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Kev ntsuas, Xyuas thiab Tub Lag Luam muaj siab

Jeff QuipLub lim tiam dhau los, kuv muaj kev zoo siab ntawm kev sib ntsib thiab tham nrog Jeff Quip ntawm Search Engine People, ib lub tuam txhab SEO thiab Internet Marketing. Jeff saib xyuas lub vaj huam sib luag ntawm kev ntaus nqi, tshuaj xyuas thiab kev tshaj xov xwm uas kuv tau nyob ntawm Nrhiav Kev Lag Luam Expo thiab eMetrics Rooj Sib Tham hauv Toronto nrog Gil Rau, VP of Product Management at Cov lus teb.

Jeff tau coj ib qho tseem ceeb - lub hom phiaj ntawm tus qhua, ib yam dab tsi peb ib txwm sim nkag siab thaum peb ua haujlwm nrog cov neeg siv khoom kom zoo dua lawv qhov chaw rau kev tshawb nrhiav thiab kev hloov pauv. Jeff tau cais ob ntu rau hauv suav hais tias thiab lam ua cov neeg yuav khoom thiab sib tham txog qhov cuam tshuam ntawm kev ntsuas thiab tshuaj xyuas. Kev tshuaj xyuas tsis zoo tau muaj kev cuam tshuam loj heev rau kev yuav khoom. Jeff hais txog kev tshawb fawb los ntawm Lightspeed Research hauv 2011:

  • 62% ntawm cov neeg siv khoom tau nyeem cov kev tshuaj xyuas online ua ntej kev yuav khoom.
  • 62% ntawm cov neeg siv khoom tau soj ntsuam kev ntseeg siab lwm yam cov neeg siv kev xav.
  • 58% ntawm cov neeg siv khoom tau soj ntsuam kev ntseeg siab los ntawm cov neeg lawv paub.
  • 21% ntawm cov neeg siv khoom soj ntsuam tau hais tias 2 qhov kev tshuaj xyuas tsis zoo hloov lawv lub siab.
  • 37% ntawm cov neeg siv khoom soj ntsuam tau hais tias 3 qhov kev tshuaj xyuas tsis zoo hloov lawv lub siab.
  • Tsuas yog 7% ntawm cov neeg siv khoom tau tig mus rau lawv cov kev sib tham hauv zej zog rau kev tshuaj xyuas, tus so tig mus rau qhov chaw sib piv khoom thiab nrhiav xyaw.

Tej zaum koj yuav xav txog kev ntaus nqi thiab tshuaj xyuas raws li ib nplooj ntawv nrog qee lub hnub qub thiab qee cov lus teb tsis qhia npe los ntawm cov neeg siv ... tab sis Jeff tau twv cov neeg tuaj saib kom xav tshaj qhov ntawd:

  • YouTube kev sib txuas, nyiam thiab cov lus pom cuam tshuam rau qeb duas video.
  • Cov txiaj ntsig kev lag luam hauv zos hauv kev tshawb nrhiav cav (Bing, Google) muaj kev txheeb xyuas cuam tshuam. Tus naj npawb ntawm kev tshuaj xyuas, qhov xwm txheej thiab zaus ntawm kev tshuaj xyuas tuaj yeem cuam tshuam rau tus nqi nias. Cov tshuab tshawb nrhiav tseem rub cov kev ntsuas thiab tshuaj xyuas los ntawm lwm qhov chaw tshuaj xyuas thib peb xws li Yelp.
  • Google tus kheej kev tshawb nrhiav feature tso cai rau koj tshem tawm ib lub xaib los ntawm kev tshawb nrhiav. Qhov ntawd puas yuav cuam tshuam rau qhov chaw qeb duas yog tias ntau tus neeg txheeb nws qis? Tejzaum.

chaw organic

Kev ntsuam xyuas thiab kev tshuaj xyuas tsis yog txhua qhov kev puas tsuaj thiab kev ntxhov siab rau cov tuam txhab uas ntsib qee qhov kev tawm tswv yim tsis zoo hauv online. 33% ntawm cov neeg uas tau txais cov lus teb los ntawm lub tuam txhab vim muaj kev tshuaj xyuas tsis zoo

tshaj tawm qhov kev tshuaj xyuas zoo. 34% tshem tawm lawv cov kev tshuaj xyuas tsis zoo tag nrho!

Jeff qhov kev nthuav qhia tau nthuav dav - hais lus rau kev siv xov tooj ntawm tes nrog rau Google cov kauj ruam kom suav nrog kev sib tham hauv xov xwm ncaj qha rau hauv kev tshawb nrhiav. Cov lus qhia hauv cov txheeb cais no, tau kawg, yog los xyuas kom meej tias koj ua haujlwm los txhawb koj cov tuam txhab online. Nug koj cov neeg siv khoom los muab kev tshuaj xyuas thiab qhia lawv yuav xa lawv li cas. Teb thiab nruab nrab cov teeb meem uas ua rau muaj kev tshuaj xyuas tsis zoo kom koj tuaj yeem thim rov qab cov xwm txheej ntawd.

Tsis muaj kev tshuaj xyuas thiab kev tshuaj xyuas tsis zoo tuaj yeem ua rau tus neeg yuav khoom tom ntej. Saib dhau ntawm koj lub xaib thiab saib xyuas koj lub koob npe nrov ntawm kev ntaus nqi thiab tshuaj xyuas qhov chaw. Lawv yuav cuam tshuam txog kev yuav khoom.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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