Kuv tau pom qhov tshwm sim tawm los ntawm Muag Muag thiab tsuas yog hais txog tau mob stroke thaum kuv pom qhov tshwm sim. Cov lus nug no Yuav Tsum Muag Khoom Blog? Ntawm no yog cov txiaj ntsig:
Koj puas nyam kuv? 55.11% ntawm cov tuam txhab forbid their sales people to blog? First of all… if that's the case with a company I'm thinking of doing business with, that's enough to change my mind. Here's why:
- siab dawb paug – Inherently, this means that the salespeople can't be trusted to communicate online. And if that's the case, they probably aren't communicating honestly offline.
- tig cev – If there were a group of people within your organization built to blog, it's your salespeople. Your sales staff understands the positioning of your product, your competition, your strengths, your weaknesses – and understands how to deal with negative feedback.
- Cov neeg tuaj saib - Koj cov neeg tuaj saib ntawm koj lub blog yog qhov kev cia siab uas koj cov neeg ua haujlwm muag tau sib txuas lus txhua hnub!
Koj blog yog tus muag khoom. Prospects are visiting your blog looking for the same answers and the researching the same issues they would as when they called your salesperson on the phone. Forbidding them is absolutely ridiculous. If you can't trust a salesperson to write a blog post, you shouldn't trust them to talk to a prospect.
I'm not being unrealistic, am I? If your marketing team is crafting the message and pushing the brand, the next folks in line to close the deal are your salespeople. I'm not naive, I know there are somethings you don't want a salesperson to say on your blog… like badmouthing competition or selling the next big feature that's rolling out… but that just takes a bit of direction from your marketing communications team.
This is another great reason why the wall between sales and marketing needs to be broken down. Let's get rid of CMOs and VPs of Sales and move to a Tus Thawj Kav Nyiaj Khwv Nyiaj qhov twg cov tswv yim tsim thiab siv - thiab cov tib neeg ua cov kev txiav txim siab yog lub luag haujlwm lav ris rau txiaj ntsig nyiaj txiag.