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Yuav Ua Li Cas Cov Khw Muag Khoom Thiab Cov Chaw Siv Beacons Rau Kev Lag Luam Zej Zog?

Beacon marketing yog ib sib thooj kev lag luam lub tswv yim uas siv Bluetooth Tsawg Zog (BLE) beacons xa cov lus qhia thiab kev tshaj tawm rau cov khoom siv txawb ze ze. Lub hom phiaj ntawm kev lag luam beacon yog los muab kev paub txog tus kheej thiab cov ntsiab lus rau cov neeg siv khoom, nce kev koom tes, thiab tsav kev muag khoom.

Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias kev siv tshuab ntawm beacons txawv ntawm geofencing. Beacons tsis yog npaj los taug qab qhov chaw ntawm tus neeg siv, tab sis yog muab cov ntsiab lus thiab kev paub txog tus kheej rau cov neeg siv uas xaiv tau txais lawv. Tsis tas li ntawd, cov neeg siv muaj peev xwm lov tes taw Bluetooth thiab xaiv tawm ntawm cov kev pabcuam raws qhov chaw yog tias lawv xaiv ua li ntawd.

Beacons lawv tus kheej tsis paub qhov tseeb latitude thiab longitude ntawm mobile pab kiag li lawm los yog txawm lwm beacons nyob ib ncig ntawm lawv. Hloov chaw, beacons xa cov teeb liab uas muaj cov cim tshwj xeeb, uas tau khaws los ntawm lub xov tooj ntawm tes hauv nws qhov ntau. Lub xov tooj ntawm tes ces siv tus cim no los txiav txim nws sib thooj mus rau lub beacon, tab sis tsis yog nws qhov chaw nyob.

Lub xov tooj ntawm tes siv lub teeb liab no los txiav txim nws qhov chaw nyob thiab ua rau muaj kev ua haujlwm, xws li tso cov ntawv ceeb toom lossis tso tawm ib qho app. Qhov ntau ntawm lub beacon tuaj yeem sib txawv nyob ntawm nws lub zog thiab ib puag ncig tab sis feem ntau yog nyob ntawm ob peb taw mus txog 300 ko taw.

Nrov platforms thiab kho vajtse rau beacons suav nrog Apple iBeacons: Qhov no yog ib tug proprietary raws tu qauv tsim los ntawm Kua thiab tau txais kev txhawb nqa ntawm iOS pab kiag li lawm. iBeacons tau siv dav hauv khw muag khoom, tsev cia puav pheej, thiab cov xwm txheej. Muaj ntau pua tus neeg ua si hauv kev ua lag luam, feem ntau siv Altbeacon, qhov qhib-qhov raws tu qauv tsim los ntawm Radius Networks thiab txhawb nqa ntawm ob qho tib si iOS thiab Android. AltBeacon feem ntau siv nyob rau hauv kev lag luam ib puag ncig thiab muaj ntau yam txuas ntxiv dua li lwm cov kev cai beacon.

Kev Lag Luam Zej Zog Siv Case rau Beacons

Los ntawm kev muab cov kev paub txog tus kheej thiab cov ntsiab lus rau cov neeg siv khoom, cov khw muag khoom tuaj yeem ua kom muaj kev koom tes, txhim kho cov neeg siv khoom ncaj ncees, thiab txhawb kev muag khoom. Nov yog qee qhov piv txwv:

  1. Personalized promotions: Cov khw muag khoom tuaj yeem siv beacons xa cov phiaj xwm kev tshaj tawm thiab daim coupon rau cov neeg siv khoom thaum lawv nyob ze cov khoom tshwj xeeb lossis cov ntu ntawm lub khw. Piv txwv li, ib tus neeg siv khoom tshawb xyuas hauv ntu khau yuav tau txais kev ceeb toom rau luv nqi rau khau.
  2. Kev taw qhia hauv khw: Beacons tuaj yeem siv los muab kev taw qhia sab hauv tsev thiab nrhiav kev rau cov neeg siv khoom hauv khw. Qhov no tuaj yeem pab cov neeg siv khoom nrhiav cov khoom tshwj xeeb thiab cov chaw ua haujlwm, txhim kho lawv txoj kev yuav khoom thiab txo kev ntxhov siab.
  3. Khoom ntaub ntawv: Cov khw muag khoom tuaj yeem siv beacons los muab cov neeg siv khoom nrog cov ntaub ntawv khoom ntxiv thaum lawv nyob ze ntawm cov khoom. Piv txwv li, tus neeg siv khoom tuaj yeem tau txais cov ntsiab lus hais txog cov khoom siv, cov lus qhia saib xyuas, thiab cov neeg siv khoom tshuaj xyuas ntawm cov khoom thaum lawv nyob ze rau nws.
  4. Loyalty programs: Cov khw muag khoom tuaj yeem siv beacons los txhim kho lawv cov kev pabcuam ncaj ncees los ntawm kev muab khoom plig thiab kev txhawb siab rau cov neeg siv khoom uas tuaj xyuas lub khw nquag lossis ua kev yuav khoom. Piv txwv li, tus neeg siv khoom uas tuaj xyuas lub khw tsib zaug hauv ib hlis tuaj yeem tau txais cov luv nqi tshwj xeeb lossis khoom plig.
  5. Kev tswj kab ke: Beacon tuaj yeem siv los saib xyuas thiab tswj cov neeg siv khoom hauv lub khw. Cov khw muag khoom tuaj yeem siv cov ntaub ntawv no los kho cov neeg ua haujlwm thiab txhim kho cov neeg siv khoom thaum lub sijhawm tsis khoom.
  6. Kev them nyiaj mobile: Cov khw muag khoom tuaj yeem siv beacons los pab them nyiaj mobile thiab kev lag luam tsis sib cuag. Cov neeg siv khoom tuaj yeem them rau lawv cov kev yuav khoom los ntawm tsuas yog tapping lawv lub xov tooj ntawm tes ntawm lub beacon-enabled point-of-muag (POS) lub davhlau ya nyob twg.

