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Ib Daim Ntawv Teev Npe Ntawm Txhua Cov Khoom Muag Khoom rau 2023

Salesforce tseem ua tus coj SaaS kev lag luam nrog nws cov kev daws teeb meem vim lawv yog huab-raws li, customizable, feature-nplua nuj, integrated, ruaj ntseg, thiab scalable. Raws li peb tham txog cov platforms nrog peb cov kev cia siab thiab cov neeg siv khoom, peb piv rau Salesforce mus yuav ib lub tsheb sib tw piv rau cov tsheb thauj khoom. Nws tsis yog qhov kev daws teeb meem zoo tshaj plaws rau txhua lub tuam txhab, tab sis nws yog qhov ua tau zoo heev rau txhua txoj haujlwm, koom haum, thiab kev lag luam.

Nrog rau lwm cov ntawv thov tawm ntawm lub txee, peb feem ntau yuav tsum tau ua haujlwm nyob rau hauv lub platform txwv. Qhov ntawd tsis yog kev tsis txaus siab, tsuas yog kev soj ntsuam xwb. Rau ntau lub tuam txhab, lwm txoj kev daws teeb meem tuaj yeem ua tiav hauv lub sijhawm tsawg, nrog tus nqi tsawg, thiab kev cob qhia tsawg dua. Yuav ib lub tsheb sib tw yuav tsum muaj tag nrho pab neeg los kho, tsav tsheb, thiab tswj lub tsheb. Qhov no feem ntau tsis saib xyuas hauv peb qhov kev siv rau cov koom haum… lossis nws tau saib tsis pom hauv cov txheej txheem muag khoom.

Raws li qhov tshwm sim, muaj kev cuam tshuam zoo rau Salesforce hauv kev ua lag luam ... qee tus neeg ntseeg tias nws nyuaj, kim, thiab tsis ua haujlwm raws li qhov xav tau. Lwm tus nyiam nws thiab tau tsim cov haujlwm ua tiav nrog nws ua haujlwm zoo rau txhua yam ntawm lawv lub koom haum. Raws li lub tuam txhab kev sab laj ua haujlwm nrog salesforce tau ntau xyoo lawm, peb pom ob sab. Peb feem ntau coj los pab cov tuam txhab ntxhov siab tig rov qab los ntawm kev nqis peev thev naus laus zis (ROTI) rau Salesforce. Peb qhov kev ntshaw tsuas yog xav kom peb coj tuaj ua ntej kev txiav txim siab yuav khoom los teeb tsa qhov kev cia siab rau tus neeg siv khoom ntawm cov peev txheej, ncua sij hawm, qhov tseem ceeb, thiab kev cia siab.

Salesforce Kev Muag Khoom thiab cov txheej txheem koom tes

Ib qho tseem ceeb rau Salesforce txoj kev vam meej yog nws txoj kev muag khoom thiab kev koom tes. Thaum lub tuam txhab tso cai rau ib qho ntawm Salesforce cov khoom, tus neeg sawv cev muag feem ntau qhia txog tus khub lossis cov neeg koom tes uas tuaj yeem muab cov kev pabcuam siv. Qhov kev sib koom tes ntawm Saleforce thiab nws cov neeg koom tes tsis yog tshwj xeeb hauv kev ua lag luam, tab sis nws kuj tuaj yeem qhia qee qhov kev sib tw.

Ntau lub siab thiab kev cia siab tau muab tso rau ntawm tus khub los txhawb txoj kev muag khoom, nthuav dav Salesforce kev sib raug zoo, thiab pab tus neeg muag khoom sib ntsib lossis tshaj lawv cov quotas. Kuv xav kom koj mus nrhiav tus khub uas tsis pom zoo rau Salesforce, vim lawv yuav saib xyuas koj qhov kev nyiam tshaj plaws.

Peb ua haujlwm hauv kev sib koom tes kom ntseeg tau tias peb cov neeg tau txais kev vam meej… thiab peb tsis tso siab rau Salesforce rau peb cov thawj coj thiab cov neeg siv khoom. Kuv xav kom meej tias kuv tsis thuam txhua tus ntawm Salesforce lossis nws cov neeg koom tes - lawv muaj qee tus neeg tshwj xeeb thiab cov neeg koom tes muaj peev xwm. Kuv tsuas yog muab cov txheej txheem zoo dua los ua kom koj rov qab los ntawm kev nqis peev nrog Salesforce.

