Kev Muag Khoom Rau Tus Kheej lossis Kev Tsim Tus Nqi - Nws Tseem Hais Txog Qhov Kev Paub

kev muag khoom loj hlob

Nag hmo, Kuv tau mus koom ib qho kev tshwm sim muab tso los ntawm PactSafe. PactSafe yog lub huab-based hluav taws xob cog lus platform thiab nyem API rau Saas thiab eCommerce. Nws yog ib qho ntawm SaaS cov platform uas kuv tau ntsib tus tsim thaum nws tsuas yog ramping thiab tam sim no Brian lub zeem muag tam sim no yog qhov kev muaj tiag - txaus siab heev.

Cov lus ntawm kev tshwm sim yog Scott McCorkle ntawm Salesforce lub koob meej qhov twg nws yog CEO ntawm Salesforce Marketing Cloud. Kuv muaj kev txaus siab ua haujlwm rau Scott ntawm Salesforce, thiab nws yog kev kawm paub zoo. Scott yog ib tug ntawm cov thawj coj uas ib txwm pom txoj hauv kev kom txav cov khoom lag luam thiab lub tuam txhab rau pem hauv ntej txawm tias txhua txoj hauv kev hauv txoj kev - tib neeg lossis thev naus laus zis.

Ib ntawm cov ntsiab lus uas Scott tau ua thaum nws sib tham yog tias cov pawg thev naus laus zis tau txav zuj zus ntawm nws qhov tseem ceeb, thiab cov kev paub ntawm cov neeg siv khoom yog skyrocketing. Peb tau muaj kev sib ntsib nyob ntawm peb cov rooj uas Scott tau qhia txog zaj dab neeg tom qab zaj dab neeg qhov no tau tshwm sim nrog cov neeg muag khoom hauv Salesforce thiab ExactTarget.

Pej Xeem Zaus piv rau Tus Nqi Raws Tus Nqi

Kev sib tham tig mus rau kev sib tham txog kev tshaj tawm pej xeem thiab kev pabcuam tus kheej kev muag khoom piv rau kev muag khoom sab nraud thiab tus nqi raws li cov nqi. Tau ua haujlwm ntawm SaaS nrog ob tus qauv, Kuv tau qhia kuv qhov kev paub rau txhua tus. Kuv kuj tau txhawb lub rooj kom rub tawm thiab nyeem Freshbook's Mike McDerment's ebook, Rhuav Lub Sijhawm Teeb Meem (nws pub dawb).

Tus nqi tas li yuav tsum muaj peev nyiaj lossis cov nyiaj tau los tseem ceeb los txhawb lub tuam txhab kev loj hlob. Yog tias koj tsis muaj lub npoo tseem ceeb, koj yuav ua kab mob ntau yam. Qhov ntawd yuav yog tag nrho yog tias koj xav tau tus neeg mob siab, tsis muaj nuj nqis kev loj hlob rau koj lub tuam txhab. Tab sis kev loj hlob qeeb tuaj nrog kev pheej hmoo. Nyob rau lub sijhawm thaum muaj kev cuam tshuam rau kev nkag mus nrhiav cov kev daws teeb meem pheej yig dua lossis tsim koj tus kheej tau dhau los ua qhov kev muaj tiag, kev ua lag luam yuav dhau koj. Yog tias koj tab tom khiav ntawm SaaS platform hnub no, qhov yuav muaj yog tias koj yuav tsum tau tawm tsam thaum cov hlau kub. Zoo li Scott tau tso, koj yuav tsum muaj siab tawm tsam koj lub qhov ntswg ntshav.

Tus nqi raws li tus nqi muab txoj hauv kev kom tau cov txiaj ntsig loj los ntawm kev tso cai rau koj cov neeg siv khoom rau nqi rau koj cov khoom thiab cov kev pabcuam ntau dua li koj suav nqi lawv. Kev hloov kho tus nqi tuaj yeem yog qhov kev sib tw mus rau hauv qab yog cov neeg sib tw tshaj tawm - uas lawv nquag ua. Kev tsim txiaj ntsig tus nqi tuaj yeem muab cov npoo thiab peev uas koj tuaj yeem siv rau kev loj hlob. Qhov txawv ntawm qee cov tuam txhab tau muab ntawv tso cai ExactTarget piv rau lwm lub tuam txhab tau tshaj tawm ntawm lub sijhawm. Thaum lub hauv paus muaj tsis muaj leej twg txhawb kom mus hauv qab, tsis muaj qab nthab. Yog li kev pabcuam nyiaj txiag thoob ntiaj teb lub tuam txhab yuav them ntau dua ib cov lus tshaj qhov kev lag luam me tau kos npe rau hnub kawg ntawm lub hlis muag.

