably doesn't even realize it.
Be aware of your environment, your reputation and your audience as you engage. You may be inadvertently closing your next lead or destroying your next business opportunity. The primary audience you engage with isn't the true audience, they're simply the ones letting you know they're there. It's the ones you don't see that you need to aware of.