Salesforce Product Landscape

Tej zaum qhov kev ywj pheej zoo tshaj plaws hauv lub vev xaib rau Salesforce cov ntaub ntawv yog Salesforce Ben. Lawv lub vev xaib ua rau koj hloov kho yuav ua li cas kom tau txais txiaj ntsig zoo thiab ua kom zoo dua ntawm qhov zoo tshaj plaws ntawm Salesforce lub platform. Xyoo tas los, lawv tau muab cov infographic no uas npaj cov khoom lag luam loj hlob.

Lwm qhov kev soj ntsuam… raws li lub tuam txhab lag luam, Salesforce tau hloov pauv tas li, so haujlwm, tau txais, thiab koom ua ke cov khoom tshiab thiab cov platforms. Qhov no yog ntxiv rau AppExchange.

AppExchange yog qhov chaw lag luam uas cov lag luam tuaj yeem yuav, muag, thiab kho Salesforce apps. Nws yog lub ntiaj teb loj tshaj plaws kev lag luam huab ua lag luam, nrog ntau dua 7,000 apps muaj. Apps ntawm AppExchange tuaj yeem pab cov lag luam nrog ntau yam haujlwm, suav nrog:

  • Muag: Ua kom muaj kev muag khoom ntau ntxiv, kaw ntau qhov kev cog lus, thiab tswj cov thawj coj.
  • Kev Ua Lag Luam: Tsim cov thawj coj, txhawb nqa kev cia siab, thiab xa cov phiaj xwm kev lag luam tus kheej.
  • Cov neeg siv kev pabcuam: Muab kev pabcuam zoo rau cov neeg siv khoom, daws teeb meem, thiab muab kev txhawb nqa.
  • Kev Ua: Automating cov dej num, txhim kho efficiency, thiab txiav txim siab zoo dua.

AppExchange apps yog tsim los ntawm ntau tus neeg koom tes, suav nrog Salesforce, cov neeg muag khoom ywj pheej (ISVs), thiab Salesforce cov neeg siv. Apps tuaj yeem yuav lossis xauj thiab kho kom haum raws li kev lag luam tshwj xeeb xav tau.

Daim ntawv teev cov khoom muag

Salesforce Cov Khoom Muag thiab Kev Lag Luam:

  • Kev muag khoom huab: Salesforce tus flagship CRM cov khoom, tsim los kom ceev lub voj voog muag thiab tswj cov thawj coj, lub sijhawm, thiab kev kwv yees.
  • CPQ & nqi: Tso cai rau cov neeg siv khoom muag los tsim cov lus qhia meej nrog cov khoom lag luam teeb tsa thiab tswj xyuas cov nqi them nyiaj thiab kev lees paub cov nyiaj tau los. Incorporates tag nrho CLM muaj peev xwm.
  • Marketing huab: Lub platform digital rau automating kev lag luam thoob plaws ntau yam xws li email, social media, mobile apps, thiab websites.
  • Marketing Cloud Account Engagement (Pardot): B2B kev lag luam daws teeb meem hauv Kev Lag Luam Huab, tsom rau kev lag luam email, ua tus qhab nia, thiab tshaj tawm.
  • Tsav: Kev xa xov app rau cov lag luam uas ua rau muaj kev sib txuas lus ncaj qha thiab kev sib koom tes ntawm pab pawg thiab cov channel.
  • Social Studio: Tswj, teem caij, tsim, thiab saib xyuas cov ntawv. Koj tuaj yeem npaj cov lus los ntawm hom, cheeb tsam, lossis ntau pab pawg thiab cov tib neeg hauv kev sib koom ua ke. Social Studio muab kev tshaj tawm thiab kev koom tes hauv lub sijhawm muaj zog.
  • Experience Huab: Pab tsim portals, forums, websites, thiab pab chaw rau cov neeg muas zaub, cov neeg koom tes, thiab cov neeg ua hauj lwm los cuam tshuam nrog koj lub lag luam.
  • Kev lag luam huab: Pab kom cov khw muag khoom tsim kom muaj kev koom nrog kev lag luam online hauv ntiaj teb nrog kev npaj mobile thiab kev koom ua ke nrog lwm cov khoom lag luam Salesforce.
  • Cov ntawv soj ntsuam: Tso cai rau kev tsim cov ntawv tshawb fawb uas tuaj yeem xa los ntawm Salesforce thiab ntes cov lus teb rau kev tshuaj xyuas.
  • Loyalty Management: Pab cov lag luam tsim thiab tswj cov kev pabcuam ncaj ncees ntawm qhov ntsuas, suav nrog cov tswvcuab qib thiab cov ntsiab lus-ib-m yuav.

