Kev Tshawb Xyuas thiab Kev NtsuasEcommerce thiab Khw muag khoomEmail Marketing & AutomationKev Lag Luam InfographicsTxawb Khoom thiab Kev Lag Luam Kev Lag LuamTshawb nrhiavSocial Media & Influencer Marketing

Qhov cuam tshuam ntawm Hla Kev Taug Kev Mus Ncig Ntaus thiab Tus Kheej Ntawm Lub Sij Hawm

Koj puas nkees ntawm cov ntsiab lus omnichannel thiab cov neeg siv khoom tsis tau? Koj zoo dua tsis yog, vim tias cov pov thawj tau dhau los ua tseeb tias cov no yog cov ntsiab lus tseem ceeb hauv kev lag luam ecosystem niaj hnub no.

Omnichannel Marketing yog dab tsi?

Omnichannel kev lag luam yog siv ntau txoj hauv kev los ua lag luam rau cov neeg tuaj yeem thiab cov neeg siv khoom. Cov channel yuav suav nrog ib lossis ntau qhov kev tshaj tawm lossis cov khoom siv thiab suav nrog kev tshaj xov xwm, kev tshawb fawb cav, kev tshaj tawm xov xwm, xov xwm ib txwm muaj, xa ncaj qha, email, xov tooj thiab ntau dua.

Tsuas yog ib daim ntawv, peb tau siv los hu rau qhov kev lag luam multichannel tab sis kuv twv tias tsis txias txaus. Qhov kev sib tw ntawm omnichannel kev lag luam yog qhov kev cia siab tsis yog siv ib qho kev sib tham thiab ib txoj hauv kev los koom nrog koj lub hom phiaj hauv online. Tej zaum lawv yuav siv lawv lub chaw ua haujlwm ntawm lawv txoj haujlwm, tom qab ntawd lawv lub xov tooj ntawm tes, tom qab ntawd lawv cov ntsiav tshuaj thaum lawv saib lossis saib TV, lossis lawv lub laptop. Txawm nyob rau hauv mobile lawv yuav muaj kev cuam tshuam los ntawm kev sib raug zoo, lub web browser mobile, thiab / lossis daim ntawv thov mobile.

Ntxiv rau qhov sib npaug cwj pwm offline, zoo li browsing koj lub khw, thiab koj tau txais kev ntxhov siab heev ntawm koj txhais tes thaum koj sim ua qhov kev txiav txim siab yuav khoom thiab sim ua tus kheej hauv online thiab offline kev rau tus qhua. Cov txheej txheem kev lag luam niaj hnub no tau pib coj cov breadcrumbs uas cov neeg siv tawm mus thiab pib txuas cov dots los pleev xim rau daim duab meej. Teeb liab pom zoo peb C's: tsim, ntes thiab calibrate

; kom tsis tu ncua hone koj cov ntaub ntawv thiab personalize cov kev paub.

Cov neeg yuav khoom tau tsiv dhau ntawm tus cwj pwm tau kwv yees los ntawm kev lag luam kev lag luam ib txwm muaj, thiab cov neeg siv khoom txoj hauv kev mus yuav khoom tau dhau los ua ntau txoj kev sib tw, nrog ntau lub ntsiab lus nkag thiab tawm. Txawm tias (los yog tej zaum vim yog) kev loj hlob ntawm kev lag luam raws, los ntawm kev tshaj tawm tshaj tawm mus rau them-ib-nias, xa ntawv ncaj qha mus rau kev tshaj tawm, nws nyuaj dua puas tau rau cov tuam txhab kom nkag siab txog dab tsi ua rau cov neeg siv khoom nyem. yuav.

Rau kev sib tham zoo ntawm kev sib tham hauv lub sijhawm tiag tiag, nco ntsoov mloog peb qhov kev xam phaj nrog Jess Stephens. Kev lag luam tiag tiag nce kev hloov pauv hloov pauv los ntawm qhov nruab nrab ntawm 26% thiab 61% ntawm cov neeg siv khoom muaj feem ntau yuav los ntawm lub tuam txhab uas muab cov ntsiab lus customized, lub sijhawm tiag tiag.

Hla-Device Purchase Journey

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.