Cov ntsiab lus MarketingTshawb nrhiav

20 Cov Lus Nug Rau Koj Cov Ntsiab Lus Kev Lag Luam: Zoo vs

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Cov no yuav yog cov lus nug phem tshaj plaws uas kuv niaj hnub teb nrog cov zeem muag tshiab thiab cov neeg siv khoom.

Thaum nws ntxias kom ntseeg qhov ntawd ntau cov ntsiab lus sib npaug rau ntau lub tsheb thiab kev koom tes, qhov no tsis yog qhov tseeb. Qhov tseem ceeb nyob rau hauv kev nkag siab txog qhov sib txawv ntawm cov kev xav tau ntawm cov tuam txhab tshiab thiab tsim thiab tsim cov ntsiab lus zoo uas haum rau cov kev xav tau no.

Lub Hom Phiaj Tshiab: Tsim ib lub tsev qiv ntawv Cov Ntsiab Lus

Cov lag luam pib tshiab thiab cov lag luam tshiab feem ntau ntsib qhov kev sib tw ntawm kev tsim lawv cov kev muaj nyob online. Rau lawv, tsim ib lub hauv paus cov ntsiab lus hauv library ceev ceev yog qhov tseem ceeb. Lub tsev qiv ntawv no yuav tsum npog ntau yam ntawm cov ncauj lus ntsig txog lawv cov khoom thiab cov kev pabcuam. Kev tsom xam yog nyob ntawm qhov ntau, tab sis tsis yog tus nqi ntawm qhov zoo. Cov ntsiab lus thawj zaug teeb tsa lub suab rau lub hom thiab yuav tsum muaj kev qhia, koom nrog, thiab tus neeg sawv cev ntawm lub tuam txhab cov txiaj ntsig thiab kev txawj ntse.

  • Hom Cov Ntsiab Lus: Cov khoom siv li cas, cov ntaub ntawv qhia txog kev tshawb fawb, kev nkag siab txog kev lag luam thawj zaug, thiab xov xwm tuam txhab.
  • lub hom phiaj: Txhawm rau qhia lub hom, qhia cov neeg siv khoom muaj peev xwm, thiab tsim SEO pom kev.

Xav txog koj lub hom phiaj cov neeg tuaj saib thiab lawv cov dej num txhua hnub uas ua rau lawv tus kheej lossis kev lag luam loj hlob. Cov no yog cov ncauj lus uas koj lub hom phiaj yuav tsum muaj kev txawj ntse thiab sau txog - dhau ntawm koj cov khoom thiab cov kev pabcuam kom lawv paub tias lawv nkag siab koj.

Tsim Lub Hom Phiaj: Ua Ntej Ua Ntej Zoo thiab Qhov Tseem Ceeb

Cov tuam txhab tsim tsa yuav tsum hloov lawv lub hom phiaj los txhim kho lawv cov tsev qiv ntawv cov ntsiab lus uas twb muaj lawm thiab tsim cov ntsiab lus tshiab uas cuam tshuam nrog lawv cov neeg tuaj saib. Ntawm no, qhov tseem ceeb yog cov ncauj lus kom ntxaws, tshawb fawb tau zoo uas muab tus nqi.

  • Hom Cov Ntsiab Lus: Cov ntaub ntawv tshawb fawb, kev txheeb xyuas qhov tob hauv kev lag luam, cov lus qhia ntxaws txog cov khoom lag luam, cov xwm txheej tseem ceeb, thiab kev xav ua thawj coj.
  • lub hom phiaj: Txhawm rau txhim kho cov cai tswj hwm kev lag luam, txhawb nqa cov neeg siv khoom ncaj ncees, thiab koom nrog kev sib tham tob nrog cov neeg tuaj saib.

