7 Txoj Cai Zoo Tshaj Plaws Rau Kev Txhim Kho SEO Ntawm Koj Lub Khw Shopify
Khw Tshaj Tawm yog ib qho tseem ceeb tshaj plaws nrhiav-tom qab eCommerce cov ntsiab lus tswj thiab khw lub laub platforms nrog built-in Search Engine Optimization (SEO) nta. Nws yog ib qho yooj yim mus use tsis muaj coding txawj xav thiab yooj yim backend tswj, pab cov neeg siv txuag sij hawm txaus thiab nyiaj txiag.
Thaum Shopify ua qee yam sai thiab yooj yim, tseem muaj kev siv zog ntau los ua kom koj qhov chaw qeb duas. Los ntawm cov qauv ntawm qhov chaw mus rau cov ntaub ntawv thiab cov ntsiab lus optimization, ua tib zoo saib xyuas seb SEO yam ua haujlwm yog qhov tseem ceeb heev.
Kev siv qee qhov zoo tshaj plaws Shopify SEO kev coj ua tuaj yeem txhawb koj txoj hauv kev kom tau txais kev khiav tsheb thiab muag rau koj lub vev xaib los ntawm kev tshawb fawb xyaw xws li Google. Yog vim li cas peb thiaj li muaj cov lus qhia ua tau zoo los pab tswv SEO rau koj lub khw Shopify. Cia peb pib!
Tsawg kawg yog 43% ntawm tag nrho cov kev lag luam e-lag luam los ntawm Google kev tshawb nrhiav organic. 37.5% ntawm tag nrho cov tsheb mus rau e-commerce site yog los ntawm kev tshawb fawb xyaw. 23.6% ntawm e-lag luam xaj yog txuas ncaj qha rau kev lag luam organic. 51% ntawm cov neeg siv internet tau paub txog cov khoom tshiab lossis tuam txhab online.
reboot
1. Ua kom zoo dua koj qhov Shopify Site Structure
Nws yog ib qho tseem ceeb los npaj cov ntsiab lus ntawm koj nplooj ntawv raws li txoj cai kom cov neeg yuav khoom tuaj yeem nrhiav cov khoom sai. Thaum cov neeg yuav khoom yooj yim pom qhov lawv tab tom nrhiav, lawv yuav siv sij hawm ntau dua ntawm koj qhov chaw thiab tshawb nrhiav ntau nplooj ntawv, uas ua rau muaj kev nce qib hauv kev tshawb fawb cav.
Tab sis koj yuav ua li cas thiaj ua rau koj qhov chaw yooj yim rau kev taug kev? Ua ntej, tsis txhob mus overboard nrog pawg thiab subcategories. Khaws cov qauv yooj yim kom cia cov cav tshawb nrhiav nkag rau koj qhov chaw thiab qeb koj cov khoom.
Ib qho yooj yim, SEO-friendly site qauv yuav zoo li no:
Npaj koj cov ntsiab lus nrog Shopify, siv ib qho ntawm cov qauv no:
- Tsev > Qeb nplooj > Cov nplooj ntawv khoom
- Tsev > Qeb Nplooj ntawv > Cov nplooj ntawv sub-category > Cov nplooj ntawv khoom
Ntxiv rau, suav nrog Hais Txog Nplooj thiab hu rau Page los nthuav qhia koj lub vev xaib kev ntseeg siab thiab kev ntseeg siab.
2. Txhim kho koj cov kev paub siv
Muaj ntau txoj hauv kev los txhim kho cov neeg siv kev paub ntawm koj lub xaib, uas suav nrog:
Qhov Chaw Ceev - Nws ib txwm los rau cov neeg siv ceev nrooj nkag mus rau cov ntaub ntawv lawv xav tau. Thaum koj qhov chaw nrhiav tau yooj yim thiab txhua yam khiav nrawm, cov neeg tuaj saib nyiam siv sijhawm ntau ntawm koj lub khw. Txhawm rau txhawb koj qhov chaw Shopify ceev, koj tuaj yeem:
- Siv lub ntsiab lus nrawm, mobile-phooj ywg
- Tshem tawm cov apps uas koj tsis siv
- Tsis txhob siv cov sliders
- Siv cov duab me me, ua kom zoo dua qub
Siv tus qauv tsim teb - Noog tsim yog hais txog kev ua kom koj lub xaib saib kev tshaj lij ntawm txhua lub cuab yeej, suav nrog desktops, smartphones, thiab ntsiav tshuaj. Cov ntsiab lus teb tuaj yeem txhim kho cov neeg siv kev paub thiab kev siv tau zoo kawg, uas ua rau cov neeg tuaj xyuas rov qab thiab nce kev hloov pauv.
