artificial txawj ntseKev Lag Luam InfographicsTshawb nrhiav

SEO Statistics: Keeb Kwm, Kev Lag Luam, thiab Kev Tshawb Fawb Hauv Kev Tshawb Fawb (Hloov kho rau 2023)

Nrhiav cav optimization (SEO) cuam tshuam rau kev pom hauv online ntawm lub vev xaib lossis nplooj ntawv web hauv lub vev xaib tshawb nrhiav cov txiaj ntsig tsis them nyiaj, hu ua tej yam ntuj tso, organic, los yog khwv tau tau.

Search Engine History

Nov yog lub sijhawm ncua sij hawm ntawm kev tshawb nrhiav organic thiab nws cov kev hloov pauv ntau xyoo:

  • 1994: AltaVista twb launched. Ask.com (keeb kwm Ask Jeeves) pib qeb duas kev sib txuas los ntawm qhov chaw.
  • 1995: Key search engines emerged:
    • msn.com ua: Microsoft nkag mus rau hauv kev lag luam tshawb nrhiav cav.
    • Yandex.ru: Ib tug loj Lavxias teb sab nrhiav cav.
    • Google.com: Cov npe sau npe tau cim qhov pib ntawm Google.
  • 2000: Baidu, ib tug influential Suav search engine, twb launched.
  • 2001: Google nthuav tawm Google Duab, hloov pauv kev tshawb nrhiav duab.
  • 2002 – Google News:
    • Google Xov Xwm: Tua tawm kom sau xov xwm los ntawm ntau qhov chaw hauv ib qho chaw.
  • 2004:
    • Google Qhia: Taw qhia los muab cov lus qhia tshawb nrhiav lub sijhawm tiag tiag.
    • Google Scholar: Launched los muab lub platform tshawb nrhiav rau kev kawm cov ntaub ntawv.
  • 2005: Google Maps tau qhia, txhim kho kev tshawb nrhiav hauv zos.
  • 2007 - Google Street View:
    • Google txoj kev pom: Launched hauv Google Maps los muab cov duab panoramic txoj kev.
  • 2008 – DuckDuckGo:
    • DuckDuckGo: Launched tsom rau cov neeg siv kev ceev ntiag tug thiab tsis taug qab kev tshawb nrhiav.
  • 2009: Microsoft tau qhia Bing, uas tom qab sib koom ua ke thev naus laus zis nrog Yahoo.
  • 2010 - Google Khw: Tshaj tawm los muab kev pabcuam tshawb nrhiav rau cov khoom lag luam, tso cai rau cov neeg siv los sib piv cov nqi thiab nrhiav cov khw muag khoom.
  • 2010s - Kev Tshawb Fawb Lub Suab thiab Cov Pabcuam Digital:
    • 2011 - Apple qhia Siri rau iOS.
    • 2012 - Google Now tau qhia.
    • 2013 - Microsoft qhia Cortana tus pab.
    • 2014 - Amazon qhia Alexa thiab Echo rau cov tswv cuab tseem ceeb nkaus xwb.
    • 2016 - Google Assistant tau qhia ua ib feem ntawm Allo.
    • 2016 - Google Tsev tau tso tawm.
    • 2016 - Suav chaw tsim tshuaj paus Echo tus neeg sib tw Ding Dong.
    • 2017 - Samsung qhia Bixby.
    • 2017 - Apple qhia HomePod.
    • 2017 - Alibaba tau tshaj tawm Genie X1 ntse hais lus.
  • Mid-2010s - Lwm Cov Kev Tshawb Nrhiav Tseem Ceeb:
    • Lub Ecosia, Qwant, Thiab pib Page: Launched tsom rau ib puag ncig sustainability thiab kev ceev ntiag tug.
  • 2012: Apple Maps tau qhia los ntawm Apple ua ib feem ntawm iOS 6.
  • 2012: Google launched lub Paub teeb txhawm rau txhim kho kev tshawb nrhiav nrog cov ntaub ntawv txuas nrog semanically.
  • 2013: Lub Noog ziag no hloov tshiab txhim kho Google txoj kev nkag siab ntawm cov ntsiab lus thiab lub hom phiaj tom qab cov lus nug.
  • 2014: Google cov Nquab lauj hloov kho cov ntsiab lus tshawb fawb hauv zos kom raug thiab cuam tshuam.
  • 2015: Google tso tawm lub Txawbhaws hloov kho kom haum rau mobile-friendly websites thiab qhia RankBrain, kev koom ua ke AI rau hauv kev tshawb nrhiav cov txiaj ntsig.
  • 2016: Google pib siv HTTPS raws li ib tug qeb duas teeb liab los txhawb lub website kev ruaj ntseg.
  • 2017: Lub Fred hloov kho cov hom phiaj cov ntsiab lus tsis zoo, thiab Google pib Mobile-First Indexing rau qee qhov chaw.
  • 2018: Mobile-First Indexing tau dov tawm ntau dua los ntawm Google, thiab cov Medic hloov kho cov ntsiab lus cuam tshuam txog kev noj qab haus huv thiab kev noj qab haus huv.
  • 2019: YOB tau qhia los ntawm Google kom nkag siab zoo dua cov lus ntuj hauv cov lus nug, thiab kev sib txuam neural pib siv hauv kev tshawb fawb hauv zos.
  • 2020: Google txuas ntxiv cov hloov tshiab tseem ceeb rau qhov tseeb thiab zoo thiab tshaj tawm Kev Indexing kom nkag siab qhov tseem ceeb ntawm cov nplooj ntawv tshwj xeeb.
  • 2021: Lub Xyuas Nplooj Ntawv hloov tshiab koom nrog Core Web Vitals (CWV) raws li qeb qeb, thiab NIAM tau qhia kom nkag siab thiab tsim cov lus ntau dua.
  • 2022: Google tau hloov kho ntxiv rau nws cov txheej txheem qeb duas kom muab nqi zog rau cov ntsiab lus zoo thiab rau txim rau cov neeg siv tsis zoo.
  • 2023: AI thiab kev kawm tshuab txuas ntxiv mus ntxiv, txhim kho kev nkag siab ntawm cov neeg siv lub siab nyiam thiab Bing koom ua ke OpenAI thev naus laus zis rau hauv nws lub tshuab tshawb nrhiav.

