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Txhua yam koj xav paub txog QR Codes

Txog tam sim no, koj tau zoo li scanned thiab siv a QR code. Cov lus teb ceev ceev yog ob-dimensional barcodes uas khaws cov ntaub ntawv nyob rau hauv daim phiaj xwmfab ntawm cov squares dub ntawm cov keeb kwm dawb. Lawv ua hauj lwm los ntawm encoding cov ntaub ntawv nyob rau hauv ib txoj kev uas yuav ua tau sai thiab yooj yim nyeem los ntawm ib tug digital ntaus ntawv, feem ntau yog ib lub koob yees duab smartphone.

45 feem pua ​​​​ntawm cov neeg siv khoom teb tau siv QR code kev lag luam hauv peb lub hlis dhau los. Qhov sib koom yog siab tshaj ntawm cov neeg teb hnub nyoog 18 txog 29. Nws kuj tau pom tias 59 feem pua ​​​​ntawm cov neeg teb tau ntseeg tias QR cov lej yuav yog ib feem ntawm kev siv lawv lub xov tooj ntawm tes yav tom ntej. 

Nyob sab xis

Thaum xub thawj, nyeem QR cov lej yuav tsum rub tawm lub app tshwj xeeb. Txawm li cas los xij, raws li QR cov lej tau dhau los ua ntau dua, cov tuam txhab lag luam smartphone thiab cov neeg tsim khoom lag luam tau lees paub qhov yooj yim ntawm kev muaj peev xwm ua QR code scanning.

  • Rau iOS no (Apple li): Apple tau koom ua ke ib haiv neeg QR code nyeem ntawv rau hauv lub koob yees duab app nrog kev tso tawm ntawm iOS 11 thaum lub Cuaj Hlis 2017. Qhov no tso cai rau cov neeg siv iPhone luam theej duab QR cov lej ncaj qha siv lub koob yees duab app yam tsis tas yuav muaj daim ntawv thov thib peb.
  • Rau Android: Lub sijhawm ncua sij hawm rau Android yog ntau qhov sib txawv vim muaj ntau yam ntawm cov tuam ntxhab thiab cov kev cai ua haujlwm versions. Qee lub xov tooj Android tau tsim-hauv QR code scanning hauv lawv lub koob yees duab apps ua ntej dua lwm tus. Google Lens, tau tsim tawm xyoo 2017, kuj tau muab QR code scanning peev xwm, txawm hais tias nws tsis tau muaj tam sim ntawd ntawm txhua yam khoom siv hauv Android. Nws tsis yog txog thaum nyob ib ncig ntawm 2018-2019 uas QR code scanning tau dhau los ua tus qauv zoo dua nyob rau hauv cov khoom siv loj hauv Android, ib txwm nyob hauv lub koob yees duab app lossis Google Lens kev koom ua ke.

Kev sib koom ua ke QR code scanning rau hauv lub xov tooj ntawm tes ua haujlwm tau txhawb nqa kev siv thiab kev nyiam ntawm QR cov lej, ua rau lawv siv tau ntau dua thiab yooj yim rau cov neeg siv smartphone nruab nrab.

Qhov pib ntawm COVID-19 kev sib kis tau nrawm nrawm rau kev siv cov thev naus laus zis tsis sib cuag, suav nrog QR cov lej. Nrog rau kev xav tau kev nyob sib nrug deb thiab kev sib cuag lub cev tsawg, cov lag luam thiab cov neeg siv khoom tau txais QR cov lej sai rau ntau daim ntawv thov. Qhov kev hloov pauv no tseem ceeb heev uas los ntawm 2024, 80% ntawm kev txiav txim, kev them nyiaj, thiab cov kev pabcuam them nqi yuav tsum ua tsis tau.

QR Codes ua haujlwm li cas (Technically)

Nov yog ib qho piv txwv - luam theej duab nrog koj lub smartphone:

duab 8

QR cov lej yog tsim los nrog qee theem ntawm kev hloov pauv thiab muaj zog, tso cai rau kev hloov pauv ntawm lawv cov tsos thaum tseem nyeem tau. Ntawm no yog ib qho kev piav qhia ntawm yuav ua li cas QR codes ua haujlwm technically:

  • Structure thiab Cheebtsam: QR code muaj ib daim phiaj me me squares. QR cov lej tuaj yeem nkag mus rau ntau hom ntaub ntawv, xws li ntawv nyeem, URLs, or other data formats. Located at three corners of the QR code, these square patterns help the scanner correctly identify and orient the QR code. These alternating black and white cells help the scanner determine the size of each cell in the grid. In more extensive QR codes, this additional pattern helps scanners read the code, even if it’s curved or at an angle.
  • Cov ntaub ntawv thiab yuam kev kho Cells: QR cov lej tuaj yeem khaws ntau yam ntaub ntawv thiab tsim los kom luam tawm sai thiab ua tau zoo. Cov ntaub ntawv hloov dua siab tshiab rau hauv binary (0s thiab 1s) thiab tom qab ntawd encoded rau hauv QR Code siv cov algorithm tshwj xeeb. Tus so ntawm daim phiaj muaj ob qho tib si cov ntaub ntawv thiab cov ntaub ntawv rau kev kho qhov yuam kev, kom ntseeg tau tias QR code tuaj yeem nyeem tau txawm tias qee qhov puas lossis tsis pom. QR cov lej muaj plaub theem kev ua yuam kev (Low, Nruab Nrab, Quartile, thiab High) uas tuaj yeem rov qab tau 7%, 15%, 25%, thiab 30% ntawm cov ntaub ntawv code, raws li. Qhov no txhais tau hais tias ib feem ntawm QR code tuaj yeem hloov kho (xws li ntxiv lub logo lossis puag ncig cov npoo) yam tsis muaj kev cuam tshuam rau nws qhov kev nyeem tau, tsuav yog qhov kev hloov kho nyob rau hauv lub peev xwm kho qhov yuam kev.
  • Tsim Flexibility: Cov qauv hauv paus ntawm QR code (nrhiav qauv, cov qauv sib dhos, cov qauv sijhawm, thiab cov ntaub ntawv hlwb) yuav tsum nyob twj ywm kom paub txog cov tshuab luam ntawv. Txawm li cas los xij, muaj chaw rau kev tsim tswv yim hauv cov kev txwv no. Cov npoo sib npaug lossis cov duab tsis zoo tuaj yeem siv tau yog tias lawv tsis hloov pauv cov qauv kab sib chaws yooj yim thiab qhov sib txawv ntawm qhov tsaus ntuj thiab lub teeb pom kev zoo. Logos lossis cov duab tuaj yeem muab tso rau hauv qhov chaw lossis lwm qhov chaw ntawm QR code yam tsis muaj kev cuam tshuam nws txoj haujlwm. Qhov no feem ntau yog ua nyob rau hauv cheeb tsam faib rau cov ntaub ntawv thiab kev ua yuam kev.
  • Scanning thiab decoding: Thaum lub QR code scanned, lub cuab yeej (feem ntau yog lub koob yees duab smartphone) kuaj pom tus qauv nrhiav thiab kho cov duab kom raug. Cov ntaub ntawv hloov dua siab tshiab rau hauv binary (0s thiab 1s). Cov ntaub ntawv binary no tom qab ntawd nkag mus rau hauv QR code siv cov txheej txheem tshwj xeeb. Lub scanner ces hloov cov squares dub thiab dawb rov qab rau hauv cov ntaub ntawv binary. Cov ntaub ntawv binary tau ua tiav siv tib lub algorithm siv los tsim QR code, tig rov qab rau hauv cov ntaub ntawv qub (xws li URL lossis ntawv nyeem).

QR cov lej tuaj yeem siv rau ntau lub hom phiaj, los ntawm kev muab lub vev xaib nrawm nkag mus rau kev xa cov ntaub ntawv nyuaj xws li kev caij nkoj lossis cov ntaub ntawv them nyiaj. Qhov yooj yim, kev ua tau zoo, thiab ntau yam ntawm QR cov lej tau ua rau lawv nrov hauv ntau daim ntawv thov, los ntawm kev lag luam thiab cov ntaub ntawv sib koom rau kev lag luam tsis sib cuag.

Customized QR cov lej nrog cov npoo sib npaug lossis lub logo feem ntau siv hauv kev lag luam thiab kev lag luam, vim tias lawv tuaj yeem ua rau pom kev txaus siab thiab koom nrog ntau dua thaum tuav lawv lub hom phiaj ua haujlwm. Txawm li cas los xij, qhov tseem ceeb yog qhov sib npaug ntawm kev hloov kho kom zoo nkauj thiab kev ncaj ncees ntawm QR code.

