I recently spoke to a group that I've been repeatedly invited back to speak to over the last 5 years. At one point in the conversation the topic turned to keyword usage. Jaws dropped as I told the audience to stop worrying about keyword densities and usage throughout their content. While I still think a keyword is great to utilize within the title of a post, for the most part I believe you're better off focused on writing well rather than trying to write for search engines.
That wasn't true a few years ago, we yuav tsum tau to be programmatic so that search engines understood the context of our content. But it's my belief now that Google's advancements take a ton of variables into consideration – including the site's history, the author's topic authority, citations like brand names, product names and geographies – to determine the relevance, authority and ultimately the ranking of pages.
When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new service, i.e. how many people are searching for products and services. The importance of search marketing today is shown by our new infographic created by Kev Lag Luam JBHCov. Nws qhia qhov tseem ceeb ntawm kev tshawb nrhiav teeb duab ntawm cov ntaub ntawv tshiab los ntawm SimilarWeb nyob rau theem ntawm cov neeg siv khoom xav tau los ntawm kev tshawb xyuas thiab suav nrog cov tswv yim tswv yim thiab tshawb xyuas los ntawm qee qhov chaw saum toj kawg nkaus los kawm txog kev tshawb nrhiav zoo li Moz, Nrhiav Av Av thiab Kev Tshawb Nrhiav. Dave Chaffey
Cov xwm txheej no tau tawg ntawm cov av ntawm kev tshawb nrhiav cov khoom lag luam zoo, suav nrog ob qho tib si them nyiaj tshawb (them nyiaj rau ib nyem) thiab organic nrhiav (ntuj tso qeb). Kev tshawb fawb hauv lub tshuab lag luam tseem yog ib qho tseem ceeb hauv online thiab yuav tsum tsis txhob saib tsis taus. Thaum we're not huge fans of the SEO industry and manipulative strategies that consultants often deploy that put their clients in danger of being de-indexed, it's still an incredible resource for our clients to recognize what their prospects are seeking and how they're responding to the content that's written and shared on our clients' sites and our own.