Kev Tshaj Tawm: SAP Kev Ntsuam Xyuas Thoob Ntiaj Teb (Tshooj II)

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Zaj dab neeg nyob tom qab yuav ua li cas kuv tau txais kev txaus siab nyob rau hauv Social Media tau piav qhia ncaj ncees - kev sib txuas ntawm qhov chaw kuv ua haujlwm, kuv tau ua dab tsi rau kev nyob thiab cov neeg muaj feem hauv kuv lub neej. Yog li txoj, qhov tseeb, tias kuv tau sau tag nrho cov ncej ntawm Yuav ua li cas kuv tau txais kev txaus siab nyob rau hauv Kev MediaCov. Shel tau hla cov lus nug ntxiv uas tsuas yog ib qho tseem ceeb, yog li kuv xav teb cov uas nyob hauv qab no.

2. Koj siv cov social media dab tsi?

Feem ntau, Kuv siv WordPress, Del.icio.us, Linkedin, Plaxo, thiab Jaiku. Kuv kuj siv Facebook, MySpace, Ryze, Twitter thiab Pownce. Thaj av, Kuv tseem siv IndyMojo thiab, ntawm chav kawm, MyColts.net.

3. Lub tshuab tshaj tawm kev hloov pauv koj li kev lag luam thiab / lossis koj lub neej li cas?

Kuv pom ob peb nqe lus txog Social Media li cas wasting peb lub sijhawm. Cov kab lus no yog qhov nqaim heev ntawm lawv qhov kev xav ntawm kev sib txuas thiab ntau npaum li cas nws ua rau peb kom dhau los ua cov neeg lag luam zoo dua. Kev lag luam yog ua tiav los ntawm kev sib raug zoo… Kev tshaj xov xwm pub rau peb txuas nrog tib neeg yooj yim dua li peb tau muaj yav dhau los.

Hnub no kuv tau nrhiav txoj kev pabcuam pheejyig rau kuv lub tuam txhab. Kuv mus nrhiav Del.icio.us thiab pom JBlast. Next, I'm looking for a regional resource for dropping phone lines in our new office space – I will post it as a question on LinkedIn. The alternative is to take time searching the net, calling local businesses, etc. We waste so much time without the right connections! Remember the days when we couldn't search for things on the Internet? I do! It was excruciating.

As for my life, it's had an incredible effect. I found my most recent job through my blog and networking with local professionals on Social Media, I speak in regional conferences on the topic and I'm trying to pry myself from work long enough to really help out some regional non-profits.

4. Qhia rau kuv txog cov social media thiab Indianapolis Colts. Koj puas xav tias tshaj tawm kev sib raug zoo yuav pab lawv kom yeej Superbowl?

Indianapolis ColtsLub Indianapolis Colts yuav yog thawj tus qhia rau koj Kaum Ob Tug Txiv Neej helps to win every game. The Twelfth man refers to the fan, the person off the field with the biggest impact on the game. I've been to the RCA Dome and seen a couple of games and it's incredible the noise and energy a fan brings to a game! Think about your own life for a moment and remember a time that someone believed in you. It provides you with the will to succeed, doesn't it? Now imagine an entire region backing you up! How about those fans beyond the local region?

The Colts have over a million people visiting their website. The majority of them don't even live here in Indianapolis! They even have fans overseas who follow every game and participate in their site non-stop. The question began to be asked, how can the team connect with each fan better and how can those fans connect with each other better? A Social Network was the answer. Coach Dungy is now blogging! Imagine… an NFL coach with a direct relationship to a team's fans.

Ib yam li ib pab kws tshaj lij pabcuam kev ncaws pob, Colts paub tias lub caij nyoog zoo thiab muaj kev mus. Hmoov tsis zoo, muaj qee tus kiv cua tuaj thiab mus nrog cov caij nyoog no. Cov Colts yog kev lag luam nrog rau pab neeg thiab lawv yuav tsum ua txoj haujlwm zoo kom ntseeg tau tias lawv qhia cov kiv cua txaus siab. Hauv lwm qhov lag luam, qhov no yog hu ua Cov Neeg Siv Khoom Zoo. Cov Colts xav tau nyob txuas nrog lawv cov kiv cua kom thaum lub sijhawm ntxhib cov kiv cua tseem muaj. Ua tsaug rau txhua qhov haujlwm uas lub koomhaum tabtom ua, lawv yuav!

5. Qhia rau kuv txog social media hauv kev lag luam khoom noj khoom haus thiab tsev noj mov. Nws siv ntau npaum li cas? Yuav ua li cas yuav nws zoo siv?