Kev lag luam email yog kev sib koom ua ke ntawm ob lub tswv yim. Players zoo li Mailchimp muaj cov qauv tsim nqi rau pej xeem, hos ExactTarget tau tsim txiaj raws li cov nqi. Ob lub tuam txhab tau tawg nyob rau hauv txoj kev loj hlob ua tsaug rau cov khoom zoo thiab cov kev pabcuam zoo - tab sis thaum kawg ExactTarget yeej qhov kev sib tw, nqos lub tuam txhab ua lag luam thiab tau yuav los ntawm Salesforce. Kev txiav txim siab muaj txiaj ntsig thiab kev tsim tawm muag khoom loj tau ntxiv kev nqis peev ntxiv rau lub tuam txhab - thiab tus so yog keeb kwm.

Ntseeg thiab Tso Cai

I’ve discussed before that online marketing requires both trust and authority. In the tale of Mailchimp vs ExactTarget, both were recognized by the industry. ExactTarget worked hard to gain recognition through industry reports like Gartner and Forrester. They also employed folks that pursued large RFPs, Scott shared a story where they won 5 out of 5 RFPs that stressed the companies growth, but where they were ultimately successful. As ExactTarget won large customers, they leveraged those brands to get more brands. And they had a spectacular account management team that built insanely trusted relationships with industry leaders.

Thaum Mailchimp, lawv cia siab rau kev pabcuam tus kheej muag, tus neeg siv khoom tau zoo dua, kev lom zem hom, thiab cov haujlwm saib xyuas kev pabcuam. Qhov tseeb, thaum kuv qhib peb Highbridge chaw ua haujlwm, Kuv tau txais khoom plig zoo nkauj los ntawm Mailchimp pab zoo siab rau kuv. Kuv tsis tau hnov ​​dab tsi los ntawm ExactTarget (qhov ntawd tsis yog kev thuam, Kuv tsis nyob ntawm lawv lub hom phiaj). Mailchimp tau mloog hauv social media, lees paub kuv ua tus txhawb, thiab paub tias kuv yuav kis tau cov lus rau lawv.

Mailchimp and ExactTarget both worked to create unique customer experiences. The technology was inconsequential. Both companies deliver an electronic message. ExactTarget’s throughput and deliverability early on were huge draws to the company from enterprise customers, but in latter years it was account management and the ability to craft nearly impossible solutions for global clients. They had authority, then built trust by getting the job done.

Qhov kev pabcuam tus kheej piv rau Pab Pawg Muag Khoom

Kev pabcuam tus kheej yog qhov pib pom qhov kev xav lig thiab xav kom muaj lub ntsej muag zoo nkauj thiab muaj kev paub zoo ntawm kev paub online. Yog tias koj muaj cov khoom lag luam zoo tshaj plaws, koj tuaj yeem yeej khoom lag luam. Kuv ntseeg slack tau ua tiav qhov no. Txij li thaum peb muaj cov neeg cog lus uas peb ua haujlwm nrog uas nyob hauv thiab tawm ntawm cov phiaj xwm, Kuv xav tsis thoob thaum thawj zaug kuv tau txais daim ntawv los ntawm Slack tias lawv tau them nyiaj rov qab rau kuv rau cov neeg siv uas tsis tau txheeb xyuas. Qhov txias li cas? Tsis nco qab lub; Kuv hlub nrog cov kev paub. (Tsis txhob hais ntxiv qhov kev sib xyaw giphy uas ua rau lub luag ntws txhua hnub).

Kev ua haujlwm tsis txaus kuj tau nkag mus rau qhov chaw ua haujlwm. Qhov ntawd yog kev ncaj ncees rau qee yam peb tsis tau pom dua nrog lub platform kev pabcuam tus kheej. C-Suite feem ntau nyuaj rau kev nkag rau hauv kev sib raug zoo thiab kev lag luam. Yog tias peb cov neeg muas zaub xav muag rau hauv C-Suite, peb ib txwm saib xyuas cov haujlwm xws li noj hmo, rooj sablaj, thiab lwm yam. Slack yog qhov kev zam tab sis muaj lub sijhawm ua trifecta ntawm lub hom phiaj, kev paub zoo txog cov khoom lag luam, cov nqi thiab tus nqi, thiab ib tuj ntawm kev nqis peev uas tsim PR PR nthwv dej uas cuam tshuam online. Qhov ntawd yog qhov nyuaj ua raws.

