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Cov Lus Qhia Reddiquette kom paub tseeb tias koj qhov kev lag luam Reddit muaj txiaj ntsig

Reddit yog lub zej zog kev sib raug zoo uas txawv ntawm lwm yam kev tshaj xov xwm. Reddit muaj nws tus kheej Txo ntu… nws tus kheej kab lis kev cai, lus, thiab kev coj cwj pwm uas tuaj yeem ua rau kev lag luam thiab kev tshaj tawm nyuaj. Ntau lub lag luam hla Reddit raws li kev tshaj tawm xov xwm vim tias cov txheej txheem txhawb nqa lawv siv rau lwm qhov nruab nrab poob qis nrog Reddit cov neeg siv.

Qhov txawv txawv ntawm Reddit suav nrog:

  • Zej Zog Zej Zog: Reddit tau tsim nyob ib ncig ntawm cov zej zog niche (subreddits) uas ua rau muaj kev txaus siab tshwj xeeb, ua rau nws yooj yim dua rau cov neeg tshaj tawm los tsom lawv cov phiaj xwm rau cov neeg tuaj koom siab thiab cuam tshuam.
  • Tus neeg siv tsis qhia npe: Tsis zoo li feem ntau ntawm kev sib tham, Reddit cov neeg siv tuaj yeem tuav tsis qhia npe, uas txhawb kev sib tham qhib thiab ncaj ncees. Qhov no tuaj yeem pab cov neeg tshaj tawm tau txais kev nkag siab tiag tiag thiab tawm tswv yim ntawm lawv cov khoom lossis kev pabcuam.
  • Upvoting System: Reddit's upvoting system tso cai rau cov ntsiab lus nrov nce mus rau saum toj kawg nkaus ntawm cov khoom noj, muab cov neeg tshaj tawm uas muaj peev xwm ncav cuag cov organic yog tias lawv cov ntsiab lus txhawb nqa cuam tshuam nrog zej zog.

Cov tuam txhab uas tau ua haujlwm kom nkag siab txog kab lis kev cai ntawm Reddit thiab nqis peev hauv Reddit Kev Tshaj Tawm pom cov txiaj ntsig, txawm li cas los xij. Nrog ntau tshaj li ib nrab billion micro-kev nqis tes ua (MAVs) txhua xyoo, Reddit cov neeg siv tau koom nrog kev sib koom siab, mob siab rau, thiab txhawb cov ntsiab lus uas muaj txiaj ntsig ... feem ntau nrawm dua thiab rau cov neeg tuaj saib loj dua li lwm cov channel uas nyiam tsom mus rau ntau qhov kev tsis sib haum xeeb thiab qhov tseeb hauv lawv cov algorithms.

Reddit Kev Lag Luam Thiab Kev Tshaj Tawm

Reddit muaj ntau yam kev lag luam thiab kev tshaj tawm rau kev lag luam thiab cov tib neeg tab tom nrhiav los txhawb lawv cov khoom, kev pabcuam, lossis cov ntsiab lus. Qee cov khoom tseem ceeb muaj xws li:

  1. Sponsored Posts: Cov neeg tshaj tawm tuaj yeem tsim cov ntawv txhawb nqa uas tshwm sim hauv cov neeg siv khoom noj, ib yam li Reddit cov ntawv tshaj tawm. Cov kev tshaj tawm no tuaj yeem suav nrog cov duab, yeeb yaj kiab, lossis txuas mus rau lwm lub vev xaib.
  2. Zaub Ads: Reddit txhawb nqa kev tshaj tawm, uas tuaj yeem pom hauv ntau hom ntawv, suav nrog cov ntawv tshaj tawm, cov ntawv tshaj tawm ib txwm muaj, thiab kev tshaj tawm nplua nuj. Cov kev tshaj tawm no tuaj yeem raug tsom rau cov subreddits tshwj xeeb lossis cov neeg siv kev txaus siab los ua kom lawv cov txiaj ntsig tau zoo.
  3. Tshaj Tawm Tshaj Tawm hauv Cov Lus Qhia: Cov neeg tshaj tawm tuaj yeem tsim cov lus tshaj tawm uas tshwm sim hauv cov lus hais ntawm cov lus nrov, tso cai rau cov ntsiab lus ntawm lub hom phiaj thiab kev koom tes nrog cov neeg siv sib tham txog cov ncauj lus.

