Cov Khw Muag Khoom Yuav Ua Li Cas Thiaj Tiv Thaiv Tsis Yuam Kev Los Ntawm Kev Taw Qhia

Khw Muag Khoom Yeeb Yam

Taug kev hauv kab ntau ntawm txhua lub tsev cib thiab cov cag ntoo thiab muaj txoj hauv kev, koj yuav pom tus neeg muag khaub ncaws nrog lawv lub qhov muag kaw hauv lawv lub xov tooj. Lawv yuav sib piv cov nqi ntawm Amazon, nug tus phooj ywg kom pom zoo, lossis saib cov ntaub ntawv hais txog cov khoom lag luam tshwj xeeb, tab sis tsis muaj kev ntseeg tias cov khoom txawb tau dhau los ua ib feem ntawm cov kev muag khoom hauv lub cev. Qhov tseeb, ntau dua 90 feem pua ​​ntawm cov neeg yuav khoom siv smartphones thaum mus yuav khoom.

Qhov sawv ntawm cov khoom siv txawb tau coj mus rau qhov tshwm sim ntawm kev ua yeeb yam, uas yog thaum tus neeg yuav khoom saib cov khoom hauv lub khw muag khoom tab sis yuav nws hauv online. Raws li kev soj ntsuam ntawm Harris, ze li ntawm ib nrab ntawm cov neeg tuaj yuav khoom—46% —Vim Chav Nyob. Raws li qhov kev coj ua no tau txais lub zog, nws tau tawm mus doom thiab tu siab heev kev twv kwv yees hais txog seb nws yuav ua kom lub cev muag khoom li cas.

Lub showrooming apocalypse tej zaum yuav tsis muaj tshwm sim tseem, tab sis qhov ntawd tsis txhais tau tias lub khw muag khoom lub cev tsis ploj mus ua lag luam rau cov neeg sib tw. Cov neeg tau txais kev pab yuav tsis mus nres siv lawv lub xov tooj los pab lawv thaum lawv mus yuav khoom. Niaj hnub no tus neeg yuav khoom lag luam yog tus nqi nkag siab thiab xav paub tias lawv tau txais qhov zoo tshaj plaws. Dua li sim ua rau tsis quav ntsej lossis tawm tsam cov khoom siv txawb hauv khw (uas yog kev qoj ib ce hauv qhov tsis muaj nqi), cov neeg muag khoom yuav tsum siv zog kom paub meej tias thaum tus neeg siv khoom siv khoom siv hauv lub khw muag khoom, lawv siv lub khw muag khoom tus kheej app, tsis txhob siv lwm tus Cov.

Khw Muag Khoom - Hauv Khw App Raws Li Nqe Sib Tw

Peb muaj kev paub nrog Showrooming thiab nws rov ua dua Kev Webrooming - qhov twg ib tug neeg yuav khoom pom yam khoom hauv online, tab sis thaum kawg nws yuav nws hauv khw. Ob leeg cia siab rau tus neeg yuav khoom nrhiav yam khoom hauv ib lub ntsiab lus tab sis ua kev yuav khoom hauv cov ntsiab lus sib txawv kiag li. Tab sis dab tsi yog tias cov neeg muag khoom kho lawv cov app ua qhov txuas ntxiv ntawm lawv chav ua yeeb yam thiab txhawb cov neeg tuaj muag khoom kom koom nrog app thaum lawv nyob hauv khw. Raws li tau hais los saum toj no, qhov laj thawj tseem ceeb uas tus neeg yuav khoom hauv khw muag khoom yog saib seb lawv puas tuaj yeem tau txais txiaj ntsig zoo ntawm cov khw muag khoom sib tw lossis tau txais kev pab zoo dua. Cov khw muag khoom tuaj yeem zam kev poob kev lag luam los ntawm kev sib piv tus nqi sib piv thiab / lossis cov nqe sib piv hauv lawv tus kheej app, uas txwv tsis pub cov neeg yuav khoom mus nrhiav lwm qhov los ua lawv txoj kev yuav khoom - tsis hais cov channel twg lawv pom cov khoom.

