Txawb Khoom thiab Kev Lag Luam Kev Lag Luam

Yuav ua li cas Polish Mobile App Khw Muag Khoom Nplooj Ntawv hauv kev tsim ua ntej

Pre-launch theem yog ib lub sijhawm tseem ceeb tshaj plaws hauv lub neej ntawm ib qho app. Cov tshaj tawm yuav tsum tau ua haujlwm nrog ntau yam ntawm cov haujlwm uas muab lawv lub sijhawm tswj hwm thiab qhov tseem ceeb tshaj plaws rau kev xeem. Txawm li cas los xij, feem coob ntawm cov neeg lag luam app tsis paub tias kev xeem A / B txawj ntse tuaj yeem ua rau lawv yooj yim thiab pab ntau yam haujlwm ua ntej pib.

Muaj ntau txoj hauv kev uas cov tshaj tawm tuaj yeem tso cov kev sim A / B rau hauv kev siv ua ntej app qhov kev tshwm sim hauv lub khw: los ntawm kev txhim kho nplooj ntawv cov khoom hloov pauv lub zog los tsoo nws sab xis ntawm lub taub hau nrog qhov chaw ntawm koj lub app. Daim ntawv teev npe ntawm kev sib cais-kev sim ua haujlwm no tuaj yeem hloov kho koj qhov kev tshaj tawm ua ntej lub tswv yim txuag lub sijhawm thiab ua rau nws ua haujlwm tau zoo.

Cov nplooj ntawv txhawb zog nrog A / B kuaj

Txhua lub khw muag khoom cov ntsiab lus (los ntawm lub npe mus rau screenshots) muaj lawv lub luag haujlwm hauv kev tsim cov neeg siv kev nkag siab ntawm ib qho app. Cov nplooj ntawv app no ​​muaj kev cuam tshuam loj heev rau kev hloov dua siab tshiab. Txawm li cas los xij, ntau tus neeg lag luam tsis quav ntsej lawv qhov tseem ceeb tshwj xeeb tshaj yog thaum lub app tsis nyob hauv khw tseem.

Txawm hais tias kev txheeb xyuas lub siab uas yuav tsis hloov ib lo lus tseem ceeb yam tsis muaj kev tshawb fawb zoo yuav tsis nco qab tias app cov khoom nplooj ntawv yog qhov kev txiav txim siab qhov kawg. Icon, screenshots, piav qhia, thiab lwm yam yuav tsum sawv cev rau cov ntsiab lus ntawm koj lub app ib yam li cov ntsiab lus lossis zoo dua.

Tso siab rau instincts tsis txaus. Hmoov tsis zoo, nws yog tus qauv kev coj ua kom mob siab rau ib sab thiab tso siab rau lub tswv yim ntawm koj cov neeg koom tes tsis quav ntsej muaj cov kev xaiv hauv khw app optimization. Kev xeem A / B ua rau koj tawm txhua qhov kev twv ua si tom qab thiab raug coj los ntawm cov lej tseem ceeb.

Transformers Game tau txais Lub Npe Zoo Tshaj Tagline nrog kev pab los ntawm Facebook Ads

Split-testing yog cov cuab yeej zoo tshaj plaws rau kev ua kom tiav koj cov nplooj ntawv khoom kom tawg cov kev hloov pauv ntau tshaj plaws. Facebook tuaj yeem siv los txheeb xyuas qhov tsis txaus siab ntawm tus kheej cov ntsiab lus hauv kev tshaj tawm kev tshaj tawm.

Piv txwv li, Space Ape Games siv Facebook Ads los xaiv lub npe tagline rau Transformers kev ua si tom ntej. Lawv tau tsim peb nplooj ntawv tsaws hais txog cov npe txawv app thiab pib 3 Facebook tshaj tawm phiaj xwm nrog lub hom phiaj zoo ib yam. Raws li qhov tshwm sim, qhov sib txawv 'Transformers: Ntiaj Teb Tsov Rog' yeej thiab tau siv rau txhua yam kev lag luam rau ib qho app.

