Yuav ua li cas Email Marketers siv Kev Tshawb Fawb Txog Kev Tshawb Fawb los txhim kho lawv cov txiaj ntsig Ecommerce

Predictive Analytics hauv Email Marketing

Cov tshwm sim ntawm predictive analytics hauv kev lag luam email tau dhau los ua neeg nyiam, tshwj xeeb tshaj yog hauv kev lag luam ecommerce. Kev siv cov thev naus laus zis ua lag luam muaj peev xwm txhim kho lub hom phiaj, sijhawm, thiab thaum kawg hloov pauv kev lag luam ntau dua ntawm email. Cov thev naus laus zis no tau ua lub luag haujlwm tseem ceeb hauv kev txheeb xyuas cov khoom lag luam uas koj cov neeg siv khoom yuav yuav, thaum lawv zoo li yuav yuav, thiab cov ntsiab lus ntawm tus kheej uas yuav tsav cov haujlwm. 

Kev twv lag luam yog dab tsi?

Kev twv ua ntej marketing yog ib lub tswv yim uas siv cov ntaub ntawv coj tus cwj pwm yav dhau los los txheeb xyuas tus cwj pwm yav tom ntej. Cov ntaub ntawv, kev tshuaj xyuas, thiab kev ntsuas kev ntsuas kev kwv yees tau siv los txiav txim siab seb qhov kev lag luam twg zoo dua los hloov pauv raws li cov neeg siv khoom profile thiab tus cwj pwm. Cov ntaub ntawv ntawd ua lub luag haujlwm tseem ceeb hauv kev txiav txim siab ntse. Thaum siv rau kev lag luam email, algorithms tuaj yeem pab koj lub hom phiaj rau cov neeg tuaj saib, txhim kho kev koom tes, tawm tswv yim ntau dua, thiab tsim cov nyiaj tau los ntau dua los ntawm kev tshaj tawm email. 

Dab Tsi Yog Qhov Ntsuam Xyuas?

Kev twv ua ntej analytics yog cov ntaub ntawv-oriented txheej txheem siv los ntawm cov neeg lag luam kom nkag siab cov neeg siv khoom sib cuam tshuam hauv kev tshaj tawm yav dhau los thiab qhov chaw ua haujlwm uas tuaj yeem kwv yees tus cwj pwm yav tom ntej. Kev kwv yees kwv yees muaj txiaj ntsig zoo hauv kev tsim cov phiaj xwm kev lag luam uas tus kheej thiab cuam tshuam ntau dua. Rau email marketing cov kws tshaj lij, cov ntaub ntawv twv ua ntej muab kev nkag siab thiab lub sijhawm rau cov neeg siv khoom zoo li:

  • Zoo li yuav churn los yog unsubscribe
  • Kev yuav khoom
  • Lub sijhawm zoo rau kev yuav khoom
  • Cov khoom lag luam lossis cov khoom lag luam 
  • Tag nrho cov neeg siv khoom lub neej tus nqi (CLV)

Cov ntaub ntawv no tuaj yeem pab koj ua tiav cov tswv yim, sim cov xwm txheej, lossis txawm tias ua haujlwm xa cov lus tsim nyog ntawm lub sijhawm zoo. Nov yog cov kev kwv yees uas tuaj yeem pab tau los txhim kho cov lus, thiab ntsuas kev ua haujlwm ntawm email tag nrho.