3. Tsom ntsoov rau Cov Ntsiab Lus Zoo
Shopify SEO phau ntawv qhia zoo li tsis tiav yam tsis muaj kev tshawb fawb lo lus tseem ceeb - lub hauv paus ruaj khov ntawm SEO ua tiav. Tab sis koj yuav nrhiav tau cov ntsiab lus zoo li cas los tsav tsheb mus rau koj lub khw?
Txoj hauv kev zoo tshaj plaws yog sab laj nrog tus kws tshaj lij SEO thiab hais kom lawv ua cov npe ntawm cov ncauj lus tseem ceeb uas koj cov neeg siv lub hom phiaj siv thaum tshawb nrhiav cov khoom zoo li koj li. Koj tseem tuaj yeem nrhiav kev tshoov siab los ntawm cov ncauj lus zoo li no:
- Koj tus neeg yuav khoom
- Tshawb nrhiav cov rooj sab laj thiab subreddits ntsig txog koj cov khoom
- Saib cov npe, cov lus piav qhia meta, thiab cov duab alt-ntawv siv rau ntawm cov chaw sib tw
- Social media hashtags ntsig txog koj cov khoom
4. Ua kom zoo dua koj cov nplooj ntawv Shopify khoom
Yog tias koj tab tom pib lub khw muag khoom tshiab, ua kom zoo dua koj lub vev xaib, kev sau cov khoom tseem ceeb, thiab cov nplooj ntawv muag khoom zoo tshaj plaws. Txhawm rau txiav txim siab cov nplooj ntawv twg los ua kom zoo, ua raws li cov hauv qab no:
- Cov nplooj ntawv khoom lag luam uas tsim cov neeg nyiam tshaj plaws thaum pib koj lub khw
- Cov nplooj ntawv khoom nrog cov ntsiab lus tshawb nrhiav tshaj plaws uas koj pom
Tam sim no koj paub tias nplooj ntawv twg los ua kom zoo dua ua ntej, cia saib seb koj tuaj yeem sau npe cov nplooj ntawv thoob plaws lub xaib. Siv cov qauv no yooj yim:
Keyword 1 – Shop for Keyword 2 – Store Name
Piv txwv li:
Custom T-shirts – Shop for Custom T-shirts Online – The Store
Tom ntej no, sau npe thiab cov ntawv piav qhia meta rau koj cov khoom thiab pawg. Koj tuaj yeem saib los ntawm cov chaw sib tw, tab sis cov neeg tuaj saib yuav txaus siab rau cov ntsiab lus qub. Nco ntsoov, cov lus piav qhia meta yog koj lub sijhawm kom tau txais cov neeg siv lub tshuab tshawb nrhiav kom nyem los ntawm ... yog li nws yuav tsum ua kom yuam kev.
ThinkGeek Ua li ntawd nrog cov lus piav qhia ntawm lub teeb nyem LED yooj yim uas pib nrog kab:
Koj paub dab tsi yog sucky txog lub teeb nyem li niaj zaus? Lawv tsuas tuaj nyob rau hauv ob xim: dawb los yog daj-dawb uas ua rau peb nco txog cov hniav ntawm ib tug avid neeg haus kas fes. Lub teeb nyem zoo li cas lom zem?
ThinkGeek
Yog tias koj muaj qhov chaw loj heev, koj tuaj yeem ua tau programmatically optimize koj Shopify lub npe thiab cov lus piav qhia meta.