Facebook A/B Test

Txawm li cas los xij, Facebook tshaj tawm tsis muab cov ntsiab lus. Yog li, thaum nws los txog rau ntau txoj hauv kev thiab mob siab rau, nws yog qhov zoo dua los siv lub platform rau emulating lub khw app xws li SplitMetrics.

Split-Testing proves tias kev lag luam Trend tsis ua hauj lwm rau npau taws noog

Cov txiaj ntsig kev xeem A / B tuaj yeem xav tsis thoob tiag. Rovio tau kawm zaj lus qhia no ua ntej tshaj tawm 'Angry Birds 2'. Nws muab tawm tias cov duab thaij duab thaij duab ua tau zoo dua li cov toj roob hauv pes uas tsis sib haum xeeb rau kev ua si tag nrho. Kev sib cais-kev sim ua pov thawj tias 'Angry Birds' cov neeg siv khoom tsis tuaj yeem tsim nyog raws li hardcore gamers yog li kev lag luam tiam sis tsis tuaj yeem siv tau.

Angry Birds A/B Testing

Yog li ntawd, pre-launch split-testing tiv thaiv ib tug iab yuam kev ntawm kev siv screenshots nrog rau qhov tsis ncaj ncees lawm orientation. Thaum 'Angry Birds 2' tso tawm, lub app tau txais 2,5 lab ntawm kev txhim kho ntxiv hauv ib lub lis piam.

Yog li, kev ua kom zoo tshaj plaws ntawm txhua nplooj ntawv cov khoom lag luam kom ntseeg tau qhov kev hloov pauv tau zoo tshaj plaws ntawm ob qho tib si organic thiab them nqi tsheb thaum lub sijhawm tseem ceeb thawj lub lis piam ntawm app lub neej hauv khw.

G5 tau siv A / B Kev Ntsuas los txheeb xyuas cov neeg tuaj saib zoo tshaj plaws thiab cov kev tshaj tawm zoo tshaj plaws

Muaj lub zeem muag pom tseeb ntawm koj lub hom phiaj zoo tshaj plaws yog qhov tseem ceeb ntawm txhua qhov kev ua tiav app. Qhov sai dua koj txheeb xyuas koj cov neeg siv khoom yog leej twg, qhov zoo dua. Kev xeem A/B pab daws qhov teeb meem no txawm tias koj lub app tsis nyob hauv khw.

Koj tuaj yeem nrhiav seb leej twg yuav muaj peev xwm txhim kho koj lub app khiav kev sim ntawm ntau pawg neeg. Cov ntaub ntawv no tseem ceeb heev rau lwm yam kev lag luam ntxiv thaum koj lub app nyob. Piv txwv li, G5 Kev Lom Zem tau khiav ntau qhov kev sim rau lawv 'Hidden City' app thiab pom tias lawv qhov kev hloov pauv ntau tshaj plaws yog 35+ poj niam uas nyiam kev ua si hauv pawg thawj coj saib thiab xav paub txog kev sib tw, kev tsis sib haum xeeb, thiab paub tsis meej.

Koj tseem tuaj yeem sau cov neeg siv khoom muaj peev xwm tiv tauj hauv qhov kev sim ua ntej A / B kev tsim cov npe siv rau lub tuam txhab cov ntawv xov xwm thiab hloov tshiab app.

Kev xeem A / B yog qhov tseem ceeb rau kev tshaj tawm kev tsim nyog thiab. Kev tshawb pom ntawm qhov chaw tshaj tawm uas coj ntau tus neeg siv siab ncaj nce qib kev lag luam kev lag luam. App tshaj tawm cov tuam txhab tshawb xyuas qhov ua tau zoo ntawm cov kev tshaj tawm sib txawv ntawm kev sib cais-kev sim. Thaum sib piv lawv cov kev ua tau zoo, lawv tau xaiv rau ib qho ntawm cov kev hloov pauv rau kev txhawb nqa lawv cov kev ua si tshiab thiab cov apps.

