Kev Tshaj Tawm Technology

Vim li cas TV Kev Lag Luam Zoo Li Billy Mays, ShamWow, thiab HeadOn Ua Haujlwm?

Lub TV feem ntau nyob hauv peb lub tsev, tab sis feem ntau nws yog suab nrov tom qab. Yog tias kuv saib TV, feem ntau nws yog Discovery Channel. Hnub no yog hnub ua hauj lwm, yog li kuv roamed cov channel ob peb zaug. Tom qab ib pliag, peb cia li xauj movie. Peb qhov kev lag luam no yog vim li cas:

ShamWow

Kuv vam tias tus txiv neej no hws vim tias ib tug neeg tau ncaws nws hauv lub qhov muag.

18106400id2 ib

Lub taub hau

Tus kheej-tshuaj tom qab koj pom lawv coj mus muag 47 zaug.

taub hau

Billy Mais

Tib qhov uas tus txiv neej no yuav tsum tau muag yog plaub hau thiab hwj txwv zas xim.

Thaum kuv tsis tuaj yeem sawv ntsug lawv… TV tshaj tawm, tshwj xeeb tshaj yog hom uas muaj cov cwj pwm ntxim nyiam thiab nco txog tus cwj pwm zoo li Shamwow txiv leej tub, Billy Mays, thiab HeadOn kev lag luam, tuaj yeem ua tau zoo rau ntau yam, thiab cov laj thawj no cuam tshuam txog kev muag khoom thiab kev lag luam. nrog rau qee yam kev puas siab puas ntsws.

Nov yog vim li cas hom kev lag luam no nyiam ua haujlwm zoo nrog cov neeg siv khoom:

  1. Nco tau: Cov kev lag luam no feem ntau siv cov lus hais tsis txaus ntseeg, jingles, lossis cov ntsiab lus nco qab uas nyob hauv cov neeg saib lub siab. Qhov kev nco qab no ua rau cov khoom lossis cov khoom lag luam yuav nco qab ntau dua thaum cov neeg siv khoom txiav txim siab yuav khoom.
  2. Kev Nyuaj Siab: Kev tshaj tawm TV zoo feem ntau coj mus rau cov neeg siv khoom xav tau. Lawv tuaj yeem tsim cov lus piav qhia daws teeb meem, ua kom pom tias cov khoom lag luam tuaj yeem ua rau lub neej yooj yim dua, lossis qhia seb nws tuaj yeem daws qhov teeb meem li cas. Qhov kev sib txuas ntawm kev xav no tuaj yeem ua rau cov neeg siv khoom txaus siab thiab kev koom tes.
  3. Ua qauv qhia: Ntau qhov kev tshaj tawm hauv TV tau zoo, suav nrog cov uas muaj Billy Mays, qhia txog cov khoom muaj peev xwm los ntawm kev ua yeeb yam nyob. Pom ib yam khoom hauv kev nqis tes ua tuaj yeem ua kom yuam kev, ua pov thawj nws cov txiaj ntsig.
  4. Direct Teb: Qee qhov kev lag luam no siv cov tswv yim kev lag luam ncaj qha, hais kom cov neeg saib hu xov tooj hu dawb lossis mus ntsib lub vev xaib kom yuav khoom. Qhov kev hu tam sim no tuaj yeem ua rau muaj kev kub ntxhov thiab tsav kev muag khoom.
  5. Zaus: Cov kev tshaj tawm no feem ntau qhia ntau zaus, ua rau muaj qhov tshwm sim ntau zaus. Ntau tus neeg saib pom qhov kev tshaj tawm, lawv yuav tsum nco ntsoov cov khoom thiab xav txog yuav nws.
  6. Kev Muag Khoom Tshwj Xeeb (USP): Kev tshaj tawm TV zoo qhia txog cov khoom muag tshwj xeeb. Lawv tsom mus rau qhov ua kom cov khoom sib txawv ntawm cov neeg sib tw thiab vim li cas nws yuav tsum muaj.
  7. Kev cuam tshuam ntawm tus kheej: Cov neeg hais lus muaj txiaj ntsig thiab muaj txiaj ntsig zoo, zoo li Billy Mays, tuaj yeem tsim kev sib txuas ntawm tus kheej nrog cov neeg saib. Tib neeg nyiam tso siab rau cov tib neeg uas lawv pom tau tias yog qhov tseeb thiab zoo siab, ua rau muaj kev yuav khoom.
  8. Psychological Triggers: Cov kev tshaj tawm no feem ntau coj mus rau hauv kev puas siab puas ntsws zoo li kev ntshai ploj mus (FOMO), lub siab xav kom yooj yim, thiab xav tau los daws cov teeb meem tshwm sim. Los ntawm kev hais txog cov kev xav tau ntawm kev puas siab puas ntsws, kev lag luam tuaj yeem ua rau muaj kev ntseeg siab.

Txawm hais tias tsis muaj cov qauv nruj uas tau lees tias muaj kev vam meej, cov ntsiab lus no koom ua ke rau kev ua tau zoo ntawm cov phiaj xwm kev tshaj tawm hauv kev tsav tsheb muag thiab kev koom tes ntawm cov neeg siv khoom.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

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