Cov Chaw Tshawb Nrhiav Ua Haujlwm Li Cas?

Cov tshuab tshawb nrhiav ua haujlwm ua cov tsev qiv ntawv digital loj, coj cov neeg siv rau cov ntaub ntawv lawv nrhiav hauv online. Ntawm no yog ib lub ntsiab lus luv luv ntawm lawv ua haujlwm li cas, ua raws li ntu ntawm kev nce qib hauv kev tshawb fawb thev naus laus zis:

  1. Crawling: Cov tshuab tshawb nrhiav siv cov kev pabcuam automated hu ua 'crawlers' lossis 'spider' txhawm rau taug qab lub vev xaib. Cov crawlers no systematically xauj cov nplooj ntawv web thiab ua raws cov kev sib txuas los ntawm cov nplooj ntawv kom pom cov ntsiab lus tshiab.
  2. Indexing: Cov ntsiab lus tshawb pom yog tom qab ntawv txheeb xyuas, khaws cia rau hauv cov ntaub ntawv loj. Indexing suav nrog kev txheeb xyuas cov ntsiab lus ntawm txhua nplooj ntawv thiab categorizing nws nyob rau hauv cov ntsiab lus tseem ceeb lossis kab lus.
  3. Tshawb nrhiav kev ua haujlwm: Thaum tus neeg siv nkag mus rau cov lus nug tshawb fawb, lub tshuab tshawb nrhiav sifts los ntawm nws cov ntsiab lus indexed kom pom cov txiaj ntsig zoo tshaj plaws. Cov txheej txheem no suav nrog kev nkag siab cov lus nug lub hom phiaj, feem ntau siv cov txheej txheem ua cov lus ntuj.
  4. qeb duas: Lub tshuab tshawb nrhiav ntsuas cov txiaj ntsig no raws li ntau yam, suav nrog qhov cuam tshuam rau cov lus nug tshawb fawb, nplooj ntawv zoo, thiab kev ntsuas kev sib koom nrog cov neeg siv. Qhov kev ntsuas qib no txiav txim siab qhov kev txiav txim hauv qhov kev tshawb fawb tau tshwm sim.
  5. Qhia tau qhov tshwm sim: Cov kauj ruam kawg yog nthuav tawm cov qhab nia qeb duas rau tus neeg siv, feem ntau hauv daim ntawv teev npe. Nov yog qhov koj pom ntawm nplooj ntawv tshawb fawb cov txiaj ntsig.

