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Dab tsi yog Qhov Zoo Tshaj SEO Copywriting Lub Tswv Yim rau 2023?

Ib qho tseem ceeb ntawm peb kev lag luam ua haujlwm nrog cov neeg siv khoom yog tsim lawv cov ntsiab lus hauv library los tsav cov thawj coj uas tsim nyog thiab pab kom lawv hloov tau sai dua. Kev tshawb nrhiav organic yog thawj txoj hauv kev rau kev khiav tsheb no vim tias kev tshawb nrhiav muab ntau lub hom phiaj los yuav ntau dua li txhua lwm txoj kev tau txais.

Cias muab… yog tias kuv ntseeg tias kuv yuav ua kev yuav khoom tab sis xav tshawb nrhiav qhov kev yuav khoom… thawj kauj ruam yog ua qee qhov kev tshawb fawb ntawm kev tshawb fawb xyaw. Yog tias koj lub lag luam xav pom, nrhiav cav optimization (SEO) yog qhov tseem ceeb rau koj txoj kev lag luam 'kev loj hlob thiab kev vam meej.

Sau rau cov neeg siv, Tsis Tshawb nrhiav cav

Kuv xav kom peb rov qab mus rau lub sijhawm thiab hloov lo lus engine hauv kev tshawb fawb cav optimization nrog cov neeg siv, txawm li cas los. Nyob rau hauv cov hnub thaum ntxov ntawm SEO, nquag, tsis ntev los no, thiab cov ntsiab lus tsis zoo tuaj yeem tswj xyuas cov kev tshawb fawb xyaw thiab qib zoo heev.

Ceev ceev rau pem hauv ntej mus rau 2023 (thiab dhau ntawd), koj yuav tsum tau optimizing koj cov ntsiab lus rau koj target audience... tsis yog lub tshuab tshawb nrhiav. Kev tshawb fawb xyaw tsuas yog ib qho kev ua kom zoo rau cov neeg siv kev paub (UX) rau cov neeg siv tshuab tshawb nrhiav los tshawb nrhiav cov teeb meem, nrhiav cov tuam txhab, thiab nrhiav kev daws teeb meem rau lawv cov teeb meem. Cov tshuab tshawb nrhiav ua lawv qhov zoo tshaj plaws thaum lawv phim cov hom phiaj ntawm cov neeg siv tshawb nrhiav nrog cov kev sib txuas zoo uas muaj tag nrho cov ntaub ntawv uas tus neeg siv xav tau los teb lawv cov lus nug.

10 Lub Tswv Yim Kom Txhim Kho Koj Cov Ntsiab Lus rau Kev Tshawb Nrhiav Organic

Cov neeg zoo ntawm Semrush, tau faib cov infographic no uas taug kev los ntawm cov lus qhia saum toj kawg nkaus rau kev txhim kho koj cov ntsiab lus rau kev tshawb nrhiav organic.

Copywriting Tswv yim rau SEO

Cov lus qhia rau kev sau cov ntsiab lus SEO yog:

  1. Cov ntsiab lus tseem ceeb - Peb muaj cov neeg siv khoom uas tau tsim txhua yam xim ntawm lawv cov khaub ncaws nrog lub npe zoo heev. Hmoov tsis zoo, yog tias koj tab tom nrhiav rau ib qho ntawm cov khoom, txawm li cas los xij, koj yuav tsis siv lo lus ib tag hmo nrhiav khaub ncaws uas yog dub. Nkag siab cov ntsiab lus cov neeg siv siv hauv lawv cov lus nug tshawb fawb yog qhov tseem ceeb rau kev tsim cov ntsiab lus uas nyob rau hauv cov neeg siv tshawb nrhiav cav.
  2. Nrhiav cov lus nug uas tib neeg nug – pom lub npe ntawm kab lus no? Kab lus no yog thawj zaug sau yuav luag kaum xyoo dhau los thiab kuv tau khaws nws mus txog hnub txij li thaum… optimizing thiab republishing nws raws li kev tshawb fawb xyaw tau hloov zuj zus.
  3. Txheeb xyuas thiab daim ntawv qhia kev xav tau - thaum koj ua cov lus tseem ceeb tshawb fawb, koj yuav xav kom koj cov ntsiab lus kom ua tau raws li cov hom phiaj ntawm kev tshawb nrhiav neeg siv lub hom phiaj. Semrush cais cov no raws li cov ntaub ntawv, navigational, coj mus muag, lossis kev lag luam.

