Kev Tshawb Xyuas thiab Kev NtsuasEmail Marketing & AutomationKev Lag Luam InfographicsTxawb Khoom thiab Kev Lag Luam Kev Lag LuamSocial Media & Influencer Marketing

Tus Pros thiab Cons ntawm Social Media Marketing

Qhov chaw ntawm lub infographic yog zoo thiab tsis zoo, tab sis kuv tsis paub tias nws tau ntaus tus ntsia hlau ntawm lub taub hau. Cov txiaj ntsig zoo (zoo) yog tag nrho cov kev txheeb cais siv tau txhawb nqa kev tshaj tawm kev lag luam kev lag luam, tab sis qhov tsis zoo hais txog qhov tsis sib xws hauv kev nkag siab, lub tswv yim thiab kev tshuaj xyuas ntau dua li kev lag luam nrog nruab nrab. Cia peb coj lawv ib zaug.

  1. 50% ntawm C-Suite tsis ntseeg ntawm social media tus nqi. Qhov no tuaj yeem yog ntau yam teeb meem. Cov neeg ua haujlwm yuav tsis yog yog ntsuas qhov cuam tshuam thiab muab cov ntawv ceeb toom tsim nyog rau lawv C-Suite. Lawv kuj tseem yuav tsis lees paub qhov cuam tshuam ntev ntawm kev sib txuas lus zoo nrog koj cov neeg tuaj saib thiab cov cov txiaj ntsig uas nyuaj dua los ntsuas.
  2. Kev tshaj xov xwm tsuas yog suav rau 1.14% ntawm tag nrho cov lag luam e-lag luam. Kuv tab tom hu bogus rau qhov no rau ntau yam. Ua ntej thiab qhov tseem ceeb, feem ntau cov neeg siv cov ntawv thov los cuam tshuam nrog kev tshaj xov xwm. Qhov no tsis yog tus lej me me… txog li 90% ntawm koj social media referrals yuav tsis raug ntsuas hauv kev txheeb xyuas vim lawv tab tom tuaj rau qhov txuas ncaj qha los ntawm ib qho app. Tsis txhob hais txog kev cuam tshuam thiab kev tshawb pom uas social media muab. Kev hloov dua siab tshiab yuav tsis tshwm sim los ntawm kev sib cuam tshuam ncaj qha - tab sis txhua tus paub qhov ntawd Lo Lus Ncauj muaj kev cuam tshuam loj heev rau cov khoom thiab cov kev pabcuam uas peb yuav - thiab kev sib raug zoo yog WOM.
  3. 85% ntawm cov tuam txhab tsis txuas kev sib raug zoo rau kev lag luam. Raws li nrog #1, qhov no tsis yog ib yam dab tsi phem txog kev tshaj tawm kev lag luam, qhov no yog qhov teeb meem sab hauv tuam txhab. Kev muaj peev xwm sib txuas lus zoo, koom nrog, txhawb nqa, txhawb nqa, sau cov lus tawm tswv yim thiab muab tus kheej kov nrog koj cov neeg siv khoom yog qhov ua tau zoo nrog kev tshaj xov xwm. Yog tias tuam txhab lag luam tsis siv nws, qhov ntawd yog lawv qhov txhaum ... tsis yog qhov txhaum ntawm kev sib raug zoo.
  4. Email tseem ua tau zoo tshaj hauv kev tshaj xov xwm hauv kev hloov pauv 40 rau 1. Tsis ntseeg ... tab sis yog tias koj muaj ib tus neeg email chaw nyob, qhov ntawd txhais tau tias koj twb muaj kev sib raug zoo nrog lawv! Social muab sijhawm los tsim kev sib raug zoo txaus los sau email chaw nyob! Peb muab cov ntawv tshaj tawm no rau Martech ntawm kev sib raug zoo uas lawv tau sib koom… tom qab ntawd cov neeg tuaj rau peb lub xaib thiab sau npe rau email! Koj tsis tuaj yeem piv cov txiv apples thiab txiv kab ntxwv zoo li no.
  5. Cov kev tshaj tawm xov xwm yog CMOs 'kev txhawj xeeb thib 6 (58 feem pua). Lawv thawj zaug yog txhim kho cov txheej txheem thiab mus rau mobile. Kuv tsis yuav thuam qhov xwm txheej no… social media yog qhov teeb meem sab saum toj 6 qhia koj qhov hnyav nws muaj dua lwm cov tswv yim. Ib daim ntawv qhia txog qhov no, txawm tias… Social yog Mobile... vim li cas koj xav tias koj tau txais koj lub vev xaib mobile optimized? Nrhiav? Yog lawm... tab sis social is critical as well.

Tus tshiab no Infographic ntawm OutMarket tshawb nrhiav qhov kev xav tias kev tshaj xov xwm yog qhov yuav tsum muaj rau cov hom lag luam niaj hnub no, tab sis qhov tseeb txog vim li cas CMOs nug nws thiab nws qhov tseeb qhov tseeb thiab qhov tsis muaj zog yog dab tsi. Dab tsi yog qhov zoo thiab qhov tsis zoo ntawm kev tshaj tawm kev lag luam? Ua tib zoo saib qhov zoo thiab pat koj tus kheej rau sab nraum qab kom nws cuam tshuam hauv koj lub koom haum. Tom qab ntawd, ua tib zoo saib qhov phem thiab ua raws li peb lub tswv yim kom paub tseeb tias koj tab tom qhia txog kev sib raug zoo tus nqi thiab khi nws mus rau qhov tshwm sim.

Zoo-thiab-tsis zoo-ntawm-Social-Media-by-OutMarket

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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