Cov Khw Muag Khoom thiab Khoom Siv Khoom Noj Yuav Khoom Xyoo 2021

Cov khw muag khoom seem thiab CPG Txoj Haujlwm rau 2021

Yog tias muaj ib qhov kev lag luam uas peb pom tias qhov hloov pauv xyoo no nws tau muag. Kev lag luam tsis muaj lub zeem muag lossis cov peev txheej mus rau digitally txais yuav pom lawv tus kheej hauv kev puas tsuaj vim kev xauv nkag thiab kis rau thoob plaws.

Raws li cov lus tshaj tawm cov khw muag khoom kaw ze ntawm 11,000 hauv 2020 nrog tsuas yog 3,368 qhov chaw tawm tshiab qhib.

Tham Kev Lag Luam & Kev Cai

Qhov ntawd tsis tau hloov qhov kev thov rau cov neeg siv khoom ntim khoom (CPG), tab sis. Cov neeg tau txais kev pab mus online qhov uas lawv tau xa cov khoom mus rau lawv lossis lawv tau khaws khoom tuaj tos.

RangeMe yog qhov online platform uas tso cai rau cov neeg yuav khoom muag kom pom cov khoom lag luam tawm tshiab thaum txhawb nqa cov neeg muab khoom los tswj thiab loj hlob lawv hom. Lawv tau tsim cov ncauj lus kom ntxaws infographic ntawm cov khw muag khoom sab saum toj thiab CPG kev coj ua rau 2021.

22021 yuav yog lub sijhawm rau cov lag luam los ua pov thawj rau yav tom ntej lawv tus kheej thaum peb tau tshawb xyuas kev cuam tshuam thoob ntiaj teb kev sib kis. Rau cov neeg siv khoom, cov chaw muag khoom, thiab cov chaw muag khoom, cov khoom lag luam tshiab pom yuav muaj lub siab rau kev noj qab haus huv thiab kev noj qab haus huv thiab kev loj hlob ntawm kev nyob ruaj khov thiab kev sib txawv. Tseem yuav muaj kev qhia txog kev mus yuav khoom yooj yim, nrhiav hauv zos, thiab tus nqe-pem.

Cov khw muag khoom saum toj kawg nkaus thiab CPG rau xyoo 2021

Sab saum toj Cov Khw Muag Khoom Feem Ntau

  1. Nqe-meej mom Yuav - 44% ntawm cov neeg yuav khoom npaj rau kev txiav rov qab ntawm cov khoom siv tsis tseem ceeb vim tias cov nyiaj poob haujlwm tseem nce ntxiv.
  2. Yuav-Tam Sim No-Them-Tom Qab - Muaj 20% nce xyoo-dhau-xyoo (YoY) rau kev yuav-tam sim no-them-tom qab kev yuav khoom - suav txog $ 24 nphom hauv kev muag khoom.
  3. Diversity - Hauv lub sijhawm tshiab no ntawm cov neeg siv khoom ntiag tug, cov kev lag luam ua haujlwm los ntawm kev coj cov neeg koom nrog thiab ntau haiv neeg tuaj rau tom hauv ntej thiab tso cov khoom lag luam tsis tshua muaj neeg tsawg rau pem hauv ntej thiab chaw.
  4. sustainability - Ntawm cov neeg siv khoom noj khoom haus ib puag ncig xav kom cov hom lag luam txo qis ntim uas lawv siv.
  5. Khw Me Me, Khw Hauv Zos - 46% ntawm cov neeg tau txais khoom siv zoo dua mus kav khw nrog cov lag luam hauv zos lossis cov lag luam me hnub so no tshaj li cov hnub so dhau los.
  6. Kab ntsab - 53% ntawm cov neeg tau txais kev pab yuav khoom hauv txoj kev uas txuag lawv lub sijhawm, txawm tias nws tsis yog tus nqi qis tshaj.
  7. eCommerce - Muaj 44% nce hauv kev yuav khoom hauv online, nce XNUMX feem pua ​​ntawm kev txhim kho txhua xyoo hauv Tebchaws Meskas rau xyoo dhau los!
  8. Txawv Cib Cawv & Cug - 44% ntawm cov neeg muag khoom 500 saum toj kawg nkaus nrog lub khw muag khoom lub cev muab cov khoom pov tseg curbside, nkoj xa khoom, thiab Yuav Cov Khw online, Xaiv Hauv Khw (BOPIS)