Kuv tau rov luam tawm ntau txhiab kab lus ntawm Martech Zone, suav nrog qhov no. Nws tau sau los ntawm lub hauv paus nrog cov tswv yim uas kuv tau siv rau ntau tus neeg siv khoom hauv kaum xyoo dhau los. Nws yog lub ntsiab lus tseem ceeb, tab sis algorithms tau hloov pauv, thev naus laus zis tau hloov zuj zus, thiab cov neeg siv tus cwj pwm tau hloov pauv.

Muaj ib tsab xov xwm qub uas dhau los nrog cov lus qhia tsis zoo yuav tsis ua haujlwm rau leej twg. Los ntawm rov luam tawm nws ntawm qhov URL zoo ib yam, Kuv tuaj yeem rov qab qee qhov kev tshawb fawb qub hauv tsab xov xwm muaj thiab pom tias kuv tuaj yeem tsim lub zog nrog cov ntsiab lus tshiab. Nws yuav zoo tshaj yog tias koj tau ua qhov no nrog koj lub xaib thiab. Tsuas yog saib koj cov kev txheeb xyuas thiab saib tag nrho koj cov nplooj ntawv uas tsis muaj neeg tuaj xyuas. Nws zoo li lub thauj tog rau nkoj tuav koj cov ntsiab lus los ntawm kev xa nws cov lus cog tseg.

Quality thiab recency trump zaus thiab kom muaj nuj nqis.

Douglas Karr

Quality Over Quantity: Qhov Kev Tsis Txaus Siab Txog Zaus thiab Qib

Contrary to popular kev ntseeg, cov ntsiab lus zaus tsis yog a qhov tseem ceeb hauv kev tshawb fawb cav qeb duas. Cov neeg feem ntau pom cov koom haum loj tsim lub roob ntawm cov ntsiab lus thiab xav tias yog. Nws yog illusion. Domains nrog zoo heev search engine txoj cai yuav qeb duas yooj yim dua nrog cov ntsiab lus tshiab. Nws yog qhov tsaus ntuj ntawm SEO… ib qho uas kuv qhuas AJ Kohn rau tag nrho cov ntaub ntawv hauv nws tsab xov xwm, Nws yog Goog txaus.

Yog li tsim cov ntsiab lus ntau zaus yuav yog ntau nyem rau ntawm kev tshaj tawm rau cov chaw crappy, tab sis nws yuav tsis tsim ntau dua. ua lag ua luam rau koj. Dab tsi tseem ceeb tshaj yog kev tsim cov khoom siv ua tib zoo uas hais txog cov ncauj lus thiab cov lus nug uas koj cov neeg tuaj saib tau tshawb fawb hauv online. Cov tshuab tshawb nrhiav nyiam cov ntsiab lus tseem ceeb, cov ntsiab lus uas muab kev paub zoo rau cov neeg siv.

Ntau hom ntsiab lus thiab lawv lub luag haujlwm

Tsis muaj qhov tsis txaus ntawm cov ntsiab lus uas tuaj yeem pab tau ntawm txhua theem ntawm kev yuav khoom. Nov yog cov npe ntawm ntau hom ntsiab lus uas haum rau cov neeg tuaj saib sib txawv nyiam thiab cov platforms, txhim kho kev paub, kev koom tes, upsells, thiab tuav tseg:

  • Cov ntsiab lus hauv qab-the-Scenes: Muab kev pom rau lub tuam txhab kev ua haujlwm, kab lis kev cai, lossis txheej txheem tsim khoom. Qhov no feem ntau tau muab faib ua cov yeeb yaj kiab luv luv lossis cov duab sau ntawv hauv social media.
  • Case Studies: Qhia txog cov qauv ntawm lub neej tiag tiag ntawm koj cov khoom lossis kev pabcuam hauv kev nqis tes ua, tsim kev ntseeg siab.
  • Xov Xwm Tuam Txhab: Qhia tawm cov ntsiab lus tseem ceeb, kev tshaj tawm cov khoom lag luam tshiab, lossis lwm lub tuam txhab tseem ceeb ua tiav.
  • E-phau ntawv thiab phau ntawv qhia: Cov lus qhia ntxaws ntxaws ntawm cov ncauj lus tshwj xeeb, feem ntau siv los ua cov hlau nplaum txhuas. Cov no feem ntau yog downloadable thiab tsim kom yooj yim nyeem.
  • Email Xov Xwm: Kev hloov tshiab tsis tu ncua ntawm kev lag luam xov xwm, tuam txhab hloov tshiab, lossis cov ntsiab lus curated. Cov ntawv xov xwm khaws cov neeg tuaj koom nrog lub hom tsis tu ncua… qhov kev cia siab ntawm cov neeg siv khoom.
  • Kev Tshaj Tawm Tshaj Tawm: Khaws koj cov neeg tuaj saib paub txog cov xwm txheej tom ntej, webinars, lossis cov rooj sib tham.
  • FAQs thiab Q&A Sessions: Muab cov lus teb rau cov lus nug ntawm cov neeg siv khoom. Qhov no tuaj yeem yog los ntawm blog posts, downloadable guides, lossis interactive webinars.
  • Infographics: Cov duab sawv cev ntawm cov ntaub ntawv lossis cov ntaub ntawv, muaj txiaj ntsig zoo rau kev yooj yim cov ntsiab lus nyuaj. Cov no tuaj yeem sib qhia thoob plaws ntau lub platform nrog rau cov vev xaib thiab social media.
  • Xov xwm kev lag luam: Muab koj lub hom phiaj los ua ib qho kev paub txog thiab niaj hnub nyob hauv koj txoj kev lag luam.
  • Cov ntsiab lus sib tham: Quizzes, kev xaiv tsa, lossis kev sib tham sib infographics uas koom nrog cov neeg tuaj saib. Cov no tuaj yeem muab tso rau hauv cov vev xaib lossis sib koom los ntawm kev tshaj xov xwm platforms.
  • podcasts: Cov ntsiab lus suab tsom rau kev pom kev lag luam, kev xam phaj, lossis kev sib tham. Podcasts ua rau cov neeg tuaj saib nyiam cov ntsiab lus ntawm qhov mus-mus.
  • Cov khoom siv li cas: Qhov tseem ceeb rau kev qhia cov neeg siv yuav ua li cas kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov khoom.
  • Cov ntsiab lus tsim los ntawm cov neeg siv khoom (UGC): Siv cov ntsiab lus tsim los ntawm cov neeg siv khoom, xws li kev tshuaj xyuas, ntawv pov thawj, lossis kev tshaj tawm hauv social media. Qhov no tuaj yeem nthuav tawm hauv blog posts, social media, lossis video testimonials.
  • Webinars thiab Kev Ua Haujlwm Online: Muab kev paub tob tob lossis kev cob qhia, feem ntau siv hauv B2B cov ntsiab lus. Cov no tuaj yeem ua tau nyob-kwj lossis muab ua cov ntsiab lus rub tau rau tom qab saib.
  • Cov ntawv dawb thiab Kev Tshawb Fawb Tshaj Tawm: Cov ntaub ntawv qhia ntxaws txog kev lag luam tiam sis, kev tshawb fawb thawj zaug, lossis kev txheeb xyuas qhov tob. Cov no feem ntau muaj raws li downloadable PDFs.

Txhua yam ntawm cov ntsiab lus no ua haujlwm rau lub hom phiaj tshwj xeeb thiab ua kom haum rau ntau ntu ntawm cov neeg tuaj saib. Los ntawm diversifying lub tsev qiv ntawv cov ntsiab lus nrog ntau hom thiab nruab nrab, ob qho tib si B2C thiab B2B Cov koom haum tuaj yeem ncav cuag thiab koom nrog lawv cov neeg tuaj saib lub hom phiaj, ua kom haum rau ntau yam kev nyiam thiab kev coj noj coj ua.