Kev hloov pauv ntawm kev tshawb fawb thev naus laus zis tau raug cim los ntawm kev hloov tshiab tas li, txhawm rau muab qhov tseeb dua, cuam tshuam, thiab cov neeg siv kev tshawb nrhiav kev paub. Cov kev tshawb fawb thaum ntxov tau tso siab rau cov ntsiab lus sib piv, qhov twg qhov zaus thiab qhov chaw ntawm cov ntsiab lus ntawm nplooj ntawv web tau txiav txim siab nws qhov qeb duas. Txawm li cas los xij, txoj hauv kev no muaj kev txwv, tshwj xeeb tshaj yog nkag siab cov ntsiab lus thiab cov neeg siv lub hom phiaj tom qab cov lus nug.

Kev nce qib hauv kev tshawb nrhiav algorithms tau ua rau muaj kev txhim kho ntawm cov khoom sib tw ntau dua. Piv txwv li, Google's PageRank algorithm tau hloov pauv hauv kev txiav txim siab tus lej thiab qhov zoo ntawm cov ntawv txuas mus rau nplooj ntawv web uas yog qhov qhia txog nws qhov tseem ceeb. Qhov kev hloov pauv no tau qhia txog kev txav mus rau kev soj ntsuam txoj cai thiab kev ntseeg siab ntawm cov ntsiab lus.

Integrating artificial txawj ntse (AI) thiab machine learning (ML) tau ua ib qho kev hloov pauv hauv kev tshawb fawb thev naus laus zis. AI algorithms tam sim no tuaj yeem nkag siab thiab txhais cov nuances ntawm tib neeg cov lus, ua rau kev tshawb fawb xyaw ntau dua ntawm kev tuav cov lus nug nyuaj, sib tham. Qhov kev hloov pauv no tau tshwm sim hauv cov yam ntxwv zoo li lub suab tshawb nrhiav thiab cov lus nug teb, qhov twg cov tshuab tshawb fawb tuaj yeem nkag siab sai thiab teb rau cov lus nug.

Localization thiab personalization kuj tau nce qib tseem ceeb. Cov tshuab tshawb nrhiav tam sim no tuaj yeem xa cov txiaj ntsig tau raws li tus neeg siv qhov chaw, tshawb nrhiav keeb kwm, thiab kev nyiam, muab kev paub txog tus kheej ntau dua.

Tsis tas li ntawd, qhov nce ntawm kev tshawb nrhiav semantic tau ua rau cov tshuab tshawb fawb kom nkag siab txog cov ntsiab lus thiab lub hom phiaj tom qab cov lus nug, mus dhau ntawm cov ntsiab lus sib piv. Qhov kev nce qib no tso cai rau kom muaj txiaj ntsig ntau dua thiab cov ntsiab lus-paub cov txiaj ntsig, txhim kho kev tshawb nrhiav.

Kev koom ua ke ntawm AI, xws li OpenAItechnology hauv Bing, sawv cev rau qhov tseeb frontier hauv kev tshawb nrhiav technology. Cov tshuab tshawb nrhiav AI no tuaj yeem nkag siab cov lus nug nyuaj, muab cov ntsiab lus luv luv, thiab tseem tsim cov ntsiab lus muaj tswv yim, cim lub sijhawm tshiab ntawm peb cuam tshuam nrog cov ntaub ntawv online.

