Yuav ua li cas Polish Mobile App Khw Muag Khoom Nplooj Ntawv hauv kev tsim ua ntej

Tua tawm

Lub sijhawm pib ua ntej yog ib lub sijhawm tseem ceeb tshaj plaws nyob rau hauv kev siv tshuab ntawm kev ua neej. Cov ntawv tshaj tawm yuav tsum cuam tshuam nrog ntau lub luag haujlwm uas muab lawv lub sijhawm saib xyuas thiab kev teeb tsa kev sim ua ntej rau kev sim. Txawm li cas los xij, feem ntau ntawm cov neeg siv khoom lag luam tsis paub txog tias kev sim A / B tuaj yeem cuam tshuam rau lawv thiab pab ua ntau yam haujlwm ua ntej.

Muaj ntau txoj hauv kev tshaj tawm cov neeg tuaj yeem tso A / B sim siv ua ntej app pib hauv khw muag khoom: los ntawm kev txhim kho cov nplooj ntawv hloov khoom siv fais fab los tsoo nws rau ntawm lub taub hau nrog rau qhov kev tso ntawm koj lub app. Daim ntawv sib cais ntawm kev sib cais muaj peev xwm txhais tau koj txoj kev npaj ua ntej txuag lub sijhawm thiab pab txhawb nws txoj kev ua haujlwm.

Khoom Nplooj Reinforcement nrog kuaj A / B

Txhua lub khw muag khoom nplooj ntawv cov ntsiab lus (los ntawm lub npe mus rau screenshots) muaj lawv lub luag haujlwm hauv kev ua cov neeg siv kev nkag siab ntawm ib lub app. Cov nplooj ntawv app no ​​muaj qhov cuam tshuam loj ntawm kev hloov pauv. Txawm li cas los xij, ntau tus lag luam tsis saib xyuas lawv qhov tseem ceeb tshwj xeeb tshaj yog thaum ib qho app tsis nyob hauv lub khw tseem.

Txawm tias lub hlwb kev xav hais tias yuav tsis hloov kho lo lus tseem ceeb uas tsis muaj kev tshawb fawb kom zoo yuav tsis nco qab tias cov nplooj ntawv nplooj ntawv khoom yog qhov kev txiav txim siab qhov kawg. Icon, screenshots, piav qhia, thiab lwm yam yuav tsum sawv cev qhov tseem ceeb ntawm koj app ib yam li cov ntsiab lus tseem ceeb lossis zoo dua.

Kev ntseeg siab ntseeg tsis txaus. Hmoov tsis zoo, nws tau siv qhov kev coj ua zoo los tso kev rau siab thiab tso siab rau qhov kev xav ntawm koj cov tswvcuab pab pawg tsis quav ntsej txog cov kev xaiv hauv khw muag khoom kom zoo. Kev sim A / B ua rau koj tawm tag nrho kev twv cov kev ua si tom qab thiab tau coj los ntawm cov lej tseem ceeb.

Transformers Game tau txais Lub Npe Zoo Tag Nrho nrog kev pab ntawm Facebook Ads

Kev ntsuas sib cais yog qhov cuab yeej zoo tshaj plaws rau kev ua kom tiav koj cov khoom nplooj ntawv cov khoom tawg yooj yim tshaj plaws kev sib txuas ua ke. Facebook siv tau los tshawb xyuas kev tsis txaus siab ntawm cov tib neeg hauv kev tshaj tawm kev tshaj tawm.

Piv txwv li, Space Ape Games siv Facebook Ads los xaiv lub npe tagline rau tom ntej Transformers kev ua si. Lawv tsim peb nplooj ntawv tshaj tawm hais txog cov npe app txawv thiab pib 3 qhov kev tshaj tawm Facebook nrog cov phiaj xwm zoo ib yam. Raws li qhov txiaj ntsig, qhov sib txawv 'Transformers: Earth Wars' yeej thiab tau siv rau txhua txoj haujlwm lag luam rau ib qho app.

Facebook A / B Kev Sim

Txawm li cas los xij, Facebook tshaj tawm tsis qhia cov ntsiab lus teb. Yog li, thaum nws los txog rau cov txheej txheem nyuaj thiab tau mob siab rau, nws zoo dua los siv platforms rau emulating rau app khw xws li SplitMetrics.

Kev Tshawb Xyuas Txheeb Xyuas Qhov tseeb tias qhov kev lag luam sib piv tsis ua haujlwm rau cov noog npau taws

Kev xeem ntsuas A / B tuaj yeem xav tsis thoob. Rovio tau kawm zaj lus qhia no ua ntej pib 'Npau taws noog 2 ′. Nws muab tawm tias cov duab thaij duab thaij tau ua txoj kev zoo dua li cov toj roob hauv pes uas cuam tshuam nrog kev sib twv tag nrho. Kev cais sib txawv tau ua pov thawj tias 'Npau taws noog' cov neeg siv khoom tsis tuaj yeem tsim nyog raws li hardcore gamers yog li cov kev lag luam tsis tuaj yeem siv.

Npau taws noog A / B Kev xeem

Yog li ntawd, kev npaj ua ntej rau kev sib cais sib tw tiv thaiv qhov yuam kev nyuaj ntawm kev siv screenshots nrog cov kev qhia tsis raug. Thaum 'Npau taws noog 2 ′ tso tawm, lub app tau 2,5 lab ntawm ntxiv installs hauv tsuas yog ib lub lim tiam.

Yog li, txawj ntse ua kom zoo ntawm txhua cov khoom nplooj ua haujlwm kom ntseeg tau qhov hloov pauv zoo tshaj plaws ntawm ob qho tib si organic thiab them tsheb thaum lub sijhawm tseem ceeb hauv thawj lub hlis hauv app lub neej hauv khw.

