5 Myths of Social Media

myths xwb

Qhov no yuav yog qhov rov ua dua… tab sis kuv yeej xav hais txog qhov no. Kuv tau saib ntau lub tuam txhab ntog thoob plaws cov phiaj xwm kev tawm suab. Thaum kawg lawv muab nws tso pov tseg tag nrho. Cov lus nug kuv tsis tuaj yeem tau txais lawv teb yog vim li cas thiaj tau lawv sim ua thawj zaug?

Kuv nyiam xav txog kev tawm suab yog ib lub zog nthuav dav… ib incredibly muaj hwj chim loj. Yog tias koj muaj lub hauv paus ruaj khov ntawm kev sib raug zoo rau pej xeem thiab kev lag luam, thiab tab tom npog ob qho kev nrhiav thiab khaws cia kom zoo, koj cov haujlwm zoo yuav pom tau meej thaum koj pib koom tes thiab tsim lub koob npe nrov hauv online. Yog tias koj muaj qhov ua tsis zoo PR thiab Kev Lag Luam Ua Lag Luam, kev tshaj xov xwm tuaj yeem rhuav tshem nws.

Kuv 5 Zaj Lus Txog ntawm Kev Tshaj Tawm Kev Ua Lag Luam

  1. Kev tawm hloov lub vas sab. Koj tseem xav tau qhov chaw mus ntes cov hlau lead thiab kos cov kev xav rau koj lub tuam txhab cov khoom lag luam lossis cov kev pabcuam.
  2. Kev tawm hloov chaw muag khoom lag luam hauv email. Email yog a laub method that informs customers and prospects when you need them to be contacted. In fact, Social Media requires much more email communication to keep social site users coming back. Think about all the email you get from LinkedIn, Facebook, and Twitter!
  3. Kev tawm xov xwm siv ntau txhais tau tias nws yog qhov chaw zoo tshaj rau kev tshaj tawm. Kev tawm yog tsis ib yam dab tsi mus pov tawm nyob rau sab saum toj ntawm, nws yog ib yam dab tsi los yuav tsum sib txuas los ntawm sab hauv. Ntau lub tuam txhab hliv nyiaj rau hauv cov ntawv tshaj tawm thiab cov lus tshaj tawm hauv kev sib raug zoo chaw uas cov neeg siv tsis muaj lub hom phiaj xav yuav.
  4. Cov kev tshaj tawm hauv zej zog tsis tuaj yeem ntsuas tauCov. Kev tawm raug tau tau ntsuas, nws tsuas yooj yim dua los ntsuas qhov kev cuam tshuam. Koj yuav tau ua haujlwm a robust analytics pob - tej zaum nrog kev koom nrog hauv kev tshaj xov xwm, lossis xam seb yuav siv cov chaws li cas los ntawm koj tam sim no analytics pob kom ntes cov coj thiab hloov pauv ntawm kev tshaj xov xwm.
  5. Kev tawm suab yog yooj yim, koj tsuas yog ua nws. TSIS MUAJ! Kev tawm suab tsis yooj yim. Xav txog qhov tau nyob ntawm rooj noj mov thiab hais txog koj cov khoom lag luam thiab cov kev pabcuam nrog lub zeem muag. Nws luag nyav, koj luag ntxhi, nws nug ib lo lus, koj teb txhua qhov yog ... koj them rau noj su ... koj lob nws txoj kev ntseeg. Online, koj tsis pom lawv tuaj, koj tsis paub tias lawv tau nyob qhov twg, koj tsis paub lwm yam dhau ntawm qhov tseeb tias lawv yuav paub ntau dua li koj.

    Kev tawm suab tsim kev ntseeg siab nrog ib tus neeg uas koj tsis tau ntsib dua. Nws nyuaj, nws siv sijhawm ... nws yog marathon, tsis yog khiav. Kev tshaj xov xwm tsis ua tiav rau ntau lub tuam txhab vim lawv tsis txaus siab rau cov peev txheej thiab lub sijhawm nws yuav siv los tsim lub zog. Lawv tsis paub tias nws txoj kev nqis peev mus sij hawm ntev, tsis yog lub hom phiaj luv luv.

    Nrog lub tswv yim, koj tuaj yeem tawg tawm ntawm lub rooj vag thiab ua kom koj txoj kev lag luam zoo dhau ntawm kev cia siab. Yog tsis muaj nws, koj tuaj yeem siv cua ntsawj phuam cuam pov tseg.

Nov yog qhov laj thawj uas Southwest Airlines thiab Zappos tuaj yeem ua tiav nrog Social Media, tab sis United Airlines thiab DSW tsis ua zoo li. Southwest Airlines thiab Zappos tau zoo heev, cov tuam txhab lag luam tsom neeg ua ntej kev tawm suab tau pauv mus rau qhov no. United Airlines tsis tuaj yeem lees siv lub tswv yim kev tawm kom muab lawv txoj cai thiab ua thawj coj.

Ua ib tus kws tshaj lij hnub no ntawm Vaj Tsev BarCamp Indianapolis, koj tuaj yeem pom qhov ntau ntawm cov chaw sawv cev thiab tus tswv lag luam nyob hauv chav. Qee tus, zoo li cov phooj ywg zoo thiab cov neeg siv khoom Paula Henry (ob qho tib si Voos Vaij thiab DK New Media pab nws), tau khiav mus txog yav tom ntej uas lawv tau tso tseg tag nrho kev tshaj xov xwm ib txwm muaj thiab muaj nyob online. Paula qhov teebmeem tsis yog yuav tau ua li cas… Nws yuav ua li cas kom nws tus social media lub tswv yim nyob rau theem uas nws yog thaum ua haujlwm tag nrho ntawm nws tus ua.