SEO Statistics

Muaj tseeb! Nov yog cov txheeb cais tseem ceeb los ntawm qhov muab infographic nyob rau hauv ib daim ntawv teev npe:

  • SEO thiab Google qhov tseem ceeb:
    • 68% ntawm cov kev paub hauv online pib nrog lub tshuab tshawb nrhiav.
    • 39% ntawm kev yuav khoom yog cuam tshuam los ntawm kev tshawb nrhiav cuam tshuam.
    • SEO tsav 1000% + tsheb ntau dua li kev tshaj tawm hauv zej zog.
    • Tag nrho cov organic tsheb hloov pauv tus nqi tuaj txog ntawm 16%.
  • Google lub Dominance:
    • Google muaj 91.38% ntawm lub ntiaj teb kev tshawb nrhiav cav ua lag luam.
    • Nws ua ntau dua 40,000 cov lus nug tshawb fawb txhua ob.
    • 92.96% ntawm cov tsheb khiav thoob ntiaj teb los ntawm Google tshawb, Google Duab, thiab Google Maps.
  • Kev Tshawb Fawb thiab Kev Coj Tus Cwj Pwm:
    • 51% ntawm cov neeg siv smartphone tau tshawb pom lub tuam txhab tshiab lossis cov khoom lag luam thaum ua kev tshawb fawb ntawm lawv lub xov tooj smartphone.
    • 46% ntawm tag nrho cov kev tshawb fawb hauv Google yog rau kev lag luam hauv zos lossis cov kev pabcuam hauv zos.
    • 48% ntawm cov neeg siv khoom siv lub suab pab rau kev tshawb fawb hauv web.
  • Nrhiav Cov Lus Qhia thiab Cov Ntsiab Lus:
    • 69.7% ntawm cov lus nug tshawb fawb muaj plaub lo lus lossis ntau dua.
    • 0.16% ntawm cov ntsiab lus nrov tshaj plaws yog lub luag haujlwm rau 60.67% ntawm tag nrho cov kev tshawb nrhiav.
    • 61.5% ntawm kev tshawb nrhiav desktop thiab kev tshawb nrhiav mobile ua rau tsis muaj kev nyem.
    • Qhov nruab nrab saum toj kawg nkaus nplooj ntawv tseem nyob rau saum 10 cov txiaj ntsig tshawb nrhiav ze li ntawm 1,000 lwm cov ntsiab lus tseem ceeb.
  • Tshawb nrhiav qeb duas thiab Backlinks:
    • 90.63% ntawm nplooj ntawv tsis muaj kev tshawb nrhiav los ntawm Google.
    • Backlinks yog ib qho ntawm peb qhov tseem ceeb tshaj plaws, nrog tus nqi nruab nrab ntawm kev yuav qhov txuas ntawm $ 361.44.
    • Tsuas yog 5.7% ntawm nplooj ntawv yuav nyob rau hauv 10 qhov kev tshawb fawb saum toj kawg nkaus hauv ib xyoos ntawm kev tshaj tawm.
    • 73.6% ntawm cov thawj tswj hwm muaj cov kev sib txuas sib txuas, txhais tau tias qee qhov chaw lawv txuas mus kuj txuas rov qab rau lawv.
    • Nplooj ntawv qeb siab saum toj kawg nkaus hauv kev tshawb nrhiav Google muaj qhov nruab nrab CTR ntawm 31.7% tab sis tau txais kev tshawb nrhiav feem ntau tsuas yog 49% ntawm lub sijhawm.
    • 25.02% ntawm cov nplooj ntawv saum toj kawg nkaus tsis muaj cov lus piav qhia meta.
    • Ib qho kev tshawb nrhiav hauv Google ua rau 0.2 grams ntawm CO2 emissions txhua zaus.

