Cov Ntaub Ntawv zais ntawm Tsev Koj Li Zoo Li Nike lossis Coca-Cola

Nike muab ntau yam khoom rau tus neeg ncaws pob
Nike muab ntau yam khoom rau tus neeg sib tw.

Hauv Asmeskas cov cim khoom lag luam, muaj tiag tiag tsuas yog ob hom ntawm hom: cov neeg siv khoom lag luam tsom or cov khoom lag luam tsom.

Yog tias koj yuav ua ib qho haujlwm tsis txaus siab nyob ib puag ncig nrog koj hom, lossis koj tau txais nyiaj rau muck nyob ib puag ncig nrog lwm tus neeg lub hom, koj xav paub zoo dua tias hom twg koj muaj. Cov kev cai ntawm yuav ua li cas ib puag ncig txhua yog qhov txawv heev thiab txuas ntxiv mus rau hauv kev xa xov, kev tsim khoom tshiab, kev xaiv channel, cov khoom lag luam / cov txiaj ntsig, lossis lwm yam Kev Tsim Kho lossis Kev Xaiv Lag Luam.

Tau kawg, koj yuav tau nug: "Tsis yog txhua lub tuam txhab muaj npe lag luam yuav tsum tsom rau cov neeg siv khoom thiab cov khoom lag luam?" Yog lawm. Tab sis qhov tseem ceeb ntawm no yog dab tsi lub hom lag luam nyob ib puag ncig, thiab nws yuav npaj loj hlob li cas. Wb ntsaub hauv:

Tus Neeg Tau Txais Kev Pab Hom Khoom

Ib lub hom phiaj ntawm cov neeg siv khoom qhia txog hom khoom tseem ceeb ntawm cov neeg siv, thiab tom qab ntawd obsessively muab cov khoom lag luam uas ua tau raws li cov neeg siv xav tau. Daim duab qhia ntawm hom hom no zoo li zoo li no:

Nike muab ntau yam =
Piv txwv ntawm qee tus neeg tau txais txiaj ntsig zoo-siv hom: Nike, Apple, BMW, Harley-Davidson

Tus Nike, lub hom khoom yog nyob ib ncig ntawm lub Sib tw ncaws pobCov. Nike tsom ntsoov txhua yam ntawm lawv txoj kev xav ntawm Lub Ncaws Pob, tab sis muab ntau ntau dua li khau; lawv xa tag nrho cov khoom lag luam puag ncig uas Cov Neeg Ncaws Pob xav tau kev paub. Piv txwv li, hauv kev ntaus pob tawb Nike muag cov khau, sov sov, ris luv, tsho, caj dab taub dej, dej ntim dej, hnab ntim kis las, phuam da dej, thiab pob. Qhov tsuas yog lawv tsis muag yog lub tshav pob, tab sis tej zaum lawv muaj peev xwm txhawb nqa nws.

Lub tswv yim hais tias lawv muag txhua yam ntawm cov khoom lag luam pob khoom no yuav zoo li yog qhov chaw me me, tab sis nws tsis yog. Nws yog ib feem thiab parcel ntawm dab tsi ua rau Nike xws li cov neeg siv khoom lag luam-kev tsom xam. Lawv tau pib ua cov tuam txhab khau, thiab tau xaus rau qhov chaw mus rau kev ua kis las. Lawv tau qhwv ntau cov khoom kab, siv ntau lub chaw ua haujlwm, nrog ntau thev naus laus zis, mus rau hauv ib lub tswv yim zoo sib xws nrog pob.

