Puas yog Snap Ib Zaug Ntxiv Tom Ntej Hauv Koj Txoj Kev Yuav Khoom Qub?

Puas yog Snap Ib Zaug Ntxiv Tom Ntej Hauv Koj Txoj Kev Yuav Khoom Qub?

Ntau txoj hauv kev, qhov no tag nrho yog nyob ntawm leej twg koj tus neeg muas zaub thiab lawv txoj kev taug yog dab tsi.

Txhua tus paub txog Snapchat thaum kis no, txoj cai? Leej twg tseem nyob hauv qhov tsaus ntuj ntawm cov ntawm no? Yog tias muaj, ntawm no yog txhua yam koj yuav tsum paub… Nws yog ib qhov nrov tshaj plaws kev sib raug zoo ntawm cov hnub nyoog 16 - 25 xyoos, nws tsim nyog muaj lus xaiv $ 5 Billion, thiab nws mloog zoo li tsis muaj leej twg khwv tau nyiaj tawm ntawm nws.

Tam sim no, ib feem ntawm qhov no yog los ntawm kev tsim qauv. Tsuas muaj ob peb thaj chaw uas koj tuaj yeem ua tau tshaj tawm hauv Snapchat, thiab lawv txhua qhov zoo nkauj txaus ntshai. Koj tuaj yeem them rau cov kev tshaj tawm hauv "Cov Dab Neeg Nyob," thiab qhov tseem ceeb tau 10 lub cim ua ntej thib ob uas cov neeg siv tsuas tuaj yeem nyem qhov uas tsis tos ntev. Koj tuaj yeem tshaj tawm ntawm lawv qhov tshiab "Tshawb nrhiav" feature, uas yog npaj siab los cuam tshuam txoj kev xov xwm thiab kev lom ze chaw xws li ntawm CNN mus rau Comedy Central tso lawv cov ntsiab lus. Ob qho ntawm cov kev xaiv no zoo nkauj heev tshwj tsis yog tias koj xav tau ib qho tiag tiag kim thiab tsis paub meej ntau ntxiv hauv hom khiav.

Cov lus nug uas tsis muaj leej twg nug, yog, yog li cas peb tuaj yeem ua ke Snapchat rau hauv peb paub twb tau ua haujlwm lawm? Coob tus neeg sau npe tawm hauv lub vev xaib ua ib qhov qauv (yuam kev) thiab ntau yam ntxiv ntshai ntawm kev ua si hauv lub network vim lawv tsis nkag siab nws (qhov yuam kev loj dua). Qhov no yog vim li cas tib neeg them cov menyuam ruam ib yam li kuv nkag los hauv thiab ua si nrog cov tshiab thev naus laus zis, thiab kuv ceeb tias ntau tus neeg tsis tau xam dab tsi lawv muaj ntawm lawv cov ntsis ntiv tes - cia.

Kuv tuaj yeem xav txog ntau lub lag luam - suav nrog kev lom zem hmo ntuj, tsev noj mov, thiab khw muag khoom hauv zos - leej twg tuaj yeem tau txais txiaj ntsig zoo los ntawm kev sib koom ua ke. dawb ntsiab ntawm Snapchat rau hauv lawv txoj kev lag luam, thiab nws tag nrho cov ntawv rau hauv phau Vaj Lug Kub Npaiv Npaum uas feem ntau tag nrho cov kev lag luam digital ua raws li ... Cov neeg yuav khoom txoj kev taug.

Tus Neeg Qub Mus Kev Mus Ncig

Yog koj muaj kev nyab xeeb txaus los nyeem Martech Zone, Kuv paub tseeb tias koj paub txhua yam txog tus neeg yuav khoom ib txwm taug kev mus. Tag nrho cov neeg siv khoom lag luam tau piav qhia hauv tus qauv no ua qhov muaj kuab txiav txim siab, muaj kev txiav txim siab los ntawm kev txiav txim siab los ntawm kev txiav txim siab zoo. Ua ntej, tus neeg yuav khoom paub tias lawv muaj teeb meem, tom qab ntawd lawv pib tshawb nrhiav cov kev daws teeb meem, tom qab ntawd lawv kawm paub ntau ntxiv txog koj qhov kev daws teeb meem, tom qab ntawd lawv yuav nws, tom qab ntawd lawv dhau los ua tus sawv cev rau nws. Nws zoo nkaus li huv heev, yooj yim heev. Yuav luag ib yam nkaus thiab huv thiab yooj yim dhau…

Yog vim hais tias nws yog. Hauv qhov chaw B2B, nws yog heev tseem ceeb. Hauv qhov chaw B2C nws yog tej zaum muaj feem xyuam, tab sis nws zoo dua li txoj cai ntawm tus ntiv tes xoo dua li ib qho qauv mis. Yog li koj tuaj yeem hloov kho txoj cai ntawm tus ntiv tes xoo no ua li cas thiaj haum Snapchat rau hauv cov txheej txheem?

