CRM thiab Cov Ntaub Ntawv PlatformsTxawb Khoom thiab Kev Lag Luam Kev Lag Luam

Puas yog koj lub lag luam ua txhaum lub Xeev-Qib Tsis Hu Cov Cai nrog Lub Suab thiab Cov Ntawv Xov Xwm (SMS)?

Tsis tshua muaj ib hnub dhau mus uas kuv tsis tau txais cov ntawv xov xwm lossis hu xov tooj los ntawm kev lag luam uas tau yuav kuv cov ntaub ntawv thiab tau txais kuv tus lej xov tooj. Raws li ib tug marketer, nws yog heev infuriating. Kuv tsis tau muab kuv tus lej xov tooj rau ib lub koom haum uas paub tias kuv tus lej yuav raug muag thiab siv rau kev nrhiav.

Txhob Hu Txoj Cai

Txoj cai txwv tsis pub hu xov tooj hauv Tebchaws Meskas tau tsim thawj zaug hauv xyoo 1991, nrog rau txoj cai ntawm Kev Tiv Thaiv Kev Tiv Thaiv Xov Tooj (TCPA). TCPA tau tsim cov cai tswj hwm kev lag luam xov tooj hu rau cov xov tooj hauv tsev, suav nrog cov kev cai rau cov neeg lag luam xov tooj kom tswj hwm cov npe Do Not Call thiab txwv tsis pub siv cov xov tooj tsis siv neeg thiab cov lus kaw ua ntej.

Txij li thaum dhau los ntawm TCPA, cov cai txwv tsis pub hu xov tooj tau hloov kho ob peb zaug kom suav nrog kev tiv thaiv ntxiv rau cov neeg siv khoom. Xyoo 2003, Tsoom Fwv Teb Chaws Trade Commission (FTC) tsim lub National Do not Call Registry, uas tso cai rau cov neeg siv khoom sau npe lawv tus lej xov tooj nrog FTC thiab xaiv tsis tau txais kev hu xov tooj los ntawm cov lag luam feem ntau. Kev sau npe thawj zaug tsuas yog siv rau cov xov tooj hauv xov tooj xwb, tab sis tau nthuav dav hauv xyoo 2005 kom suav nrog cov xov tooj ntawm tes.

Hauv xyoo 2012, FTC tau hloov kho cov cai kom cov neeg lag luam xov tooj tau txais ua ntej sau ntawv tso cai los ntawm cov neeg siv khoom ua ntej hu xov tooj rau xov tooj ntawm tes los yog xa ntawv mus rau cov xov tooj ntawm tes. Qhov kev hloov tshiab no kuj tau qhia meej lub ntsiab lus ntawm lub xov tooj tsis siv neeg hu xov tooj (ATDS), uas yog ua raws li kev cai thiab kev txwv ntxiv.

Hauv 2015, Tsoom Fwv Teb Chaws Kev Sib Txuas Lus Commission (FCC) tau tshaj tawm Txoj Cai Lij Choj thiab Kev Txiav Txim uas tau piav qhia ntxiv txog TCPA cov cai rau kev hu xov tooj thiab xov tooj. Ntawm lwm yam, qhov kev txiav txim siab tau lees paub tias kev hu xov tooj thiab cov ntawv xa mus rau lub xov tooj ntawm tes uas siv ATDS lossis cov suab lus dag lossis lub suab kaw ua ntej yuav raug tso cai ua ntej.

Kev Tso Cai Ua Ntej Sau Ua Ntej yog dab tsi?

Kev tso cai sau ua ntej txhais tau hais tias tus neeg siv khoom tau tso cai meej meej rau kev lag luam lossis tus neeg lag luam kom tiv tauj lawv ntawm xov tooj lossis xov tooj.

Qhov no txhais tau hais tias tus neeg siv khoom yuav tsum tau tso cai rau hauv kev sau ntawv, thiab kev tso cai yuav tsum muaj qee yam tseem ceeb, xws li kev nthuav tawm meej thiab pom tseeb ntawm qhov xwm txheej ntawm cov lus lossis hu, tus lej uas cov lus lossis hu tuaj yeem muab tso rau, thiab tus neeg siv khoom kos npe.

Qhov yuav tsum tau muaj kev tso cai ua ntej yuav pab tiv thaiv cov neeg siv khoom los ntawm kev hu xov tooj tsis xav tau thiab cov ntawv xov xwm. Los ntawm kev tau txais kev tso cai sau ntawv, cov lag luam tuaj yeem ua kom ntseeg tau tias lawv muaj cov ntaub ntawv ntawm cov neeg siv khoom tso cai tiv tauj lawv, thiab tuaj yeem zam kev ua txhaum ntawm TCPA cov cai uas muaj kev nplua loj rau kev ua txhaum cai. Nov yog ib qho piv txwv ntawm cov ntawv xov xwm uas tuaj yeem lees paub qhov kev tso cai sau ua ntej thaum tus neeg siv khoom xaiv rau hauv kev xa ntawv:

Kom tau txais SMS lus los ntawm [Lub Npe Lag Luam], teb YOG. Msg&cov ntaub ntawv tus nqi yuav raug siv. Koj tuaj yeem thim koj qhov kev pom zoo txhua lub sijhawm los ntawm kev xa ntawv STOP. Los ntawm teb YOG, koj paub meej tias koj yog 18+ thiab tso cai tso cai kom tau txais SMS ntawm tus lej no.

