Cov ntsiab lus MarketingKev Lag Luam InfographicsSocial Media & Influencer Marketing

Kev Lag Luam Kev Lag Luam Kev Lag Luam Kev Zauv Koj Koj Tsis Tuaj!

Hauv qee kis ntau xyoo dhau los, peb nyuam qhuav pib txais kev pom zoo tias tsev neeg nruab nrab muaj xov tooj cua, tom qab ntawd xov tooj, thiab thaum kawg yog TV. Kuv ntseeg tias peb mus txog uas yog saturation nrog kev tawm… Peb puas yog xav tau ntau npaum li cas rau qhov kev cuam tshuam lossis sim hais kom tau txais kev lag luam uas kev tshaj xov xwm nyob ntawm no nyob? Yeesh, Kuv cia siab tsis tau.

Qhov ntawd tsis txhais tau tias nws yog lub sijhawm rau cov neeg lag luam yuav tso txhua yam thiab twv nws tag nrho ntawm Snapchat, txawm hais tias. Tseem muaj cov kev lag luam ib txwm muaj uas siv cwj mem thiab ntawv, tseem yog cov tuam txhab uas tau tsav nyiaj nrog xa ncaj qha, tseem yog ROI rau ntau lub tuam txhab ua cov kab lis kev cai ib txwm muaj. Qhov tseeb, kev lag luam ib txwm muaj loj hlob hauv nws txoj kev muaj peev xwm ntu thiab cov tswv cuab ntawm cov pej xeem. Kuv khawb… wb tau rov qab mus rau kev tshaj tawm kev lag luam. Nws loj.

Puas yog koj tab tom xav siv social media los txhawb koj txoj kev lag luam hauv xyoo 2017? Xav tau qee cov lus tseeb thiab cov naj npawb los pab koj ua thiab ua kom koj lub tswv yim? Wordstream tau qhia txog qee qhov kev tshaj tawm kev lag luam zoo tshaj plaws hauv no tsis ntev los no, thiab peb tau muab nws cov kev kho mob infographic hauv qab. Mark Walker-Ford, tus tsim thiab tswj tus thawj coj ntawm Red Website Design

Ntawm no yog ob qho tib si kev xav paub thiab wacky tseeb thiab cov txheeb cais txog kev sib raug zoo xov xwm koj yuav xav ua tibzoo saib, raws li Wordstream.

Cov Ntawv Xov Xwm Zej Zej Zog

  1. 75% ntawm cov txiv neej siv internet yog hauv Facebook thiab 83% ntawm cov poj niam siv internet
  2. 32% ntawm cov hluas xav txog Instagram yog qhov tseem ceeb tshaj plaws kev sib raug zoo
  3. Poj niam siv internet yog neeg nyiam siv Instagram dua li txiv neej, thaum 38% vs 26%
  4. 29% ntawm cov neeg siv internet nrog tsev kawm qib siab siv Twitter, piv rau 20% nrog cov neeg kawm tiav qib siab lossis qis dua
  5. 81% ntawm xyoo txhiab xyuas Twitter tsawg kawg ib zaug ib hnub
  6. Feem ntau cov neeg siv Instagram yog nruab nrab ntawm 18-29 xyoo, hais txog rau-hauv-kaum tus neeg laus online
  7. 22% ntawm lub ntiaj teb tag nrho cov pej xeem siv Facebook
  8. LinkedIn khav ntau dua 450 lab cov neeg siv profiles
  9. Nyob rau ib hnub twg muab, Snapchat nce mus txog 41% ntawm 18 txog 34-xyoos hauv Tebchaws Meskas
  10. YouTube tag nrho, thiab txawm tias YouTube ntawm mobile ib leeg, ncav cuag ntau dua 18-34 thiab 18-49 xyoo tshaj li cov kev xaib cable hauv Asmeskas