G5 tau siv A / B Kev Ntsuas los txhawm rau txheeb xyuas cov mloog tau zoo thiab qhov zoo tshaj plaws Ad Raws

Muaj lub zeem muag meej ntawm koj lub hom phiaj zoo tagnrho yog lub hauv paus tseem ceeb ntawm txhua app ua tiav. Thaum ntxov koj txheeb xyuas seb koj cov neeg siv khoom yog leej twg, qhov zoo dua. Kev sim A / B pab daws qhov teeb meem no txawm tias thaum koj lub app tsis nyob hauv lub khw.

Koj tuaj yeem pom tus neeg uas muaj peev xwm ntau dua los txhim kho koj cov app khiav kev sim ntawm cov pab pawg sib txawv. Cov ntaub ntawv no yog qhov tseem ceeb rau kev ua lag luam txuas ntxiv tom qab koj app nyob. Piv txwv li, G5 Kev Lom Zem tau sim ntau cov kev sim rau lawv cov 'Hidden City' app thiab pom tau tias lawv qhov kev hloov kho lub hom phiaj feem ntau yog 35+ tus poj niam uas nyiam kev ua si hauv pawg thiab xav paub txog kev sib dhos, kev sib cav, thiab kev paub tsis meej.

Koj tseem tuaj yeem sau cov neeg siv cov sib txuas nrog nyob rau hauv xws li kev tshaj tawm ua ntej A / B kuaj lub tsev ntxov sau npe rau lub tuam txhab cov ntawv xov xwm thiab app hloov tshiab.

Kev xeem A / B yog qhov tseem ceeb rau kev tshaj tawm cov peev xwm ib yam nkaus. Kev tshawb pom ntawm ib qho xov xwm tshaj tawm uas coj ntau tus neeg siv siab ntseeg nce qib cov phiaj xwm kev ua lag luam. App cov tuam txhab tshaj tawm tshawb xyuas cov kev ua tau zoo ntawm cov ntawv tshaj tawm sib txawv ntawm sib cais-xeem. Ntawm kev sib piv lawv cov kev ua tau zoo, lawv tau xaiv rau ib qho kev hloov pauv rau kev nce qib ntawm lawv cov kev ua si tshiab thiab cov ntawv tshiab.

Prisma Unravel Kev Ua Haujlwm Zoo Tshaj Plaws Siv Siv A / B Kev Sim

Cov tshaj tawm feem ntau ntsib qhov teeb meem ntawm kev xaiv app cov yam ntxwv uas cuam tshuam feem ntau nrog lawv cov neeg tuaj saib lub hom phiaj feem ntau. Tsis tas yuav nyeem cov tshuaj yej nplooj, tsuas yog khiav ua A / B kev sim. Piv txwv li, Prisma tuaj sib cais-kuaj kom paub cov neeg siv nyiam cov teebmeem ntawm cov app muaj:

Tus Tshaj Tawm A / B Kev Ntsuas

Yog tias koj npaj siab yuav muaj qhov them app, kuaj A / B tuaj yeem pab koj kom paub tseeb qhov kev txiav txim siab ntawm qhov kev txiav txim siab no. Nws yog qhov tseem ceeb los txiav txim siab tus nqi uas yuav tsis ua rau cov qhua tuaj noj mov ntshai. A / B kuaj pom txawm qhia tau tias koj yuav tsum tau hloov kho app txoj cai nqe rau qhov tau ua tiav ntawm cov qauv dawb nrog hauv cov khoom yuav khoom.

TSIBCAUG Ua tiav hauv Localization Tsaug rau Split-Tests

Pre-community launch theem lossis lub sijhawm ua ntej qhov kev tsim tawm app tseem yog qhov tsim nyog rau kev ua haujlwm hauv koj lub app. Txawm li cas los xij, nws yuav tsis txaus rau kev txhais cov lus piav qhia xwb, thiab koj yuav tsum tau hloov hauv ib cheeb tsam dhau ntawm cov kab ntawv. Nws yog ib qho tseem ceeb kom nkag siab tias koj yoog koj cov khoom rau lwm haiv neeg, tsis yog lwm hom lus. Kev sim A / B yog qhov yooj yim los sim ntau cov kev coj ua.

Piv txwv li, FiftyThree siv kev sib cais-kuaj mus rau hauv zos lawv Daim Ntawv App rau kev lag luam hais lus Suav. Rov kho cov ntawv tshiab hauv Suav nrog cov keeb kwm ntawm ntau yam muaj 33% hloov dua siab tshiab zoo dua cov ntawv Askiv.

Localization Split Xeem

Tsis tas yuav muab koj tus kheej nyuaj rau kev sim twv seb dab tsi yuav ua haujlwm zoo dua rau koj app ua ntej tso. Siv A / B kuaj, koj tuaj yeem txhawb koj txoj kev hloov dua siab tshiab txawm tias thaum app tsis txawm nyob. Yog li, koj yuav ua kom paub meej stellar tshwm sim los ntawm qhov pib koj lub app lub neej hauv khw.

Kev ntsuas kev sib cais tsis tsuas yog siv qhov hloov pauv ntawm tus nqi rau qib tshiab; nws tseem ua haujlwm rau kev txiav txim siab kom ua rau nws pob tshab thiab tshem tawm cov pab pawg tsis sib haum. Ntxiv rau, siv cov platform nyiam SplitMetrics, cov khw muag khoom kuj tseem tau txais txiaj ntsig zoo ntawm cov neeg siv kev coj cwj pwm uas tuaj yeem siv rau kev txhim kho txuas ntxiv ntawm lub app thiab khw nplooj ntawv polishing.

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