Li Cas Yog Digital Ua Lag Luam Pub Koj Lub Qhov Muag Muag

Kev Lag Luam Digital thiab Kev Muag Khoom Funnel

Thaum cov lag luam tau txheeb xyuas lawv qhov kev muag khoom, dab tsi uas lawv ua yog xav kom nkag siab zoo dua txhua ntu hauv lawv cov neeg yuav khoom los txheeb xyuas cov phiaj xwm twg lawv tuaj yeem ua tiav ob yam:

  • loj - Yog tias kev lag luam tuaj yeem nyiam ntau yam kev cia siab tom qab ntawd nws txoj kev xav tau tias cov hauv kev yuav loj hlob ntawm lawv txoj kev lag luam yuav nce ntxiv vim tias cov nqi hloov pauv tseem nyob ruaj khov. Hauv lwm lo lus… yog tias kuv nyiam 1,000 ntau lub zeem muag nrog kev tshaj tawm thiab kuv muaj 5% hloov dua siab tshiab, uas yuav sib npaug rau 50 tus neeg yuav khoom ntxiv.
  • pauv hloov - Nyob rau txhua theem ntawm kev muag khoom tso dag, muag lag luam thiab muag khoom yuav tsum ua haujlwm kom nce tus nqi hloov mus rau tsav ntau lub zeem muag los ntawm kev hloov pauv. Hauv lwm lo lus, yog tias kuv nyiam txog li 1,000 qhov kev cia siab ntxiv tab sis kuv muaj peev xwm nce kuv qhov hloov pauv mus rau 6%, uas tam sim no yuav sib npaug rau 60 tus neeg yuav khoom ntxiv.

Tus Muag Khoom Funnel Yog Dab Tsi?

Tus muag khoom tso tawm yog qhov pom txog ntawm tus naj npawb ntawm qhov kev cia siab uas koj tau txais nrog kev muag khoom thiab ua lag luam tu koj cov khoom lossis cov kev pabcuam.

dab yog dab muag khoom

Ob qho kev muag khoom thiab kev lag luam yog ib txwm txhawj xeeb nrog kev muag khoom tso zis, feem ntau sib tham txog cov kev cia siab uas muaj hauv qhov raj dej txhawm rau txiav txim siab li cas lawv thiaj tuaj yeem kwv yees tau nyiaj tau zoo ntxiv rau lawv txoj kev lag luam.

Nrog rau kev lag luam digital, kev sib txuam ntawm kev muag thiab kev ua lag luam yog qhov tseem ceeb heev. Kuv nyiam cov lus no los ntawm ib qho ntawm kuv cov podcasts tsis ntev los no:

Kev lag luam yog tham nrog tib neeg, kev muag khoom yog ua haujlwm nrog tib neeg.

Kyle Hamer

Koj tus kws tshaj lij muag khoom tau muaj kev sib tham muaj txiaj ntsig nrog kev cia siab nyob rau txhua hnub. Lawv nkag siab cov kev txhawj xeeb ntawm lawv kev lag luam nrog rau cov laj thawj uas vim li cas koj lub tuam txhab yuav poob peev xwm rau cov neeg sib tw. Nrog rau kev tshawb nrhiav thawj thiab theem pib thiab kev soj ntsuam, cov neeg lag luam tuaj yeem siv cov ntaub ntawv ntawd los pub rau lawv txoj kev lag luam digital ... kom ntseeg tau tias txhua yam nyob rau ntawm txhua theem ntawm lub funnel muaj cov ncauj lus txhawb kom pab lub zeem muag hloov mus rau theem tom ntej.

Cov Muag Khoom Funnel: Yuav Ua Li Cas Digital Ua Lag Luam Pub Rau Lawv

Raws li peb saib txhua qhov nruab nrab thiab cov channel peb tuaj yeem koom rau hauv peb cov tswv yim kev lag luam tag nrho, muaj cov phiaj xwm tshwj xeeb uas peb tuaj yeem txhim kho kom nce thiab txhim kho txhua theem ntawm kev muag khoom.

A. Kev Paub Txog

Kev tshaj tawm thiab khwv tau tshaj tawm tsav tsheb khiav ntawm cov khoom thiab cov kev pabcuam uas koj lub lag luam tau muab rau. Kev tshaj tawm ua rau koj pab pawg muag khoom lag luam kom siv zoo saib pawg neeg thiab pawg phiaj neeg tshaj tawm thiab tsim kom muaj kev paub. Koj pab pawg social media tej zaum yuav tsim kev lom zem thiab qhia cov ntsiab lus uas tau qhia tawm thiab ua rau muaj kev paub txog. Pab pawg lis haujlwm rau pej xeem sib koom tes txhawb nqa pab pawg thiab xov xwm tshaj tawm mus cuag cov neeg tuaj tshiab thiab tsim kev paub. Koj tuaj yeem xav xa koj cov khoom lag luam thiab cov kev pabcuam rau khoom plig rau kev tsav tsheb nrog kev paub nrog cov pab pawg kev lag luam thiab kev tshaj tawm.

B. Kev Txaus Siab

Cov neeg nyiam koj cov khoom lossis cov kev pab cuam uas qhia li cas? Tam sim no, lawv feem ntau tuaj koom cov koom txoos, koom nrog hauv pab pawg kev lag luam, sau npe rau cov ntawv xov xwm uas muaj txiaj ntsig, nyeem cov ntawv sau, thiab tshawb Google rau cov teeb meem uas lawv tab tom nrhiav kev daws teeb meem. Kev txaus siab tej zaum yuav qhia los ntawm kev nyem-dhau ntawm ib qho kev tshaj tawm lossis kev xa tawm uas coj lub zeem muag rau koj lub vev xaib.

