Email Marketing & AutomationKev Lag Luam Infographics

10 Vim Li Cas Cov Neeg Sau Npe Unsubscribe Los Ntawm Koj Tus Email… thiab Yuav Kho Li Cas

Kev lag luam email tseem yog lub hauv paus ntawm cov tswv yim kev lag luam digital, muab qhov tsis sib xws thiab muaj peev xwm rau tus kheej. Txawm li cas los xij, kev tswj hwm thiab tu ib daim ntawv teev npe koom nrog tuaj yeem nyuaj. Cov infographic peb tab tom tshawb nrhiav ua qhov chaw kuaj xyuas tseem ceeb rau cov neeg lag luam, qhia txog kaum qhov kev poob siab uas tuaj yeem ua rau cov neeg siv khoom ntaus lub pob unsubscribe.

Txhua qhov laj thawj yog ib zaj dab neeg ceeb toom thiab pib qhov kev txhim kho koj cov phiaj xwm email. Los ntawm qhov cuam tshuam ntawm cov ntsiab lus mus rau qhov zaus ntawm kev sib txuas lus, infographic lays liab qab cov teeb meem tshwm sim uas tuaj yeem cuam tshuam cov neeg siv khoom ntseeg siab thiab kev koom tes. Los ntawm kev hais txog cov teeb meem no, kev lag luam tuaj yeem txhawb nqa kev noj qab haus huv, kev sib raug zoo nrog lawv cov neeg tuaj saib, kom ntseeg tau tias txhua tus email xa ntxiv muaj txiaj ntsig rau tus neeg tau txais cov ntawv inbox, tsis yog tsuas yog ua lwm yam ntawm cov khoom siv digital.

Tam sim no, cia peb delve rau hauv txhua qhov laj thawj thiab tshawb nrhiav cov lus qhia ua tau los hloov qhov kev poob peev rau hauv kev sib koom tes zoo.

1. Kev xa xov tsis cuam tshuam

Cov neeg siv khoom xav tias cov ntsiab lus thiab cov khoom tsis cuam tshuam rau lawv cov kev xav tau lossis cov xwm txheej. Nov yog yam koj tuaj yeem ua kom txo qis kev xa xov tsis cuam tshuam:

  • Segment koj cov npe email raws li cov neeg siv khoom nyiam thiab kev coj cwj pwm.
  • Tsis tu ncua hloov kho koj cov neeg siv npe profile thiab kho cov ntsiab lus tus kheej.
  • Ua cov kev tshawb fawb kom nkag siab txog kev hloov pauv kev nyiam thiab kev xav tau.

2. Kev xa tawm tsis sib xws

Cov emails tsis tu ncua mus txog lub inbox thiab feem ntau flagged li spam, ua rau poob kev ntseeg siab ntawm hom. Nov yog yam koj tuaj yeem ua tau los txhim kho email xa tuaj:

3. Spelling yuam kev & Typos

Xws li email yuam kev tuaj yeem cuam tshuam cov neeg siv khoom thiab cuam tshuam tsis zoo rau lub hom phiaj kev tshaj lij. Nov yog yam koj tuaj yeem ua tau los txhim kho email qauv sau ntawv thiab lwm yam typos:

  • Siv cov qauv sau ntawv thiab tshuaj xyuas cov ntawv sau xws li Grammarly thiab proofread emails ua ntej xa lawv.
  • Tsim cov txheej txheem pom zoo rau email uas suav nrog ntau tus neeg tshuaj xyuas.
  • Kev nqis peev hauv cov kev pabcuam copywriting yog tias tsim nyog.

4. Cov neeg tuaj saib tsis txaus siab

Emails tau ncav cuag cov tib neeg uas tsis yog ib feem ntawm cov neeg tuaj saib lub hom phiaj rau lub hom phiaj. Nov yog yam koj tuaj yeem ua tau los txhim kho qhov teeb meem no:

  • Txhim kho koj lub hom phiaj cov neeg tuaj saib thiab txhim kho buyer personas.
  • Siv cov tswv yim xaiv los ua kom cov neeg siv khoom txaus siab.
  • Rov ntsuam xyuas thiab kho cov ntsiab lus zoo nrog rau cov neeg tuaj saib.