Cov Neeg Siv Khoom Siv Caj Ceg Coj Yam Ntxim Saib Ntxim Ua

  1. Khoom kim heev thiab hwm qhov tshwj xeeb - Cov khoom kim heev hauv xyoo 2020 tau nce 9% nyob rau xyoo tas los vim tias cov neeg ua haujlwm hauv tsev tau saib los txhim kho ib puag ncig thiab ua zoo rau lawv tus kheej.
  2. Lub Siab thiab Lub Cev Noj Mov - 73% ntawm cov neeg tuaj muag khoom tau cog lus los txhawb lawv txoj kev noj qab haus huv; 31% ntawm yuav khoom ntau ntxiv kom raug lawv kev noj qab haus huv (suav nrog qhov hnyav, lub hlwb, lub cev tiv thaiv kab mob, thiab lwm yam)
  3. Plab Noj Qab Haus Huv - 25% ntawm cov neeg tau txais kev pab thoob ntiaj teb ntsib teeb meem kev mob plab zom mov. Cov neeg tau txais kev pabcuam tau ncav cuag cov khoom uas txhawb nqa nws thiab zam kom tau cov khoom uas tsis ua.
  4. Khaub ncaws thaws rov qab - Raws li kev kis tus kabmob thim rov qab, kev lag luam muaj kev cia siab tias 30% kev lag luam yuav muag hnyav rau xyoo no.
  5. Cog Raws Npas Los - Muaj 231% YoY kev loj hlob nyob rau lub Peb Hlis ntawm cov khoom noj tshiab muag khoom noj uas tau tsav los ntawm kev noj qab haus huv, ntau yam zaub mov noj, thiab muaj khoom lag luam.
  6. Ntxhoo - Muaj 42% sawv hauv Google tshawb fawb rau cov tsis haus cawv!

Ntiaj teb Neeg Siv Khoom Siv Caj Ceg Coj Yam Ntxim Saib Ntxim Ua

  1. Tiv Thaiv Kev Noj Qab Haus Huv - 50% ntawm cov neeg siv khoom hauv Suav npaj siv nyiaj ntau dua rau kev tiv thaiv kev noj qab haus huv, cov vitamins thiab tshuaj pab ntxiv, thiab cov zaub mov organic.
  2. Dawb-Ntawm Cov Khooms - Muaj 9% kev loj hlob ntxiv rau cov khoom noj tsis raug cai. Xws li nyob Nyab Laj teb, piv txwv li, cov mis nyuj uas tsis muaj mis ntxiv xws li hom mis nyuj uas muaj mis nyuj tau nce zuj zus nyob hauv kev nrov.
  3. Vegan - 400,000 Cov Neeg Siv Khoom Askiv tau sim kom muaj cov vegan noj hauv xyoo 2020! 600 Tebchaws Askiv cov tuam txhab tau tshaj tawm Veganuary thiab pib 1,200 cov khoom lag luam vegan tshiab.
  4. Kev Pab Cuam Tshua - 60% ntawm cov neeg tau txais nyiaj hauv Spain pom Spanish khoom noj khoom haus keeb kwm ua lub hauv paus tseem ceeb hauv kev yuav khoom. Cov neeg tau txais kev pab German tau them nqi kev yuav khoom hauv zos rau kev ua kom muaj kev ncaj ncees thiab lub luag haujlwm ntawm tib neeg.

Ntau yam kuv infographic V2 KS 22 FEB 01 2

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