C. Kev Txiav Txim Siab

Xav txog koj cov khoom yog teeb meem ntawm kev ntsuam xyuas qhov yuav tsum tau ua, tus nqi, thiab koj lub tuam txhab lub koob npe nrog rau koj cov neeg sib tw. Qhov no feem ntau yog theem uas kev muag khoom pib koom nrog thiab kev lag luam tsim nyog coj (MQLs) tau hloov pauv mus ua kev muag khoom tsim nyog (Cov ntawv SQL)). Ntawd yog, yuav muaj kev cia siab uas txuam nrog koj cov pej xeem thiab firmagraphic profiles yog tam sim no ntes los ua tus coj thiab koj pab pawg muag tau tsim nyog lawv nyob hauv lawv txoj kev yuav khoom thiab yog tus neeg zoo. Nov yog qhov muag muaj peev xwm kawg, muab cov rooj plaub siv, muab cov kev daws teeb meem, thiab khob qhov kev txhawj xeeb ntawm tus yuav.

D. Kev Npaj Siab

Hauv kuv txoj kev xav, qhov kev xav kom ua yog qhov tseem ceeb tshaj plaws los ntawm lub sijhawm ua ke. Yog tias nws yog cov neeg siv tshawb nrhiav nrhiav qhov kev daws teeb meem, qhov yooj yim uas koj ntes lawv cov ntaub ntawv thiab tau txais koj cov neeg ua haujlwm muag muag kom caum lawv yog qhov tseem ceeb. Qhov kev tshawb fawb lawv tau siv tau muab cov kev npaj uas lawv nrhiav txoj kev daws teeb meem. Lub sijhawm teb los pab koj yog qhov tseem ceeb heev. Nov yog qhov twg nyem-rau-hu, sau cov lus teb, sib tham bots, thiab nyob bots ua qhov cuam tshuam loj heev rau cov nqi hloov dua siab tshiab.

E. Kev Tshuaj Ntsuam Xyuas

Kev ntsuas yog theem ntawm kev muag khoom sau cov ntaub ntawv ntau npaum li lawv tuaj yeem coj lub zeem muag ntawm qhov yooj yim uas koj muaj txoj kev daws teeb meem. Qhov no tuaj yeem suav nrog cov lus thov thiab cov lus hais txog kev ua haujlwm, kev sib tham txog nqe, kev cog lus liab-thaiv, thiab ironing lwm yam ntsiab lus. Theem no tau loj hlob nrog kev muag khoom daws teeb meem tau ob peb xyoos dhau los - suav nrog digital signage thiab cov ntaub ntawv sib tham online. Nws tseem yog qhov tseem ceeb uas koj tus lag luam muaj lub koob npe zoo hauv online raws li lawv pab neeg uas tau tsim kev pom zoo yuav tau khawb hauv thiab tshawb nrhiav koj lub tuam txhab.

F. Kev yuav khoom

Ib txoj kev yuav khoom muag khoom lag luam yog qhov tseem ceeb rau kev xaib hauv ecommerce rau tus neeg siv khoom zoo li nws yog rau cov tuam txhab cov tuam txhab. Ua tau yooj yim xa nqi thiab sau cov nyiaj tau los, sib txuas lus ntawm kev paub onboarding, xa kev xa khoom lossis xa cov kev cia siab, thiab hloov lub zeem muag mus rau hauv cov neeg siv khoom yuav tsum yooj yim thiab qhia tau zoo.

Dab Tsi Tsis Muag Cov Funnel Muaj Ntxiv?

Nco ntsoov, qhov tseem ceeb ntawm kev muag khoom lub teeb nrig yog hloov lub zeem muag mus rau ib tus neeg yuav khoom. Nws tsis tshua muaj qhov zoo tshaj ntawd txawm tias pab pawg muag khoom thiab pab pawg tau teb rau cov neeg siv khoom kev paub thiab cov neeg siv khoom xav tau cov neeg xav tau.

Nws tseem ceeb heev kom nco ntsoov tias qhov kev muag khoom tso tsheb yog qhov sawv cev pom ntawm koj lub koom haum kev muag khoom thiab kev lag luam hauv pab pawg ... nws tsis cuam tshuam qhov tab cov neeg yuav khoom cov lusCov. Piv txwv li ib tus neeg yuav khoom, tuaj yeem txav rov qab thiab maj hauv lawv txoj kev taug. Piv txwv li, ib qho kev cia siab tuaj yeem tshawb nrhiav qhov kev daws teeb meem los koom nrog ob qho khoom lag luam sab hauv.

Thaum ntawd, lawv pom ib tug kws tshuaj ntsuam hais txog hom platform uas lawv tab tom nrhiav thiab txheeb xyuas koj li kev daws teeb meem. Uas tau ncaws tawm lawv txoj kev paub txawm hais tias lawv twb muaj lub siab xav ua.

Tsis txhob hnov ​​qab… cov neeg yuav khoom tau hloov ntau dua thiab ntau dua rau tus kheej cov txheej txheem hauv kev ntsuas ntawm lawv kev yuav khoom tom ntej. Vim tias qhov no, nws yog qhov tseem ceeb uas koj lub koom haum muaj lub tsev qiv ntawv cov ntsiab lus zoo los txhawb lawv hauv lawv txoj kev taug thiab tsav lawv mus rau theem tom ntej! Yog tias koj ua txoj haujlwm zoo, lub sijhawm mus cuag ntau dua thiab hloov dua siab tshiab yuav tshwm sim.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.