5. Kev xa tsis ntev

Vim tsis muaj kev sib txuas lus, cov neeg siv khoom tsis nco qab txog lub hom lossis vim li cas lawv thiaj li tso npe rau thawj qhov chaw. Nov yog yam koj tuaj yeem ua tau los txhim kho qhov no:

  • Tsim thiab tswj lub sijhawm xa email tsis tu ncua.
  • Tsim ib daim ntawv qhia hnub los npaj thiab npaj cov phiaj xwm email.
  • Muab ib qho kev xaiv ntau zaus ntawm kev sau npe.

6. Caij nyoog

Cov neeg sau npe tsuas yog xav tau txais email thaum qee lub sijhawm lossis caij nyoog. Nov yog yam koj tuaj yeem ua tau los txhim kho cov teeb meem raws caij nyoog:

  • Npaj koj email lag luam daim ntawv qhia hnub kom ua raws li cov kev nyiam raws caij nyoog.
  • Muab lub peev xwm los ncua kev tso npe lossis xaiv rau cov ntsiab lus raws caij nyoog.
  • Personalize emails kom muaj kev cuam tshuam cov caij nyoog tam sim no lossis cov xwm txheej.

7. Kev faib tsis tau zoo

Lub hom phiaj xa tawm dav dav blasts ntau dua li segmenting cov neeg tuaj saib thiab personalizing cov phiaj xwm. Nov yog yam koj tuaj yeem ua tau los txhim kho segmentation:

  • Siv cov ntaub ntawv txheeb xyuas los tsim cov ncauj lus kom ntxaws hauv koj cov npe email.
  • Personalize email cov ntsiab lus rau ntau ntu.
  • Ntsuam xyuas thiab kho cov tswv yim segmentation tsis tu ncua.

8. Kev lag luam ntau dhau

Kev tsom xam ntau dhau ntawm kev muag hauv email tuaj yeem cuam tshuam cov neeg siv khoom nrhiav cov ntsiab lus tseem ceeb. Nov yog yam koj tuaj yeem ua tau los txhim kho overmarketing:

  • Sib npaug cov ntsiab lus ntawm cov ntaub ntawv tseem ceeb thiab kev muag khoom.
  • Qhia thiab koom nrog cov neeg siv khoom es tsis txhob thawb kev muag khoom.
  • Taug qab kev koom tes los txiav txim siab qhov sib xyaw ntawm cov ntsiab lus thiab kev txhawb nqa.

9. Kev Paub Tsis Zoo

Cov neeg siv khoom yuav tau ntsib qhov tsis zoo nrog cov khoom, kev pabcuam, lossis lwm yam tsis yog email. Nov yog yam koj tuaj yeem ua tau los txhim kho koj cov kev paub txog kev lag luam:

  • Xyuas kom zoo ib yam nyob rau hauv tag nrho cov hom touchpoints.
  • Hais txog cov kev paub tsis zoo proactively thiab muab kev daws teeb meem.
  • Thov thiab ua raws li kev tawm tswv yim los txhim kho tag nrho cov kev paub dhau los.

10. Poor Email UX

Cov neeg siv khoom ntsib kev siv tsis zoo (UX) vim muaj teeb meem rendering, qeeb loading, nkag tsis tau, los yog lwm yam email yuam kev. Nov yog qhov koj tuaj yeem ua tau los txhim kho koj qhov kev paub email:

  • Tsim kom muaj teb tau email.
  • Ntsuam xyuas email thoob plaws cov khoom siv sib txawv thiab email rau cov neeg siv khoom sib xws.
  • Txhim kho cov duab thiab cov xov xwm kom thauj khoom sai.
  • Xyuas kom cov emails nkag mus tau, nrog cov ntawv alt rau cov duab thiab cov qauv tsim.

Los ntawm kev tsom mus rau cov chaw no, cov tuam txhab tuaj yeem txhim kho lawv cov tswv yim kev lag luam email thiab txo tus nqi ntawm unsubscribes.

Txoj Kev Los Poob Email Cov Neeg Sau Npe Infographic 1

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.