Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It's now known as Moore Txoj Cai.
Txhawm rau muab piv txwv, tus Kua Watch (which I happily own and highly recommend) has the processing power of about 2 iPhone 4 smartphones. It far outperforms the 1985 Cray-2 supercomputer… on your wrist. That's quite the feat given the footprint of the entire device and I have a hard time thinking even Gordon Moore thought we'd be where we're at today.
Computer chips continued to increase performance while decreasing in size, allowing for innovations that engineers never thought possible. 40 years ago, most people wouldn't believe that we would soon have access to limitless information from the palm of your hand.
What does this mean for marketers? IMO, it means we're at the very early stages of what can be accomplished with cross-channel marketing optimization and marketing forecasting. Modern analytics platform yog zoo nkauj rudimentary - ntes tons ntawm cov ntaub ntawv thiab muab cov ntawv qhia yooj yim. Cov ntaub ntawv loj loj tau nce mus rau kev tsav tsheb tshiab hauv kev lag luam kev lag luam txhawm rau txhawm rau tshaj tawm cov txheej txheem xa mus rau lub cav kev cia siab - uas yuav txhim kho cov neeg siv kev paub thiab cov txiaj ntsig kev lag luam.
Lub zog ua haujlwm yog qhov tseem ceeb heev vim tias cov cuab yeej tsim kho ntawm cov kev txwv no tsis dhau los ua kev yooj yim thiab yooj yim. Ib qho piv txwv, lossis chav kawm, yog cov loj cov ntaub ntawv ntawm cov cav. Los ntawm kev tsim kho tus kheej cov ntaub ntawv thiab cov lus nug, cov tuam txhab tuaj yeem thawb kev txhim kho kev txhim kho los tsim cov yam ntxwv tshiab - tsis txhob kho thiab tweaking databases kom khiav tau zoo dua. Nov yog lub sijhawm zoo siab kawg!