Puzzling rau kuv tias B2B Cov Neeg Ua Lag Luam feem ntau yuav siv lub plethora ntawm kev sib tw thiab tsim cov dej ntws tsis kawg ntawm cov ntsiab lus lossis kev tshaj tawm tshiab tsis muaj qhov tsawg kawg nkaus, cov tsev qiv ntawv zoo uas txhua lub zeem muag tab tom nrhiav thaum tshawb nrhiav lawv tus khub tom ntej, cov khoom lag luam, cov chaw muab kev pab. , lossis kev pabcuam. Lub hauv paus ntawm koj cov ntsiab lus yuav tsum ncaj qha pub koj cov neeg yuav khoom cov lus. Yog tias koj tsis… thiab koj cov neeg sib tw ua… koj yuav plam koj lub sijhawm los tsim kom koj tus lag luam
Smarketing: Dlhos Koj Tus B2B Muag & Pab Pawg Ua Lag Luam
Nrog cov ntaub ntawv thiab thev naus laus zis ntawm peb lub ntsis ntiv tes, txoj kev yuav khoom tau hloov ntau immensely. Cov neeg yuav tam sim no ua lawv cov kev tshawb fawb ntev ua ntej puas tau tham nrog tus sawv cev muag, uas txhais tau tias kev lag luam ua lub luag haujlwm loj dua li yav dhau los. Kawm ntxiv txog qhov tseem ceeb ntawm "luag ntxhi" rau koj txoj kev lag luam thiab vim li cas koj yuav tsum ua kom haum koj kev muag khoom thiab pawg lag luam. Dab tsi yog 'Smarketing'? Smarketing koom ua ke koj muag pab pawg thiab pab pawg muag khoom. Nws tsom rua kev dlaws hom phaj hab lub hom phaj
MarTech yog dab tsi? Kev Ua Lag Luam Kev Ua Lag Luam: Yav Dhau Los, Tam Sim No, thiab Yav Tom Ntej
Koj tuaj yeem tau chuckle tawm ntawm kuv sau ib tsab xov xwm ntawm MarTech tom qab tshaj tawm 6,000 kab lus ntawm kev lag luam thev naus laus zis rau ntau tshaj 16 xyoo (dhau lub sijhawm blog no… Kuv tau nyob ntawm blogger dhau los). Kuv ntseeg tias nws tsim nyog tshaj tawm thiab pab cov neeg ua haujlwm paub txog kev lag luam zoo dua li cas MarTech yog, yog, thiab yav tom ntej ntawm nws yuav zoo li cas. Ua ntej, ntawm chav kawm, yog tias MarTech yog portmanteau ntawm kev lag luam thiab thev naus laus zis. Kuv tu poj
Li Cas Yog Digital Ua Lag Luam Pub Koj Lub Qhov Muag Muag
Thaum cov lag luam tau txheeb xyuas lawv qhov kev muag khoom, dab tsi uas lawv ua yog xav kom nkag siab zoo dua txhua ntu hauv lawv cov neeg yuav khoom los txheeb xyuas seb cov phiaj xwm twg lawv tuaj yeem ua tiav ob yam: Qhov loj me - Yog tias kev lag luam tuaj yeem nyiam ntau qhov kev cia siab tom qab ntawd nws qhov kev cia siab tias cov hauv kev kom loj hlob lawv txoj kev lag luam yuav nce ntxiv vim tias kev hloov dua siab tshiab nyob ruaj khov. Hauv lwm lo lus… yog tias kuv nyiam 1,000 ntau lub zeem muag nrog kev tshaj tawm thiab kuv muaj 5% hloov dua siab tshiab
Daim phiaj xwm Kev Lag Luam Nyiaj Txiag Daim Phiaj Xwm: 10 Kauj Ruam Rau Qhov Ua Tau Zoo Tshaj
Raws li kuv txuas ntxiv ua haujlwm nrog cov neeg siv ntawm lawv cov kev tshaj tawm kev lag luam thiab kev pib, Kuv feem ntau pom tau tias muaj qhov khoob ntawm lawv cov phiaj xwm kev lag luam uas tiv thaiv lawv kom ua tsis tau raws li lawv lub peev xwm. Qee qhov kev tshawb pom: Tsis muaj kev paub meej - Cov neeg lag luam feem ntau sib tshooj cov kauj ruam hauv kev yuav khoom uas tsis muab qhov meej meej thiab tsom mus rau lub hom phiaj ntawm cov neeg tuaj saib. Tsis muaj kev taw qhia - Cov neeg lag luam feem ntau ua txoj haujlwm zoo tsim qauv phiaj los nqis tes tab sis nco feem ntau
Kev Tshaj Tawm, Kub Ntxhov, thiab Downstream Lag Luam Kev Ua Lag Luam Rau Kev Loj Hlob
Yog tias koj nug cov neeg feem ntau qhov chaw uas lawv pom lawv cov neeg tuaj saib, koj yuav tau txais cov lus teb nqaim heev. Yuav luag txhua qhov kev tshaj tawm thiab kev lag luam muaj feem cuam tshuam nrog kev xaiv muag khoom ntawm tus neeg yuav khoom txoj kev taug… tab sis qhov ntawd twb lig dhau lawm? Yog tias koj nyob nraum digital kev sib tham tswv yim ruaj; piv txwv li, koj tuaj yeem sau txhua cov ntsiab lus hauv daim ntawv nthuav qhia los ntawm tsuas yog saib koj cov kev cia siab tam sim no thiab txwv koj tus kheej rau cov tswv yim koj nyob nraum zoo. Koj yuav ua
Cov Theem Muag 2 ntawm BXNUMXB Tus Neeg Yuav Khoom Taug Kev
Tau muaj ntau ntawm cov ntawv hais txog cov neeg yuav khoom txoj kev ncig hauv ob peb xyoos dhau los thiab yuav ua li cas cov kev lag luam xav tau los hloov digitally kom haum rau cov kev hloov pauv hauv tus cwj pwm ntawm cov neeg yuav khoom. Cov ntu uas ib tus neeg yuav khoom taug kev yog ib qho tseem ceeb ntawm koj txoj kev muag khoom thiab kev lag luam muag khoom kom ntseeg tau tias koj tau muab cov ntaub ntawv rau cov kev cia siab lossis cov neeg yuav khoom nyob qhov twg thiab thaum lawv tab tom nrhiav nws. Hauv Gartner's CSO hloov kho, lawv ua txoj haujlwm zoo ntawm ntu
Kev Tshaj Tawm: Nrhiav Neeg Ua Haujlwm, Tsim Kev Tshawb Fawb, thiab Kev Ntsuas Ntsuas
Kuv lub tuam txhab ua haujlwm nrog cov chaw tsim khoom tam sim no uas tab tom nrhiav los txhim kho ib lub npe lag luam, tsim lawv cov xaib e-commerce chaw, thiab ua lag luam lawv cov khoom rau cov neeg siv khoom nrog kev xa hauv tsev. Nws yog lub thev naus laus zis uas peb tau xa mus rau yav dhau los thiab ib qho tseem ceeb hauv kev nthuav dav lawv kom ncav cuag kev paub txog micro-influencers, cov phiaj xwm hauv cheeb tsam, thiab cov kev lag luam muaj peev xwm los pab tsim kev paub thiab tsav kev nrhiav tau. Kev ua lag luam hauv kev ua lag luam txuas ntxiv mus ntxiv, tab sis cov txiaj ntsig tau tshwm sim ncaj qha nrog