  • Kev xav yuav - Kev nkag siab tias yuav ua li cas tus qhua tuaj yeem yuav tuaj yeem pab koj mus tom ntej thiab xa cov ntsiab lus zoo hauv koj cov lus. Cov neeg tuaj saib uas muaj kev txaus siab rau qib siab yuav hloov pauv, thiab khaws koj cov nyiaj cheb rau cov neeg sib tham no yuav tsav LTV.
  • Kev kwv yees hnub ntawm kev yuav khoom yav tom ntej - Nruab nrab thiab ntau dua ESPs muaj peev xwm sib sau ua ke kev sib cuag kev yuav khoom thiab cia siab tias thaum lawv tuaj yeem tso lawv qhov kev txiav txim yuav los tom ntej, ua rau koj tuaj yeem xa email nrog cov khoom pom zoo raws sijhawm.
  • Cov khoom nyiam lossis cov khoom lag luam - Kev txheeb xyuas cov khoom lossis cov khoom lag luam uas nyiam tshaj plaws los ntawm txhua tus neeg siv cia koj tsim koj cov email zoo dua nrog cov khoom uas lawv nyiam.
  • Kev cia siab ntawm tus neeg siv khoom lub neej tus nqi (ClemV) - Los ntawm kev saib tus nqi keeb kwm ntawm tus neeg siv khoom, nws qhov kev yuav khoom zaus, thiab hnub xav tias yuav rov yuav khoom, qhov kwv yees lub neej yuav raug tsim tawm. Qhov kev tshuaj ntsuam no pab koj nkag siab tias leej twg ntawm koj cov neeg siv khoom muaj siab ntseeg siab tshaj lossis feem ntau yuav hloov pauv ntawm tus nqi nruab nrab siab dua (AOV). 

Kev ua raws li kev kwv yees kwv yees hauv koj cov phiaj xwm kev lag luam email yuav ua rau koj cov phiaj xwm zoo li tus kheej, tsim nyog, thiab raws sijhawm - txhim kho koj cov nyiaj tau los. 

Yuav Ua Li Cas Predictive Analytics tau txais Momentum?

Ob lub khw muag tshuaj thiab kev kwv yees kwv yees tau sawv ntawm USD 10.01 lab hauv 2020 thiab kwv yees tias yuav kov $ 35.45 nphom los ntawm 2027, thiab loj hlob ntawm qhov sib xyaw ua ke txhua xyoo kev loj hlob (CAGR) ntawm 21.9% ntawm 2020 txog 2027. 

Predictive Analytics Kev Ua Lag Luam Statistics: 2027

Muaj ntau yam tseem ceeb uas ua rau kev kwv yees kwv yees 'kev muaj koob meej.

  • Cov thev naus laus zis khaws cia yog pheej yig thiab muaj peev xwm loj, ua kom muaj peev xwm ntes thiab ntsuas terabytes ntawm cov ntaub ntawv sai.
  • Kev ua haujlwm ceev thiab kev faib lub cim xeeb ntawm cov servers thiab virtual servers (thov servers) muab lub sijhawm los siv cov khoom siv los khiav cov xwm txheej tsis muaj kev txwv los kwv yees cov ntaub ntawv.
  • Platforms yog kev sib koom ua ke cov cuab yeej no ua tus nqi ntau thiab ua rau cov cuab yeej siv tau yooj yim thiab pheej yig rau kev lag luam nruab nrab.
  • Tag nrho cov saum toj no yog muab kev txhawb nqa tseem ceeb hauv kev tshaj tawm cov txiaj ntsig kev lag luam, ua rau muaj kev rov qab sai sai ntawm kev nqis peev thev naus laus zis (ROTI).

Siv Cov Kev Ntsuas Kev Ntsuas Hauv Kev Lag Luam Email

Thaum nws los txog rau kev lag luam email, kev kwv yees kwv yees txhawb nqa lub koom haum email chaw muab kev pabcuam thiab koom nrog kev paub txog tus cwj pwm hauv lub sijhawm nrog cov neeg siv khoom yav dhau los cov ntaub ntawv los tsim ob qho tib si automated thiab tus kheej email campaigns. Nws qhov txiaj ntsig ntxiv yog tias nws muaj txiaj ntsig los ntawm kev nrhiav tau thiab kev sib raug zoo-tsim rau cov neeg siv khoom tuav thiab yeej-rov qab email phiaj xwm. 

