Kev Tshawb Kev Tsim Lub Tshuab Haters

SEO

This evening I was working with a client on how to tweak their blog posts for increased search engine traffic. It's amazing how a small adjustment of a title, meta description, heading or the content itself can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Authority Labs.

Ntau tus neeg tsim qauv thiab cov web tsim luv nqi tus nqi ntawm tshawb cav kev ua haujlwm tau zooCov. Qhov txaus siab txaus, lawv lash tawm ntawm SEO cov kws tshaj lij. Derek Powazek sau tsis ntev los no:

Tshawb kev ua haujlwm ntawm lub tshuab tsis yog daim ntawv tsim kev lag luam. Nws yuav tsum tsis txhob ua los ntawm cov neeg muaj lub hlwb lossis tus ntsuj plig. Yog hais tias ib tug neeg them koj rau SEO, koj tau raug conned.

Ua. Tsis. Tso siab. Lawv.

Ouch. I've been theej tsis ntseeg txog SEO tus kws tshaj lij zoo li… txawm hais rau qhov tseeb uas ntau npaum li cas ib tug kws SEO ua tau for you is possible to do by yourself. If you lack the knowledge, or you lack the resources, or you're in a competitive search result, the SEO professional will make all the difference.

I should add that Derek's post has some great advice, too:

Make something great. Tell people about it. Do it again. That's it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail.

Tab sis, ces nws loses kuv dua…

If it's not getting traffic, maybe it wasn't good enough. Try again.

Tej zaum. Tej zaum? Tej zaum ?!

Derek's ideology is going to put his clients at a huge disadvantage. The problem isn't SEO professionals, the problem is the search engines themselves. Trust your SEO professional, don't trust your search engines! Don't blame SEO professionals for Google's weaknesses.

Google's evolution of the search engine beyond keywords did little to help its qhov tseeb… Nws nyuam qhuav dhau los ua a chaw cav… thiab txuas ntxiv kom hnyav dua raws li cov ntsiab lus.

Derek tsis yog lawm thiab yog ib tug me ntsis tsis nco qab… robots.txt, pings, Sitemaps, page hierarchy, keyword usage… none of it is common sense. We help clients to achieve improved search engine ranking because it's hard to work around the limitations of the search engine. A colleague of mine explains it this way:

SEO pab cov tuam txhab kom qhov chaw uas lawv yuav tsum tau rank.

Arguing that SEO is not a legitimate form of marketing is ignorant of the original 4 P's… product, price, promotion and kev tso kawmCov. Kev Tso Chaw yog lub hauv paus ntawm txhua qhov kev ua lag luam loj! Hla 90% ntawm txhua qhov kev sib tham hauv Internet suav nrog ib tus neeg tshawb ... yog tias koj tus neeg siv khoom lag luam nrhiav tsis tau ntawm cov txiaj ntsig tshawb pom, you're not doing your job. You can't wish and hope for search engine placement, you need to work and… dare I say… sweat at it.

Kev tsim lub vev xaib ua haujlwm nrog cov ntawv sau nqi thiab tus tsim qauv zoo nkauj thiab tsis optimizing it for search is the same as investing in a wonderful restaurant, designing a wonderful menu, and not caring where you open it. That's not just ignorant, it's irresponsible.

ib saib

  1. 1

    Yawm ncej Doug - Kuv pom zoo nrog ntau yam uas Derek tau hais, tab sis tom qab ntawd dua, Kuv ua haujlwm hauv daim teb no. Kuv tsis paub nws cov neeg tuaj saib zoo heev, tab sis nws pom tias nws sau rau cov nyeem nrog me ntsis ntawm kev tshaj tawm hauv web.

    Qhov kev txhaum Kuv xav tias coob leej neeg “hauv qhov paub” ua kom yog txhua tus neeg yog “nyob hauv qhov paub.” Yog tias ib lub lag luam tshiab VP txais cov lag luam loj hauv tuam txhab lub vev xaib uas tau tsim xyoo 1999, lawv muaj ntau yam ntxiv ua dua li mus rau hauv lub tsev kawm ntawv tshaj tawm cov ntaub ntawv tsis raug, thiab lawv yuav xav tau cov kws paub los pab lawv mus dhau ntau ntawm cov khoom: Kev siv tau, tsim qauv, ntsiab lus, tshawb nrhiav, thiab chav ua noj dab dej.

    Muaj ntau yuav tsum tau hais txog ntiav cov kws tshaj lij hauv dab tsi cov neeg tab tom nrhiav kom pab koj ntxias koj lub xub ntiag thiab cov lus xa mus rau lawv. Kuv pom zoo txhua yam ntawm Derek qhov tsis zoo, thiab tag nrho koj lub tswv yim zoo 🙂

    Kuv muaj kev tsis ncaj ncees, txawm tias, raws li Derek cov ntsiab lus taw qhia ntau hauv Raidious txoj kev taw qhia - tsim cov ntsiab lus zoo, qhia tib neeg txog nws, thiab paub tseeb tias nws tuaj yeem nrhiav tau.

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