Piv txwv, kev sib tw nqi yog qhov teeb meem loj rau cov khw muag khoom hluav taws xob. Cov neeg mus rau lub khw muag khoom, nrhiav lub TV uas lawv xav yuav, tom qab ntawd lawv kos rau Amazon lossis Costco kom pom tias lawv tuaj yeem tau txais cov khoom zoo rau nws. Dab tsi lawv yuav tsis paub yog tias lub khw muag khoom kuj tseem yuav tau txais daim coupon, cov kev tshaj tawm thiab cov khoom plig ncaj ncees muaj uas yuav nqe TV hauv qab kev sib tw, qhov tseeb tau ploj thaum siv cov cuab yeej tshawb xyuas cov cuab yeej. Qhaj ntawv ntawm cov ntawv tshwj xeeb, cov khw muag khoom kuj tseem muaj tus nqi sib tw lav, tab sis nws xav kom tus kws koom ua ke kom pom cov ntawv pov thawj uas cov khoom muaj rau tus nqi qis los ntawm kev sib tw, tom qab ntawd lawv yuav tsum sau qee cov ntawv ua kom tus nqi tshiab tuaj yeem xav txog thaum lub sijhawm txheeb xyuas ua ntej tso cai rau tus neeg yuav khoom. Muaj ntau qhov kev sib txhuam tsis txaus siab koom nrog, rau dab tsi yuav yog tus nqi sib piv cov khw muag khoom yuav muab rau tus muag khoom txhua qhov chaw. Los ntawm kev siv Lub Khw Muag Khoom Retailer los kho cov nqi sib xws, tag nrho cov txheej txheem tuaj yeem tshwm sim hauv vib nas this - cov khw muag khoom siv Lub khw muag khoom App los tshuaj xyuas cov khoom thiab pom tus nqi uas nws muab rau lawv tom qab tau sib phim nws nrog cov sib tw hauv online, tus nqi tshiab tau ntxiv rau tus shopper profile, thiab tau muab rau lawv thaum lawv ua tiav checkout.

Kev sib txuas lus yog qhov tseem ceeb ntawm no. Txawm hais tias ib lub khw muag khoom muab cov khoom sib piv tus nqi, nws yog moot yog cov neeg yuav khoom tsis paub txog nws. Hom tau nqis peev pab txhawb nqa kev paub txog lawv cov apps 'kev ua haujlwm zoo li ntawd thaum cov neeg yuav khoom muaj lub siab xav mus rau chav tso khoom, lawv Lub rooj sib tham hloov, thiab nyob twj ywm hauv lub khw muag khoom ecosystem.

Qhov kev ua si ntawm Khw muag khoom noj

Thaum cov neeg tuaj muag tau coj mus rau hauv cov chaw txawb, tej zaum dhau los ntawm kev ua tau zoo webrooming, muaj ntau lwm txoj kev uas cov khw muag khoom tuaj yeem txuas nrog lawv. Koj tuaj yeem nug cov neeg yuav khoom txhawm rau txheeb xyuas cov khoom thiab twv xyuas cov haujlwm ntawm kev yuav khoom hauv khw. Nqe surprise, cov nqe tam sim ntawd muaj, thiab cov muab tshwj xeeb raws li cov kev tshwj xeeb ntawd kom cov neeg yuav khoom zoo siab thiab muaj kev koom nrog.

Tsis tas li ntawd, kev sib koom tes app muab cov tswv yim muag khoom muag ntau dua rau leej twg lawv cov khoom siv khau ua. Xav txog tias ib tus neeg siv nkag los rau hauv lub khw muag khoom, luam khoom ib qho khoom, thiab tau txais tus nqi tshwj xeeb uas hloov los ntawm lub sijhawm nruab hnub. Cov neeg muaj ntau dua uas siv cov app los tshuaj xyuas cov khoom, cov ntaub ntawv ntau muag khoom tau ntawm lawv cov neeg siv khoom. Thiab cov neeg muas zaub tsis tas yuav tsum ua ib qho kev yuav khoom txhawm rau luam theej duab. Lawv tuaj yeem khwv tau cov qhab nia siab ncaj ncees, uas ua ntu tsim breadcrumbs rau cov khoom hauv khw. Cov khw muag khoom siv tau cov ntaub ntawv ntawd kom nkag siab tias cov khoom kub yog dab tsi thiab cov neeg yuav khoom tiag tiag yuav khoom li cas. Yog tias muaj ib qho tshwj xeeb nrog cov hloov pauv hloov pauv, tus muag khoom tuaj yeem khiav analytics kom paub tseeb yog vim li cas. Yog tias muaj tus nqi zoo dua ntawm tus nqi sib tw, tus neeg muag khoom yuav siv cov ntaub ntawv ntawd los txo lawv tus nqi, thiab yog li muaj kev sib tw.