Salesforce Khoom rau Cov Neeg Siv Khoom:

  • Kev pabcuam huab: CRM platform rau pab pawg neeg txhawb nqa, pab txhawb cov neeg siv khoom sib txuas lus ntawm email, nyob sib tham, lossis xov tooj thiab daws lawv cov teeb meem.
  • Field Service: Muab cov cuab yeej tswj xyuas cov neeg ua haujlwm rau kev tswj xyuas kev pabcuam hauv chaw ua haujlwm, suav nrog kev teem sijhawm teem sijhawm, xa tawm, thiab txhawb nqa mobile app.
  • Digital Engagement: Txhim kho Kev Pabcuam Huab nrog kev muaj peev xwm ua haujlwm digital xws li chatbots, kev xa xov, thiab kev sib koom ua ke hauv kev sib raug zoo.
  • Service Huab Suab: Integrate xov tooj systems nrog Service Cloud rau seamless hu rau chaw ua hauj lwm thiab tus neeg sawv cev tsim khoom.
  • Customer Lifecycle Analytics: Muab kev nkag siab thiab kev txheeb xyuas rau kev txhawb nqa cov neeg siv khoom sib cuam tshuam los txhim kho cov neeg siv khoom thiab kev ua haujlwm ntawm tus neeg sawv cev.
  • Salesforce Surveys Teb Pob: Ntxiv cov peev xwm ntawm Kev Tshawb Fawb nrog cov yam ntxwv ntxiv rau kev tshuaj xyuas thiab ua raws li cov neeg siv khoom tawm tswv yim.

Salesforce Products rau Analytics thiab Kev Tswj Xyuas Cov Ntaub Ntawv:

  • Analytics huab: Muab cov kev tshuaj ntsuam xyuas qib siab thiab cov ntaub ntawv pom kev muaj peev xwm nyob hauv Salesforce platform, leveraging Salesforce thiab cov ntaub ntawv sab nraud.
  • Pawg thawj coj: Kev txawj ntse ua lag luam muaj zog (BI) thiab cov cuab yeej tsom xam cov ntaub ntawv uas tso cai rau cov neeg siv txuas, pom, thiab txheeb xyuas cov ntaub ntawv los ntawm ntau qhov chaw.
  • Marketing Cloud Intelligence: Kev sib koom ua lag luam cov ntaub ntawv los ntawm ntau lub platform los muab kev qhia holistic, ntsuas, thiab optimization.
  • Einstein Analytics: Embeds AI-tsav analytics thiab kwv yees kev pom nyob thoob plaws ntau yam Salesforce Huab, ua rau cov ntaub ntawv-tsav kev txiav txim siab.
  • Einstein Cov Ntaub Ntawv Tshawb Pom: Siv AI los txheeb xyuas thiab tiv thaiv cov ntaub ntawv rhiab hauv lub koom haum Salesforce.

Salesforce Cov Khoom Siv rau Kev Sib Koom thiab Kev Txhim Kho:

  • Salesforce Platform: Lub hauv paus platform rau customizing thiab tsim cov apps nyob rau sab saum toj ntawm Salesforce cov khoom, nrog cov yam ntxwv xws li cov khoom kev cai, automation, thiab UI customization.
  • Hyperforce: Pab kom khaws cov ntaub ntawv Salesforce hauv huab huab zoo li AWS, Google Huab, thiab Azure rau kev txhim kho kev ruaj ntseg, ua raws, thiab scalability.
  • Heroku: Lub platform huab rau kev tsim cov neeg siv khoom-ntsej muag apps uas sib txuas nrog Salesforce cov ntaub ntawv siv cov khoom sib txuas ua ntej.
  • MuleSoft: Muab kev koom ua ke muaj peev xwm nrog ntau lub tshuab thiab kev siv siv cov khoom sib txuas ua ntej thiab API tswj cov cuab yeej.
  • Salesforce MuleSoft Composer: Ib lub teeb yuag version ntawm MuleSoft tsim los rau Salesforce admins los tswj API kev sib txuas thiab kev koom ua ke hauv Salesforce.

