Yuav ua li cas yog Programmatic Advertising & Kev Lag Luam?

social media programmatic

Kev lag luam thev naus laus zis tau hloov zuj zus tam sim no thiab ntau tus neeg yuav tsis txawm paub nws. Cov xov xwm digital pib nrog kev sib txuas lus thiab kev tshaj xov xwm-qhia cov kev lag luam. Ib qho piv txwv yog tias lub tuam txhab yuav tsim nws cov sij hawm ntawm cov ntsiab lus, muag, tshaj tawm thiab xa ntawv. Lawv tuaj yeem tsim kho thiab ua kom zoo tshaj plaws rau kev xa tawm thiab kev pom zoo-nias tus nqi, tab sis ntau dua lossis tsawg dua cov ntsiab lus tau xa ntawm lub sijhawm ntawm lub lag luam - tsis yog tus coj lossis cov qhua tuaj noj mov.

Kev lag luam thev naus laus zis tau muab txoj hauv kev rau ntu koj cov neeg siv khoom tshwj xeeb, tsim cov ntsiab lus tshwj xeeb rau lawv - txawm tias yog tus kheej, thiab xa nws rau lawv raws li lub sijhawm tswj hwm qhov twg ua rau lawv tus cwj pwm yuav txiav txim siab cov kev ua tom ntej. Hauv lwm lo lus, cov ntawv profile thiab kev siv lub neej tseem yog feem ntau nyob ntawm cov khoom lag luam. Nco ntsoov, nws tau raws ntau cov kev tshawb fawb thiab tsom xam… tab sis cov neeg siv khoom tseem tsis saib xyuas lawv tus kheej txoj kev hloov mus los.

Sau cov ntaub ntawv lojCov. Lub peev xwm thov siv tshuab kev kawm thiab tshawb xyuas cov ntaub ntawv hauv lub sijhawm tiag tiag yog tso cai rau kev lag luam thev naus laus zis los txhim kho cov kev twv ua tiav nrog qhov tseeb. Tam sim no tus neeg siv khoom tuaj yeem ua tiav los ntawm lawv tus kheej lub neej nyob qhov twg hloov maj mam hloov tus cwj pwm thoob kev sib koom tes offline, kev koom tes online, mobile thiab kev tuaj yeem txav lawv mus rau txoj kev hloov pauv. Zoo nkauj tshaj qhov kev nce qib uas yuav tsis muaj kev ntseeg siab hloov pauv kev lag luam, ua kom rov qab los ntawm kev nqis peev, thiab txo qhov thawb thiab rub kom nruj zoo uas peb yuav thov rau peb cov kev cia siab thiab cov neeg siv khoom.

Yuav ua li cas yog Programmatic Kev Lag Luam

lub sij hawm Programmatic media (Kuj hu ua programmatic ua lag luam or programmatic tshaj tawm) siv cov thev naus laus zis ntau yam uas siv txoj kev yuav khoom, kev tso kawm, thiab kev saib xyuas kev ua lag luam zoo tshaj tawm hauv xov xwm, uas yog hloov tib neeg txoj kev. Hauv cov txheej txheem no, cov khoom thiab xav tau cov neeg koom nrog siv cov kev siv thev naus laus zis thiab cov cai tswj kev lag luam kom tso kev tshaj tawm rau hauv cov khoom siv hluav taws xob tshaj tawm hauv xov xwm. Nws tau hais tias qhov programmatic media yog qhov tshwm sim sai sai hauv kev tshaj xov xwm thoob ntiaj teb thiab kev tshaj tawm. Wikipedia.

Kev tshaj tawm tam sim no muaj nyob thoob plaws txhua qhov chaw siv xov xwm social media. Txhua qhov kev daws teeb meem tau nws tus kheej heev-customizable phiaj xaiv xaiv nyob ntawm profile, tus cwj pwm, thaj chaw, lossis txawm ntaus. Qhov no muab lub sijhawm rau cov neeg ua lag luam los tsim kev tshaj tawm uas tsiv nrog lub zeem muag los ntawm kev hloov dua siab tshiab. Qhov no yog ib tug nyob deb ntau dua twv twv thiab lub sij hawm lub sij hawm tshaj yooj yim hais ntxiv schemes.

Programmatic kev lag luam tso cai rau tus lag luam teeb tsa kev siv lub platform kom ua tau zoo ntawm ob txoj kev xav, kev sib tw thiab kev tua kom ua rau qhov xa rov qab mus rau kev nqis peev ntau dua. Tus naj npawb ntawm cov hlau lead tuaj yeem ua rau ntau tshaj plaws thaum tus nqi rau ib tus hlau tuaj yeem txuas mus rau qhov zoo rau qhov siv tsawg. Yieldr yog ib tug li platform.

Kev tswj hwm kev sib tw tau tsim nyob ib puag ncig rau qee lub sijhawm, tab sis lawv feem ntau clumsy thiab tsis txaus ntseeg. Los ntawm lub sijhawm koj xam tau tawm qhov tsis raug nrog koj cov chaw, koj yuav tsum tau tshuab koj cov peev nyiaj. Kev nce qib hauv cov thev naus laus zis cov ntaub ntawv ntxiv rau lub plethor ntawm cov ntaub ntawv siv tau los ua kom cov tub ntxhais tshiab ua haujlwm ntawm cov txheej txheem kev lag luam uas txo cov kev pheej hmoo ntawm programmatic tshaj tawm txuam nrog nag hmo tshuab. Social media tshaj tawm cov cuab yeej tawm lag luam yog qhov muaj txiaj ntsig zoo rau kev lag luam programmatic vim tias lawv hloov tau yooj yim thiab ntim thiab thaj chaw ntawm cov ntaub ntawv muaj.

Yieldr's kawg infographic Ua kom pom tsib ntawm qhov loj tshaj plaws hauv kev tawm thiab cov txiaj ntsig ntawm kev sib txuas nrog lawv nrog lub programmatic platform.

Programmatic-Social-Media-Infographic

2 Comments

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      Peter, nws yog kev sib txuas ntawm on-page tus cwj pwm cov ntaub ntawv yuav los ntawm cov neeg sab nraud cov platform, cov ntaub ntawv sab nraud ntawm cov chaw thiab cov ntaub ntawv khov kho, cov kab ke hauv zej tsoom, tshawb nrhiav keeb kwm, yuav keeb kwm thiab zoo li lwm qhov chaw. Cov programmatic loj tshaj plaws tam sim no sib cuam tshuam thiab tuaj yeem txheeb xyuas cov neeg siv hla lub vas sab thiab txawm hla-ntaus!

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.