Daim Ntawv Qhia Txog Kev Siv Xov Xwm Ntawm Social

  1. Facebook tseem yog tus tshaj tawm siv dav siv hauv kev tshaj lij, nrog 79% ntawm Asmeskas siv internet Raws li tag nrho cov pej xeem, (tsis yog siv cov neeg siv internet) 68% ntawm Asmeskas cov neeg laus nyob hauv Facebook.
  2. Instagram tau txais lub ntsej muag nyiaj nrog 32% ntawm cov neeg siv Pinterest tuaj nyob ze thib peb nrog 31%, thiab LinkedIn thiab Twitter ntawm 29% thiab 24% feem.
  3. 76% ntawm cov neeg siv Facebook tau tuaj saib lub vev xaib txhua hnub thaum lub xyoo 2016, nrog ntau dua 1.6 txhiab tus neeg tuaj xyuas ib hnub, piv rau 70% ntawm kev siv txhua hnub hauv 2015.
  4. Tus neeg siv LinkedIn nruab nrab siv sijhawm li 17 feeb rau ntawm lub xaib ib hlis
  5. 51% ntawm cov neeg siv Instagram nkag tau lub platform txhua hnub, thiab 35% hais tias lawv saib lub platform ntau zaus hauv ib hnub
  6. Yuav luag 80% ntawm lub sijhawm siv nyob rau kev tawm platform yog tshwm sim Ntawm txawb
  7. Katy Perry muaj cov feem taug qab thoob qab ntuj twitter, ntawm 94.65 lab
  8. Nyob 400 lab snaps koom rau hauv Snapchat ib hnub, thiab yuav luag 9,000 daim duab sib koom nrog txhua thib ob
  9. cia li 10 txhiab YouTube yeeb yaj duab tau tsim ntau dua 1 billion views
  10. Ntau tshaj ib nrab ntawm tag nrho YouTube views muaj nyob ntawm cov khoom siv mobile

Kev Lag Luam Kev Lag Luam Xov Xwm

  1. Instagram khwv tau $ 595 lab hauv kev tshaj tawm cov nyiaj txawb rau ib xyoos, muaj neeg coob zuj zus
  2. Txawm tias muaj xov xwm kev poob haujlwm thiab cov thawj coj tawm hauv lub tuam txhab, Twitter cov nyiaj tau los yog nce 8% YOY
  3. 59% ntawm cov neeg Asmeskas nrog social media accounts xav tias kev pabcuam cov neeg siv khoom dhau los ntawm kev tshaj xov xwm hauv zej zog tau ua rau nws muaj kev yooj yim dua kom tau txais cov lus nug thiab cov teeb meem tau daws
  4. Nyob 50 lab lag luam siv Cov nplooj ntawv lag luam Facebook
  5. 2 lab lag luam siv rau Facebook rau kev tshaj tawm
  6. Facebook lub tag nrho cov nyiaj tau los nce 56% xyoo 2016, thiab cov nyiaj tshaj tawm kev lag luam tau nce 59%
  7. 93% ntawm Pinterest cov neeg siv siv lub platform npaj lossis ua kev yuav khoom
  8. 39% ntawm cov neeg siv LinkedIn them rau cov nqi txhua hli
  9. Pinterest tsav tsheb 25% ntawm txhua lub khw muag khoom xa mus los ntawm lub vev xaib
  10. Ntau tshaj 56% ntawm cov neeg laus online siv ntau dua ib qho social media platform

Daim Ntawv Teev Xov Xwm Txheeb Ze

  1. Tweets nrog cov duab tau txais 18% ntau dua li cov tweets tsis muaj duab
  2. 100 lab zaub mov thiab 146 lub rooj zaum zam muaj nyob rau Pinterest
  3. Ntawm LinkedIn, 98% ntawm cov ntsiab lus nrog cov duab tau txais ntau cov lus thiab cov ncauj lus sib txuas tau 200 feem pua ​​kev koom nrog siab dua
  4. Muaj txog 81 lab fake Facebook account thiab txog 5% ntawm twitter account yog bogus
  5. 100 lab teev ntawm cov ntsiab lus video yog saib hauv Facebook txhua hnub
  6. Ntau tshaj 1 lab LinkedIn cov neeg siv tau luam tawm cov ntsiab lus ntev ntev, nrog 160,000 daim ntawv ntev ntev tau luam tawm txhua lub lim tiam thiab tshaj 19.7 lab SlideShare cov lus tshaj tawm tau muab tso rau hauv lub platform.
  7. 88% ntawm kev lag luam nrog ntau tshaj 100 tus neeg ua haujlwm siv twitter rau kev lag luam
  8. Cov neeg siv xa tawm YouTube yeeb yaj kiab nrog kev pom ntau tshaj yog
    Charlie me ntsis kuv ntiv tes nrog nyob 845 lab views
  9. Pizza yog cov feem ntau cov khoom noj khoom haus instagrammed, ncaj qha ua ntej ntawm steak thiab sushi
  10. Blogging txuas ntxiv mus rau loj hlob, nrog dhau mus 409 lab cov neeg saib ntau tshaj 23.6 billion nplooj ntawv txhua lub hlis ntawm WordPress ib leeg

Mus saib qhov infographic ntawm Tus Vev Xaib Liab Tsim uas tso ua ke txheeb cais txheeb cais hais txog kev tawm li.

kev tawm ntaub ntawv tawm xyoo 2017

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

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