Ecommerce thiab Khw muag khoomSocial Media & Influencer Marketing

Xya Nagging Teeb Meem nrog Kev Lag Luam Kev Lag Luam

Kev lag luam tau dhau los ua ib lo lus buzz loj, tab sis ntau tus neeg yuav khoom thiab ntau tus neeg muag khoom tau tuav rov qab rau "kev sib raug zoo" nrog lawv kev yuav thiab muag. Vim li cas qhov no?

Rau ntau qhov laj thawj nws tau siv ntau xyoo rau kev lag luam e-lag luam los sib tw nrog cib-thiab-mortar khw muag khoom. Kev lag luam kev lag luam yog ib qho ecosystem tsis paub tab thiab lub tswv yim, thiab nws tsuas yog siv sij hawm rau nws los tawm tsam lub ntiaj teb uas muaj roj zoo uas e-lag luam tau dhau los ua niaj hnub no.

Cov teeb meem muaj ntau, thiab lub peev xwm rau kev sib tham tsis sib haum yog qhov loj, tab sis nyob rau theem loj-daim duab, ntawm no yog 6 lub laj thawj tseem ceeb vim li cas kev lag luam kev lag luam tsuas yog tsis tshwm sim hauv txoj kev loj:

  1. Muaj kev sib cav hais txog qhov kev lag luam kev lag luam yog dab tsi. Nws puas yog Facebook Marketplace? Puas yog apps zoo li OfferUp thiab Cia mus, uas zoo li ib pob zeb pov los ntawm Craigslist? Puas yog nws subscriptions nrog cov zej zog nquag nyob rau CrateJoy? Puas yog nws tsuas yog ad retargeting ntawm social networks? Puas yog share koj os eBay cov npe ntawm koj cov social media feeds? Ua ntej kev lag luam kev lag luam tuaj yeem tawm mus, nws yuav tsum tsim kom muaj lub ntiaj teb lub ntiajteb txawj nqus. Amazon thiab eBay yog qhov chaw hauv e-lag luam. Tsis muaj ib yam dab tsi zoo sib xws hauv kev lag luam kev lag luam.
  2. Cov neeg yuav khoom tsis tas yuav nrhiav nws. Ntau tshaj 50 feem pua ​​​​ntawm cov neeg lag luam e-lag luam muaj npe nrov tig mus rau Amazon thawj zaug thaum lawv yuav khoom hauv online. Koj tuaj yeem twv tau tias eBay siv lwm qhov loj ntawm qhov kev mloog ntawd. Muaj pes tsawg lub qhov muag ua lag luam kev lag luam tau txais? Koj tuaj yeem twv tau tias nws tsis yog ze li ib nrab ntawm billions uas eBay thiab Amazon ua ke tshaj tawm raws li cov neeg siv hauv paus ntawm cov neeg siv khoom nquag.
  3. Kev yuav khoom-thiab xaiv-yog qhov phem dua. Raws li tus neeg yuav khoom, yog tias koj muaj nyiaj eBay thiab Amazon.com, koj tuaj yeem yuav tsuas yog txog txhua yam uas yog muag nyob txhua qhov chaw hauv ntiaj teb. Ntawm kev lag luam kev lag luam, kev xaiv cov khoom lag luam thiab cov neeg muag khoom tseem txwv, thiab koj yuav tsum tau tawm ntawm koj txoj kev mus nrhiav lawv, hla ntau qhov chaw thiab cov khoom. Nws yog ib qho teeb meem nqaij qaib-thiab-qe: cov khoom tsawg dua txhais tau tias cov neeg yuav khoom tsawg dua thiab cov tsheb tsawg dua-uas txhais tau tias cov neeg muag khoom tsawg dua-uas cuam tshuam qhov teeb meem. Tam sim no, cov neeg muag khoom feem ntau xaiv muag qhov twg feem ntau ntawm cov neeg yuav khoom tiag tiag, uas txhais tau tias yog qhov feem ntau ntawm cov khoom tiag tiag, ib yam nkaus.
  4. Cov neeg yuav khoom tsis tuaj yeem ua lag luam hauv kev lag luam tsis muaj kev xav. E-lag luam muaj qhov muag funnel thiab kev hloov pauv mus rau kev tshawb fawb. Amazon Prime yog qhov piv txwv zoo tshaj plaws ntawm no, tab sis eBay tau ua haujlwm zoo hauv xyoo tas los no thiab. Cov neeg yuav khoom tuaj yeem ua kev lag luam loj ntawm kev xav, uas yuav luag tsis muaj kev sib txhuam - tab sis lub roob nce mus nrhiav cov khoom, nkag siab txog cov txheej txheem kev lag luam, thiab ua tiav kev lag luam kev lag luam yog nyob deb dua thiab tsis muaj kev kwv yees. Qhov ntawd txhais tau tias txo qis kev hloov pauv los ntawm cov neeg muag khoom - los ntawm lub pas dej me me uas twb muaj lawm
  5. Kev lag luam teeb meem snowball yooj yim dua. Ntawm eBay lossis Amazon, txhua qhov kev nthuav dav kawg ntawm kev lag luam - kev soj ntsuam muag khoom los ntawm cov neeg yuav khoom, kev lees paub kev txiav txim, kev ua tiav kev taug qab, rov qab thiab kev sib pauv, kev tsis sib haum xeeb thiab kev daws teeb meem - tau ua haujlwm zoo thiab los ntawm ib qho chaw hauv nruab nrab uas tuaj yeem tswj hwm nrog ob peb nyem. Ntau tus tswv ntawm lub vev xaib ywj pheej tau zoo ib yam ua lag luam tawm hws thiab nyiaj los sim sib tw nrog qib polish, thiab vim li cas - nws nyiam cov neeg yuav khoom zoo li tsis muaj leej twg ua lag luam. Hauv kev lag luam kev lag luam, cov kev cai sab hnub poob qus tseem siv tau, zoo li lawv tau ua hauv eBay xyoo 1999. Rau ntau tus neeg yuav khoom thiab cov muag khoom zoo ib yam, qhov no tsis yog qhov kev cia siab zoo.
  6. Kev txhawj xeeb tsis pub leej twg paub yog qhov nyuaj rau kov yeej. Kev txhawj xeeb txog kev ceev ntiag tug rau cov neeg yuav khoom feem ntau yog nce ntxiv hauv xyoo tas los no, thiab nws tsis tau poob lawv qhov ntawd social feem ntau shorthand rau sau kuv cov ntaub ntawv thiab siv tau nyiaj. Rau ntau tus neeg yuav khoom, kev lag luam suab zoo heev li kev ceev ntiag tug tsawg dua, muaj kev pheej hmoo ntau dua. Nws yuav siv sijhawm, kev tsim kho vaj tse, kev hloov pauv, thiab kev tshaj tawm rau cov kev txhawj xeeb no los ntsuas. Lub sijhawm no, cov neeg muag khoom uas xav tias lawv yuav cuam tshuam rau tus nqi hloov pauv yog qhov zoo.
  7. Kev yuav khoom tseem yog ib qho haujlwm sib txawv. Qhov no yuav zoo li qhov tseeb hais tias, tab sis feem ntau cov neeg siv social media tsis tau npaj txhij los sib xyaw kev sib raug zoo thiab kev yuav khoom. Lawv yeej tsis tau ua ua ntej, thiab tsis muaj kev cai lossis kev coj cwj pwm nyob rau hauv qhov chaw los tsav cov neeg siv kev sib raug zoo los xav txog kev yuav khoom thaum lawv sib raug zoo - lossis rov ua dua. Cov neeg siv khoom tsuas yog tseem tsis tau muaj social kev xav thaum yuav khoom lossis a khw mindset thaum socializing. Nws yuav yog xyoo ua ntej lawv tsim lub koom haum no.

