Cov Khw Muag Khoom Siv Lawv Cov Nyiaj Lag Luam Nyiaj Se Qhov Twg?

khw muag khoom

Nws pom tias qee qhov kev hloov pauv tau tshwm sim ntawm lub khw muag khoom muag ua ntej uas cuam tshuam rau kev tshaj tawm. Cov thev naus laus zis yog qhov uas muaj peev xwm ntsuas tau uas yog tsav cov txiaj ntsig tau zoo - thiab cov neeg muag khoom tau sau tseg. Kuv yuav tsis txhais qhov txiaj ntsig no zoo ib yam li xav tias nws yog ib txwm piv rau kev lag luam digital. Nws muaj teeb meem ntawm kev thoob tsib. Kev tshaj tawm xov xwm hauv TV, piv txwv, tau loj hlob ntawm nws lub peev xwm los tsom cov neeg saib raws lub cheeb tsam, kev coj cwj pwm, thiab sijhawm.

Ib qhov ua tau zoo ntawm cov tswv yim tsim muag muag khoom muag tam sim no. Peb pom qhov loj tshaj plaws nce hauv kev phiaj, tam sim ntawd, kev tshaj tawm online yog qhov tshwm sim. Randy Cohen, tus thawj tswj hwm ntawm Kev Tshaj Tawm Tus Neeg Txuas Siv

Qhov kev tshaj lij digital kuj tseem txhim kho qhov kev lag luam muag khoom, zoo li nyuam qhuav tawm hauv InMoment's 2016 Kev Lag Luam Muag Khoom Tshaj TawmCov. Tej zaum qee qhov kev siv nyiaj tshaj tawm yuav tsum pauv mus rau cov neeg siv khoom online. Kev tshawb pom muaj xws li:

  • Cov neeg siv khoom siv nyiaj ob zaug ntau li ntau Hauv khw thaum lawv tau txais kev pabcuam los ntawm cov neeg ua haujlwm pabcuam
  • Neeg siv nyiaj 2.2 lub sijhawm ntau thaum lawv mus ntsib lub khw ntawd lub vas sab thaum nyob tom khw
  • Tus neeg siv khoom siv nce nws plaub zaug thaum cov neeg yuav khoom tau koom los ntawm ob tus neeg ua haujlwm thiab hom khoom lag luam lub vev xaib. Cov kev pab ntau dua uas tus neeg siv tau txais, digital lossis tib neeg, nws txaus siab siv ntau dua.

Pom ib qho kev poob ntawm email kev siv nyiaj ua lag luam ua rau kuv xav tsis thoob yog tias tus nqi ntawm email kev lag luam tau poob qis lossis cov khoom noj ntawm cov channel tau nthuav dav, uas ua rau cov nyiaj txiag tau pauv mus deb ntawm email rau lwm cov channel uas xav tau kev saib xyuas. Kev lag luam email yog lub hauv paus ntawm kev muag khoom lossis lag luam digital cov tswv yim, yog li kuv vam tias cov khw muag khoom tsis txo lawv li kev lag luam hauv email.

Ib qho ntawm cov lus nug nthuav dav ntxiv, hauv kuv lub tswv yim, yog qhov yuav tsum tau los yog tsis yog cov khw muag khoom muag yuav tsum tau siv a khw muag khoom lub koom haum tshwj xeebCov. Cov lus teb tau dhau los tsis zoo. Qhov no tuaj yeem taw tes rau qhov teeb meem sib txawv, lub peev xwm ntawm cov chaw sawv cev khaws cov thev naus laus zis thiab cov neeg siv khoom lag luam. Ntau lub koom haum tau tsim tshwj xeeb hauv cov ntaub ntawv loj, kev tshaj tawm, kev siv xov tooj ntawm tes, omnichannel, thiab digital media uas tab tom thawb lub lag luam tseem ceeb tshaj - dhau ntawm kev lag luam muag khoom.

Ntawm no yog tus infographic los ntawm AdWeek, Cov Khw Muag Khoom Saib Tom ntej:

Cov Khw Muag Khoom Tshaj Tawm

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.