Kev Lag Luam InfographicsTxawb Khoom thiab Kev Lag Luam Kev Lag Luam

Kev Ua Lag Luam Hauv Chaw: Geo-Fencing thiab Beacons

Thaum kuv tseem nyob ntawm IRCE hauv Chicago, kuv tau tham nrog ib lub tuam txhab uas tau piav qhia rau kuv txog lawv lub platform uas txuas nrog cov neeg siv khoom sib tham hauv online thiab offline.

Nov yog ib qho piv txwv: Koj mus rau hauv koj lub khw muag khoom nyiam. Thaum koj taug kev los ntawm lub qhov rooj, tus neeg muag khoom tau txais tos koj los ntawm lub npe, tham txog cov khoom koj tau tshawb fawb ua ntej hnub hauv Is Taws Nem, thiab qhia koj qee yam khoom ntxiv uas koj xav tau.

Qhov Chaw Raws Kev Lag Luam yog dab tsi?

Qhov chaw raws li kev lag luam yog qhov cuab yeej zoo tshaj plaws rau nailing lub sij hawm thiab qhov chaw: tso cai rau cov lag luam los txhawb lawv cov khoom thiab cov kev pab cuam nyob rau hauv thiaj li yuav nrhiav tau txoj kev ua lag luam tso, thiab rau lawv cov neeg muas zaub tau txais kev kho mob raws li lawv nyiam thiab xav tau kev pab. Cov no suav nrog geo-targeting, geo-fencing, thiab cov neeg ua si tshiab tshaj plaws ntawm thaj teb, beaconing. Los ntawm cov ntawv ceeb toom thawb thiab cov lus tshaj tawm pop-up, cov kev pabcuam no tso cai rau cov lag luam los txhawb lawv cov ntsiab lus tseem ceeb los txhim kho lawv cov neeg siv khoom kev paub dhau los thiab txhawb lawv cov nyiaj tau los.

Nws nyob ntawm no. Cov tuam txhab lag luam tab tom tsim cov ntaub ntawv cov neeg siv khoom sib koom ua ke uas phim cov cuab yeej txawb koj siv nrog txhua qhov browser koj qhib thiab nkag rau hauv lawv qhov chaw. Ua ke cov tswv yim sib thooj Nrog rau cov ntawv thov mobile thiab cov neeg siv khoom cov ntaub ntawv muaj zog ua rau muaj qee qhov kev siv thev naus laus zis uas yuav hloov pauv kev sib raug zoo online-offline ntawm cov neeg siv khoom thiab cov khw muag khoom.

Kev muag khoom poob qis ntawm lub khw muag khoom nyob ze, yog li lawv tsom kev tshaj tawm thoob plaws kev sib raug zoo thiab xov tooj ntawm tes kom ncav cuag koj nrog qee qhov kev thov. Koj nyem-dhau ntawm lub khw muag khoom thiab ua qee qhov browsing thiab pom ob peb yam khoom txaus siab. Koj muab lawv tso rau hauv lub tawb nqa khoom, tab sis koj tsis ua qhov yuav khoom.

Ob peb hnub tom qab, koj tsav tsheb hauv ob peb mais ntawm lub khw. Ups pops cov ntawv xov xwm lossis xov tooj txawb ceeb toom qhia rau koj paub tias tsis muaj kab hauv khw thiab txij li koj yog ib tus neeg siv khoom zoo, koj tuaj yeem nres los ntawm luv nqi tam sim.

Geo-Fencing yog dab tsi thiab Beacons yog dab tsi?

Daim ntawv thov mobile ntawm koj lub xov tooj muaj Bluetooth beacon thev naus laus zis thiab lub khw muag khoom tau teeb tsa. Raws li koj nyob ze ntawm lub qhov rooj ntawm lub khw, lub kaw lus qhia koj thiab xa ntawv ceeb toom tam sim rau tus thawj tswj hwm lub khw. Lub khw muag khoom qhib lawv daim ntawv thov mobile thiab pom koj daim duab, koj cov keeb kwm tshawb nrhiav, koj yuav khoom, nrog rau koj cov kev sib raug zoo tshiab. Txoj kev sib raug zoo tsuas yog coj mus rau theem tshiab!

Yog li… koj tau geo-targeted nrog kev tshaj tawm, geo-fenced nrog cov ntawv nyeem, thiab tom qab ntawd txuas nrog hauv khw los ntawm beacon thev naus laus zis. Cov khoom zoo nkauj heev!

Nov tau zoo kawg Infographic los ntawm Apps Builder uas piav txog qhov sib txawv, nrog rau qee qhov txiaj ntsig thiab txiaj ntsig.

Qhov Chaw Raws li Kev Lag Luam Infographic

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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