Khoo

Lwm txoj kev muag khoom tuaj yeem tiv thaiv kev poob los ntawm kev ua yeeb yam yog los ntawm cov khoom ntim. Cov khoom hauv khw tuaj yeem nqa nrog cov khoom uas tsis nqa hauv lub khw, tab sis uas yuav mus nrog qhov khoom ntawd zoo. Yog tias ib tus neeg yuav ib qho hnav ris tsho, cov pob khoom tuaj yeem suav nrog kev sib koom tes ntawm nkawm khau uas muaj tshwj xeeb los ntawm cov khoom hauv lub tsev muag khoom. Lossis yog ib tus neeg yuav khau khau, cov pob khoom tuaj yeem suav nrog cov thom khwm - qee qhov ntau yam uas tuaj yeem ua tau raws li tus neeg nyiam nyiam khau, thiab khoom xa mus rau lawv lub tsev. Apps yog lub sijhawm zoo los tsim lub pob zoo tagnrho rau cov neeg siv khoom, thiab hauv kev ua li ntawd, tsis tsuas yog nce kev muag khoom, tab sis kuj txo cov nqi los ntawm kev txwv cov SKU uas tau nqa hauv khw piv rau ntawm lub chaw rau khoom hauv nruab nrab.

Ntxiv mus, cov kab ntawv tuaj yeem txuas ntxiv kom suav nrog cov lag luam hauv zos thiab cov neeg koom tes uas muab cov khoom lag luam tshwj xeeb thiab cov kev pabcuam uas mus zoo nrog cov khw muag khoom tus kheej cov khoom. Xav txog cov kev muag khoom kis las ua si. Yog tias ib tus neeg siv khoom siv hluav taws xob xav yuav kev skis teeb, qhov kev ntim khoom hauv lub app yuav pab qhia lawv los ntawm kev txiav txim siab los ntawm kev tawm tswv yim seb qhov twg nplua ntawm cov skis yog qhov zoo tshaj plaws rau thiab tseem hais tias pob khoom rau caij ski. Kev koom tes thib peb uas tso cai rau cov khw muag khoom muag muab pob khoom tsim tsim kev sib tw uas yog qhov muaj txiaj ntsig zoo rau tus neeg yuav khoom dua li tsuas yog yuav ib qho xwb.

Omni-Channel laub

Thaum kawg, cov khw muag khoom tuaj yeem zam kev zam kev pom kev poob thiab txhim kho cov txiaj ntsig los tsim kev lag luam los ntawm kev tsim lub laub omnichannel. Qhov tseem ceeb, lub khw muag khoom lub cev thiab lub laub online yuav tsum ua ib qho. Tsiv ntawm online thiab offline yuav tsum yog kev sib khi zoo thiab cov neeg siv khoom yuav tsum muaj kev xaiv ntawm lawv lub ntsis ntiv tes. Cov hnub no BOPIS (Yuav Cov Khib Nyiab Online hauv Khw) yog txhua qhov npau taws. Tab sis qhov kev paub tau tawg ib zaug hauv khw, vim tias tus neeg yuav khoom yuav pom cov khoom ntxiv uas lawv xav yuav, tab sis tam sim no xav tau sawv hauv kab ob zaug kom tau txais cov khoom ntawd. Qhov tsim nyog, lawv yuav tsum muaj peev xwm Webroom lawv txoj kev mus rau BOPIS, tom qab ntawd tuaj rau lub khw muag khoom thiab nrhiav cov khoom ntxiv uas lawv xav tau, ntxiv rau lawv lub tawb nqa khoom uas tau txhawb los ntawm Cov Khw Muag Khoom hauv App, thiab tom qab ntawd ua tiav daim tshev rau BOPIS thiab Hauv Khaws cov khoom lag luam nrog kev nyem ib zaug, ntawm qhov chaw nres tsheb sib koom ua ke.

Thaum Kawg, Cov Neeg Zov Khoom Yuav Tsum Feem Ntau

Khw lub cev tau dhau los ua qhov kev paub ntawm nws tus kheej - tsuas yog saib ntau npaum li cas ntawm cov khw muag khoom hauv online tau qhib qhov chaw cib thiab cov chaw mos. Cov tub lag luam xav ua qhov kov, xav li cas, saib thiab tsw ntawm cov khoom thiab tsis txhob txhawj txog cov channel. Sib tw nrog cov online online ntawm tus nqi yog kev sib tw mus rau hauv qab. Txhawm rau khaws lawv cov kev lag luam, cov khw muag khoom yuav tsum muaj kev xav zoo hauv khw thiab hauv online uas muab cov nqi txaus thiab yooj yim uas cov neeg yuav khoom tsis mus rau lwm qhov.

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Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.