Cov Kev Sib Raug Zoo Ntawm Cov Tib Neeg, Cov Neeg Taug Kev Mus Yuav, Thiab Muag Funnels

Tus Neeg yuav khoom Ib Tus Neeg, Kev Taug Kev Mus Yuav, Muag Funnels

High-performance inbound marketing pawg siv buyer personas, nkag siab mus ncig tebchaws, thiab saib xyuas lawv kom zoo kev muag khoom funnelsCov. Kuv tabtom pab tshaj kev qhia txog kev tshaj tawm digital digital cov kev tshaj tawm thiab cov neeg yuav khoom nrog cov tuam txhab thoob ntiaj teb tam sim no thiab ib tus neeg tau nug kom paub meej ntawm peb yog li kuv xav tias nws muaj nqis sib tham.

Kev Pab Cuam Rau Leej Twg: Tus Neeg Yuav Khoom

Kuv nyuam qhuav sau rau ntawm tus neeg yuav khoom thiab qhov tseem ceeb npaum li cas rau koj cov kev lag luam digital. Lawv pab ntu thiab hom phiaj rau koj cov kev sib txuas lus raws li thaj av, kev lag luam, khov kho (B2B) cov yam ntxwv, lossis qhov meejmom (B2C) cov yam ntxwv. Lub hom phiaj khov kho kuj yuav suav nrog kev lag luam thiab kev cai haujlwm.

Tus Neeg Muag Khoom Pab koj lub zeem muag lossis cov neeg siv khoom zoo dua cuam tshuam nrog koj cov khoom lossis kev pabcuam raws li lawv cov kev xav tau thiab muaj txiaj ntsig.

Nyeem ntxiv Hais txog Neeg Yuav Ib Tus Neeg

Hom Phiaj Thaum: Yuav Cov Kev Taug Kev

Kev Yuav Mus Ncig yog kev tshawb xyuas seb yog dab tsi theem ntawm txoj kev taug mus rau cov neeg siv khoom lossis cov lag luam nyob hauv thiab seb koj puas muaj cov theem uas tau teev nyob hauv koj qhov kev rau siab ua lag luam.

Cov neeg siv khoom mus ncig yuav yooj yim zoo nkauj:

  1. Tus neeg yuav khoom muaj ib teeb meem lawv nyob nraum tshawb.
  2. Tus yuav yuav tshawb fawb txawv kev daws teeb meem rau lawv qhov teeb meem.
  3. Tus neeg yuav tsim daim ntawv teev cov kev xav tau hais tias qhov kev daws teeb meem yuav tsum tau ntsib.
  4. Tus neeg yuav tshawb nrhiav cov lag luam thiab / lossis lawv cov khoom lag luam lossis kev pabcuam.

Kev mus ncig ua lag luam yuav ntxiv ob peb kauj ruam ntxiv raws li kev txiav txim siab yuav khoom yog koom nrog pawg ib puag ncig uas tus kws tshawb fawb yuav tsum sau cov ntaub ntawv thiab coj nws mus sab hauv los soj ntsuam los ntawm lwm pab pawg cuam tshuam thiab cov neeg txiav txim siab:

  1. Validation ntawm qhov teeb meem, kev daws teeb meem, thiab kev xav tau.
  2. cov kev pom zoo ntawm qhov kev txiav txim siab yuav khoom yog txiav txim siab nyob rau hauv kev cuam tshuam nrog pab pawg thiab cov neeg txiav txim siab.

Ob tug no tuaj yeem sib txig sib txuam nrog cov kev txiav txim siab zoo rau cov neeg siv khoom tib yam ... xav txog txij nkawm txij nkawm mus yuav lawv lub tsheb tom ntej. Tus txij nkawm tuaj yeem sib sau tag nrho cov ntaub ntawv, tham nrog lawv tsev neeg, thiab los ntawm kev pom zoo.