Lub Xeev ntawm Kev Tshawb Nrhiav Cav Optimization

SEO tseem yog lub hauv paus ntawm lub tswv yim kev lag luam digital, nrog ntau dua 50% ntawm cov neeg txiav txim siab ua lag luam pom nws yog qhov pib tshaj plaws rau lawv cov hom. Nws tau suav hais tias yog qhov thib ob-loj tshaj txoj kev pib rau cov kws tshaj lij kev lag luam digital, qhia txog nws lub luag haujlwm tseem ceeb hauv kev tsav tsheb organic thiab txhim kho hom kev pom hauv online.

Kev tsom mus rau SEO yog ib txwm nyob thoob plaws cov npe ntawm txhua theem ntawm cov nyiaj tau los txhua xyoo, tab sis nws yog qhov tshwj xeeb tshaj yog rau cov tuam txhab thev naus laus zis, nrog 61.5% ntawm cov khoom siv hluav taws xob thiab thev naus laus zis tseem ceeb rau nws. Tsis tas li ntawd, tus neeg siv tus cwj pwm underscores qhov tseem ceeb ntawm SEO; 32% ntawm cov neeg siv internet hais tias lawv pom cov npe tshiab thiab cov khoom lag luam los ntawm kev tshawb fawb xyaw, thiab 72% ntawm cov neeg lag luam hauv online ntseeg tias cov ntsiab lus tsim yog lawv qhov zoo tshaj plaws SEO tactic, qhia txog qhov xav tau ntawm cov khoom zoo, cov ntsiab lus tseem ceeb.

Mobile optimization tam sim no yog ib qho tseem ceeb ntawm SEO, nrog 64% ntawm SEO marketers hais tias mobile optimization yog ib tug zoo peev. Qhov no tau txhawb nqa los ntawm qhov tseeb tias mobile account rau 63% ntawm tag nrho Asmeskas kev tshawb fawb cav mus ntsib.

Cov kev sib tw thiab kev hem thawj rau SEO tau hloov zuj zus mus, nrog cov kws tshaj lij hais txog kev txiav nyiaj txiag, teeb meem ntawm lub tswv yim, thiab tsis muaj peev txheej yog qhov teeb meem tseem ceeb. Tsis tas li ntawd, 38.7% pom cov nplooj ntawv xoom-nias yog qhov kev hem thawj sab saum toj, thaum 35.1% txhawj xeeb txog Google hloov tshiab.

Metrics siv los ntsuas SEO lub tswv yim ua tau zoo hais txog tus nqi ntawm cov ntsiab lus qeb duas, kev khiav tsheb organic, thiab lub sijhawm siv ntawm nplooj ntawv. Qhov tseem ceeb, thawj tsib qhov kev tshawb fawb hauv Google tau txais 67.6% ntawm tag nrho cov clicks, qhia txog cov ceg txheem ntseeg siab ntawm qeb duas.

Txhawm rau tsav cov txiaj ntsig kev loj hlob los ntawm SEO, cov lag luam tau tsom mus rau kev txhim kho lawv cov ntsiab lus organic, raws li pom los ntawm cov ntaub ntawv tshawb fawb los ntawm ROI Revolution, uas tau qhia txog kev txhim kho hauv tsev kom ua tiav 165% nce hauv qhov chaw tsheb, 25% nce hauv cov nyiaj tau los, thiab 119% nce hauv qhov chaw sib ntsib los ntawm kev txhim kho cov ntsiab lus organic.

Cov qauv thiab cov ntaub ntawv los ntawm SEO cov kws tshaj lij qhia txog qhov muaj zog ntawm thaj chaw thiab qhov xav tau rau cov tswv yim hloov kho uas xav txog qhov tseeb ntawm cov neeg siv khoom, kev tshawb nrhiav cav algorithms, thiab kev nce qib hauv kev siv thev naus laus zis.

Dab Tsi Muaj Tom Ntej?