Lwm tus hauv chav no tseem ua haujlwm qab nkhaus… tsis muaj twitter, tsis muaj facebook, tsis muaj online online, tsis muaj kev tshawb nrhiav cav zoo, tsis muaj blogging, thiab lwm yam. thaum ntxov kom lawv dhia mus rau hauv Kev Tshawb Fawb Txog Kev Lom Zem hauv kuv txoj kev xav.

Cov neeg pib tshiab yuav tsum paub taug kev ua ntej lawv caij. Lawv xav tau lub vev xaib muaj txiaj ntsig zoo uas tuaj yeem nyiam cov tsheb thiab muab cov ntaub ntawv tiv tauj kom koom nrog tus hloov pauv. Lawv yuav tsum tshawb nrhiav thiab siv cov ntsiab lus uas muaj kev cuam tshuam hauv cheeb tsam lawv pab - suav nrog cov thaj chaw, cov lej zauv, cov nroog, cov nroog, cov tsev kawm, thiab lwm yam. Lawv yuav tsum ntiav cov ntawv xov xwm email txhawm rau txhawm rau tiv thaiv nrog cov coj thiab cov neeg ua yav dhau los. Lawv yuav tsum tau xa Av daws teeb meem mobile los hloov cov fliers lawv khaws cov khoom ua ntej ntawm thaj chaw.

Kev tshaj tawm xov xwm muaj peev xwm muab tau qhov zoo kawg ntawm kev coj ua rau koj lub qhov muag muag ... tab sis koj yuav tsum muaj lub teeb liab muag ntawm qhov chaw, ntsuas qhov tshwm sim ntawm cov txiaj ntsig, thiab tsis tu ncua ua haujlwm koj cov phiaj xwm kev lag luam mus saib xyuas thiab ntes cov coj thiab cov neeg siv khoom. Kev tawm los tom ntej… amplifying ib qho kev pab cuam lag luam uas muaj txiaj ntsig zoo thiab pib tsim tawm raws li txoj cai thiab pob tshab zuj zus.

9 Comments

  1. 1

    Kuv tuaj los Doug, zoo tso.

    Ntau tus neeg yuav tsum tau tsoo lub "Social Media yog khoom qab zib". Kuv yog tib tug me nyuam los tu ntxov hauv chaw ua haujlwm, thiab lub sijhawm lub sijhawm tswj tau hais kom kuv "qhia lawv kom siv Twitter kom raug" hauv ib teev lossis ob teev tau ua rau kuv txhawj. Tej yam no siv sijhawm, cog lus - thiab muaj lub siab xav kawm. Tib neeg tsuas xav tau qhov kev txhim kho sai ntawm SM, vim lawv xav tias nws yog txoj hauv kev nrawm ua nyiaj. Nws yog tiag tiag tsis, thiab koj yuav tsum kawm los ntawm kev ua.

    • 2

      Well said, Andrew! When folks say "teach me how to use it correctly", sometimes they mean… "how can we abuse this technology for our own good". I run… screaming! 🙂

  2. 3

    Tsab ntawv xov xwm zoo kawg, ua tsaug ntau. Hauv kuv qhov chaw ua haujlwm muaj kev kub ntxhov ntau txog qee yam ntawm kev sib raug zoo, kuv yuav xa email rau qhov chaw nyob ib puag ncig!

  3. 5

    @douglaskarr Koj qhov kev nkag siab yog laj siab, tshwj xeeb yog koj txoj kev txhaj koob tshuaj tiv thaiv uas tsis yog txhua tus npaj tau koom nrog SM. Muaj tseeb, cov neeg uas pom SM tes hauj lwm yog lwm qhov chaw rau plaster tshaj tawm cov lus tsis ncaj ncees rau qhov tsis muaj kev nkag siab txog dab tsi cov kev sib txuas lus sawv cev, yuam kev siv rau kev lag luam lossis kev lag luam tawm tswv yim.

    • 6

      Thanks so much Scubagirl15! It all starts with a strategy… technology should only be applied AFTER all the goals are defined. Too many social media folks like to try and take social media and make it fit all the problems a company is having. Appreciate your kind remarks!

      Doug

  4. 7

    Kuv yuav tsum tau dhia rov qab ntawm kuv qhov kev ua lag luam kev lag luam. Tej yam hloov pauv ntau nyob rau ib hnub. Txhua txoj kev kuv siv los siv tsis zoo li lawm. Tab sis koj tau twv yuav raug hu uncovered ob peb yam uas kuv tsis tau xav txog dua ua ntej, thiab kuv txaus siab qhov ntawd! Kuv yuav tsum tau txais kuv cov pob tw rov qab rau hauv cov iav thiab siv qhov zoo ntawm kev lag luam hauv kev lag luam sai sai!

    • 8

      Bryan,

      Don't worry too much about losing traction. We're still in the early wild west days of social marketing and have much to learn. Get some goals first, build a strategy… and if social media marketing can play a role AND have a positive ROI given the resources… then go for it!

      Doug

  5. 9

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