Plaub Hom Cov Ntsiab Lus rau Kev Tshawb Fawb Lub Hom Phiaj

  • Cov ntaub ntawv tseem ceeb - Cov neeg tshawb nrhiav nrhiav cov lus teb rau cov lus nug tshwj xeeb lossis cov ntaub ntawv dav dav.
  • Navigational keywords - cov neeg tshawb nrhiav xav nrhiav ib qhov chaw tshwj xeeb lossis nplooj ntawv.
  • Cov ntsiab lus lag luam - Cov neeg tshawb nrhiav tab tom nrhiav kev tshawb xyuas hom lossis cov kev pabcuam.
  • Transactional keywords - Cov neeg tshawb nrhiav xav ua kom tiav qhov kev txiav txim lossis kev yuav khoom.

  1. Tshawb xyuas cov neeg sib tw cov lus - Kev nkag siab txog kev sib tw yog qhov tseem ceeb rau kev yeej hauv kev tshawb nrhiav. Ib tsab xov xwm uas tau hais meej dua, hloov kho dua tshiab, txhim kho zoo dua, tshawb fawb zoo dua, thiab tsav cov neeg siv lub tshuab tshawb nrhiav kom ua tiav yuav yeej qhov kev sib tw.
  2. Sau cov ntaub ntawv qub - Siv cov ntaub ntawv qub thiab cov ntaub ntawv tshawb fawb ua rau cov ntsiab lus sib koom ua ke, ntseeg siab, thiab sib koom.
  3. Ua kom zoo dua cov ncauj lus thiab cov lus piav qhia meta - Koj yuav tsum tau siv sijhawm ntau npaum li kev txhim kho cov ncauj lus thiab cov lus piav qhia meta thaum koj tab tom sau ib tsab xov xwm meej. Lub taub hau yog qhov txuas uas ntes tus neeg siv lub siab thiab lub siab nyiam. Meta piav qhia tias pique xav paub yog thawj lub sijhawm los tsav cov neeg siv los nyem koj qhov txuas hauv SERP ua ntej koj cov neeg sib tw.
  4. Tsim cov ntsiab lus sib koom ua ke, nyeem tau yooj yim - Cov neeg tuaj xyuas koj nplooj ntawv yuav luam theej nws ua ntej nyeem nws. Ua ntej lawv scroll, koj xav ntes lawv cov xim zoo nkauj nrog cov duab zoo, cov ncauj lus, subheadings, cov ntsiab lus mos txwv, thiab siv tau zoo. bold thiab italic lus. Ntxiv ib lub rooj ntawm cov ntsiab lus nrog jumps rau cov ncauj lus uas yog anched yog ib tug zoo tactic.
  5. suav nrog kev pom - Kuv ua siab ncaj tsis nyiam tshaj tawm cov ntawv uas tsis muaj cov duab lossis cov yeeb yaj kiab. Cov duab tsis tsuas yog ntes lub qhov muag xwb, lawv kuj koom nrog tob dua li cov ntawv ntawm nplooj ntawv. Tsis tas li ntawd, peb pom ib nce kev koom tes tseem ceeb thaum peb pib sau peb cov ntawv xov xwm ntawm peb cov duab tshwj xeeb. Visuals yog qhov tseem ceeb… thiab tsis txhob hnov ​​​​qab suav nrog lwm cov ntawv nyeem nrog rau qhov pom kom cov tshuab tshawb nrhiav ntsuas cov duab thiab.
  6. suav nrog Hu-To-Action (CTAs) - Hu rau-rau-kev txiav txim muab cov qhua nrog cov laj thawj tom ntej uas koj xav kom lawv ua. Kuv xav tsis thoob thaum peb coj tus neeg siv khoom lub tswv yim SEO, txheeb xyuas cov nplooj ntawv uas lawv nyob qib zoo, thiab tsis muaj kev hu rau kev nqis tes ua. Qhov no yog lub caij nyoog tsis tau rau kev tsav tsheb.
  7. Cia li txuas tus qauv hauv siab - Cov kev sib txuas sab hauv yog qhov tseem ceeb rau ob lub tshuab tshawb nrhiav thiab cov neeg siv, muab lawv nrog cov txuas txuas ntxiv mus txuas ntxiv lawv cov kev tshawb fawb lossis kev yuav khoom. Lawv kuj tso cai rau kev tshawb fawb xyaw kom nkag siab zoo dua koj qhov chaw cov qauv thiab kev sib raug zoo ntawm cov ntsiab lus.

SEO Copywriting Tool

Tshawb nrhiav cov ncauj lus lossis tshuaj xyuas koj tus kheej cov ntsiab lus rau kev ua kom zoo tuaj yeem ua tau raws li koj qhov kev paub dhau los. Txawm tias yog ib tus kws pab tswv yim qub qub kuv tso tseg kuv qhov kev tsis ncaj ncees thiab siv cov cuab yeej los xyuas kom meej tias kuv cov ntsiab lus muaj kev sib tw, meej, thiab kuv ua txhua yam kuv ua tau los yob tawm cov ntaub pua plag liab rau kev tshawb fawb xyaw thiab lawv cov neeg siv.