Lub convergence ntawm contextual AI nyob rau hauv kev tshawb fawb xyaw yog ib qho kev hloov pauv uas tau hloov pauv li cas peb cuam tshuam nrog cov ntaub ntawv hauv internet. Cov ntsiab lus AI hais txog cov tshuab uas tuaj yeem nkag siab thiab txheeb xyuas cov ntsiab lus hauv cov lus nug, xav txog yam xws li tus neeg siv qhov chaw, keeb kwm tshawb nrhiav yav dhau los, cov xwm txheej tam sim no, thiab txawm tias cov cuab yeej siv lawv. Qhov kev nce qib no ua rau cov tshuab tshawb nrhiav kom xa cov txiaj ntsig tus kheej ntau dua thiab cuam tshuam.

Kev tshawb fawb xyaw yeej tsis zoo li yuav ploj mus yav tom ntej. Hloov chaw, lawv tab tom hloov zuj zus dhau lawv lub luag haujlwm ib txwm ua raws li cov neeg muab kev pabcuam ntawm cov npe ntawm cov nplooj ntawv web. Nrog rau kev sib koom ua ke ntawm AI thev naus laus zis, kev tshawb fawb cav tau dhau los ua zoo li cov neeg pabcuam digital muaj peev xwm tuav kev sib tham nrog cov neeg siv. Lawv tab tom txav mus rau tus qauv uas lawv tuaj yeem nkag siab cov lus nug nyuaj hauv cov lus ntuj, koom nrog cov lus nug tom qab kom paub meej lub hom phiaj, thiab xa cov lus teb hauv kev sib tham. Qhov no yog qhov deb deb ntawm qhov yooj yim lo lus tshawb nrhiav yav dhau los.

Qhov no assimilation ntawm kev tshawb fawb xyaw rau hauv cov ntaub ntawm peb lub neej digital txhais tau hais tias lawv yuav dhau los ua tsawg dua ntawm qhov chaw sib txawv thiab ntau dua ntawm kev siv txhua yam, seamless. Peb twb pom qhov no nrog cov neeg pab cuam lub suab uas tuaj yeem tshawb xyuas lub vev xaib, tswj cov khoom siv hauv tsev ntse, thiab muab cov lus pom zoo yam tsis tas yuav tsum ntaus cov lus nug rau hauv qhov chaw tshawb nrhiav.

Raws li AI txuas ntxiv mus, peb tuaj yeem cia siab tias cov tshuab tshawb nrhiav yuav dhau los ua kev koom ua ke ntau dua rau hauv peb cov haujlwm niaj hnub, ua haujlwm yuav luag tsis pom hauv keeb kwm yav dhau. Lawv yuav zoo li yuav dhau los ua haujlwm, cia siab tias peb xav tau raws li peb tus cwj pwm thiab kev nyiam, thiab muab cov ntaub ntawv thiab kev daws teeb meem ua ntej peb tseem paub tias peb xav tau lawv. Qhov no yog lub hom phiaj kawg ntawm cov ntsiab lus AI hauv kev tshawb nrhiav: tsis yog tsuas yog cov lus teb xwb, tab sis cov ntaub ntawv raug raws sijhawm, nyob rau hauv txoj hauv kev zoo tshaj plaws thiab kev xav tau.

Lub neej yav tom ntej ntawm kev tshawb nrhiav yog qhov zoo siab tshaj plaws uas cov txiaj ntsig tshawb fawb tau txais txiaj ntsig, kev tshaj tawm them nyiaj, thiab cov ntsiab lus tus kheej coalesce los muab kev paub tshwj xeeb rau cov neeg siv. Hauv cov toj roob hauv pes no, cov tswv yim kev lag luam yuav tsum ua kom muaj zog thiab yoog raws, siv AI los koom nrog cov neeg siv khoom los ntawm kev sib tham ntau dua thiab sib tham.

lub xeev ntawm seo infographic 2022
Tau qhov twg los: ROI kiv puag ncig

Harsha Kiran

Harsha Kiran yog tus sib koom tsim thiab tus thawj coj ntawm kev tshawb fawb ntawm Seotribunal, cov ntaub ntawv-qhia cov lus qhia rau ntiav cov koom haum SEO.

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