5. Thov xyuas cov khoom
Thaum koj caw cov neeg siv khoom tawm hauv kev tshuaj xyuas, koj tab tom tsim lub platform rau ob qho tib si txhim kho koj lub vev xaib tshawb nrhiav nplooj ntawv (SERP) nkag thiab pab nce koj qeb duas. Cov ntaub ntawv tshuaj xyuas yog encoded hauv nplooj ntawv siv nplua nuj snippets yog li kev tshawb fawb xyaw xaiv tso saib nws, sib txawv koj qhov nkag los ntawm koj cov neeg sib tw:
Cov kev txheeb xyuas tseem ceeb kuj ntxiv cov lus qhia rau cov nplooj ntawv khoom yog li kev tshawb fawb xyaw yuav rov qab los rau rov ntsuas cov nplooj ntawv. Thiab tau kawg, kev tshuaj xyuas muaj qhov cuam tshuam loj rau kev txiav txim siab yuav khoom.
90% ntawm cov neeg koom tau cuam tshuam los ntawm kev tshuaj xyuas online zoo.
Zendesk
Lwm cov kev tshawb fawb tau qhia cov kev tshawb pom zoo sib xws: qhov nruab nrab, cov neeg feem coob ntseeg cov neeg tshuaj xyuas online ntau npaum li lawv ntseeg cov lus pom zoo ntawm qhov ncauj. Nws yog ib qho tseem ceeb uas tsis yog tsuas yog cov kev tshuaj xyuas no ntawm kev tshuaj xyuas platforms tab sis ntawm koj cov nplooj ntawv khoom thiab.
Muaj ob peb txoj kev rau yaum cov neeg yuav khoom los saib xyuas koj txoj kev lag luam; hnyav koj cov kev xaiv, thiab xam seb hom twg haum rau koj lub lag luam.
6. Ua ke koj qhov chaw Shopify nrog Google Merchant Center
Ntau tus neeg tsis paub tias luam tawm koj qhov pub rau Qhov chaw ua lag luam hauv Google yuav tsum tau kom koj cov khoom pom nyob rau hauv Google Khw tshwm sim. Thiab zoo li txhua qhov kev tshawb nrhiav khoom hauv Google muaj Google Kev Tshawb Fawb Cov txiaj ntsig tau koom ua ke hauv SERP:
Qhov no xav kom koj ntxiv Google ua tus channel hauv koj lub khw Shopify. Thaum koj muaj kev sib xyaw ua ke, koj tuaj yeem txhim kho cov lus piav qhia ntawm cov khoom lag luam kom nce lub hom phiaj ntawm Google Tshawb Nrhiav.
7. Siv Shopify SEO Apps thiab lwm yam cuab yeej SEO
Shopify apps pab koj tsom SEO teeb meem uas muaj txiaj ntsig los kho thiab txuag sijhawm thiab nyiaj txiag thaum txhim kho koj SEO. Nws muab cov ntawv txheeb xyuas cov npe ntawm nplooj ntawv, kab lus, cov lus piav qhia meta, nrawm, cov ntsiab lus, thiab lwm yam. Koj tuaj yeem siv Shopify cov cuab yeej zoo li TinyIMG Duab Compressor thiab Semrush los muab cov ntaub ntawv tsim kho rau cov tshuab tshawb fawb los txhim kho cov txiaj ntsig kev tshawb fawb. Thiab, ntawm chav kawm, tsis txhob hnov qab sau npe koj lub xaib nrog Kev Tshawb Nrhiav Kev Tshawb Fawb Google yog li koj tuaj yeem txheeb xyuas thiab kho cov teeb meem uas Google qhia.
wrapping Up
Tag nrho cov lus qhia saum toj no yuav tsis suav nrog txhua yam koj yuav tsum paub txog Shopify SEO tab sis yuav muaj tseeb tsav tsheb loj los ntawm kev tshawb fawb xyaw. Nws yog qhov zoo tshaj los mus cuag cov kws tshaj lij rau eCommerce SEO cov kev pabcuam sawv ua ntej ntawm koj cov neeg sib tw thiab nce kev muag khoom ntawm koj cov khoom.
Yog tias koj lub khw muag khoom tsis tshwm sim ntau dua hauv qeb duas, koj tuaj yeem plam tawm ntawm kev muag khoom - txawm tias koj cov khoom zoo dua. SEO muaj lub zog rau cov neeg siv khoom siphon nrog lub hom phiaj yuav.. lossis coj lawv mus rau tus neeg sib tw.
Disclosure: Martech Zone tau hloov kho cov kab lus no thiab suav nrog cov txuas txuas.