Nov yog qee cov lus nug zoo txog koj cov ntsiab lus uas tuaj yeem coj lub tuam txhab hauv kev tsim cov ntsiab lus zoo thiab muaj txiaj ntsig:

  • Peb puas tau sau txog qhov ntawd? Puas yog tsab xov xwm no mus txog hnub? Cov kab lus no puas yog ntau tshaj li peb cov neeg sib tw?
  • Cov lus nug twg yog peb cov neeg tuaj saib lub hom phiaj nrhiav hauv online?
  • Peb puas muaj cov khoom sib txawv rau txhua kauj ruam ntawm kev yuav khoom? Ntawm: B2B Buyers 'Journey Stages
  • Peb puas muaj cov ntsiab lus nyob rau hauv nruab nrab uas peb cov neeg tuaj saib lub hom phiaj xav haus nws hauv?
  • Puas yog peb niaj hnub hloov kho peb cov ntsiab lus kom nws cuam tshuam?
  • Peb yuav tshuaj xyuas peb cov ntsiab lus ntau npaum li cas kom ntseeg tau tias nws ua raws li kev lag luam tam sim no thiab cov neeg siv khoom txaus siab?
  • Puas yog peb cov ntsiab lus txaus los npog cov ntsiab lus hauv qhov tob, lossis puas muaj thaj chaw uas peb tuaj yeem muab cov ncauj lus kom ntxaws ntxiv?
  • Puas muaj cov ntsiab lus nyuaj uas peb tuaj yeem muab cov lus qhia ntxaws ntxaws lossis cov ntawv dawb?
  • Cov neeg nyeem cuam tshuam nrog peb cov ntsiab lus li cas? Cov ntaub ntawv kev koom tes (nyiam, sib koom, cov lus pom) qhia peb li cas?
  • Puas yog peb nquag nrhiav thiab koom nrog cov neeg siv tswv yim los txhim kho peb cov ntsiab lus?
  • Puas yog peb ua kom zoo dua peb cov ntsiab lus rau kev tshawb fawb xyaw kom ntseeg tau qhov pom tau ntau tshaj plaws?
  • Yuav ua li cas peb piv rau peb cov neeg sib tw nyob rau hauv cov nqe lus ntawm cov ntsiab lus qeb duas thiab nrhiav cav cov ntsiab lus nplooj (SERP) positioning?
  • Puas yog peb muab cov kev pom tshwj xeeb lossis muaj txiaj ntsig uas peb cov neeg sib tw tsis yog?
  • Puas yog peb cov ntsiab lus muaj lub suab tshwj xeeb lossis kev xav uas txawv peb hauv kev ua lag luam?
  • Peb cov ntsiab lus analytics (nplooj views, bounce tus nqi, lub sij hawm ntawm nplooj ntawv) qhia txog qhov zoo thiab qhov tseeb ntawm peb cov ntsiab lus?
  • Peb tuaj yeem siv cov ntaub ntawv zoo li cas los qhia peb cov ntsiab lus tsim cov tswv yim?
  • Puas yog peb suav nrog ntau yam kev tshaj xov xwm (cov yeeb yaj kiab, infographics, podcasts) los txhawb peb cov ntsiab lus?
  • Peb yuav ua li cas kom peb cov ntsiab lus sib tham ntau dua thiab koom nrog peb cov neeg tuaj saib?
  • Puas yog peb faib peb cov ntsiab lus zoo thoob plaws txhua lub platform?
  • Puas muaj cov channel uas tsis tau siv lossis cov neeg tuaj saib peb tuaj yeem ncav cuag nrog peb cov ntsiab lus?

Ob lub npe tshiab thiab tsim yuav tsum nkag siab tias thaum muaj ntau qhov chaw, tshwj xeeb tshaj yog nyob rau theem pib, qhov zoo yog qhov txhawb nqa thiab txhawb nqa lub hom phiaj ntev. Lub tsev qiv ntawv cov ntsiab lus zoo tau txais txiaj ntsig zoo li cov khoom muaj nqis, nyiam thiab koom nrog cov neeg siv khoom thaum tib lub sijhawm tsim cov hom lag luam ua tus thawj coj hauv nws thaj chaw.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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