Kev muag khoom muaj hloov zuj zus. Peb tau sib tham txog kev muag khoom ntawm lub sijhawm, thiab koj yuav pom daim ntawv xim tawm sai sai ntawm peb nrog qee lub sijhawm rau kev cob qhia. Ib qho yuav tsum nco ntsoov tias cov neeg siv khoom niaj hnub tam sim no tau thawb lub sijhawm ntawm qhov tseeb rau lub qhov rooj ntawm lub tuam txhab. Qee cov neeg ua lag luam yuam kev ntseeg tias ua rau cov neeg muag khoom xaj khoom. Qhov txawv heev, cov neeg muag khoom yuav tsum tau ntse dua li puas tau vim tias txhua qhov kev cia siab tau ua lawv qhov kev tshawb fawb thiab tsuas yog tiv tauj lawv thaum kawg ntawm kev voj voog yuav khoom. Cov neeg muag khoom tsis nyob ntawd los qhia tus neeg siv khoom; uas feem ntau twb ua tas lawm. Koj Pawg Muag Khoom yuav nyob rau ntawm kom kov yeej cov teeb meem nyuaj tshaj plaws.

Cov pawg muag khoom feem ntau yog kev sib txuas ntawm cov txuj ci.

  • Pab pawg muaj cov tub ntxhais hluas, cov muag muag tshiab uas yog cov uas tau mob siab thiab tsis siv rau qhov lus teb. Vim kuv tsis nyiam sib tham, Kuv ntxub kev tawm tsam nrog cov neeg no. Kuv yuav tsis quav ntsej lawv cov kev hu thiab email thoob plaws ib hnub vim lawv feem ntau nrog kuv tham rau hauv cov khoom lossis cov kev pabcuam uas kuv tsis xav tau. Cov kev muag khoom no yuav ua rau koj lub quarter, tab sis ua haujlwm dhau sijhawm lawv tau rhuav tshem koj hom kev paub.
  • Cov neeg ntse, cov thawj coj hauv kev lag luam uas muaj Rolodex tag nrho ntawm cov neeg yuav khoom lawv tuaj yeem muag ntau dua vim tias lawv tau tsim kev ntseeg siab nrog cov neeg yuav khoom ntawm txhua lub tuam txhab lawv tau ua haujlwm nyob rau. Cov neeg muag khoom no yog qhov kuv nyiam vim tias lawv pom txog qhov txiaj ntsig lawv txoj kev daws teeb meem yuav coj kuv mus, thiab kuv ntseeg lawv tus nqi rau nws raws li qhov kuv xav tau. Lawv yuav tsis muag kuv ib yam uas kuv tsis xav tau vim tias lawv yuav tsis ua txhaum qhov kev ntseeg ntawd. Thiab lawv tau koom nrog cov khoom siv sib txuas txawm tias lawv tuaj yeem muag kuv qee yam lossis tsis.

kev

Nws tag nrho los ntawm qhov kev paub uas koj tus lag luam tsim. Qhov ntawd tuaj yeem yog qhov kev paub dhau los ntawm cov khoom muaj txiaj ntsig zoo, lossis nws tuaj yeem yog qhov kev paub ntawm tus kheej los ntawm cov peev txheej uas koj muaj sab hauv. Yuav luag txhua lub sijhawm, tus kheej pabcuam cov khoom lag luam xav tau ib tuj peev ntawm cov neeg siv kev paub, thiab tsis muaj chaw me lossis tsis muaj kev ntxhov siab vim tias koj cov neeg siv tau xaiv koj vim lawv tsis xav tham rau lwm tus.

Thaum koj tuaj yeem txuag tau nyiaj los ntawm kev txo koj cov tib neeg muag khoom, koj yuav tsum tau nqis peev ntau hauv kev tsim kom muaj kev zoo dua, txhawb nqa cov lus zoo, thiab tsav kev paub txog los ntawm kev sib raug zoo rau pej xeem kom tau txais lo lus tawm. Yog tsis pheej yig. Thiab yog tias koj txhoj puab heev koj lub lag luam los sib tw ua lag luam nrog kev ua lag luam, koj yuav tsis muaj sab laug txaus los nqis peev hauv qhov kev lag luam tsim nyog.

Kev ua lag luam muaj txiaj ntsig zoo dua tuaj yeem kov yeej kev siv nyiaj, tab sis qhov ntawd yog qhov dawb huv ntawm cov khoom lag luam. Txoj hauv kev yog, koj yuav tsum muaj txoj hauv kev zoo los nqa cov peev txheej hauv tib neeg uas tsim nyog los kom dhau txoj kev tsis txaus thiab ua kom koj cov neeg muaj kev vam meej. Kev ua haujlwm raws tus nqi yuav yog qhov kev xaiv zoo dua nyob rau ntau lub sijhawm.

2 Comments

  1. 1

    Cov ntawv zoo, Doug. Peb nyiam nrog koj - thiab kuv pom zoo, Kuv kuj xav tias ib feem ntawm nws los ntawm kev nyuaj ntawm kev tsim nqi thiab kev txaus siab rau kev hloov kho rau cov tuam txhab uas pib ib txoj kev tab sis yuav muaj cov khoom lag luam zoo dua rau lwm txoj hauv kev.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.