Nov yog 4 txoj hauv kev kwv yees kwv yees txhim kho koj cov phiaj xwm phiaj xwm email:

  1. Tau txais cov neeg siv khoom tshiab - Thoob plaws lwm qhov nruab nrab, lub sijhawm rau profile thiab txheeb xyuas cov neeg tuaj saib zoo ib yam yog qhov zoo tshaj plaws ntawm kev lag luam rau cov neeg siv khoom yav tom ntej. Feem coob ntawm cov tshuab tshaj tawm muaj peev xwm xa email chaw nyob rau profile koj cov neeg siv demographically, thaj chaw, thiab txawm tias raws li lawv nyiam. Tom qab ntawd, qhov profile (lossis profile) tuaj yeem siv los tshaj tawm rau cov neeg siv khoom yav tom ntej nrog rau kev kos npe rau koj tus email lag luam.
  2. Nce kev hloov dua siab tshiab - Thaum cov neeg siv khoom muaj peev xwm dhau los ua thawj tus neeg tau txais kev tshaj tawm email los ntawm lub tuam txhab, lawv feem ntau tau txais email txais tos rau lawv lub inbox. Nws lub hom phiaj yog txhawb kom lawv mus yuav ib yam khoom. Ib yam li ntawd, txhua qhov kev cia siab tshiab tau txais cov email zoo li no, thiab qee zaum muaj kev tshaj tawm zoo. Los ntawm kev siv cov kev ntsuas kwv yees rau ob qho tib si pej xeem, thiab cov ntaub ntawv coj tus cwj pwm, koj tuaj yeem faib cov neeg siv khoom muaj peev xwm - sim ntau cov lus, thiab muab - los tsim cov ntaub ntawv, cuam tshuam, thiab tus kheej email txhim kho kev hloov pauv, thiab tsim cov nyiaj tau los.
  3. Tsim kev sib raug zoo rau cov neeg siv khoom - Cov kev ntsuas kwv yees tuaj yeem siv cov lus pom zoo cov khoom siv rau kev koom nrog cov neeg siv khoom, thiab khaws cia. Cov ntaub ntawv no tuaj yeem pab koj tsom cov neeg siv khoom zoo uas yav dhau los yuav koj cov khoom lossis tshawb xyuas lawv ntawm koj lub vev xaib. Ntxiv ntau yam ntsiab lus xws li hnub nyoog, poj niam los txiv neej, tus nqi xaj, qhov chaw, thiab lwm yam. Nws tuaj yeem txheeb xyuas seb yam khoom twg lawv xav yuav yav tom ntej. Nrog rau cov ntaub ntawv no, koj xa email cov ntsiab lus thiab muab rau tus neeg yuav khoom. Kev ntsuas kev kwv yees kuj tseem muaj txiaj ntsig los txiav txim siab npaum li cas cov neeg siv khoom yuav khoom, koj tuaj yeem nkag siab qhov zoo tshaj plaws kom xa koj cov khoom ntsig txog email rau lawv. 
  4. Cov neeg siv khoom yeej-rov qab zoo – Xa ib peb nco koj lus hauv email rau txhua tus neeg siv khoom tom qab lub sijhawm tshwj xeeb txij li lawv tau yuav khoom kawg. Nrog kev pab los ntawm kev kwv yees kwv yees, koj tuaj yeem tsim tus kheej yeej-rov qab emails, thiab tshawb pom lub sijhawm zoo tshaj plaws los xa email rau lawv, thiab muab qee qhov luv nqi lossis kev txhawb siab kom rov ua haujlwm rau lawv.    

Kev twv ua lag luam yog riam phom muaj zog rau cov neeg lag luam kom nkag siab lawv cov neeg tuaj saib lub hom phiaj thiab pab lawv siv lub tswv yim muaj zog hauv lawv cov phiaj xwm kev lag luam email. Nrog rau qhov no, koj tuaj yeem qhuas koj cov neeg siv khoom, thiab hloov lawv mus rau cov neeg siv khoom ncaj ncees, uas thaum kawg ua rau kev muag khoom nce ntxiv.