Nyeem ntxiv Hais txog Neeg Yuav Kev Mus Ncig

Cov kev sib raug zoo ntawm tus neeg yuav khoom thiab tus neeg yuav khoom mus ncig yog tias nws yog qhov sib npaug uas koj lub khw muag khoom lag luam yuav tsum tau tsim koj cov ntsiab lus, nce qib, thiab phiaj xwm cov phiaj xwm.

Koj puas muaj inbound thiab outbound cov tswv yim uas yog tsom mus rau txhua tus persona ntawm txhua theem ntawm cov lus? Koj puas tuaj yeem nrhiav tau qhov twg cov neeg yuav khoom tau tshawb xyuas txhua theem ntawm kev taug kev? Nws 's incredibly pab tau kom cia tsim tawm no matrix. Kev tshaj tawm, nws yog qhov kev tshaj tawm uas koj tau tsim tawm. Rau cov ntsiab lus tshawb thiab cov ntsiab lus lag luam, nws yog koj cov ntsiab lus hauv library.

Kwv yees Cov Nyiaj Tau Los: Muag Khoom Lom Zem

Kev taug kev yuav yog theem uas koj tus neeg yuav khoom… kev muag khoom yog kev ntsuas ntawm tus neeg yuav khoom nrog txoj kev ze li cas lawv kev sib raug zoo nrog kev yuav khoom. Qhov kev pom no yog qhov tseem ceeb ua rau nws ua rau cov neeg lag luam thiab cov muag muag tau saib lawv cov muag thiab lag luam xa dej ... uas yog tus naj npawb tag nrho ntawm kev cia siab thiab qhov uas lawv nyob deb ntawm kev yuav khoom.

Cov Muag Khoom Funnel yog dab tsi? Dab tsi yog cov theem ntawm kev muag khoom funnel?

Cov muag khoom funnels yog kev ua kom pom pom los ntawm lub koom haum rov qab los ntawm cov txheej txheem yuav khoom los ntawm qhov kev xav ntawm lub ntxim nyiam los ua cov nyiaj tau losCov. Kev yuav mus ncig yog ib txoj kev xav pom lub hauv ntej rau kev yuav khoom ntawm kev xav ntawm lub tus neeg yuav khoom thiab lawv txoj kev txiav txim siab rau kev yuav khoom.

Vim tias qhov kev xav sib txawv ntawm txhua tus, nws tsis muaj qhov sib ncawg ntawm ob. Qee cov qauv:

  • Tus neeg yuav yuav tshawb nrhiav qhov teeb meem uas lawv muaj (Tuam Teem Ncig Ua Si 1) thiab koj muaj cov ntawv dawb ntawm lub ncauj lus uas qhia tau zoo rau lawv, muab cov kev daws teeb meem, thiab ua rau muaj kev cuam tshuam zoo rau lawv txog koj lub tuam txhab kev txawj ntse. Lawv npaj siab (Cov Muag Khoom Funnel theem D) los yuav koj cov khoom ntev li qhov kev ntsuam xyuas mus tau zoo.
  • Tus neeg yuav yuav los ua paub (Muag Lub Funnel Nyob A) ntawm koj cov khoom lossis cov kev pabcuam ntawm the kev daws teeb meem theem (Tuam Teem Ncig Ua Si 4)). Tej zaum lawv tau txheeb xyuas qhov teeb meem, tsim kev xav tau, thiab tom qab ntawd pom cov kws tshuaj ntsuam lossis cov lus tshaj tawm uas hais txog cov kev daws teeb meem muaj nyob rau ntawm kev ua lag luam.
  • Ib pab-pawg tuaj yeem yuav soj ntsuam koj cov tshuaj (Theem Ntsej Me Nti E) thiab tom qab ntawd rov qab mus rau pab pawg thiab tsim nyog daws koj qhov kev daws teeb meem (Tuam Muas Txoj Kev Sib Yuav 6) rau qhov uas ploj lawm ib qho tshwj xeeb lossis ua haujlwm.
  • Ib tus neeg tshawb xyuas lub tshuab tshawb nrhiav muaj lub hom phiaj xav yuav (Cov Muag Khoom Funnel theem D), validates koj cov khoom ntsuas, xyuas, thiab tus nqi (Tuam Teem Ncig Ua Si 5) ntxiv cov khoom rau lawv lub laub tab sis abandons. Koj xa lawv cov ntawv tso tseg email tseg thiab thaum lawv muaj peev nyiaj, lawv ua qhov kev yuav khoom.