Beacons tau txais txiaj ntsig tseem ceeb hauv kev lag luam khw muag khoom nyob rau ob peb xyoos dhau los, nrog ntau lub khw muag khoom siv beacon thev naus laus zis los txhim kho cov neeg siv khoom thiab tsav kev muag khoom.

Lub ntiaj teb beacon thev naus laus zis kev lag luam loj tau muaj nuj nqis ntawm $ 1.14 nphom hauv xyoo 2020 thiab xav tias yuav loj hlob ntawm qhov kev loj hlob txhua xyoo (CAGR) ntawm 59.8% txij xyoo 2021 txog 2028. Daim ntawv tshaj tawm hais txog kev nce kev siv tshuab beacon hauv khw muag khoom thiab lwm yam lag luam ua tus tsav tsheb tseem ceeb rau kev loj hlob no.

Grand View Research

Cov khw muag khoom loj siv Beacons rau Kev Lag Luam Zej Zog

Cov khw muag khoom loj uas tau siv beacon thev naus laus zis suav nrog Macy's, Target, Walmart, Walgreens, thiab Kroger. Cov khw muag khoom no tau siv beacons los txhim kho cov kev paub hauv khw thiab muab cov neeg siv khoom nrog tus kheej muab, kev taw qhia hauv khw, thiab kev them nyiaj mobile.

  1. Macy tus: Macy's tau siv beacon thev naus laus zis hauv nws lub xov tooj ntawm tes los muab cov neeg siv khoom hauv khw muag khoom thiab cov kev pabcuam tus kheej. Lub app tuaj yeem coj cov neeg siv khoom mus rau cov khoom tshwj xeeb hauv khw thiab xa cov ntawv ceeb toom rau kev muag khoom thiab kev tshaj tawm thaum cov neeg siv khoom nyob ze rau lub beacon.
  2. Hom phiaj: Lub hom phiaj siv beacon thev naus laus zis hauv nws lub app mobile los muab cov neeg siv khoom nrog cov lus pom zoo ntawm tus kheej thiab muab thaum lawv nyob hauv khw. Lub app kuj tseem tuaj yeem coj cov neeg siv khoom rau cov khoom tshwj xeeb thiab muab cov ntaub ntawv hais txog cov khoom muaj thiab tus nqi.
  3. Walmart: Walmart tau siv beacon thev naus laus zis hauv nws lub xov tooj ntawm tes los muab cov neeg siv khoom hauv khw muag khoom thiab cov kev pabcuam tus kheej. Lub app tuaj yeem coj cov neeg siv khoom mus rau cov khoom tshwj xeeb hauv khw thiab muab cov ntaub ntawv hais txog cov khoom muaj thiab nqi.
  4. Walgreens: Walgreens siv beacon thev naus laus zis hauv nws lub xov tooj ntawm tes los muab cov neeg siv khoom nrog tus kheej muab thiab cov lus pom zoo thaum lawv nyob hauv khw. Lub app tseem tuaj yeem coj cov neeg siv khoom mus rau cov khoom tshwj xeeb thiab muab cov ntaub ntawv hais txog cov khoom muaj thiab tus nqi.
  5. Sephora: Sephora siv beacon thev naus laus zis hauv nws lub xov tooj ntawm tes los muab cov neeg siv khoom nrog cov lus pom zoo thiab muab thaum lawv nyob hauv khw. Lub app tseem tuaj yeem muab cov neeg siv khoom paub txog cov khoom muaj thiab tus nqi, nrog rau pab lawv nrhiav cov khoom tshwj xeeb hauv khw.
  6. Kroger: Cov khw muag khoom noj loj tshaj plaws hauv Tebchaws Meskas siv beacon thev naus laus zis hauv nws lub xov tooj ntawm tes los muab cov neeg siv khoom ntiag tug thiab kev tshaj tawm thaum lawv nyob hauv khw. Kroger app siv beacon thev naus laus zis los xa cov ntawv ceeb toom rau cov neeg siv khoom thaum lawv nyob ze ntawm ib qho khoom tshwj xeeb lossis chav haujlwm hauv khw, ceeb toom rau lawv txog qhov muaj feem cuam tshuam thiab kev tshaj tawm. Nws tseem cia li pops txog lawv cov loyalty card barcode thaum kos tawm!