Thaum Reddit muaj cov kev lag luam tshwj xeeb thiab kev tshaj tawm, nws yog ib qho tseem ceeb kom nkag siab txog lub platform cov nuances thiab kab lis kev cai kom ua tiav txoj hauv kev ua tiav. Muaj ob peb yam tshwj xeeb ntawm Reddit tus neeg siv lub hauv paus uas tuaj yeem ua rau tsis zoo rau koj txoj kev lag luam:

  • Cov neeg siv tsis ntseeg: Cov neeg siv Reddit tuaj yeem tsis ntseeg txog kev tshaj tawm thiab tshaj tawm cov ntsiab lus, yog li nws yog qhov tseem ceeb rau cov neeg tshaj tawm kom pob tshab, muaj tseeb, thiab muaj txiaj ntsig rau zej zog.
  • Fragmentation: Tus lej loj ntawm subreddits thiab cov neeg siv kev txaus siab tuaj yeem ua rau nws nyuaj kom ncav cuag cov neeg tuaj saib dav. Txawm li cas los xij, qhov no kuj tuaj yeem pom tias yog qhov zoo dua thaum tsom mus rau kev lag luam niche.
  • Kawm Curve: Reddit muaj cov kab lis kev cai tshwj xeeb, lus, thiab kev coj ua, uas tuaj yeem nyuaj rau cov neeg tuaj tshiab nkag siab. Cov neeg tshaj tawm yuav tsum tau nqis peev sijhawm los kawm seb lub platform ua haujlwm li cas thiab koom nrog zej zog kom ua tiav.

Reddit Case Study: Adobe

Muaj tseeb rau kev muaj tswv yim uas lub hom lag luam sawv, Adobe txoj hauv kev rau kev tshaj tawm kev ua haujlwm ntawm Reddit tau ua ib yam nkaus. Saib yuav ua li cas kev koom tes ntev xyoo tau tsim los ntawm kev ntseeg siab thiab kev ntseeg hauv qhov zoo ntawm Redditors coj mus rau kev tshaj tawm uas xa 3x CVR piv rau Adobe lwm qhov kev ua tau zoo tshaj plaws.

reddit ntsib koj tus tsim adobe

Nyeem Txog Adobe Creative Cloud's Native Reddit Ads

Txo ntu

Reddiquette yog ib qho cov txheej txheem tsis raws cai thiab cov lus qhia txog kev coj ua rau cov neeg siv koom nrog hauv zej zog Reddit. Nws ua haujlwm raws li txoj cai ntawm kev coj ua los txhawb kev hwm thiab coj tus cwj pwm coj zoo, txhawb nqa kev paub zoo rau txhua tus neeg siv. Reddiquette tsis yog tswj hwm los ntawm Reddit nws tus kheej tab sis muaj txiaj ntsig zoo los ntawm zej zog thiab suav tias yog kev coj ua zoo ua raws. Thaum kev lag luam ntawm Reddit, nws yog ib qho tseem ceeb kom nkag siab thiab hwm lub platform cov kab lis kev cai tshwj xeeb, lus, thiab kev coj ua.