Sij hawm yog lwm txoj kev uas muaj misalignment ntawm ob. Qee tus neeg yuav khoom siv sijhawm li 2 lub lim tiam los txiav txim siab ua khoom. Lwm tus tuaj yeem tos ib xyoo ua ntej lawv txiav txim siab ua khoom. Txhua tus neeg hloov mus los ntawm tus neeg yuav khoom cov lus thiab koj lub teeb muag muag ntawm ntau lub sijhawm.

Raws li qhov tshwm sim, koj pawg pab pawg yuav ua tib zoo saib xyuas kom muaj kev cuam tshuam txhua theem ntawm cov neeg yuav khoom mus ncig ua ntej tus neeg (ntawm lawv tus kheej) los ntawm ib theem mus rau theem tom ntej. Qhov no tsis tas yuav tshwm sim linearly… tus neeg yuav tau tsiv mus los thiab dhau los ntawm tus neeg yuav khoom taug kev theem dhau sijhawm.

Txawm li cas los xij, koj pab pawg muag khoom tau mob siab rau sij hawm kaw thiab rub lub zeem muag dhau los ntawm kev muag khoom tso zis yog li lawv tuaj yeem kwv yees tau lawv cov nyiaj tau los (thiab cov haujlwm muaj peev xwm). Koj pawg neeg ua lag luam tau txais cov kev cia siab nyob hauv thaj tsam ntawm cov qhab nia… tam sim no lawv tau thov lub siab thiab muab cov peev txheej kom tau txais qhov txiaj ntsig ntawm qhov kawg.

Koj puas pom ua li cas ob qho tsis nce qeb?

Saib xyuas thiab ntsuas koj lub funnel muag yog qhov tseem ceeb rau phiaj xwm koj cov nyiaj nqes los thiab qhov kev ua tau zoo tag nrho ntawm kev ua lag luam thiab kev muag khoom. Zuag qhia tag nrho, koj xav kom paub tseeb tias koj nyob nraum tsiv txhua tus tsim nyog txhuas los ntawm ib theem ntawm kev muag khoom funnel mus rau tom ntej.

Qhov no yuav muab koj cov kev muag khoom thiab cov khw muag khoom lag luam nrog kev ntseeg siab tias cov ncauj lus rau kev tsav tsheb tau los ntxiv.

Nyeem ntxiv Hais txog Muag Ntse

Xav Tau Kev Pab?

Yog tias koj xav tau kev pabcuam nrog kev txheeb xyuas koj lub tsev qiv ntawv cov ntsiab lus thiab kev tshuaj ntsuam tawm tsam koj tus neeg thiab theem, tom qab ntawd siv cov haujlwm muag khoom los ntsuas koj cov kev siv khoom lag luam, qhia rau kuv! Yog tias koj xav nrog kuv tham txog kev tsim kho kev cai rau koj lub koom haum kom tau txais kev kawm, thov hu rau kuv. Rau cov neeg siv feem ntau, Kuv tau ua ob qho tib si - kev sab laj thiab pab lawv hauv kev tsim lub moj khaum zoo li kev qhia lawv cov neeg ua haujlwm txog kev yuav ua li cas, ntsuas, thiab ua kom zoo rau koj cov phiaj xwm kev lag luam.

2 Comments

  1. 1

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.