Kev siv QR Code

Kev siv thiab kev nyiam ntawm QR cov lej tau pom qhov nce zoo tshaj plaws hauv kaum xyoo dhau los, hloov kho los ntawm cov thev naus laus zis tshiab mus rau qhov tseem ceeb ntawm kev sib cuam tshuam txhua hnub hauv ntau qhov chaw. Lawv txoj kev loj hlob hauv kev muaj koob meej tuaj yeem raug ntaus nqi los ntawm ntau yam tseem ceeb:

  • Ntiaj teb no Smartphone Penetration thiab Internet Access: Kev nce hauv kev siv smartphone thoob ntiaj teb tau ua tus tsav tsheb loj rau kev siv QR cov lej. Los ntawm 3.2 billion nyob rau hauv 2016, smartphones kwv yees mus txog 6.8 billion los ntawm 2023, kos ib tug tseem ceeb txhua xyoo nce ntawm 4.2%. Tsis tas li ntawd, kev nce hauv kev nkag mus rau kev siv internet ceev, nrog ntau dua 60% ntawm cov neeg siv internet thoob ntiaj teb nkag mus rau hauv is taws nem ntawm lub xov tooj ntawm tes hauv 2022, tau pab txhawb kev siv QR cov lej ntau.
  • Kev Lag Luam thiab Kev Tshaj Tawm: QR cov lej tau dhau los ua cov cuab yeej muaj zog hauv kev lag luam. Piv txwv li, ib daim ntawv ntsuam xyuas hauv Asmeskas tau qhia tias 45% ntawm cov neeg teb siv QR cov lej nkag mus rau kev tshaj tawm. Kev kwv yees qhia tias QR code them nyiaj hauv Asmeskas yuav nce 240% txij xyoo 2020 txog 2025. Cov qauv no tau cuam tshuam los ntawm cov neeg siv khoom nce ntxiv uas lees paub qhov kev loj hlob ntawm QR code siv tom qab kis thoob qhov txhia chaw, nrog 27.95% ntawm Asmeskas cov neeg siv khoom pom zoo pom zoo. lawv siv tau nce.
  • Consumer Behavior thiab Demographics: QR cov lej siv thoob plaws ntau lub hnub nyoog, feem ntau los ntawm cov tib neeg hnub nyoog 24 txog 54. Qhov ntau yam ntawm QR cov lej hauv kev lag luam, kev kawm, thiab kev ruaj ntseg, ntawm lwm qhov chaw, ua rau cov pej xeem dav dav, ntxiv dag zog rau lawv txoj kev saws me nyuam.
  • Tsev Noj Mov Kev Lag Luam: Cov khw noj mov tau txais QR cov lej feem ntau rau cov ntawv qhia tsis sib cuag thiab them nyiaj. Cov ntawv ceeb toom qhia tias 33% ntawm cov tswv tsev noj mov lees paub QR cov lej tau txais txiaj ntsig rau lawv txoj kev lag luam. Qhov kev cia siab ntawm qhov kev loj hlob no hauv kev them nyiaj QR code yog kwv yees li ntawm 240% los ntawm 2025.
  • Khoom noj khoom haus thiab dej haus ntim: QR cov lej ntawm cov khoom ntim khoom noj thiab dej haus muab cov lus qhia dav dav, qhia cov zaub mov txawv, lossis nthuav qhia cov khoom lag luam. Hauv Canada, piv txwv li, 57% ntawm cov neeg siv khoom tau siv QR cov lej ntawm kev ntim khoom noj kom tau txais cov ntaub ntawv tshwj xeeb.
  • Augmented Reality (AR): QR cov lej pab txhawb kev nkag mus rau AR, txhim kho cov neeg siv kev paub los ntawm kev sib koom ua ke cov ntaub ntawv ntawm lub sijhawm nrog cov khoom tiag tiag. Kev lag luam AR, kwv yees tias yuav muaj nqis ntawm $ 70 billion thiab $ 75 billion los ntawm 2023, xav tias yuav nce QR code siv raws li nws ua kom yooj yim nkag mus rau AR cov ntsiab lus.

QR Code Cov kev coj ua zoo tshaj plaws

Ib qho ntawm kuv nyiam me ntsis txog QR cov lej los ntawm Scott Stratten: XNUMX Lab tus kiv cua tos koj rau Webtalk!. Nws yog oldie, tab sis goodie..

Cov kev coj ua zoo tshaj plaws rau kev siv QR code hauv kev lag luam thiab cov tswv yim kev koom tes suav nrog:

  • Luv thiab Yooj Yim URLs: URL shorteners tuaj yeem nthuav cov kab txuas ntev, ua rau QR code tsis yooj yim thiab yooj yim rau kev luam theej duab. Shortened URLs kuj zoo huv si thiab muaj kev ntseeg siab rau cov neeg siv.
  • UTM Parameters rau kev taug qab: Ntxiv UTM parameters rau URLs rau kev taug qab lub hom phiaj. Qhov no tso cai rau koj los saib xyuas qhov ua tau zoo ntawm koj tus lej QR cov phiaj xwm los ntawm kev taug qab clicks, qhov chaw, thiab kev hloov pauv hauv koj cov cuab yeej analytics.
  • Mobile-Friendly Landing Pages: Xyuas kom meej cov nplooj ntawv lo lus uas peb tau ua kom zoo rau cov khoom siv mobile, vim feem ntau QR code scans yuav ua nrog lub xov tooj smartphone.
  • Clear Call-to-Action (CTA): Muab qhov tseeb CTA nyob ze ntawm QR code, qhia cov neeg siv yuav ua li cas lossis xav tau thaum lawv luam theej duab (xws li, Luam theej duab kom tau txais luv nqi or Luam theej duab saib cov ntawv qhia zaub mov).
  • Kuaj QR Code: Ua ntej luam ntawv lossis xa tawm, sim nws nrog ntau yam khoom siv thiab cov apps kom ntseeg tau tias nws ua haujlwm raws li qhov xav tau.
  • High Contrast thiab Visibility: Xyuas kom tus QR code muaj qhov sib txawv siab (ib txwm ua dub rau dawb) thiab pom thiab tsis muaj kev cuam tshuam.
  • Txaus Qhov Loj thiab Padding: QR code yuav tsum loj txaus kom yooj yim luam theej duab los ntawm qhov chaw tsim nyog. Txoj cai zoo ntawm tus ntiv tes xoo yog qhov ntsuas qhov deb yog kaum npaug ntawm qhov dav ntawm QR code. Tsis tas li ntawd, suav nrog padding nyob ib ncig ntawm QR code los tiv thaiv cov teeb meem scanning.
  • Yuam Kev Kho Qib: Xaiv qhov kev ua yuam kev uas tsim nyog. Cov qib siab tso cai rau ib feem ntau ntawm cov lej kom tsis pom tab sis tsim kom muaj QR code denser.
  • Kev sib xyaw ua kom zoo nkauj: Sib koom ua ke QR code rau hauv kev tsim ntawm koj cov khoom lag luam. Nws tuaj yeem muaj npe nrog cov xim thiab cov logos ntev npaum li tus lej tseem scannable.
  • VR: Muab QR cov lej tso rau hauv qhov chaw uas nkag tau yooj yim thiab qhov twg scanning yooj yim rau cov neeg siv.
  • Kev Ruaj Ntseg: Siv cov URLs ruaj ntseg (https) txhawm rau tiv thaiv tus neeg siv ntiag tug thiab xyuas kom meej tias cov ntsiab lus txuas nrog QR code muaj kev nyab xeeb los ntawm cov ntsiab lus tsis zoo.
  • Lub Sij Hawm Siv Tau: Yog tias QR code yog rau kev sib tw ib ntus, qhia nws lub sijhawm siv tau kom tsis txhob muaj kev ntxhov siab rau cov neeg siv nrog cov ntawv txuas tas sijhawm.
  • Education: Vim tsis yog txhua tus neeg siv yuav paub txog QR cov lej, muab cov lus qhia luv luv thaum tsim nyog.
  • Txoj Cai Lij Choj thiab Tsis Pub Leej Twg Paub: Xyuas kom koj cov QR code phiaj xwm ua raws li cov cai tiv thaiv cov ntaub ntawv thiab hwm tus neeg siv khoom ntiag tug.
  • Kev tu thiab kho tshiab: Muaj lub kaw lus hloov kho qhov chaw URLs yam tsis tau hloov pauv QR code, tshwj xeeb tshaj yog rau cov lej hauv qhov chaw mus tas li.
  • Versatility thiab Creativity: Xav tshaj URLs. QR cov lej tuaj yeem siv rau kev xa ncaj qha, vCards, Wi-Fi passwords, rub tawm app, lossis txawm tias muaj kev paub dhau los.
  • Analytics thiab Adaptation: Tsis tu ncua soj ntsuam cov ntaub ntawv kev ua tau zoo thiab cov neeg siv kev tawm tswv yim los ua qhov tsim nyog hloov kho thiab txhim kho cov neeg siv kev paub.

Ua raws li cov kev coj ua zoo tshaj plaws no yuav pab koj siv QR cov lej zoo, kom ntseeg tau tias lawv muaj txiaj ntsig rau kev koom tes thiab hloov pauv hauv koj qhov kev muag khoom thiab kev lag luam.

Kev loj hlob ntawm QR code siv ntau yam, tau tsav los ntawm kev nce qib hauv kev siv technology, kev hloov pauv ntawm cov neeg siv khoom tus cwj pwm, thiab cov ntawv thov tshiab thoob plaws ntau qhov kev lag luam. Lawv qhov yooj yim ntawm kev siv, kev siv ntau yam, thiab kev xav tau ntau ntxiv rau kev sib tham tsis sib txuas txuas ntxiv mus txhawb lawv cov koob npe thoob ntiaj teb.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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