Yog tias koj yog ib tus neeg muag khoom uas xav paub seb koj puas yog yuav tsum be hauv kev lag luam kev lag luam, txhob ntshai. Rau cov laj thawj no, tej zaum koj yuav tsis ploj mus ntau. Los yog, muab tso rau lwm txoj hauv kev, koj tuaj yeem tau txais yam tsawg kawg nkaus los ntawm kev rov ua dua thiab kho koj cov kev siv zog ntawm cov khw muag khoom loj, qhov twg feem ntau ntawm cov neeg yuav khoom, thiab qhov twg kev nyab xeeb thiab kev kwv yees rau cov neeg yuav khoom thiab cov neeg muag khoom zoo sib xws yog ntau dua.

Yog li rau cov neeg muag khoom feem ntau, lub tswv yim zoo tshaj plaws nyob rau lub sijhawm no yog ua qhov koj ua li cas - txaus siab rau cov neeg siv khoom, muab kev pabcuam zoo, txhim kho koj txoj kev lag luam tawm tswv yim - thiab txais yuav cov kev coj ua tshiab lossis phiaj xwm kev lag luam tshiab hauv lub moj khaum ntawd. Tus so yuav saib xyuas nws tus kheej.

Kevin Qaum Teb

Kevin North yog Thawj Tswj Hwm thiab CEO ntawm Kab Teg, qhov twg nws yog lub luag haujlwm rau lub tuam txhab lub zeem muag, lub tswv yim, cov nyiaj tau los loj hlob thiab kev ua lag luam.

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