Salesforce Khoom rau Kev Lag Luam-Specific Solutions:

  • Kev lag luam huab: Kev lag luam tshwj xeeb cov kev daws teeb meem tsim rau cov kev pabcuam nyiaj txiag, kev kho mob, thiab kev lag luam pej xeem, muab cov haujlwm tshwj xeeb CRM.
  • Vlocity: Kev lag luam tshwj xeeb huab tau txais los ntawm Salesforce, muab kev daws teeb meem rau cov haujlwm xws li kev sib txuas lus, xov xwm, thiab kev pov hwm.

Salesforce Khoom rau Artificial Intelligence thiab Kev Kawm:

  • Einstein: Salesforce's AI txheej embedded hla Salesforce Huab, muab AI-powered nta zoo li lub sijhawm muab qhab nia thiab cov lus pom zoo ntawm tus kheej.
  • Einstein GPT: tsim cov ntsiab lus tus kheej thoob plaws txhua lub Salesforce huab nrog AI generative, ua rau txhua tus neeg ua haujlwm ua haujlwm tau zoo thiab txhua tus neeg siv khoom zoo dua.
  • myTrailhead: Ib lub platform uas tso cai rau cov koom haum xa tawm ib qho kev hloov kho ntawm Salesforce qhov kev kawm pub dawb, Trailhead, rau kev cob qhia cov neeg ua haujlwm thiab kev txhawb nqa.
  • Quip: Lub platform kev sib koom ua ke uas sib txuas cov lus ua thiab cov cuab yeej sib txuas nrog cov yam ntxwv ntawm kev sib koom tes ntawm lub sijhawm.

Lwm Cov Khoom Muag Khoom Muag:

  • Tiv thaiv: Txhim kho kev ruaj ntseg thiab ua raws li cov khoom lag luam Salesforce nrog cov yam ntxwv zoo li platform encryption, kev saib xyuas qhov xwm txheej, kev tshawb xyuas txoj hauv kev, thiab kev tiv thaiv cov ntaub ntawv.
  • Work.com: Pab cov tuam txhab rov qhib chaw ua haujlwm nyab xeeb nrog cov yam ntxwv zoo li kev saib xyuas kev noj qab haus huv ntawm cov neeg ua haujlwm, tswj kev hloov pauv, thiab kev sib cuag.
  • Net Zero Huab: Cov cuab yeej siv nyiaj carbon-accounting uas ua rau cov tuam txhab ntsuas thiab ua lub luag haujlwm rau lawv cov pa roj carbon monoxide.
  • NFT Cloud: Salesforce lub platform rau tsim, muag, thiab tswj cov tokens uas tsis yog fungible (NFT cov) txhawm rau koom nrog cov neeg siv khoom thiab siv cov cuab tam digital.

Nws yog ib qho tseem ceeb kom nco ntsoov tias Salesforce qhov dav API pab kom txhua tus tsim tawm, koom haum, lossis lub platform los koom ua ke yuav luag txhua yam khoom lossis cov yam ntxwv hauv Salesforce cov khoom nrog lawv cov tshuab. Ntau lab ntawm kev sib koom ua ke thiab kev txhawb nqa cov khoom thib peb sab nraum Salesforce ecosystem yog qhov muaj zog thiab muaj txiaj ntsig zoo rau cov khoom lag luam Salesforce thiab AppExchange cov kev daws teeb meem.

Xav tau kev pab nrog Salesforce?

Txawm hais tias koj tab tom nrhiav los tsim kom muaj kev sib koom ua ke, xav tau kev sib koom ua ke, lossis xav ua kom koj cov nyiaj rov qab los ntawm Salesforce peev ... peb tuaj yeem pab tau!

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Thov muab ib qho kev nkag siab ntxiv txog qhov peb tuaj yeem pab koj daws qhov teeb meem no.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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