Prisma Unravel Perfect Positioning siv A/B Experiments

Cov tshaj tawm feem ntau ntsib qhov teeb meem ntawm kev xaiv app cov yam ntxwv uas cuam tshuam nrog lawv cov neeg tuaj saib feem ntau. Tsis tas yuav nyeem tshuaj yej nplooj, tsuas yog khiav cov kev xeem A / B. Piv txwv li, Prisma tuaj rau kev sib cais-kev ntsuam xyuas los txheeb xyuas cov neeg siv nyiam cov teebmeem ntawm cov app muab:

Publisher A/B Testing

Yog tias koj npaj yuav muaj lub app them nyiaj, kev kuaj A / B tuaj yeem pab koj kom ntseeg tau qhov tseeb ntawm qhov kev txiav txim siab no. Nws yog ib qho tseem ceeb heev los txiav txim siab tus nqi uas yuav tsis ntshai cov neeg siv khoom. Kev ntsuam xyuas A / B tseem tuaj yeem qhia tau tias koj yuav tsum tau hloov kho app tus nqi txoj cai rau lub hom phiaj pub dawb nrog kev yuav khoom hauv app.

FiftyThree ua tiav hauv Localization Ua tsaug rau Split-Tests

Pre-launch theem lossis lub sij hawm ua ntej qhov loj app redesign yog qhov zoo tshaj plaws rau localizing koj app. Txawm li cas los xij, nws tsis txaus los tsuas yog txhais cov lus piav qhia, thiab koj yuav tsum ua kom dhau ntawm cov ntawv nyeem. Nws yog ib qho tseem ceeb kom nkag siab tias koj tab tom hloov koj cov khoom rau lwm kab lis kev cai, tsis yog lwm yam lus. Kev sim A/B yog ib qho yooj yim los ntsuas ntau yam kev coj noj coj ua.

Piv txwv li, FiftyThree siv kev sib cais-kev ntsuam xyuas los qhia lawv cov ntawv app rau kev lag luam hais lus Suav. Rov qab screenshots hauv Suav nrog ntau haiv neeg muaj 33% hloov dua siab tshiab zoo dua li cov lus Askiv.

Localization Split Testing

Tsis tas yuav muab koj tus kheej ib lub sijhawm nyuaj los twv seb qhov twg yuav ua haujlwm zoo dua rau koj lub app ua ntej nws tso tawm. Siv A / B xeem, koj tuaj yeem txhawb koj txoj kev hloov dua siab tshiab txawm tias app tsis nyob. Yog li, koj yuav xyuas kom meej qhov tshwm sim ntawm qhov pib ntawm koj lub neej app hauv khw.

Split-testing tsis tsuas yog siv tus nqi hloov dua siab tshiab rau qib tshiab; nws kuj pab txhawb txoj kev txiav txim siab ua kom pob tshab thiab tshem tawm cov kev tsis sib haum xeeb ntawm pab pawg. Ntxiv rau, siv cov platforms zoo li SplitMetrics, cov neeg lag luam kuj tau txais kev nkag siab zoo ntawm cov neeg siv tus cwj pwm uas tuaj yeem siv rau kev txhim kho ntxiv ntawm app thiab khw nplooj ntawv polishing.

Liza Koob

Liza Knotko yog Tus Thawj Saib Xyuas Kev Lag Luam ntawm SplitMetrics, ib qho app A/B kuaj cov cuab yeej ntseeg siab los ntawm Rovio, MSQRD, Prisma thiab Zeptolab. SplitMetrics pab mobile app developers hack app khw optimization los ntawm kev khiav A/B thwmsim thiab soj ntsuam tau.

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