Nws yog ib qho tseem ceeb rau cov lag luam kom paub txog thiab ua raws li tag nrho cov kev cai muaj feem xyuam nrog kev tso cai ua ntej sau ntawv rau kev lag luam hauv xov tooj thiab kev xa ntawv. Qhov no tuaj yeem suav nrog kev tswj xyuas cov ntaub ntawv ntxaws ntxaws ntawm cov neeg siv khoom pom zoo, muab cov lus qhia meej txog qhov xwm txheej ntawm kev hu xov tooj thiab cov lus, thiab hwm cov lus thov los ntawm cov neeg siv khoom kom muab ntxiv rau hauv Do Not Call or Do Not Text lists.

Yuav ua li cas hais txog kev hu lossis kev xa xov hauv lub xeev?

Yog tias koj muaj kev lag luam hauv ib lub xeev thiab hu rau tus neeg siv khoom uas tau teev npe hauv lub xeev Do Not Call list nyob rau lwm lub xeev, koj yuav ua txhaum txoj cai. Yog vim li cas rau qhov no yog tias ntau lub xeev muaj lawv tus kheej txwv tsis pub hu xov tooj thiab tswj cov npe Tsis Txhob Hu Sib Tham, uas siv rau kev hu xov tooj rau cov neeg siv khoom hauv lub xeev ntawd.

Piv txwv li, yog tias koj lub lag luam nyob hauv California thiab koj hu rau ib tus neeg siv khoom hauv New York uas tau teev npe hauv New York Do Not Call Registry, koj yuav ua txhaum txoj cai New York lub xeev, txawm tias koj lub lag luam nyob hauv California.

Cov lag luam yuav tsum paub txog cov kev cai Do Not Call hauv txhua lub xeev uas lawv ua lag luam hauv xov tooj, thiab yuav tsum tswj hwm lawv cov npe hauv Do Not Call kom tsis txhob hu rau cov neeg siv khoom uas tau thov kom tsis txhob tau txais kev hu xov tooj. Cov lag luam tseem yuav tsum tau npaj kom hwm cov kev thov los ntawm cov neeg siv khoom kom ntxiv rau hauv lawv cov npe Do Not Call lossis National Do Not Call Registry.

Daim Ntawv Teev Npe ntawm Lub Xeev Tsis Hu Cov Chaw Tswj Xyuas

Nws tseem ceeb heev uas yuav tsum nco ntsoov tias Tsis Txhob Hu cov cai tsis ua haujlwm ib yam li email. Nrog email, koj tuaj yeem xa email thawj zaug yog tias koj muaj kev xaiv tawm. Kev hu xovtooj lossis xa tus xovtooj ntawm daim ntawv teev npe Tsis Txhob Hu yog ua txhaum yam tsis muaj kev tso cai sau ua ntej.

Koj yuav tsum xyuas kom meej tias txhua qhov kev hu xov tooj uas koj hu txias yam tsis muaj kev tso cai sau ua ntej tsis nyob hauv tsoomfwv tsis txhob hu xov tooj thiab tus tsis hu npe nyob rau hauv lub xeev ntawm cov lag luam lossis cov neeg siv khoom uas koj hu. Ntawm no yog ib daim ntawv teev npe uas koj tuaj yeem pom cov npe Do Not Calls los ntawm lub xeev:

Ib lub tswv yim kawg me ntsis. Yog tias koj tab tom yuav ib daim ntawv teev npe los ntawm tus neeg muab kev pabcuam thib peb, koj yuav tsum xyuas kom meej tias nws tau raug tshuaj xyuas los ntawm tsoomfwv thiab lub xeev tsis txhob hu xovtooj. thaum lub sijhawm yuav khoom. Ntau lub tuam txhab cov ntaub ntawv tsis khaws lawv cov npe tshiab. Thaum koj hu lossis sau tus lej ntawd, koj muaj lub luag haujlwm rau hauv qab no tsis txhob hu rau txoj cai… tsis yog koj tus neeg muab ntaub ntawv!

Thov nco ntsoov tias cov ntaub ntawv muab yog rau cov ntaub ntawv xov xwm dav dav nkaus xwb thiab tsis yog cov lus qhia kev cai lij choj. Qhov tseeb, ua tiav, txaus, lossis txiaj ntawm cov ntaub ntawv tsis tau lees paub lossis lav. Cov ntaub ntawv no tsis yog tsim los tsim, thiab kev txais ntawm nws tsis yog, tus kws lij choj-tus neeg siv kev sib raug zoo. Cov lag luam yuav tsum sab laj nrog tus kws lij choj tsim nyog ua ntej tso siab rau cov ntaub ntawv muaj nyob ntawm no.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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