Peb yog ob tus neeg siv thiab cov kiv cua ntawm lub Semrush cov cuab yeej lawv muab cov kev kuaj xyuas zoo kawg los pab peb hauv kev saib xyuas peb cov qeb duas thiab ua kom zoo dua peb cov ntsiab lus kom tau txais cov neeg siv khoom tshawb nrhiav.

Ib qho ntawm lawv cov cuab yeej, Semrush's SEO tus pab sau ntawv, muaj tag nrho cov yam ntxwv uas koj xav tau los pab koj hauv kev sau ntawv zoo uas yuav nyob rau hauv cov txiaj ntsig tshawb nrhiav thiab koom nrog koj cov neeg siv tshawb nrhiav:

  • kev koom ua ke - nruab lawv add-on rau Google Docs or WordPress thiab koj tuaj yeem siv cov cuab yeej hauv lub sijhawm tiag tiag thaum koj tab tom tsim cov ntsiab lus, sau ntawv, lossis ua kom zoo rau koj cov nplooj ntawv khoom, nplooj ntawv tsaws, lossis sau cov ntsiab lus rau koj cov ntawv blog.
  • Muaj nyeem - txheeb xyuas koj daim ntawv qhov nyuaj thiab pom lub hom phiaj nyeem tau raws li koj qhov kev tshawb nrhiav sab saum toj 10. Koj tseem tau txais cov lus pom zoo ntawm cov lus suav thiab ua kom zoo rau koj lub npe.
  • Lub suab nrov - txheeb xyuas lub suab ntawm lub suab rau koj cov ntsiab lus kom ntseeg tau tias nws tsis tu ncua xws li, nruab nrab, lossis raug cai.
  • Kev Tub Sab Nyiag - Tshawb xyuas tag nrho cov feem pua ​​​​ntawm cov lus theej hauv koj cov ntawv nyeem thiab txheeb xyuas cov ntsiab lus tseem ceeb los ntawm thoob plaws lub vev xaib. Qhov no yog qhov yuav tsum tau yog tias koj tab tom yuav cov ntsiab lus lossis ntiav tus kws sau ntawv!
SEO Copywriting Assistant Cov txiaj ntsig los ntawm Semrush

Kev qeb duas hauv Google yog qhov tseem ceeb rau txhua qhov kev lag luam 'kev loj hlob. Tsim thiab optimizing koj cov ntsiab lus rau kev tshawb fawb cav cov neeg siv yog qhov tseem ceeb rau qhov no… xav tau kev pab?

Sim SEO Sau Tus Pabcuam Dawb!

Disclosure: Martech Zone yog ib tus tswvcuab ntawm Semrush thiab peb tab tom siv peb cov kev sib txuas sib txuas thoob plaws hauv kab lus no.

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

3 Comments

  1. Tsaug rau kev nthuav tawm zoo - Kuv xav tias koj hais yog lawm, Google tsis ntsuas yam uas nws tau siv ua dhau los.
    Nws lub algorithm yog qhov ntau tseeb - niaj hnub no nws nyiam qhov tshwj xeeb saib cov ntsiab lus.
    Kuv xav tias SEO yuav nyob twj ywm tseem ceeb (rau kev lag luam) kom txog rau thaum Google masters computers uas ua tau muaj AI thiab tuaj yeem xav - tom qab ntawd peb tawm ntawm txoj haujlwm!
    Google+ kuj tseem dhau los ua qhov tseem ceeb dua - kev qhia txog txhua txoj hauv kev.

  2. Zoo, tag nrho cov lus qhia koj tau qhia yog qhov zoo heev thiab ua haujlwm tiag tiag. Kuv muaj ib lub tswv yim hais txog nws raws li kuv tus kheej kev noj qab haus huv copywriter-Michael Jones tsim SEO luam raws li. Ntiav Koj Copywriter yog qhov kev txiav txim siab zoo, vim kuv tau txais ob qho tib si copywriting thiab kev lag luam hauv ib lub ru tsev. Cov nqi them yog tsim nyog thiab kev paub dhau los.

  3. Ua tsaug rau kev tshaj tawm zoo blog ncej! Kev sau ntawv rau tib neeg ua rau cov ntsiab lus muaj txiaj ntsig zoo dua, qhia paub, thiab muaj txiaj ntsig. Qhov no feem ntau ua rau cov neeg siv kev paub zoo dua, thiab kev koom tes ua tau raws li lawv cov kev xav tau.

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