Thiab nws tsis yog khw muag khoom xwb. Cov chaw kuj tseem siv beacon technology!

Levi's Stadium Concessions - Levi's Stadium muaj ze li ntawm 17,000 Bluetooth beacons uas cov kiv cua tuaj yeem siv los nrhiav lawv cov rooj zaum, chav dej ze tshaj plaws, thiab kev pom zoo. Ua ke nrog Levi's Stadium app, cov neeg tuaj saib tuaj yeem muaj zaub mov xa tuaj rau lawv lub rooj. Hauv xya lub hlis, lub app tau txais 183,000 rub tawm nrog 30% tus nqi saws - thiab $ 1.25 lab nce hauv cov nyiaj tau los ntawm kev cog lus.

CleverTap

Beacon Proximity Marketing Platforms

Koj tsis tas yuav tsim koj tus kheej cov kev daws teeb meem los koom nrog beacons rau hauv koj daim ntawv thov mobile thiab lub khw muag khoom. Muaj ntau lub beacon software ua ib qho kev pabcuam (SaaS) platforms muaj uas tso cai rau cov lag luam kom yooj yim xa thiab tswj beacon technology. Cov platforms no feem ntau muab lub vev xaib dashboard uas tso cai rau cov lag luam saib xyuas thiab tswj lawv cov beacons, tsim thiab tswj cov phiaj xwm, thiab taug qab cov neeg siv kev koom tes thiab kev tshuaj xyuas. Nov yog qee qhov nrov beacon SaaS platforms:

  1. Sib tham.io: Kontakt.io yog lub chaw muab kev pabcuam beacon thev naus laus zis thiab muaj lub vev xaib uas tso cai rau cov lag luam tswj hwm thiab saib xyuas lawv cov beacon. Lub platform muab kev txheeb xyuas lub sijhawm tiag tiag, cov cuab yeej tswj kev sib tw, thiab kev koom ua ke nrog cov neeg thib peb platforms.
  2. Kwv yees: Kwv yees yog lwm tus neeg muab kev pabcuam nrov ntawm beacon thev naus laus zis thiab muaj huab-raws li platform uas tso cai rau cov lag luam los tswj lawv cov beacons thiab tsim cov kev paub sib thooj. Lub platform muab kev txheeb xyuas lub sijhawm tiag tiag, cov cuab yeej tswj kev sib tw, thiab kev koom ua ke nrog cov neeg thib peb platforms.
  3. Flybuy: Flybuy yog tus muab kev pabcuam loj ntawm beacon thev naus laus zis thiab kev daws teeb meem ib yam. Thaum ib tus neeg siv khoom los nyob ze lossis nkag mus rau hauv kev lag luam, Flybuy Ceeb Toom siv Bluetooth thev naus laus zis hauv SDK los koom nrog cov neeg siv khoom thiab txhawb nqa cov kev paub hauv app, suav nrog kev tshaj tawm tshwj xeeb lossis cov khoom plig ncaj ncees. 
  4. Kev Txais Nyiaj: Gimbal yog ib qho chaw ua lag luam thoob ntiaj teb uas muaj kev siv tshuab beacon, geofencing, thiab cov cuab yeej tshuaj ntsuam xyuas. Lub platform tso cai rau cov lag luam los tsim cov kev paub txog tus kheej rau lawv cov neeg siv khoom raws li lawv qhov chaw thiab tus cwj pwm thiab muab kev tshuaj ntsuam xyuas thiab kev pom hauv lub sijhawm.
  5. Cisco Spaces: Cisco Spaces yog huab-raws li platform uas muaj beacon technology, Wi-Fi, thiab geofencing peev xwm. Lub platform muab kev txheeb xyuas lub sijhawm tiag tiag, cov cuab yeej tswj kev sib tw, thiab kev koom ua ke nrog cov neeg thib peb platforms.

Nyeem cov piv txwv ntxiv thiab saib qee qhov kev siv ntawm CleverTap, uas tau muab cov ntsiab lus zoo tshaj plaws hauv infographic, Siv Beacons rau Kev Lag Luam Zej Zog.

beacon marketing yog dab tsi
Tau qhov twg los: CleverTap

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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