The Food and Restaurant industry is an industry with the tightest margins you can imagine. While, as a country, we are continuing to eat out more often, restaurants are getting built left and right… and subsequently going out of business. Anyone who is a regular with a company always appreciates when you walk in the door and someone says, “Hi Doug!”. Online, this is no different. Restaurants with a strong online presence are seeing 20% to 30% growth in take-out and delivery. Wouldn't it be nice if they remembered your last order or your favorite plate or your allergy to peanuts?

Do you ever wonder who it is that's cooking that food for you? I sure do! Why do you think Chefs in expensive restaurants are so visible? It's the social connection with the patron that matters, not always the food. Eating is a social engagement, not a physical engagement – and restaurants are missing out when they are not reaching out to their patrons online. Unfortunately, because of the margins many people don't want to get into this industry. I think the folks that do, though, have a genuine product and, if used, they will reap the benefits!

We'll get there on the B2C sab ntawm lub lag luam. Cov neeg nyiam noj zaub mov tseem ua lawv tus kheej. Txheeb xyuas Txhua Daim Ntawv Qhia, a social network for everyday folks. And folks have posted and asked why there isn't a Tsev noj mov kev ua si tawm muaj.

6. Koj zoo li tau dhau los ua lub suab lus Heartlands rau kev tshaj xov xwm. Koj puas tuaj yeem qhia kuv seb tib neeg thiab cov lag luam siv nws li cas? Lawv siv cov cuab yeej twg?

The Heartland is an amazing place with great, hard-working people. Technology is always viewed as a tool but not always the solution here. Development companies here in Indianapolis build a lot of tools… the developers build some hardcore applications that are a backbone of several industries. Where silicon valley is always looking for the ‘next idea', people here are concerned with making existing businesses work.

As a result, Social Media is still in its infancy. Adults tend to look at these tools as toys. I have friends that still won't IM me because that's the kind of stuff their kids do. Our Civic and Commerce industries are quite behind in any technology, albeit Social Media. Our Universities are the best in the country but we lose our Graduates to other states because our business community won't open its eyes to things like Social Media as a viable business solution.

We will change, and there are some folks here in the community that will drive that change. I'm not sure that I'm lub voice, but I sure will continue to try. There's no reason why we shouldn't be competing with Seattle and San Jose given the fantastic schools and incredible cost of living we have here!

7. Let's talk about business in general. Are businesses small or large, using social media in the Midwest? To what extent?

Lub Koom Haum Muaj Kev Sib Tw CeevTej zaum qhov piv txwv zoo tshaj plaws ntawm Kev Siv thev naus laus zis yog phooj ywg Roger Williams nrog rau Kev Coj Rov Qab Los Ua Thaum Muaj Xwm Ceev no nyob hauv Indianapolis Roger tau faus nws tus kheej hauv Facebook kom txuas nrog cov tub ntxhais hluas hauv cheeb tsam.

Lub Koom Haum Tshawb Nrhiav Kev Kub Ntxhov (ELI) koom nrog Indianapolis cheeb tsam cov tub ntxhais hluas los ua neeg koom tes hauv peb lub zej zog los ntawm Kev Pab Indy Online (HIO) thiab Community Access Point (CAP) cov haujlwm. Kuv tau txais eVites los ntawm Roger txhua lub lim tiam… nws yuav tsum khiav ntawm ib puas mais ntawm ib teev. Kuv cia siab tias yuav pab nws ntau ntxiv yav tom ntej.

Kuv Xaiv Indy!Pat thiab Kuv kuj tau tshaj tawm Kuv Xaiv Indy!, a site where regional citizens and leaders can write, in their own words, about why they love central Indiana. Access to the site is open and has never been abused. The stories are fantastic – and they really point to what's so fantastic about Indy. We wish we could spend much more time on the site – but it's neat to see folks randomly post from time to time. It's very Indiana!

Ib cag ntawm Indianapolis Colts, cov ntawv xov xwm hauv cheeb tsam tau pib pom qhov muaj nqis hauv Social Media tib yam. Txheeb xyuas IndyMoms, a fantastic site that the regional Newspaper runs that thrives on user generated content. I wish some other media outlets would catch on! We've got a great alternative newspaper here in town and a couple fantastic business outlets (broadcast and print). I believe they can significantly improve their penetration through Social Media.

NOTE: I'll try to follow up on the last few questions tomorrow night!

2 Comments

  1. 1

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.