Kho Kho Txoj Kev Rau Mus Rau Lwm Tiam

Cia pib nrog cov tiam neeg. Kuv tsis nyob ntawm no los sau lwm cov qauv sib txawv ntawm yuav ua li cas rau kev lag luam mus rau txhiab xyoo. Cov no tau sau feem ntau los ntawm cov neeg uas laus dhau los nkag siab peb lossis hluas dhau los nkag siab txog kev lag luam, thiab kuv tsis muaj kev txaus siab rau nws. Qhov ntawd tau hais tias, muaj qhov sib txawv loj npaum li cas ntawm cov hluas dua kev haus cov ntaub ntawv thiab cov tub luam kev ua lag luam zoo li cas bears lawv haus cov ntaub ntawv.

Piv txwv li, xyoo txhiab tag nrho raws li muaj npe tsis zoo uas tsis muaj kev ntseeg siab rau kev tshaj tawm. Ntawd yog kev saib xyuas zoo thiab muaj ntau tus neeg nres nyob ntawd. Tsis muaj leej twg nug txog peb nyob rau xyoo twg peb tham nrog?

Cov neeg ntse tshaj plaws nrog cov feem ntau cuam tshuam nyiaj tshaj tawm kev tshaj tawm, tab sis lawv nyiam kev tshawb fawb thiab lawv nyiam heev hom uas sim thim rov qab nrog lawv. Lawv loj hlob nrog kev suav ntawm tib neeg kev paub ntawm lawv cov ntiv tes thiab lawv siv nws los khom cov kev twv txiaj, txheeb xyuas lawv lub siab mob, thiab txiav txim siab rau qhov twg siv lawv cov nyiaj. Rau cov pab pawg no, cov ntawv pov thawj kev sib raug zoo yog huab tais, thiab txhua yam uas zoo li kev coj mus muag nyhav dhau ntawm qhov nws tsis txaus siab.

Yog li qhov no tsa cov lus nug txhua qhov tseem ceeb, Kuv yuav siv li cas ua lub platform uas tsis txhawb cov neeg tshaj tawm mus ua lag luam rau cov pej xeem uas tsis xav ua lag luam?

Snapchat Tshawb Pom Mus deb Tshaj li Snapchat Tshawb Pom

Dhau ob peb lub lim tiam, kuv pab neeg ntawm Miles Design tau ua sim nrog Snapchat kev lag luam, thiab peb tau pom qee qhov zoo tiag tiag ntawm lub platform uas yog pub dawb thiab muaj lub peev xwm tiag tiag tsav kev lag luam, tsis yog tsuas yog lub cim npe.

Xav txog yam, piv txwv li, koj yog ib qho bar uas tawm tsam kev yau 20-yam khoom los ntawm qhov rooj. Muaj ntau tons ntawm kev sim-thiab-muaj tseeb cov kev daws rau qhov teeb meem no, suav nrog kev haus dej haus cawv tshwj xeeb, kev ua yeeb yam hmo ntuj, suab paj nruag nyob, thiab lwm yam. Yuav ua li cas yog tias koj xav tsav tsheb tib neeg rau ntawm koj qhov chaw nyob rau hauv kev txiav txim rau koj qhov kev txhawb zog los txhawb nqa kev yuav khoom?

Nkag mus rau Snapchat.

Ob peb yam tshwj xeeb txog Snapchat yog lub vev xaib kev sib raug zoo, suav nrog geo-cov ntxaij lim dej. Tam sim no, Snapchat yuav tsis cia koj tsim cov geo-lim rau koj tus lag luam, tab sis lawv yuav cia koj tsim qhov geo-lim rau koj thaj chaw. Tus txheej txheem no tau pub dawb dawb thiab kav ntev mus ib txhis, txhais tau tias txhua lub sijhawm los rau ntawm koj lub caj dab ntawm ntoo, lawv tuaj yeem siv koj lub geofilter thaum Snapchatting koj cov phooj ywg, thaum kawg tsav tsheb ntau rau koj lub zej zog thiab, vam tias, koj lub bar. Muab qhov no nrog cov kev tshaj tawm (Xauv peb daim duab nrog geofilter thiab nkag mus rau yeej haus dej dawb, thiab lwm yam) thiab koj yuav dhau los ua kev sib raug zoo xov xwm juggernaut nrog koj cov pej xeem zoo tshaj hauv lub hlis twg.

Kuv tsis yog ib leeg hauv no, ib yam nkaus. Snapchat muaj tiag siv Geofilters mus nyiag engineers los ntawm Uber, thiab kuv txoj kev twv yog tias lawv yuav tsis nres nyob ntawd. Muaj ntau tons ntawm cov ntawv thov rau qhov thev naus laus zis, koj tsuas yog yuav tsum muaj siab kam sim nws.

Qhov no tag nrho cov rwj qis rau kev koom tes. Snapchat tsis txawv, nws tsuas yog qhov tshiab. Yog tias koj muab cov neeg siv nrog kev paub zoo thiab txoj hauv kev zoo los txuas thiab koom nrog, koj yuav yeej. Rau ntau B2C hom nrhiav los koom nrog cov pawg neeg yau, qhov no yog qhov kev xaiv zoo… Yog li vim li cas lawv txhua tus ntshai nws?

Yog tias koj xav tham txog Kev Ua Lag Luam, thev naus laus zis, lossis lawv thawj tus tub lag luam, Kev Lag Luam Tech, Kuv nyiam tham. Khaws lub sib tham mus rau Twitter thiab qhia rau kuv paub dab tsi ntxiv koj xav nyeem txog!

Yuav ua li cas koj xav hais tias?

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