  1. Zej Zog Zej Zog: Reddit tau teeb tsa rau hauv cov zej zog hu ua subreddits, txhua tus tsom mus rau cov ncauj lus tshwj xeeb lossis kev txaus siab. Thaum kev lag luam ntawm Reddit, nws yog ib qho tseem ceeb rau lub hom phiaj tseem ceeb ntawm cov subreddits thiab kho koj cov ntsiab lus kom haum rau zej zog cov kev nyiam thiab kev xav tau.
  2. Authenticity thiab Transparency: Redditors muaj nuj nqis tiag tiag kev koom tes thiab qhov tseeb. Tsis txhob tshaj tawm cov ntsiab lus tshaj tawm thiab xyuas kom koj cov lus yog pob tshab thiab ncaj ncees. Yog tias koj tab tom txhawb cov khoom lossis kev pabcuam, nws yog qhov zoo dua los piav qhia nws cov yam ntxwv thiab cov txiaj ntsig tsis yog siv hype lossis exaggeration.
  3. Reddit Lingo: Reddit muaj nws cov lus thiab cov ntsiab lus uas tuaj yeem cuam tshuam cov neeg tuaj tshiab. Kev nkag siab txog cov ntsiab lus no tuaj yeem pab koj koom nrog zej zog zoo dua thiab tsim cov ntsiab lus tseem ceeb dua. (Dhia mus rau Lingo)
  4. Koom nrog kev sib tham: Reddit yog lub platform sib tham, thiab cov neeg siv xav kom cov hom lag luam koom nrog kev sib tham muaj txiaj ntsig. Teb rau cov lus pom thiab cov lus nug ntawm koj cov lus txhawb nqa, thiab koom nrog cov kev sib tham hauv subreddit los tsim kev ntseeg siab thiab kev ntseeg siab nrog zej zog.
  5. Upvotes thiab Downvotes: Reddit qhov kev xaiv tsa tso cai rau cov neeg siv tuaj yeem pov npav lossis txo cov ntsiab lus, uas cuam tshuam nws qhov pom ntawm lub platform. Xyuas kom koj cov ntsiab lus muaj txiaj ntsig, koom nrog, thiab cuam tshuam rau subreddit kom nce qhov yuav tau txais kev xaiv tsa thiab tau txais kev pom.
  6. Zam Kev Tshaj Tawm Tus Kheej Tshaj Tawm: Txawm hais tias nws yog ib qho tseem ceeb los qhia koj cov ntsiab lus thiab koom nrog cov neeg siv, zam dhau kev tshaj tawm tus kheej, vim tias nws yuav raug pom tsis zoo los ntawm zej zog. Nco ntsoov pab txhawb rau kev sib tham thiab muab tus nqi tshaj li kev txhawb nqa koj cov khoom lossis kev pabcuam.

Tsom ntsoov rau kev sib koom tes tiag tiag, pob tshab, thiab muab txiaj ntsig rau lub zej zog kom muaj feem cuam tshuam rau kev tshaj tawm kev tshaj tawm.

Reddit Advertising Versus Traditional Advertising

Cia peb xav txog ib qho piv txwv ntawm lub tuam txhab uas muag eco-friendly tu cov khoom. Nov yog li cas koj tuaj yeem ua rau tsim kev tshaj tawm rau Reddit piv rau cov kev tshaj tawm ib txwm muaj:

Reddit Ad

Title: “Hav, r/ZeroWaste! Peb yog ib lub tuam txhab me me ua eco-phooj ywg tu cov khoom. Qhia koj cov lus qhia txog kev ntxuav ntsuab saum toj kawg nkaus, thiab peb yuav xa tus lej luv nqi rau koj!”

hauj lwm: “Nyob zoo, cov phooj ywg pov tseg cov tub rog! Peb yog XYZ Clean, thiab peb mob siab rau tsim kom muaj kev ruaj ntseg, xoom-khoom ntxuav kev daws teeb meem. Peb ntseeg tias peb lub zej zog tuaj yeem ua rau muaj kev cuam tshuam loj los ntawm kev sib qhia peb cov kev paub thiab kev paub dhau los. Yog li, cia peb pib ib qho kev sib tham: Dab tsi yog koj nyiam cov lus qhia ntxuav ntsuab los yog kev ua kom yuam kev? Cia ib saib hauv qab no, thiab peb yuav xa koj tus lej luv nqi rau 15% ntawm koj thawj qhov kev txiav txim los ntawm peb lub khw hauv online. Cia peb ua hauj lwm ua ke kom lub ntiaj teb no huv si, ntsuab! "

Ib txwm Ad

Title: "Qhia XYZ Clean: Eco-Friendly Cleaning Products for a Greener Home"

hauj lwm: "Tshaj tawm lub zog ntawm qhov xwm txheej nrog XYZ Clean qhov ntau ntawm kev ruaj ntseg, xoom-pov tseg kev daws teeb meem. Peb cov khoom yog tsim los ntawm cov khoom xyaw ntuj thiab ntim rau hauv cov thawv uas siv tau, pab koj tsim lub tsev huv si, ntsuab. Kav tam sim no thiab tau txais 15% tawm ntawm koj thawj qhov kev txiav txim nrog code GREEN15. "

Qhov sib txawv tseem ceeb ntawm ob qhov kev tshaj tawm yog:

  1. personalization: Ntawm Reddit, nws yog ib qho tseem ceeb los kho koj cov lus rau cov zej zog tshwj xeeb uas koj tab tom npaj. Nyob rau hauv cov ntaub ntawv no, lub ad yog hais ncaj qha mus rau lub r/ZeroWaste subreddit, ua rau nws xav tias tus kheej thiab cuam tshuam rau cov neeg siv.
  2. khu: Hloov chaw tsuas yog txhawb nqa cov khoom lag luam, Reddit ad txhawb kom cov neeg siv koom nrog kev sib tham los ntawm kev sib qhia lawv tus kheej cov lus qhia ntxuav ntsuab. Qhov no txhawb nqa kev koom tes thiab tuaj yeem pab tsim kev ntseeg siab thiab kev sib raug zoo nrog zej zog.
  3. authenticity: Reddit ad txais kev sib tham ntau dua thiab lub suab zoo, xav txog lub platform nyiam rau qhov tseeb tshaj cov ntsiab lus tshaj tawm. Los ntawm kev ua pob tshab txog lub tuam txhab lub hom phiaj thiab qhov tseem ceeb, kev tshaj tawm tuaj yeem cuam tshuam ntau dua nrog cov neeg siv Reddit.
  4. Tshaj tawm: Ob qho kev tshaj tawm muab cov lej luv nqi, tab sis Reddit ad ties qhov kev txhawb siab rau cov neeg siv kev koom tes, muab nqi zog rau cov neeg siv rau kev koom nrog kev sib tham. Qhov no tuaj yeem txhawb kev sib cuam tshuam ntau dua thiab pab qhov kev tshaj tawm zoo li ib feem ntawm lub zej zog ntau dua li kev nkag mus.

Thaum tsim kev tshaj tawm rau Reddit, nws yog ib qho tseem ceeb kom nkag siab txog lub platform cov kab lis kev cai tshwj xeeb thiab tsom mus rau kev koom tes tiag tiag, kev ua tus kheej, thiab qhov tseeb. Los ntawm kev ua li ntawd, koj tuaj yeem txuas nrog koj cov neeg tuaj saib lub hom phiaj zoo dua thiab ua rau kom muaj kev vam meej ntawm kev tshaj tawm.

Qee qhov Reddit Lingo

Nov yog qee qhov Reddit acronyms thiab luv luv uas koj yuav pom feem ntau:

  • OP - Original Poster
  • AMA – Nug Kuv Txhua Yam
  • til – Hnub no kuv kawm
  • TL; DR - Ntev dhau lawm; Tsis Nyeem
  • ELIJ 5 - Piav Zoo li kuv muaj 5 xyoos (xyoo)
  • Pab - Kuv puas yog A ** qhov?
  • NWS - Tsis Muaj Kev Nyab Xeeb Rau Kev Ua Haujlwm
  • nsfl ua - Tsis Muaj Kev Nyab Xeeb Rau Lub Neej
  • IAMA - Kuv Yog A (siv hauv AMA-style posts)
  • OC – Cov ntsiab lus qub
  • AED - Puas Muaj Lwm Tus
  • CMV – Hloov Kuv Saib
  • YSKMore – Koj Yuav Tsum Paub
  • IANAL – Kuv Tsis Yog Tus Kws Lij Choj
  • FTFY - Kho qhov ntawd rau koj
  • PSA – Kev Tshaj Tawm Txog Kev Pabcuam Pej Xeem
  • LPT - Lub Neej Pro Tip
  • DM; HS - Tsis muaj teeb meem; Tau deev
  • RTFM - Nyeem Phau Ntawv F***ing
  • SRS - Mob hnyav (siv los qhia cov lus teb loj lossis tshaj tawm)
  • M.R.W. - Kuv Cov Lus Teb Thaum
  • MFW - Kuv Lub ntsej muag Thaum
  • TIFU – Hnub no IF ***ed Up
  • IIRC – Yog tias kuv nco qab raug
  • ITT - Hauv kab lus no
  • OOTL - Tawm ntawm Loop
  • META - Xa mus rau kev sib tham txog Reddit nws tus kheej lossis subreddit nws tau muab tso rau hauv
  • PM - Cov Lus Qhia
  • WIP - Ua haujlwm hauv kev nce qib
  • HIFW – Cas kuv hnov ​​thaum
  • FAQ - Cov lus nug nquag
  • TMI - Cov ntaub ntawv ntau dhau
  • POTUS - Thawj Tswj Hwm ntawm Tebchaws Meskas
  • FOMO - Ntshai Ntshai
  • SO - Lwm Yam Tseem Ceeb

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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