Yuav kom sib piv cov ntsiab lus no: Yog tias Cole-Haan tau ua qhov no ib ncig ntawm Kev Lag Luam Kev Lag LuamCov. Lawv yuav tsum tau tsim ib lub tuam txhab uas tsis yog muag cov khau khaub ncaws xwb, tab sis kuj muag cov khaub ncaws ua lag luam, cov tsho hnav khaub ncaws, kev sib txuas, cov lus piav tes, cov lus paj huam, cov cwj mem, thiab cov kas fes. Xav hauv siab hom kev tsim khoom tsim khoom uas nws yuav siv los tsim txhua cov kab. (uas yog xyov lawv yog dab tsi ua)

Ib qho khoom lag luam tsom cov hom

Ib hom khoom lag luam qhia cov ntsiab lus tseem ceeb ntawm cov teeb meem, tom qab ntawd muab kev daws teeb meem rau txhua tus neeg siv uas ntsib cov teeb meem ntawd. Daim duab qhia ntawm hom hom no zoo li zoo li no:

Coke tsom rau kev xa cov kafes mus rau ntau yam =
(Piv txwv ntawm qee hom khoom lag luam zoo: Tide, Crest, Kleenex, Coke, McDonalds, Marlboro, Google)

Coca-Cola tau ua txoj haujlwm zoo ntawm txoj kev daws teeb meem nqhis dej / txaus siab teeb meem rau txhua hom ntawm cov neeg siv khoom. Coke tsis ua lwm yam dab tsi ntxiv rau kafes, tab sis muab nws rau ntau txoj hauv kev uas muaj NW nyuam qhuav muaj sia nyob uas tsis to taub Coke cov khoom lag luam.

Lawv tsuas yog hloov ob peb cov khoom xyaw (qab zib thiab khoom qab zib) thiab cov hau kev xa khoom (ciav, lub raj mis, tuaj yeem) thiab tuaj yeem tsoo txhua tus neeg siv khoom muaj. Qee qhov piv txwv: Rau tsev neeg hauv tsev: 2 litre fwj; rau tus-mus-mus-hnyav tus neeg paub txog: 12 oz khoom noj cov nqaij nyoo coke; rau lub vas nthiv zaub mov ua noj uas xav tau ntau tus nqi: qhov kawg ntawm lub pas dej nqus dej; rau lub tsev so swanky bar patron: 8 oz iav fwj. Tib yam khoom, cov qhua tuaj noj mov sib txawv xav tau.

Yog li, Kuv ntim hom twg?

Muaj qhov kev ntsuam xyuas litmus yooj yim rau kev txiav txim siab txog hom khoom uas koj ua haujlwm nrog. Tab sis ua ntej, daim ntawv ceeb toom tias vim li cas koj thiaj li yuav tsum paub qhov no ua kev lag luam lossis kev txhim kho khoom lag luam. Yog koj paub tias hom lub npe yog hom twg, nws qhia koj ua dab tsis los tsis ua.

Namely, tsis txhob hloov lub qhua tuaj noj mov yog tias koj muaj hom neeg siv khoom lag luam, thiab tsis txhob hloov cov khoom lag luam ntawm cov khoom lag luam tsom. Kuv paub cov suab no tsis meej, tab sis kuv tau zaum hauv ntau txoj hauv kev sab laj txog Kev Tsim Kho Khoom Siv los xav tias nws tsis tshwm sim. Qhov tseeb, Kuv twv qhov twg hauv Ltalis, muaj tus ci ntsa iab? Tus neeg ua haujlwm ntawm Ferrari (tus neeg yuav khoom: macho ceev txiv leej tub) thov kom lawv nthuav qhia cov kab SUV tshiab (cov neeg siv khoom: ncaws pob niam). Txhua tus vim tias lawv tsis nkag siab lawv lub hom phiaj.

Lub litmus xeem yog dab tsi? Yooj Yim:

  1. Yog tias koj xav tso lub hom logo coj los tso rau ntawm koj lub cev, lossis daim nplaum rau koj lub tsheb nrog nws, nws yog a cov neeg siv khoom lag luam tsom.
  2. Yog tias koj xav tias muaj txiaj ntsig ntawm lub hom, tab sis koj tsis xav hnav nws, nws yog a hom khoom rau cov khoom lag luam.
  3. Yog tias koj tsis xav hnav lub hom, lossis xav kom zoo heev, nws tsuas yog a hom tsis zoo.

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