Cov kev lag luam saum online rau cov dej num me me thiab nruab nrab-lag luam

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Emarsys, tus thawj coj kev lag luam huab ua lag luam software rau B2C cov tuam txhab, tau tshaj tawm cov txiaj ntsig ntawm nws tus kheej thiab kev tshawb fawb online ntawm 254 cov kws tshaj lij muag khoom luam tawm hauv kev koom tes nrog WBR Digital. KQhov muag pom muaj xws li SMBs (cov lag luam nrog cov nyiaj tau los ntawm $ 100 lab lossis tsawg dua) hauv B2C lub khw muag khoom tau tsim cov phiaj xwm omnichannel puag ncig ua tiav kev ua tiav, siv sijhawm ntau los npaj rau lub caij so haujlwm tseem ceeb hauv khw muag khoom, thiab tseem tabtom coj cov thev naus laus zis ntau ntxiv mus rau yav dhau los, thiab ua kom nrawm nrog omnichannel nrhav los ntawm kev sib txuas cov digital kev paub nrog cov cib-thiab-cug kev, thaum nqis peev hauv cov peev lag luam txawb.

SMBs hnub no nyob rau hauv txoj haujlwm txaus siab - txawm tias lawv loj me, lawv tseem tuaj yeem tau txais txiaj ntsig los ntawm cov tswv yim kev lag luam zoo sib xws thiab cov cuab yeej siv tau muab coj los siv thiab siv los ntawm cov koom haum loj. Los ntawm omnichannel digital cov tswv yim, cov tuam txhab xws li Amazon txuas ntxiv mus nce kab nyob ib puag ncig kom yooj yim, khaws cov qhua tuaj noj mov, thiab ua tiav. SMBs tsis tsuas yog lees paub qhov no, tab sis xyoo 2016, lawv tab tom nrhiav ntxiv los hloov txoj hauv kev lawv ua haujlwm kom haum rau omnichannel paradigm.

Ib qhov kev tshawb fawb tau tshwm sim, cov neeg ua lag luam los ntawm SMBs tau teev cov kev ua si saum toj kawg nkaus hauv online thiab lawv qhov cuam tshuam rau kev nrhiav thiab khaws cia. Kev muag khoom lag luam hauv email ua rau ob leeg nrhiav tau thiab khaws cia ua tus tsav tsheb loj. Kuj tseem sau npe yog kev tshawb nrhiav organic, nrhiav nyiaj them, kev tshaj xov xwm, rov kho dua tshiab, koom nrog kev lag luam, muag khoom lag luam, thiab sib piv cov khw hauv khw.

SMB Kev Tawm Lag Luam thiab Kev Txais

Raws li cov lus tshawb pom ntawm sab saum toj muag khoom SMBs cov ntawv soj ntsuam:

  • 81% ntawm SMBs tseem cia siab rau email yog kev tsav tsheb rau cov neeg yuav khoom, thiab 80% rau kev ua kom cov qhua tuaj noj mov
  • 73% ntawm cov neeg muag khoom muag email yog cov khoom siv sab saum toj, nrog ib ntawm tsib ntawm nws yog qhov tseem ceeb tshaj plaws los nqis peev
  • SMBs pom muaj txiaj ntsig hauv KPIs loj: cov nqi hloov pauv nce ntawm 72%, qhov nruab nrab ntawm tus nqi xaj nce li 65%, thiab rov qab cov neeg siv khoom nce ntxiv 58%
  • 70% ntawm SMBs pib npaj nyiaj so koobtsheej tsis pub dhau Lub Xya Hli
  • 54% ntawm SMBs pom laub cov ntawv lawb tawm yog qhov ua lag luam zoo tshaj plaws thiab cov lus taw qhia ntawm lub xaib tuaj nyob hauv ob ntawm 47%

Peb pom tias SMBs yog qhov sai thiab sai rau cov lus teb hauv lub khw muag khoom niaj hnub no. SMBs nrhiav agile platform uas nrawm los siv thiab yooj yim siv. SMBs nyiam Cheaper Tshaj Av !, Rawlings, thiab Scrubs & Beyond tau tig mus rau Emarsys pom cov ROI tam sim ntawd, nyob twj ywm kev sib tw thiab sib txuas nrog lawv cov neeg siv khoom hauv lub sijhawm zoo ntawm cov raws txoj cai. Tsis tas li ntawd, SMBs tau siv zog rau cov neeg siv khoom coj cwj pwm los tsim cov khoom lag luam tsis ruaj khov rau cov neeg siv khoom thoob thiab cov kem. Qhov no yog pov thawj tias SMBs yog tsom rau cov neeg siv khoom - ib yam dab tsi loj dua cov neeg yuav tsum xav txog. Sean Brady, Thawj Tswj Hwm ntawm Asmeskas, Emarsys

Rau qhov kev tshawb fawb no, Emarsys koom tes nrog WBR Digital uas tau tshawb fawb cov neeg muag khoom los ntawm ntau yam kev lag luam B2C lub luag haujlwm rau lawv cov tuam txhab kev lag luam, kev lag luam e-luam, kev muag khoom thiab kev ua haujlwm. Cov kev tshawb fawb thiab kev sib tham tim ntsej tim muag tau tsim muaj ntawm chaw xyoo 2016 eTail West lub rooj sib tham

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